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Case Studies | The Glass Box Experience at The Grove

THE GLASS BOX EXPERIENCECASE STUDIES

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Case Studies | The Glass Box Experience at The Grove

Introduction to Caruso Affiliated ENTERTAINMENT: TELEVISION

When Starz network wanted to highlight the amazing talents of the costume designers for its notable series – Outlander - it curated an exhibit titled, “A Tartan Affair to Remember.” Starz chose The Grove and its Pacific Theatres – the second highest-grossing theater in the country – to reach an audience passionate about the industry.

Featuring everything from custom-designed Scottish plaids to British redcoats, the special exhibit included costumes from the first season, created by costume designer Terry Dresbach.

The limited-run, public exhibit was displayed inside The Glass Box Experience in The Park. Executive Producer Ronald D. Moore unveiled the exhibit in a dramatic “curtain opening” moment for the media and a packed park of fans.

The display complemented a very special in-store appearance and Q&A with Outlander author Diana Gabaldon at the Grove Barnes & Noble.

The event attracted local and industry media coverage across weeklies and bloggers.

STARZPUTS ITS

OUTLANDER COSTUMES INSIDE THE

BOX

Case Studies of Collaboration

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Case Studies | The Glass Box Experience at The Grove

Introduction to Caruso Affiliated RETAIL EXPERIENCE

What do Chanel Iman, Kylie Jenner and Vanessa Hudgens all have in common? Besides being beautiful young ladies, they're all really into Schutz.

When Schutz wanted to “pop” in Los Angeles before opening its first official boutique on Beverly Boulevard, the Brazilian shoe brand known for unapologetically sexy footwear created its first-ever pop-up shop at The Grove.

Schutz customized the The Glass Box Experience to include a storage area, video wall, 3-D logos on all four sides and built-to-fit shoe cubicles backlit for perfect displays.

Throughout the month, Schutz experienced expectations-blowing sales, fashionable press and tons of consumer buzz.

SCHUTZ SHOESBUILDS BUZZ

FOR ITS LA DEBUT

Case Studies of Collaboration

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Case Studies | The Glass Box Experience at The Grove

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