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Global Networks and Local

Media: Interconnecting for

Effective Media Outreach

Presented by

Hopeton S. Dunn, PhDDirector, Telecommunications Policy and Management Programme

Mona School of Business, UWI

May 23, 2009

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Centre-Periphery Model

Asymmetric distribution of ICTs, geopolitical

power, and economic wealth

Reminiscent of imperialist foundations ofpolitical power

ICTs most potent to reduce negative

implications of centre-periphery economics

ICTs, global conduits facilitating flow ofmain global commodity-information

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Centre-Periphery Model

Digital Divide

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GLOBAL NETWORKS AND LOCAL

MEDIA

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Global and Local ConnectivityGANGAN

WANWAN

MANMAN

LANLAN

DESKTOPDESKTOP

PALMTOPPALMTOP

NODE (ISDN)NODE (ISDN)LIVELIVEAPPLICATIONSAPPLICATIONS

ARCHIVEDARCHIVED

APPLICATIONSAPPLICATIONS

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Core Technologies

Underpinning Connectivity Computing via the Integrated circuit

Optics and Laser

Digitization

Satellites

LEOs and

GEOs

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Local Media Landscape

3 free to air stations

20 radio stations

12 local cable channels

6 Internet Service Providers

1 islandwide cable operator 48 zoned cable companies

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GLOBAL MEDIA AND NETWORK

TRENDS

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Global Media Convergence

Satellite technology, compression and digitization haveaccelerated convergence

The impact of new media

PDAs with Mobile Television iPods

Internet

Video on Demand

Interactive data

Online access to newspapers, radio

Audience participation through mobile devices

Plethora of User-Driven Content including CitizenMedia and Web 2.0

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Industry Convergence

MediaInformation

Technology

Telecommunications

Consumer

Electronics

Services

Multimedia

Hardware

Software

Network

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Market Convergence

Entertainment

New Opportunities

Information Education

Advertorial

Infotorial

InfotainmentEdutainment

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Conglomeration

Concentration of media ownership

and market consolidation with fewerand fewer persons controlling themedia landscape

Use of economies of scale and

strategic partnerships to gainadvantage

Interlocking Directorates

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Global Reach: Media and the

Entrepreneur

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Knowledge Management, Media and

Global

Competitiveness

Knowledge managementintegral in ICT enabledknowledge economy

Distilling information on

increasingly capriciousconsumers and demographics

Entrepreneurs must alsoencourage and emphasizeintrapreneurship

Important to link both internaland external informationalsources to companys overallcompetitive strategy

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Potential

Readers (000)

The totalnumber of

persons 10+

who read the

whole or any

part of a

newspaperpublication

MRSL All Media Survey May 2005

1873

0

500

1000

1500

2000

Past 3 months

Media Markets

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Share of Readership (%)

MRSL All Media Survey May 2005

37.2

29.430.5

0.62.3

0

5

10

15

20

25

30

35

40

Gleaner T e Star T e Observer T e Herald X-News

Media Markets II

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Web 2.0 for Small Businesses

Not only a platform for content distribution but

also for innovation and creativity

Improving two-way communication betweenbusinesses and customers

Allows customers to give unbiased

information or feedback on company products

Whole new economy built on search Benefiting from Web 2.0s collective

intelligence

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Key Issues in Digital Domain

Storage of historical and archival data

E-mail and intelligence gathering

Photography and imaging Bad use of cell phones

Plagiarism

Music (downloads, the future music)

Copyright

Digital Debris

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Key Issues in Digital Domain II

Conglomeration, domination and

Competition

Access

Defamation

Content Quality (including languageand sexual portrayals)

Children and the Media