GLOBAL ADVANCED COLOURS 2018‘ｓ CONCEPT

KANSAI PAINT CO.,LTD C.D. Laboratory

For the car market of two to three years from now, Kansai Paint offers our auto industry customers around the world a projection of global color trends that will influence buyers, along with colours we develop on that basis. Building on an analysis of information on the latest trends and consumer preferences we collect from our global network, we foresee “an era of thinking about what represents true joy and happiness to you.” This period can be summed up with the words "What's happiness?" The feeling of wanting to be happy knows no borders. It’s a universal emotion, and perhaps the meaning of life itself. Because people have access to more information than they need and many choices, they need to reconsider what happiness means to them. We’re confident this is a long-term theme and a concept that symbolizes the era. Kansai Paint's designers appreciate the trends foreseeable in an age that asks "What's happiness?" and have extrapolated them into colours for automobiles.

What’s happiness?

Geranium

Empathy The happiness of sharing beauty and joy, which can help anyone become positive.

Ocean

Icelay Blue

Sense Delight arising from stimulation of the imagination and the five senses.

Purple Martin Sour Lime A Certain Swiss Abstract

Painting

Own Happiness found by looking inward and affirming who you really are.

Dimlight Morning Yoga Himalayan rock salt

GLOBAL ADVANCED COLOURS 2018 COLOUR PALETTES.

What’s happiness? Colour development in line with three themes that can be foreseen in an age that asks 'What's happiness?'

KANSAI PAINT CO.,LTD C.D. Laboratory

KANSAI PAINT CO.,LTD C.D. Laboratory

Ocean

The blue ocean that covers most of the earth always soothes and gives a feeling of freedom. An expression of depth and intensity of colour.

What’s happiness?

Geranium

In the language of flowers, the geranium means "Your presence makes me happy." This vivid colour that immediately catches the eye around town resonates in the heart. A strong yet refined colour. A solid, intense red with a tinge of pretty blue.

KANSAI PAINT CO.,LTD C.D. Laboratory

What’s happiness?

Icelay Blue

A blue that combines the functionality of ICELAY with visible cold. An expression of the radiative cooling of the night sky that makes both passengers and onlookers feel cooler. Note: ICELAY is Kansai Paint’s thermal insulation technology for the dark colour range.

KANSAI PAINT CO.,LTD C.D. Laboratory

What’s happiness?

Sour Lime

The flesh of a fresh lime, which when added as a garnish makes you happy. This colour uses a metallic finish that reflects light sharply to

express a crispness like the sour taste of lime.

KANSAI PAINT CO.,LTD C.D. Laboratory

What’s happiness?

Purple Martin

The purple martin has soft, beautiful feathers you just want to touch. This hue subtly balances colour materials to express a delicate luster and vividness.

KANSAI PAINT CO.,LTD C.D. Laboratory

What’s happiness?

A Certain Swiss Abstract Painting

Based on the image of a work by a certain abstract painter from Switzerland. Expresses the richness and warmth of oil paints by using shadowy hues that appear to be the result of repeated colour mixing.

KANSAI PAINT CO.,LTD C.D. Laboratory

What’s happiness?

Morning Yoga

Taking a deep breath while basking in the morning sun. This color uses AIRIOUS for a light colour shift that expresses the invigoration of greeting the new day while doing yoga. Note: AIRIOUS is Kansai Paint's bi-colour technology.

KANSAI PAINT CO.,LTD C.D. Laboratory

What’s happiness?

Himalayan Rock Salt

Rock salt contains umami and nutrients, and has rich, natural hues. This colour expresses the sparkle of crystals containing large-grain aluminum.

KANSAI PAINT CO.,LTD C.D. Laboratory

What’s happiness?

Dimlight

A silent space with delicate light that calms you and gets you back to being yourself. Uses the brown colour range to express faint light with warmth, and deep darkness.

KANSAI PAINT CO.,LTD C.D. Laboratory

What’s happiness?