Global Business North America Article

The Frozen Yogurt Leader in Great Taste, Business Innovation and Meaningful Franchise Ownership

129128 Special Edition Fall 2016 | Global Business North America Global Business North America | Special Edition Fall 2016Franchising Franchising

Company Name:

sweetFrog

Corporate Headquarters:

10800 Midlothian Turnpike, Suite 300, Richmond, VA 23235

Phone:

804-893-3151

On the Web at:

Consumer website:www.sweetfrog.com Franchise Development website: www.sweetfrog.com/franchise

Are you considering franchise

ownership? If so, fi nding a franchise

that aligns with your fi nancial

ambitions, personal goals and overall

belief system is the key. And of course,

it doesn’t hurt if that franchise system

has the most devoted corporate team,

most loyal franchise owners, and

best tasting products on the market!

Thankfully, we offer just that kind of

franchise opportunity at sweetFrog!

For many potential franchisees,

sweetFrog is a perfect fi t because of a

unique business model built on strong

Christian principles. sweetFrog goes

beyond focusing on fi nancial success

and actively encourages personal

growth amongst its franchisees. In

fact, FROG actually stands for “Fully

Rely On God.” So, while sweetFrog

is best known for its delicious frozen

yogurt and creative customer-focused

campaigns, our franchise owners also

prioritize community service and take

pride in running a business that stands

for so much more.

“At sweetFrog, we are proud to offer

a meaningful franchise opportunity

with high growth potential,” says

Patrick Galleher, sweetFrog’s CEO.

“While our brand is certainly known for

selling the best tasting products on the

market, all of our franchise owners are

recognized as local community service

leaders – hosting elementary school

by Shemar Pucel


and girl scout fi eld trips, partnering

with churches, and giving back to

local charities. We are proud of the

powerful impact our franchise owners

have on their communities and are

excited to partner with more aspiring

entrepreneurs who are seeking a truly

fulfi lling franchise opportunity.”

Standing for something more is

integral to sweetFrog’s success, but so

is the fact that all sweetFrog locations

are the ideal place for families to take

a break from a busy day and enjoy

delicious frozen yogurt. sweetFrog’s

tasty, frozen creations are a healthier

alternative to other sweet treats, but

you would never guess that based on

the powerful fl avors, including Alpine

Vanilla, Cookie’s & Cream, sweetFrog

Strawberry, Birthday Cake and so

many more. sweetFrog is also proud

to offer non-fat fl avors and non-dairy

alternatives for customers who have

dietary restrictions. While the yogurt

itself is the main attraction, the fun

doesn’t stop there. sweetFrog also

offers an impressively diverse array of

toppings, including fresh fruit, nuts,

sauces and the ever-popular candies

– including the recently introduced

crushed jolly ranchers and Take 5 bars.

sweetFrog’s innovative character

isn’t limited to its fantastic product

offerings – it extends to the franchise

opportunity itself. For example,

sweetFrog became one of the fi rst

franchise brands to develop a fully

franchised food truck and trailer earlier

this year. These mobile franchise

units were developed after years of

testing to maximize each food truck’s

profi tability. And sweetFrog’s mobile

units come with built-in promotional

and branding materials, delicious

recipes that often sell themselves, and

industry leading corporate support.

Regardless of whether sweetFrog

owners launch a traditional brick-

and-mortar location or a mobile food

truck or trailer, they key to success is

possessing a passion for people and

community service. Here are a few of

sweetFrog’s core programs that allow

each franchise owner to give back

to their community and their fellow

residents who help make them a small

business success:

Leap Forward Program – sweetFrog

has created a way for schools to earn

rewards with their Leap Forward

Program. This original program

provides schools with fun and unique

ways to encourage and empower their

students through customized lessons

plans built for specifi c age groups.

sweetFrog works with hundreds of

schools across the country to offer


free frozen yogurt cards for teachers

to award to hard-working students.

Knowing their dedication will pay off

with tangible rewards is a great way

to inspire the next generation to keep

learning.

The second part of the Leap Forward

program are Leap Forward Math Field

Trips. sweetFrog has teamed up with

teachers to develop educational fi eld

trips geared towards teaching children

fundamental lessons. sweetFrog even

provides Leap Forward Field Trip Kits

that include work sheets and hands-

on activities that teach lessons about

mass, volume, temperature, currency

and more. All fi eld trips include special

visits to the store before business is

open for the day and, of course, a

sweet treat as well.

FUNdraisers – sweetFrog offers

fundraising opportunities for local

groups within the community through

gift card fundraisers, benefi t nights

and appreciation parties. The gift card

FUNdraising program is the perfect

way for local non-profi ts to raise

money at events or even to add onto

other fundraisers, such as car washes

or bake sales. Non-profi ts can buy

upwards of 100 $5 or $10 gift cards

and receive a 25 percent discount off

of the purchase price. The cards can

then be sold to supporters at full price

which effectively earns your group

$1.25 for $5 cards or $2.50 for $10

cards.

If your local Parent Teacher

Association, sports team or charitable

organization is interested in hosting a

benefi t night, sweetFrog is the ideal

choice. Come enjoy some FROYO

with friends and raise money for your

cause. Contact the local sweetFrog to

designate a day to benefi t your group


and earn up to 25 percent of the sales

back from that event. The benefi t

night can be a one-time event or a

regular occurrence that will benefi t

your organization month after month.

Additionally, sweetFrog is proud

to host appreciation parties. School,

business or community groups are

welcome to visit and enjoy a free or

discounted frozen yogurt and see why

sweetFrog’s delicious frozen treats are

so popular. An appreciation party is a

fun way to introduce members of the

local community to all that sweetFrog

has to offer.

Girl Scout Community Patch

Program – Yet another program that

demonstrates sweetFrog’s passion for

community involvement is the new

Girl Scout Community Patch Program.


sweetFrog has designed a sweetFrog

community patch that local scouts

can earn by taking a trip and tour

of participating locations. The patch

was made especially for sweetFrog

and meets the guidelines for scout

patches as scouts can earn a variety of

badges through the program (Money

Manager, Business Owner, Marketing,

etc.). The tour is a fun and interesting

way for local children to learn about

business, and it even comes with a

tasty 12-ounce cup of frozen yogurt!

Comprehensive Military Appre-

ciation Programs – Patriotism runs

deep with sweetFrog so it’s no surprise

that sweetFrog is an active supporter

of the U.S. military and our veterans.

May was Military Appreciation

Month and sweetFrog went all out in

celebration. During the celebration,

all active and retired military men

and women enjoyed special in-store

discounts, with valid military ID. All

year long military members receive

a 10 percent discount, but in May on

Military Mondays, sweetFrog boosted

that discount to 15 percent off their

purchase price.

The sweetFrog military discount

doesn’t stop with the customers

– franchisees are eligible for the


sweetFrog VetFran discount. sweetFrog

always offers qualifi ed active and

retired military members 25 percent off

of the initial investment cost; however,

during Military Appreciation Month

(May) and in honor of Veteran’s Day

(November), sweetFrog doubled that

discount and offered 50 percent off

of the initial franchise fee, a $15,000

value.

Additionally, sweetFrog has

recently launched a veteran awareness

program. The awareness program is

designed to help retired or transitioning

military members explore franchising

opportunities. The program will

include educational seminars paired

with incentivizing discounts.

The bottom line for aspiring

franchise owners is that sweetFrog is a

fun-loving, innovative franchise that is

committed to supporting communities

and serving the best tasting products.

New and fun fl avors are in constant

development and locations are hot

spots for frozen yogurt-lovers of all

ages. Becoming a franchisee may

seem daunting, but sweetFrog can

give you the tools you need to succeed

and take charge of your own fi nancial

future. sweetFrog is much more than

just yogurt; sweetFrog serves up

happiness with integrity and purpose.

To learn more about sweetFrog

franchise opportunities, please visit

http://sweetfrog.com/franchise.

About the Author

Author Bio – Shemar Pucel is the Director of Franchise Marketing and Development at sweetFrog Frozen Yogurt. Over the past fi ve years, she has been responsible for building franchise development programs targeting veterans on behalf of sweetFrog and Outdoor Living Brands.

Corporate HQ address:

10800 Midlothian Turnpike, Suite 300, Richmond, VA 23235

Corporate phone:

804-893-3151

Consumer website

www.sweetfrog.com

Franchise Development website:

www.sweetfrog.com/franchise

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