Global Entrepreneurs Community TM

Malaysia - Singapore - China

Brandker

Global EntrEprEnEurs Communitywith 3 main components - Connector, Educator and incubator.

A platform by entrepreneurs for entrepreneurs, to learn, connect and grow. We seek to provide value to local SMEs through connecting resources in the form of education, network and investment.

branDKEr is based in Malaysia, Singapore and China, expanding to ASEAN by 2019.

VisionTransforming Local Entrepreneurs to achieve international brand success through the connection of global resources.

missionCultivating, empowering and propelling entrepreneurs to greater heights through education and branDKEr’s Community.

VISIOn &MISSIOn

#beBrandker

To us, every entrepreneur is branDKEr. The business, vision and mission that they carry on, are reflected through their brand.

You are branDKEr, we are branDKEr

be achieverbe adverturerbe Confidentbe Differencebe Great be influencerbe resilient be strategic

be part of our branDKEr community, #bebranDKEr!

TarGeT aUdIenCe

• Entrepreneurs• Startups• SMEs• Students• Professionals • Executives

affIlIaTed / STraTeGIC ParTner

T.SIVA & CO.

InVeSTMenTParTner

SUPPOrTInG ParTner

eVerY enTrePreneUr’S needS

nEtworKMeet, connect and engage with other like-minded business owners.

CapitalFunding remains a crucial enabler for businesses to scale and grow.

KnowlEDGEIn our fast paced 21st century, constant learning of new skills is essential to stay competitive.

mEntorshipSupport and guidance from experienced business mentors and advisors.

HOW ITWOrkSbranDKEr is thE platform to aDDrEss EVEry EntrEprEnEur’s nEEDs.

inCubator EDuCator

ConnECtor

COnneCTOr

An entrepreneurs’ greatest asset is his or her Network. Be a part of the branDKEr Community to connect with fellow entrepreneurs who wants to make a difference.

Meet new people, friends and even potential partners through exclusive networking sessions and branDKEr Community activities. Be the first to know the latest opportunities available through branDKEr’s Incubator.

Share and grow together as one big community to make a change in this world.

edUCaTOr

Learning never ends in the entrepreneurial journey. We are an education platform featuring different speakers and entrepreneurs.

We address business needs through short courses and talks to enlighten and equip business owners with relevant knowledge with practical application.

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legalbranding

financemanagement

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fundingleadership

youth Entrepreneurship

Digitalmarketing

our short CoursEs

edUCaTOrCorporatE traininG

We help you develop great Leaders, Sales Force and Marketers with our customisable corporate training sessions based on your organisation’s needs.

salesbrandingleadership managementpersonal Development

edUCaTOrCurrEnt aVailablE CoursEs:

SPEAKER: Matthew Chong Conducted in both English & Chinese

010203 thE powEr

of DrEams™

youth EntrEprEnEurship™

branDinG mastErClass™

edUCaTOrspEaKEr profilE

matthEw ChonGInternational Branding CoachYouth Entrepreneurship CoachSocialpreneur

With a passion for education, Matthew’s vision is to empower more ASEAN brands to excel in the global marketplace. As an entrepreneur who has founded 10 different businesses and almost 20 years of entrepreneurial journey, he identified challenges faced by entrepreneurs and incorporated industry insights in his formulation of exclusive branding strategy courses. He hopes to equip entrepreneurs with valuable, practical branding knowledge to build successful businesses.

positions•BRANDKER-Founder&CEO•BRANDKERConsultancy-Founder&ChiefBrandStrategist•BRANDKERFoundation-Founder&President

EXpErtisE•Branding&Strategy•Entrepreneurship•Motivation&PersonalDevelopment•PersonalBranding•InterpersonalCommunicationTraining•OrganizationalManagement&LeadershipTraining

edUCaTOrspEaKEr profilE

matthEw ChonGInternational Branding CoachYouth Entrepreneurship CoachSocialpreneur

awarDs•TopNomineeofthe2015Ernst&YoungEmerging Entrepreneur of the Year Award•30TopFinalistofthe2014TenOutstandingYoungMalaysians•2014JCIMalaysia‘SociallyResponsibleCompany’

publishED booKs2014“StarofRibba“2017“ThePowerofDreams”

lanGuaGEEnglishMandarin

edUCaTOr

To enlighten SME’s understanding of branding strategy and how it can be incorporated into building a sustainable business model.

SMEs,BusinessOwnersandExecutivesacross all industries who want to bring their existing business and branding to greater heights.

Aspiring entrepreneurs who want to create a sustainable and scalable business model.

OBJECTIvE

TARgETAuDIENCE

branDinG mastErClass™01

edUCaTOrCOuRSEINTROwhat is branding?You might immediately think of a company logo, packaging or anything that has to do with the brand design. The truth is, these are brand identity components, which is only one of the many aspects in Branding.

how about your business model?Doyouunderstanditfullyanddoyouthinkyouhave a solid business model which is profitable and scalable? Well, what if we tell you that to build your business model, there are much more beyond your business structure?

rule no. 1 for survival in our 21st century overcrowded marketplace is to get your business fundamentals right!

We will be covering 3 important business foundations: branding, business model and strategy.

branDinG mastErClass™01

edUCaTOr

1. In-depth understanding of branding beyond design and your business model.

2. Incorporation of branding fundamentals to develop or redefine your

business model.

3. Practical application of branding and business strategy to align with your business goals.

LEARNINgOuTCOME

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edUCaTOrEvENTFORMAT1. Monthly Preview 2. 3 days full class

3. Customised Business Talk for CorporatesorOrganisations

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edUCaTOrFuLLCLASSFORMATPREvIEWFORMATmain speaker:Matthew Chong - Branding MasterclassSpecial Guest Speaker – for certain sessions

Date / time: 3 days - 10am to 9pm

Venue: Co-workingSpacesinKlangvalleyor Partner venues

Targeted No. of Pax: 20 – 100 pax per session

price:RM5,988perpax

Openforcorporatesponsorships

main speaker:Matthew Chong - Branding MasterclassSpecialguestSpeaker–15minutessharing or 1 hour sharing

Date / time: Saturday - 9am – 2pm Thursday – 7pm – 11pm Friday – 10am – 2pm

Venue: Co-workingSpacesinKlangvalleyor Partner venues

Targeted No. of Pax: 50–100paxpersession

admission:OriginalpriceRM399–SpecialFree Promo In future, will have an option of RM50perperson,proceedsgoto BRANDKERFoundation

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FuLLCLASSCOuRSESTRuCTuRE

brand mindbranding & the world•HowhastheInternetRevolutionand BrandWarsDisruptedyourbusiness?

brand Valuebrand Value & structure Development•HowhastheInternetRevolutionand BrandWarsDisruptedyourbusiness?

brand identitythe Combination of branding & aesthetics•HowtoselectasuitableBrandIdentity•ThePinkCowEffect•StandardisedBrandImage•CombiningAesthetics&Business

ChaptEr 1 ChaptEr 3 ChaptEr 5

ChaptEr 2 ChaptEr 4 ChaptEr 6

ChaptEr 7

brand modelbranding & business model•Areyousatisfiedwithyourcurrent

branding and business model?•Doyouhaveasuccessfulbusinessmodel?•Whatisthedefinitionofabusinessmodel?•Doyoutrulyunderstandthedefinitionof

branding?

brand strategybusiness strategy formulation•Areyourbrandrevolutionist?•Doyouknowyourcompetitors?•Doyouacceptyourcompetitor’schallenge, or do you choose to create more value?

brand monetisationbranding & funding strategyCreating Brand Professionalism: •EnterpriseSystemsResource Integration and Scalability: •ScalabilityStrategy•Financing,Crowdfunding,Listing

bonus Classleadership wisdom

edUCaTOryouth EntrEprEnEurship™02

Aspiring Entrepreneurs, university graduates who are passionate about starting their own business.

ABEgINNER’SguIDE TOENTREPRENEuRSHIP

TARgETAuDIENCE

edUCaTOrCOuRSEINTRO

6. branding DevelopingBranding&BusinessStrategy

7. profit Identifying & developing revenue streams

8. funding Finances, capital & funding opportunities

9. resources The Power of the Internet & People

10. leadership Leadership wisdom

1. who you are Discoveringyourvalues,purposeandvision

2. business model Creating your business model and selecting your product/service

3. market research Understanding market demands, product and consumer behaviour

4. legal Understanding legal implications for business

5. team & Culture Forming the core team and culture building

youth EntrEprEnEurship™02

edUCaTOrthE powEr of DrEams™03

Anyone and everyone with the desire to live a meaningful life.

REALISINgYOuRPOTENTIALAND YOuRPASSIONFOR APuRPOSEFuLLIFE

TARgETAuDIENCE

‘ThePowerofDreams’beginswithin-depthselfreflection. Not many people are able to control this source of power, in fact, very few people actually believe in its existence.

Great men & women, successful people and dreams we find in the course of history, in real life, or on the big screens are manoeuvres of this rare power. Apart from having a unique vision and mindset, they have unfaltering faith. It is this believe that gave them never ending strength, empowered their natural talents and the spirit to fight through all difficulties. Alas, this miraculous power led them to a path of success.

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InCUBaTOr

Network & Capital are the top 2 essentials in business which entrepreneurs sought after.OurIncubatorforTech&Educationinvests in up and coming businesses, providing entrepreneurs the access to global and local resources in the form of funding and mentorship guidance.

1. Certified Program

2. Pitching Session 3. Access to Affiliated Partners 4.ExclusiveNetworkingSession

Mobile App

CominG soonsEptEmbEr 2017

B R A N D K E R G R O U P S D N . B H D . (1083080-D)

No.15-1(FirstFloor),JalanPJS11/9,BandarSunway,SubangJaya,47500Selangor.T+60358887188F+60356132172W www.brandker.com E info@brandker.com

C O P Y R I G H T © 2 0 1 7 B R A N D K E R G R O U P S D N B H D . A L L R I G H T S R E S E R V E D .

Global Entrepreneurs CommunityTM