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    Global Data Center Location InsightsMarch 2013

    This report is solely for the use of Talent Neuron clients and Talent Neuron Subscribers. No part of it may be circulated, quoted, or

    reproduced for distribution outside the client organization without prior written approval from Talent Neuron.

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    Talent Neuron can help in selecting the right location for datacenter by providing data, analytics

    and insights on Locations, Talent, Cost, Peer Group Footprint & Trends

    Location Analysis Understand the capability of each potential

    location and make data driven decisions on

    setup and expansion

    Peer and Talent

    Insights

    Understand the capability of each potential

    location and make data driven decisions on

    setup and expansion

    Ecosystem Analysis Understand the capability of each potential

    location and make data driven decisions on

    setup and expansion

    Source: Talent Neuron Website

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    Zinnov 3

    CAPABILITIES

    Talent Neuron has assisted over 100 companies in their global location analysis and site

    selection process

    Ecosystem Insights Forecasts Industry/DomainWage Inflation

    Trends

    Company TrackerMarket TrackerSkill Wizard Market Insights

    ZINNOV KEY FOCUS IS ON

    THE TECHNOLOGY

    INDUSTRY. OVER 80%

    CLIENTS ARE IN THEPRODUCT ENGINEERING

    DOMAIN.

    Consulting

    Proprietary

    Data Sources

    Network

    Reports

    Web Crawling

    Expert

    Insights

    Analytics

    Surveys

    400+ GLOBAL

    CITIES COVERED

    TALENT NEURON

    HAS OVER 90 CITIES

    IN US AND 12 CITIES

    IN CANADA FOR

    EXPANDING IN THE

    NA REGION

    6 DOMAINS

    35 FUNCTIONs

    150+ SKILL SETS

    Source: Talent Neuron

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    Zinnov 4

    PROPOSED APPROACH Data Gathering and Analysis through BIG Data

    Talent Neuron will use data driven Big data principles (for large data analysis) which will provide

    comprehensive insights and transparency on the trends, current realities and opportunities in

    any locations

    100+ Job sites

    3,000+ Company

    Career Sites

    Universities

    Social Media/

    Public Profiles

    Hadoop

    Engine

    (Big Data

    Approach)

    =

    Over 12,000

    Unique Data

    elements foreach city

    Patent Databases

    Publication/

    Journal

    Databases

    Technology

    Contributor lists

    Community Sites

    Connectors (API / Screen Scraping)

    SkillAvailability

    LocationInsights

    Compensationand CostTrends

    PeerCompanyFootprint

    Source: Talent Neuron Website

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    Overview of Global Data CentersForty five percent of all global data centers are located in the US

    5Note: Map is not to scale

    Source: Talent Neuron, Interviews with Industry Stakeholders

    Canada

    3%

    US

    45%Western

    Europe

    25%

    Western Europe includes UK, Ireland, Switzerland, Germany, France, The Netherlands, Italy and Poland

    Brazil

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    Companies typically consider the following Categories to evaluate the locations for data center

    setup

    Framework forEvaluation

    PhysicalInfrastructure

    Cost

    Talent

    NetworkInfrastructure

    BusinessContinuity

    Others

    Source: Talent Neuron Website

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    Growing Data Center MarketData center facilities are growing rapidly in emerging locations such as Turkey and Brazil

    8Source: Talent Neuron, Interviews with Industry Stakeholders

    10% 10%

    45%

    40%

    5%

    15%

    55%

    30% 30%

    15%

    0%

    20%

    40%

    60%

    US Canada Brazil Argentina UK Germany Turkey Russia China India

    Data Center Facility Growth in Key Global Markets

    Tax incentives, availability of energy and property at subsidized rates for new Data Centers have been

    driving the growth of Data Center facilities in emerging geographies

    E i D C L i i E

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    Emerging Data Center Locations in EuropeData centers in EMEA locations have helped Internet companies to efficiently serve their customers in

    the high volume European market

    9Note: Map is not to scale

    Source: Talent Neuron, Interviews with Industry Stakeholders

    With its proximity to London, Slough is central to businesses making it a

    strategic geographic location for data center operations

    The city has dual power supply and high levels of security making it an ideallocation for data centers

    The city is on the hub of the major fiber networksSlough

    Lule

    Lule benefits from the countrys high redundant power grid with renewable

    hydropower and highly developed infrastructure

    Sweden has one of the lowest electricity prices in Europe with Lule havingthe lowest electricity prices in Sweden

    The region has a large number of data center skilled talent with expertise in

    fields such as distance-spanning technology, long-term digital preservation

    and lower energy consumption of web technologies

    Sweden

    England

    Availability of low cost abundant renewable geothermal and hydroelectricenergy makes the country suitable for data center operations. Energy costs in

    the country is 1/3rd of energy costs in London.

    Availability of IT infrastructure talent has been growing in the region and

    removal of VAT on IT infrastructure has made Iceland more attractive for data

    center operations

    Data centers in Iceland also benefit from fresh air cooling cost savings

    Reykjavik

    Iceland

    h i i

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    Other Emerging Data Center LocationsEmerging locations such as Santiago has seen data center investments by companies like Google due to

    favorable government policies and lower operating costs

    10Note: Map is not to scale

    Source: Talent Neuron, Interviews with Industry Stakeholders

    Santiago has reliable infrastructure and skilled IT infrastructure talent required

    for the growth of the data center market

    Availability of new climate control technology and low cost energy has helped

    to increase data center investments in the country

    Favorable government policies and incentives have helped enterprises to

    emphasize on innovation, which in turn has driven the growth of Internet and

    data center market in the country

    Santiago

    Data centers in Canada benefit from limited government interference incorporate data which has been a cause of concern for data center operations

    in US

    Toronto has a large data center talent pool and has low risk from natural

    disasters making it favorable for data center investments

    Proximity to US has also attracted many data center investments in the region

    Availability of networking and power infrastructure is high in Toronto

    Canada

    Chile

    Toronto

    Singapore

    Malaysia

    Tax incentives by the local government has decreased the cost of setting up

    new data centers in Singapore The city has reliable power supply and has skilled data center talent

    The Infocomm Development Authority of Singapore (IDA) offers incentives to

    companies covering between 30% and 50% of capital expenses for retrofitting

    their data centers with new, energy-efficient equipment

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    Large Data Centers Outside USGoogle, Microsoft, Samsung and Yahoo have large data centers outside of US

    11

    S No. Company Location

    1

    Samsung London, UK

    2 Yahoo Singapore

    3 Google Hong Kong

    4 Google Santiago, Chile

    5 Samsung Gumi, Korea

    6 Google Changhua, Taiwan

    7 Samsung Beijing, China

    8 Microsoft Dublin, Ireland

    9 Facebook Lule, Sweden

    10 Google Groningen, Netherlands

    11 Google Eemshaven, Netherlands

    12 Samsung Gwacheon, Korea

    Source: Talent Neuron, Interviews with Industry Stakeholders, Company Websites

    D t C t T l t P l A il bilit

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    13,350

    6,5505,300

    3,650

    1,250

    150

    3,800

    2,4001,600

    13,75012,800

    4,100

    0

    2,000

    4,000

    6,000

    8,000

    10,000

    12,000

    14,000

    16,000

    IT Infrastructure Talent across Key Global Data Center

    Locations

    Data Center Talent Pool AvailabilityAPAC locations like Tokyo and Hong Kong have a large IT Infrastructure talent pool which makes them

    favorable for data center operations

    12Source: Talent Neuron, Interviews with Industry Stakeholders

    Americas EMEA APAC

    D C C A V i L i

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    0

    20

    40

    60

    80

    100

    120

    140

    160

    180

    USDT

    housands

    Min Median Max

    Data Center Costs Across Various LocationsEmerging non-US data center locations such as Amsterdam, Dublin, Singapore and Hong Kong have

    lower salary costs which help in lowering data center operating costs

    13Source: Talent Neuron, Interviews with Industry Stakeholders

    IT Services Salaries across Key Global Data Center Locations

    Americas EMEA APAC

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    Government Incentives to Data Center CompaniesGovernments often provide tax incentives and lower energy costs to attract data center investments

    14Source: Talent Neuron Web Crawling and Analysis

    Swedish government provides cheaper energy and subsidies to encourage companies to setup

    new data centers

    In Australia, some state governments provide longer leasing terms to attract data center

    companies

    In Poland, the government provides cash grants and tax incentives

    In Canada, the government offers low taxes, low utility rates and economic incentives for green

    initiatives

    Singapore introduced new tax incentives to help data center operators offset the fixed capital

    expenditure incurred

    Few state governments in US provide sales tax exemptions on computer equipment and software

    Some state governments also provide electricity at lower costs along with property taxexemptions

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    THANK YOU

    4701 Patrick Henry Dr.Building 7

    Santa Clara

    CA 95054

    Phone: +1-408-716-8432

    21, Waterway Ave,

    Suite 300

    The Woodlands

    TX

    77380Phone: +1-281-362-2773

    69 "Prathiba Complex", 4th 'A'

    Cross, Koramangala Ind. Layout

    5th Block, Koramangala

    Bangalore 560095

    Phone: +91-80-41127925/6

    11, First Floor,Paras Downtown Center,

    Golf Course Road, Sector 53,

    Gurgaon 122002

    Phone: +91-124- 4378211/13

    [email protected]

    www.talentneuron.com@talentneuron

    14

    mailto:[email protected]://www.zinnov.com/http://www.twitter.com/zinnovhttp://www.zinnov.com/mailto:[email protected]