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Globus Stores Pvt Ltd

BRIEF HISTORY

Part of the Rajan Raheja group of Companies

Established in 1998as a multi brand multi product

large format department store catering to the uppermiddle class families in metro towns.

In 2001 changed to an fashion apparelspecialty

store concept for the Indian youth.

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GLOBUS VISION

To be the most successful fashion apparel

retailer for the youth in the country

The key components of the plan are

Great garments which are in line with the latest trends

and are always affordable

Great brand recall by some imaginative brand

campaigns and below the line activities

Great shopping ambience which entices one to buy

Great service at the store

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BRAND POSITIONING

Young, expressive,trendy

Mid price fashionsegment

Look aspirational

Yet affordable

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TARGET CUSTOMER PROFILE

Core target : youthbetween 18 to 25 years

of age

Extended core : 16 to 18

yearolds as well as 26 to35 year olds

Fun loving, casual but

stylish, wanting to belong

but at own terms,

energetic, work hard

party hard lifestyle

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MERCHANDISE FOCUS

Design led approach

over26 in house

designers experiment at

the in house Design

Studio

Ownprivate label

contributes over65% of

sales

Sub-contractedmanufacturing

Affordable and trendy

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MERCHANDISE FOCUSt.

Core categories - Ladies western casuals and party wear

Ladies indian wear

Denim wear Mens casual and party wear

Fashion accessories

Other categories

Ladies western formal wear

Mens formal wear

Kids wear

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STORE LOOK & LAYOUT

Fresh and vibrant Fashion oriented

Energetic music

Bright and colorful

Relating to thecontemporary youth

Complements the brand

image

Well laid out so that it

should be extremely easy

to shop

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Globus Privilege Club

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GLOBUS PRIVILEGE CLUB

One of the largest Fashion Loyalty Program

Active since 1999

Privilege based loyalty and not discount induced

Have over 250,000 loyalty customers

contributing over 65% ofsales

One of the fastest growing

Over 10,000 GPC members added every month. One of the best response rates

Response rates of 10% plus to targeted campaigns

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GLOBUS PRIVILEGE CLUB

3Tiers of Membership

Gold, Silver, Temporary

Innovative customer interaction Regular communication

(commercial & personal)

Store anniversary surprise tocustomers

Association with mosthappening events/ fashionshow

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Globus Tie-Up: OPPORTUNITY

Chance to reach out to the most profitablecustomer segments

Youth & Affluent

Globus in sixprime locations :-

Delhi(South Extension-II)

Noida (The GreatIndia Place)

Ghaziabad(Pacific Mall, Shipra Mall) Moradabad(Wave East End Mall)

Ludhiana (Westend Mall)

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STORE PROFILE

The Great India Place (Noida)

- 70 % of noida buyers are in 18-35 age group

- More than 50% business is coming from Fashion conscious ladiescustomers

Pacific Mall (Ghaziabad)

- Customer profile is healthy mix of Families, Executives and Students. (18-

35 Yrs 71% Shoppers)- Core customers are from East Delhi - mostly Business Class, Govt.Executives Kaushambi, Mayur Vihar, Patpadganj, Private Sector Exec Vaishali, Vasundhara.

South Extension-II (New Delhi)

- South Ex customers are primarily young, Financially Independent, aware ofinternational fashion trends and money is not a constraint.

- Has lifestyle of going to Discos, Pubs, sports bars, eating out etc.

- Family shopping normally leads to bigger bills. (Mix NRI, Foreign Tourists,Govt Beaurocrates, Business Men contribute to sales.)

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Shipra Mall (Ghaziabad)

- Middle and Upper Middle class form the core customer group.

- Customers are from Indrapuram, Noida and Gaziabad.

- Primarily Salaried class BPO, IT, Mid Level Exec, Profesionals andBusiness Owner & students.

- Around 60% of the total business comes in & around Indirapuram. HighRepeat customers.

Wave East End Mall (Moradabad)- Wave East End mall is only Entertainment, Shopping destination in the city.

(Only Mall in the City)

- Rich of Moradabad are well traveled and shop at major Indian cities or overseas.

Westend Mall (Ludhiana)

- Westend Mall is the biggest mall in Ludhiana city .

- Store customer base comprises mix of self employed, Students andBusiness Owners.

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PUBLICITY OF BRANDS

*Conditions Apply

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COUPONFORMAT

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Thank youThank you