Global Cross Channel Retailing Report 2012 - Ebeltoft Group
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Ebeltoft Group announces the release of its “2012 Global Cross Channel Retailing” report. This benchmarking study assesses customer facing cross channel capabilities of 144 leading retailers in 17 countries* and 4 retail sectors (General retailers, Do-It-Yourself (DIY) retailers, Electrical Goods retailers and Fashion retailers). The study provides in-depth measures of retailers´ cross channel capabilities at global, country and sector levels. 47 cross channel indicators were measured, including click and collect (store pickup of online orders), store level inventory visibility, store associates online knowledge, mobile and social development. *Countries included are: Australia, Brazil, Canada, Chile, China, Denmark, France, Germany, Italy, Portugal, Romania, Singapore, Spain, Switzerland, Turkey, UK and US.
Transcript of Global Cross Channel Retailing Report 2012 - Ebeltoft Group
Global Cross Channel RetailingThe (un)connected store
EBELTOFT GROUP - INTRODUCTION
Ebeltoft Group is a worldwide alliance of retail consultancies with members in numerous mature and emerging retail markets.
Responding to our client´s demand and market globalization, we offer pragmatic retail consulting services and conduct global insight research.
We are unique in our ability to combine global retail expertise with deep local insight and turning this into innovative and practical solutions.
North America: United States and Canada
Latin America: Brazil and Mexico
Europe: Denmark, France, Germany, Italy, Portugal, Romania, Spain, Turkey and United Kingdom. And Switzerland.
Asia Pacific: Australia, China, Singapore and India
GLOBAL CROSS CHANNEL RETAILING BENCHMARK STUDY
17 COUNTRIES
DIY Electrical goods
Apparel Non-food generalist Hyper/Department store
4 SECTORS
Develop cross channel benchmarks; globally, by market and sector
Provide retailers with insights to prioritize cross channel solutions
OBJECTIVES>
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GLOBAL CROSS CHANNEL RETAILING STUDY
144 RETAILERS
METHODOLOGY
Leading retailers in each country were chosen across four retail categories. The retailers represent the largest or most influential in their category.Each retailer’s store and online operations measured on 47 cross-channel indicators.
Key Findings
THE STATE OF GLOBAL CROSS-CHANNEL RETAILING
COUNTRY CROSS-CHANNEL CHAMPIONS
GLOBAL OVERVIEW: STRATEGIC RESPONSE TO ECOMMERCE
US AND UK MARKETS ARE MOST MATURE
GENERAL MERCHANDISE RETAILERS
Top 10 cross channel champions – General Merchandise Retailers
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SPECIALTY FASHION
Top 10 cross channel champions – Specialty Fashion Retailers
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DIY
Top 10 cross channel champions – DIY Retailers
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ELECTRICAL GOODS
Top 10 cross channel champions – Electrical Goods Retailers
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CONCLUSIONS
Cross channel capabilities: when and how, not if!
Mature markets will lead, but there will be no single path
Mid-tier retailer solutions emerge
Retailers will sequence cross channel development
Tablets will change store selling and the business case
Retail organizations will change; new skillsets emerge
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GET IN TOUCH: EBELTOFT GROUP MEMBERS ROUND THE WORLD
www.ebeltoftgroup.com
To obtain a copy of the report or for further information on the study, global and country level findings contact Ebeltoft Group or the Ebeltoft Group member in your region.
Local EBBER CONTACT
Ebeltoft GroupLourens Verweij I [email protected]
Ebeltoft Group author Jim Okamura I [email protected]
FURTHER INFORMATION
