Global Business Opportunity Assessment Research Project
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Transcript of Global Business Opportunity Assessment Research Project
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7/25/2019 Global Business Opportunity Assessment Research Project
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Global Business Opportunity
Assessment Research Project
Tea in Italy
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Company Profile
Tata Global BeveragesTurn over in 20!" #2$%&'(
)ar*et share"2+,
-in.ustan /nilever ever"(1&,
-ea.uarters"3ol*ata% 4est Bengal% 5n.ia1
main pro.ucts are Tea% Coffee% 6airy pro.ucts% 7ater%
pepper an. other plantation crops1
7orl.8s secon. largest manufacturer of tea1
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Company Profle
Tata Tea 95n.ia:
;ita< 9Polan.:
Tetley 9=outh Asia% )i..le >ast% /3 an. >urope% /=A an.
Cana.a% Australia:
?oe*els 9=outh Africa:
Goo. >arth 9/=A:
?>)@A9Cech Republic:
Teapigs 9/3:
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Strength
)anufacturing"+0 )illion *g in 5n.ia1Controls aroun. ! tea estates% ten tea blen.ing an.
pac*aging factories1
O7ns ! tea estates in 5n.ia an. =rilan*a1
Pro.uct presence in !0 countries1
Area of appro< !' *m2 un.er tea cultivation1(0million *g of blac* tea annually1
actories in major parts of 5n.ia an. in overseas1
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Weakness
-ighly fragmente. mar*et
labor intensive in.ustry
more reliable on blac* tea
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Macro Attractiveness
;ibrant tourism sector1
)ember of >uropean /nion1
Attract state o7ne. investments1
)ore 65 is encourage.1
TA 7ith .ifferent countries1
)ember of 4orl. Tra.e Organiation 94TO: since ''!1
Ran*e. 2&thout of economies in the Dinfrastructure81
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Macro Economy
>/ helps in upgra.ing 5taly8s infrastructure
an. labor mar*et reforms coul. boost
competitiveness1
>
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Macro Economy
Reforms are ma.e in the starting a business1
Eo minimum pai."in capital is reuire.1
Ran*s best in )ar*et sie 92th:
4orst in Dabor mar*et efficiency8 9(&th:
reuent changes in its government an. lea.ership1
ran*s &'th out of +! countries in Transparency
5nternational8s Corruption Perceptions 5n.e< 20
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FDI Inow an !"tow
65 inflo7s into 5taly .ecline. remar*ably from
#(1(billion in 20 to #'21!million in 2021
65 inflo7 recovere. to #&1!billion in 20(1
65 outflo7 from 5taly increasing from
#21(billion in 200' to #(1+billion in 20(1
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#a$es
Ran*e. st out of $' countries for Dpaying Ta
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=4OT"AnalysisStrength"-igh infrastructure ran*ings
Weakness"o7 female employment rate
Opportunities"=trength in tourism help the economy to
revive1 An. abor mar*et help in competition
Threats"-igh ta< an. costly 7ages
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Market Si%e
5taly has a goo. ran*ing in its mar*et sie92 th:1labor mar*et is rigi. by achieving 9(&th:ran*1lo7 higher e.ucational attainment% 5taly suffers
from s*ills shortages% particularly at the seniormanagement level1
The )anpo7er Talent =hortage =urvey 20
reporte. that 2$10, of employers ha. .ifficultyfilling vacancies% 7ith s*ille. tra.es an.technicians in short supply1
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So"rce& E"romonitor International
'rom !ECD(E"rostat()*ESC!
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Market Si%e
-otels an. Restaurants sector are blooming in5taly1
largest rise in its share of total employment gro7ing from 201!, of the total employe.
population in 200' to 21(, in 201
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Barriers to a start"up
Starting a Business : Businesses starting up in 5taly mustconten. 7ith governmental proce.ures an. .ifficulties 7ith.ecision"ma*ing an. communication1 A companyrepresentative has to first .eposit at least 2!, of the amounts
contribute. in cash 7ith a ban* Construction Permits : 5t ta*es har.ly (! .ays to get
permission for a buil.ing Getting Electricity : or the e
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Barriers to a start"up
Registering Property : Registering property is a streamline.process1
Paying Taxes F 5taly8s ta< system is very careful an. .iligenteffort1 They reuire. to ma*e ! payments a year ta*ing 2&'
hours to .eal 7ith1 The levels of ta
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3ey Competitors
There are many mar*et players in 5talian teain.ustry1
=ome of them are plays major shares in themar*et1
But the small mar*et players are sho7ing theirgro7th in the previous year of sales
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Tra.e
5taly plays both e
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Ta