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Transcript of GLIM Chennai Social Media Marketing Group20 linked in
FOR BUSINESS
Prabin Mishra
Mukesh Shah
Krishna Chaitanya Y
Survesh Chauhan
Prantor Chakravarty
Rohit Kashyap Paul Gladstone Chidananda Mohanty
Saurab Mehta
Sumit Arora
Group-20
We are…….. GROUP
• Prabin Mishra – [email protected]
• Rohit Kr Kashyap - [email protected]
• Prantor Chakravarty – [email protected]
• Mukesh Shah- [email protected]
• Krishna Chaitanya Y – [email protected]
• Sumit Arora - [email protected]
• Paul Gladstone – [email protected]
• Survesh Chauhan - [email protected]
• Chidananda Mohanty - [email protected]
• Saurabh Mehta - [email protected]
Contact Details
Brief History
2003
•Launch by Reid and team of old friends
•Linkedin -Professional network, Get funded by Sequoia capital
2004
•50,000 members introduces address books, groups
2005
•First Revenues through Jobs and subscriptions. Reaches million members
2006
•Public profiles and acknowledged as the professional profile of record. Achieves profitability and core features like Recommendations and people you may know are put in.
2007
•Opens customer service center in omaha. CEO Reid Steps down
2008
•Linkedin becomes global opening offices in Europe and launching Spanish and French website
Brief History cont…
2009
•Gets new leadership and more than 30 million users
2010
•Accelerated growth to 90 million members and 10 offices around the world.
2011
•Gets listed in NYSE
2012
•Re-architecture the site
2013
•Linkedin turns 10 and reaches 225 million
2014
•Sought to create a map of the digital economy, its participants and every facet of opportunity linking these nodes together.
Marketing through LinkedIn
It’s as simple as it gets…
Create a company page…
This helps LinkedIn members learn about your business, brand, and job opportunities…
Advantages• Company page optimised for SEO can help
in ensuring top ranks in search engines
• Followers see advertisements and company updates in their news feeds
• Sponsored updates help in reaching the targeted audience with engaging content. This helps brands to spread awareness, generate leads and change their public perceptions
• Brand Influencers help in spreading information through their posts and publications which appear on their profile. E.g. Richard Branson
• Last but not the least use LinkedIn Marketing solutions to Deliver the right content to the right people and boost quality leads
• HSBC Success Story
Join groups where your customers and prospects are
• Start with People You Know
• Find People by company
• Start asking and answering questions on LinkedIn answers
• Update your status often
• Connect your LinkedIn and Twitter accounts
• Join Groups, Add discussions
• Use your own LinkedIn analytics to check success of the group
• LinkedIn groups are informal communities formed around industries, professions, themes, niche topics, etc.
• Natural extension to social-media marketing efforts.
• Great way to build credibility and make new connections that can ultimately help grow your business
• People build their entire business, market a number of products and
services, sell out their paid events, and become thought leaders in their
niche all around a single LinkedIn group
• Evokes interest and generates enquiries for your business.
• Help you meet people that share common passion and interests
• IBM 1.8 million interactions on LinkedIn in year 2011 – uses platform to let people know what’s going on within the organization, and it also
posts articles from around the Web on IBM-relevant topics. For
example, there’s an article on big data which generated plenty of
interaction on the company’s page.
Creating a Group
• Builds Thought Leadership
• Connects A Thriving Community - People love to belong to a community, the more you are able to connect like-minded people together, the more they will
appreciate you for doing so.
• Drives Traffic To Your Site - Put your website link in the group profile, add the site RSS feed to the News Section, send a weekly message to your group, and
include a niche related article from your site, create a discussion and include
your link.
• Builds Personal Network - people love to connect with the community leader.
• Sending Weekly Messages – free marketing
• Lead Generator - The more you give, the more you will receive. Connecting people, providing job leads, referrals, valuable content to help them achieve
their goals: these are things that you can give to people, and by doing so they
will give you an abundance of leads in return
• Hiring Talent
Advantages
Becoming a thought leader
Tips on how to become a thought leader
• Regularly update your status
• Utilize LinkedIn Pulse
• Optimise your LinkedIn profile
• Start a LinkedIn Group
• Contribute to LinkedIn groups
Few of the best managed brands in LinkedIn are:
WIPRO: For expertise in e-waste management
RAMCO: For ERP expertise
HCL: For its employee first promotion
Recruit New Hires•Build Engage Recruit is
an effective and efficient
strategy in Social Media
•44% recruiters used
social and professional
networks for hiring in 2014
How Employers Are Using LinkedIn for Recruiting??•Develop and expand a personal network of professionals
•Stay in touch with former, valued, trusted colleagues for potential future
employment relationships
•Actively search for candidates among LinkedIn members by searching on
keywords
•Search for employees based on references from recommenders who are
trustworthy.
•Can ask your current employees to activate their networks to reach out to
potential passive candidates for jobs
•Can use In mail, to directly contact suitable candidate
•Can join groups at LinkedIn
•For a fee, can post jobs on LinkedIn and recruit and hire candidates
How LinkedIn help students in getting recruited?
Benefits to LinkedIn ??•In 2014 61% of third-quarter revenue, totaling $345 million, came from recruitment services
sold to both professional recruiters and employers.
•20% of revenue, or $114 million, was generated through selling premium subscriptions to
job seekers, professional recruiters
LinkedIn lacks in ??LinkedIn is more beneficial within certain industries and for finding professional and salaried
employees than non-professional and hourly employees
Conducting Market Research
Linkedin Testimonials• Testimonials consists of a person's written or spoken statement extolling the virtue of
a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing.
• Testimonials from customers who are not famous have been effectively used in marketing for as long as marketing has existed. A past or current customer will present a formal "word of mouth" testimonial that a business can use in marketing and to build trust with future customers.
• Testimonials are incredibly effective when believed to be true, but a challenge is having the audience believe that testimonials presented by a business are given by real people, not fabricated by the business itself.
• Linkedin resolves this challenge, as these platform is most trusted and most of the
businesses and professionals use it to show case there skills and utilize the network.
• Testimonials are social proof. They are there to provide more context around a user’s (alleged) accomplishments, skills and experience.
• Chris Brogan described LinkedIn aptly in November of 2008, “[LinkedIn] is a reputation engine, a visual representation of your business network’s reach, and a place to express your business capabilities.”
• Actions speak louder than words and in this case, recommendations from colleagues, coaches and bosses most assuredly speak louder than your own words when branding yourself on LinkedIn.
• There are various examples where a person’s first impression is framed from linkedin and these testimonials from Peers and industry experts played important role.
Involve your employees
How Employers Are involving employees via
LinkedIn?• By encouraging colleagues to share job ads on their
social media profiles, you can expand recruiting efforts
to all employees’ networks and gain access to an exponentially larger candidate pool.
• To fully benefit from collective sourcing and to ensure everyone supports recruiting efforts, you can encourage all colleagues to maintain active LinkedIn profiles
• In addition, providing best practices on using LinkedIn as part of the onboarding process, such as encouraging new hires to connect with their new co-workers, can foster a culture of networking and improve your ability to find talent
• Moreover, working with the marketing department to post jobs on the company’s LinkedIn page, and asking employees to simply repost the company’s updates, can increase sharing with minimal effort.
Involve your employees cont..
Example
• Excess number of connections should not be added as it compromises quality
over quantity.
• Being inactive in a group after joining it and not posting any relevant content
and not getting involved in the discussions will not help the cause.
• Should not add way too many groups and should restrict itself to some
relevant groups in different categories.
• Should not spam people’s inboxes in a regular interval as it irritates the person
and creates a negative image about the company/brand.
• Should not post irrelevant content in groups as it downgrades the position of
the company/brand in the minds of linkedin users.