Global C4IR-1 Masterclass Beart - DevicePilot 2017
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Transcript of Global C4IR-1 Masterclass Beart - DevicePilot 2017
PresentedatConsor,umforthe4thRevolu,on|Execu,veBriefingDay(C4IR)Cambridge,UK2-3February2017|www.cir-strategy.com/events
TODAY
• Intro • IoT: Value and Cost drivers • Survey
• Q&A!
THE HIVE STORY
SAME STORY EVERYWHERE
CUSTOMER EXPERIENCE
LOCATE
MONITOR
MANAGE
IOT VALUE-DRIVERS Mass customization
Cross-sell / Up-sell
Consumables
Great customer service
Spotting/reducing churn
Product improvement feedback
(e.g. Boiler IQ)
MASS CUSTOMISATION
UPSELL/CROSS-SELL
CONSUMABLES
CUSTOMER SERVICE - AUTOMATED
REDUCE CHURN
PRODUCT IMPROVEMENTS
IOT COST-DRIVERS Security Everything changes Trials is Development, Scaling is Operations
SECURITY
• Take security seriously from day 1 • Keep taking it seriously (process) • Sleep well at night
EVERYTHING CHANGES
Early Adopters: Your best friends Your worst enemies
Technology shifts
Trials
TRIALS ≠ SCALING
HARDWARE
EMBEDDED
SOFTWARE
CLOUD
SERVICE
APPLICATION
THE BIGGEST COST
TIME
DEVICES DEPLOYED
OPERATIONAL COSTS
DESIGN, BUILD, TRIAL
MANUAL DOESN’T SCALE
INITIALLY…
FOCUS
STAGE
Dev
elop
men
tO
pera
tions
Proposition Management
EVENTUALLY…
FOCUS
STAGE D
evel
opm
ent
Ope
ratio
ns
Proposition Management
VICIOUS CIRCLE Deal with it manually
Firefighting
No time to improve the
product
Throw people at the problem
VIRTUOUS CIRCLE Visibility
Address problems
Tools
Happier Customers
More time improving product
FOCUS
STAGE D
evel
opm
ent
Ope
ratio
ns
Proposition Management
? ??
BUILD OR BUY (OPPORTUNITY COST)
Your Core Proposition
Accounts (e.g. Xero)
Emailing (e.g. MailChimp)
CRM (e.g. Sugar)
Helpdesk (e.g. Zendesk)
Comms (e.g. Telit)
Device Mgmt (e.g. DevicePilot)
The overall service you provide to your
customers
you build
you buy
Device Stack (e.g. ARM mbed)
Better for…
SURVEY
CAN IOT REALLY MAKE A DIFFERENCE?
0 +100 -100 +50