Glass for Research
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Transcript of Glass for Research
![Page 1: Glass for Research](https://reader033.fdocuments.in/reader033/viewer/2022060201/559a993d1a28ab6e3d8b4624/html5/thumbnails/1.jpg)
We’ll let you in on a few secrets and you’ll be smirking too.
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What We DoWe focus on engaging consumer passion and behavior.
RESEARCH EVENTS
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We are a boutique market research and strategy firm based in NYC with over 32 (combined) years of experience across industries, products, services, brands and
methodologies.
We capture unique insights using new technology.
About Side Smirk
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Google Glass for Research
Mobile Research
Market Research Live
Hybrid
In-depth Interviews (online & offline)
Focus Groups (online & offline)
24 Hour Quantitative
Usability (online, remote, in-room)
Soci
al M
edia
Rec
ruit
men
t
CAPABILITIES
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Highlighting the following research methodology:
for research
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Record Video
Sharing
Take Pictures
Live Streaming
Navigation
Translate
Glassware Integration
Call/Text/Email
In development: pupil/eye-tracking, emotion tracking, moderator tools via proprietary
Side Smirk Glassware
GLASS FOR RESEARCH
Using Google Glass for Unique Consumer Insights
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These functionalities help you truly understand…
CONSUMER
PASSION
CONSUMER
BEHAVIOR
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SAMPLE METHODOLOGY
Using Google Glass for shopper insights:
• Stage I: Google Glass in-store shopping experiences.
• Participants wear Glass throughout their normal shopping
• They would be instructed to behave as they normally would
• Participants may or may not be provided with tasks
• Glass is recording the experience
• Capabilities to stream live real-time video to phone/tablet/computer
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SAMPLE METHODOLOGY
• Stage II: Immediate post interview with the moderator (wearing
Google Glass)
• General shopping experience (purchases, engagement, frustrations, etc.)
• Employee interaction
• Purchase decision influencers
• Information/signage/displays (look/feel of store)
• Stage III: Follow-up survey one week post field
• After reviewing Glass video footage
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CASE STUDY
proprietary & confidential
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PROJECT OVERVIEW
& OBJECTIVES
The primary objective of this project was to test the in-store
shopping experience of GNC customers, specifically their use of
information, displays and signage.
WHAT SHOPPERS NOTICE &
WHERE THEY GO FIRST
HOW THEY INTERACT WITH
PRODUCTS, SHELVES &
DISPLAYS
EMPLOYEE ENGAGEMENTWHAT INFORMATION IS
IMPORTANT & DRAWS
ATTENTION/ENGAGEMENT
POINTS OF FRUSTRATION &
BARRIERS TO PURCHASE
WHAT INFLUENCES
PURCHASE
proprietary & confidential
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WHAT
CUSTOMERS
NOTICED
FIRST
proprietary & confidential
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INSIGHTS
proprietary & confidential
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INSIGHT EXAMPLE
Standalone shelves in the
middle of the store are
intrusive, in a good way.
proprietary & confidential
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INSIGHT EXAMPLE
Customers are using
product packaging
instead of store signage
for specific product
information.
proprietary & confidential
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A MOM,
IN THE
GROCERY STORE
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GAUGE
CONSUMER
PASSION
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TRULY
UNDERSTANDING
CONSUMER
BEHAVIOR
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OTHER WAYS TO USE
GLASS FOR RESEARCH
Shopper insights
Usability
• Website, game, mobile phone and app testing
• Any user interface/product
Concept, advertisement, product testing
Ethnographies
• See how your customer interacts with your product at home or on-
the-go
Peer-to-Peer and Moderator Interviews
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www.sidesmirk.com
www.glassforresearch.com
We’ll let you in on a few secrets and you’ll be smirking too.