GLO Science

Brand Overview and Guidelines

Revised Dec 2016

Our Mission

Our goal at GLO Science is to make you smile.

Backed by science, our bold innovations create whiter, healthier, more confident smiles – empowering people to smile more.

Brand Character

As a brand, GLO celebrates the power of the smile.

The brand is innovative, fresh, fun, happy, and real.

Brand Look and Feel

GLO design is sleek, modern, and minimal with pops of color or shine.

In most cases, GLO uses rounded edges rather than sharp angles.

Brand Voice

As a brand, GLO is approachable and fresh, with nuggets of happiness and delight.

GLO Logo

About the Primary Logo:

Our logo was inspired by the unique shape of our patent-pendingG-Vial and is the icon of our brand. The geometry and symmetryare reflected in its rounded letter forms and should not be alteredin any way in any situation.

Primary Logo:This is our primary logo.It should be used alone and as aflat graphic on all applications.GLO Science as a brand name shouldbe represented in supporting bodyand headline text.

White Logo:For use on all photographic, solid color,gradient backgrounds.

Logo may appear ONLY in GLO Brilliantbrand colors, black or white.

Right Side Logo CropLogo may crop on right side “O” off the edge of a page, fixture or box corner at the vertical center axis.

Bottom Logo CropBottom of “G” may also becropped at the horizontal center of the bottom section. Never crop the top or left side of the logo.

GLO Logo

GLO Pro Logo

GLO Good Logo

Brand Font

Avenir Book

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo

Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

This is our brand font Avenir.

Please use whenever possible

in application.

Avenir LightAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo

Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Avenir MediumAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo

Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Avenir HeavyAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo

Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Print and Packaging Fonts

Whenever possible, please use our brand font—Avenir.

It is available in various weights to create hierarchy however please do

not use tabs bullets within body copy.

Where needed please use paragraph returns or numbers to separate

and highlight sections of text or instructions.

Text appears best when used at -20 kerning.

When using text in print, please do not use smaller

than 6.5 points.

For the majority of text, please use a lighter weight.

Reserve medium and heavy weight text for headline

and subhead accentuation.

Brand Colors

801 BLUE:

RGB values: R = 0G = 152B = 206

hexadecimal value: 0098ce

424 DARK GRAY:

RGB values: R = 112G = 114B = 113

hexadecimal value: 707271

423 LIGHT GRAY:

RGB values: R = 137G = 140B = 141

hexadecimal value: 898c8d

Retail Professional