Global Citizen Promotion

EXCHANGE is a core product of AIESEC. This is our way to make world a better

space.

EXCHANGE provides financial stability of Local Committee and reflects its relevance

in community. Its your main MoS.

How we think AFs are raised?Online: Read one of group posts -> Clicked on link -> Filled in AF. Success!Offline: Saw promo-table -> Asked several questions -> Filled in AF. Success!

How really AFs are raised?Saw promo-table -> Asked several questions -> Forgot -> Read one of group posts -> Refreshed -> Searched Google -> Asked friend -> Filled in AF. Success!

Before:1. Search Google about yourself.2. Search pictures.3. Search videos.4. Search groups on VK.

How to be more effective in promo:1. Make any touchpoint qualitative to

reduce dropouts (sales funnel) or don’t use them.

2. Use audience language and make things as clear as possible. Translate!

3. Be personal.

Offline:1. Preparation.2. Group work.3. Save contacts.

Online:1. Be more interactive.2. Use discussion board. 3. Add description and links.4. Use various content types.5. Initiate conversation.

Online:6. Personal posts.7. Short links.8. Cross-promotion.9. Check fields.10.Search groups.

Act Sustainably