GLOBAL BUSINESS STRATEGYIBN420

BAS International Business Program

North Seattle College

WHAT IS STRATEGY?

Origin of STRATEGY

Greek stratēgia generalship, from stratēgos

First Known Use: 1810

WHAT IS STRATEGY?

Military origins 1 a (1) :  the science and art of employing the

political, economic, psychological, and military forces of a nation or group of nations to afford the maximum support to adopted policies in peace or war (2) :  the science and art of military command exercised to meet the enemy in combat under advantageous conditions

WHAT IS STRATEGY?

Biology an adaptation or complex of adaptations (as of

behavior, metabolism, or structure) that serves or appears to serve an important function in achieving evolutionary success

WHAT IS STRATEGY?

a :  a careful plan or method :  a clever stratagem b :  the art of devising or employing plans or

stratagems toward a goal

WHAT IS STATEGY?

: a careful plan or method for achieving a particular goal usually over a long period of time

: the skill of making or carrying out plans to achieve a goal

WHAT IS STRATEGY?

Synonymsarrangement, blueprint, design, game, game plan, ground plan, master plan, program, project, road map, scheme, plan, system

tac·ticnoun \ˈtak-tik\ : an action or method that is planned and used to achieve a particular goaltactics : the activity or skill of organizing and moving soldiers and equipment in a military battle

Examples of TACTICan effective tactic for solving crimesWe may need to change tactics.a specialist in naval tactics

WHAT IS STRATEGY?

Choices What to do

What not to do

Priorities What to do first

What to do second Where to focus resources

Where not to focus resources

Trade-offs

GLOBAL BUSINESS STRATEGY

What to do and not to do

Product Market Strategy

Competitive Strategy

Strategic Scope

Globalization Strategy