Global Association Meetingsexicon.website/uploads/editor/scef2015... · President MCI Group 1 ....
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Global Association Meetings Taking them to the 21st Century Roger Tondeur President MCI Group 1
Transcript of Global Association Meetingsexicon.website/uploads/editor/scef2015... · President MCI Group 1 ....
Global Association Meetings Taking them to the 21st Century
Roger Tondeur
President MCI Group
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Becoming a global MICE destination “I want events”
40% comes back… with Family
Business Tourism Partnership Report
13% rooms
Vienna’s Industry Trends Report
The Economic Contribution of Meetings Activity in Canada
671,000 events
235,500 jobs
32 B CAD direct spent
1,3 billion USD
12,700 jobs
Wonderful Copenhague report
18 B direct
14 B indirect
18% touristic demand
780,000 FTEs
Annual Report Meetings Mexico
Therefore…
“destination marketing isn’t just about tourism, but
also economic development”
SUCCESS BEFORE SUCCESS NOW
Mix of different sizes Leverage local, regional, international Equal distribution Mix of corporate and association Development of own assets
Big congresses International scope Focused economic impact Association driven strategy External assets
association meetings 7 simple reasons
why 1. Economic spend
2. Consistent (if economic downturn)
3. Predictable market
4. Attracting this market it’s a science
5. Multiplier
6. Recurrent
7. Legacy
Wrong starting point
infrastructure destination promotion
Right starting point
strong local associations
1 mature associations
HIGHER Maturity level
LESS
Ready
(sustainable
growth)
LOWER Maturity level
MORE
Ready
(sustainable)
Growth
Insource or Outsource
Strategy
Products & Services
Community
Engagement
8/10 revenue channels
Volunteer driven
Not Professionalized
Tactical
Members
Revenues based in
membership, sponsorship,
annual congresses
2 define an strategy
for the TOP 3 challenges
McKinley impact on Associations report
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76
78
80
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84
86
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90
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patrocinio retencion miembros asistencia congresosponsorship member
retention
attendees to
conference
Strategy is the astute
allocation of resources:
“time, talent and capital”
in planned activities to
serve customers better
than your competitors do
3 diversify your
revenue streams
4 work on the best
sponsorship strategy
sponsoring
companies are
increasingly
interested in ROI,
not brand saturation
5 increase the ties
with global associations
WHAT ARE ASSOCIATIONS DOING TO
ENSURE FUTURE SUSTAINABLITY
6 create new
membership models
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Nikki Walker
Vice President of Association Management
& Consulting
Evolving
membership models
Special Interest Group/Communities Member
Product Member:
Conference Member
Training-Member
Corresponding Members / Free
Virtual (e- or digital) Members
Customized Members
Full members
“instead of building membership through the traditional approach
only, associations need to get into the mind-set of building community and considering their organizations as open professional communities
rather than closed membership organizations”
“Associations must totally reconsider their approach to membership,
become more versatile, use technology, segment their target
audiences and allow individuals (or new customer segments) to choose
their point of entry”
