Glee tube mediamutation
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Transcript of Glee tube mediamutation
Media Mutation24-25 Maggio 2011
Luca Rossi (University of Urbino “Carlo Bo”, Department of Sucate) Agnese Vellar (University of Torino, Puppa Department)
The expanded Glee narrative and the emergence of disperse audience on YouTube
Teen drama & Self reflexive musical
Franchise
Engage Youth Demographic
Spreadability
Research questions
1. What kind of interaction is emerging from Glee Videos? 2. Which kind of social structures emerges around YouTube videos?
(more general)Is it possible to trace and observe a specific fan community as a sub-community within YouTube?
Methodology and Dataset
• Data: 100 most viewed YouTube videos with the keyword “Glee”.(ContextMiner)
• Content analysis: video and comments
• Social Network Analysis: friends networks of fan (Gephi)
Mass Media
YouTube Star
Glee fans
Music consumption
From viewing to participation
avg. view avg. comment correl.
Official 3947949,13 1698,94 0,57
YouTube Star 3558876,18 9915,27 0,95
Mass Media 2566671,43 1625,43 0,59
Fans 1846185,12 1980,98 0,71
Views distribution
Official Videos
Fan Videos
The Long Tail ?
“I DO NOT own the music, this has been uploaded strictly for promotional purposes and I strongly recommend that you buy it on iTunes.”
Comments: comparing coversGummyBearGleeks2 – FanLady Gaga's version is much much much better. She's the new Queen of Pop. So, thumbs ub, free bitch!i cannnot honestly listen to Gaga's version but this is AMAZInnnG!
KurtHugoSchneide – YouTube StarI liked the intro. Journey is my favorite band. I can appreciate your attempt at a very difficult song! However, you need a special voice and attitude to pull it off! Not saying you are not a good singer, but you need more range and soul to really make this song stand out. It's an emotional song that demands an extremely strong voice. Anyway, "Don't stop believing...“
Glee On Fox - Official:ahhh... youtube a very potter musical.. and thank me lateran someone explain to me whats going on?The guy that Kurt was staring at was Harry Potter in A Very Potter MusicalTHAT CANT B!!!! REALLY?!
Fan tactics
YouTube friends network of every fan that share a Glee video.
Amateur producers friends network
EdvinTv 29: webTv
Jasonwhipple“storyteller”
theshowstoppahFilipino glee fan
KStewFanDotCom fan
EuroIceFan Icelandic glee fan
BlaiseLeone
GleekDaily“micro fan blog”
Qualitymusiccompany17 y.o. musician
Networked music audiencehood
Watching and re-broadcasting music on YouTube
Thank You!
[email protected]@gmail.com