Glamour Group 2011
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Transcript of Glamour Group 2011
IntroductionIntroduction
Distributor of cosmetics for Central Europeanmarket
Czech Republic
Slovakia
Hungary
CSH Region
GeographicGeographic OrientationOrientation
• Glamour is the leader in cosmetic distribution.
• Glamour Company was established in former Czechoslovakia in Brnoin 1990. The place of business was set to Brno in considerationof strategical location in central area of former Czechoslovakia.
• Since 1993, after dissolution of Czechoslovakia, there has been operatingthe independent company Glamour Slovakia with company residencein Banska Bystrica.
• In July 2007 Glamour Group acquired the Prestige Products Companythat has subsidiaries in Czech Republic (Prague), Slovakia (Bratislava) andHungary (Budapest).
• In July 2010 Glamour Group acquired Wella Hair Care companies (CZ, SK, HU).
• As the result of this operation Glamour Group has become regionalcategory leader on Central European market.
Glamour Group Introduction Glamour Group Introduction
HeadquatersHeadquaters
Glamour Holding Glamour Holding StructureStructure
Czech Republic Hungary Slovak Republic
L&PGlamour Trade, s.r.o.www.glamour.co.cz L&P and LFST
Prestige ProductsHungary Kft
www.prestigeproducts.hu
L&PGlamour Slovakia, a.s.
www.glamour-co.sk
LFST Prestige ProductsSlovensko, s.r.o.
www.prestigeproducts.sk
LFST Prestige Products ČeskáRepublika s.r.o.www.prestigeproducts.cz
Hair Care Professionalswww.wella.cz Hair Care Professionals
Hair Care Professionals
• Glamour Group consists of several divisions:selective brands distribution, semi-selective brands distribution and massmarket cosmetics distribution.
• To ensure the efficiency of business Glamour Group operates its owntechnical background departments: IT, DTP studio and Advertising agency(providing sales support, POS materials production, media booking and PR).
• In consequence of successful expansion it was necessary to solve the lackof space in original warehouse. The new modern storage space has beenbuilt on the premises of Brno HQ.The opening date of new logistics center was January 2010.
• Experienced sales force cover strategically all regions of Czech Republic.Modern technology (wireless connection via PDA devices) ensures that yourorder is processed in the distribution centre within 1 minute. The goods aredelivered to the point of sale by the courier parcel service within 48 hours.
Glamour Group IntroductionGlamour Group Introduction
SalesSales ForceForce
Sales representant orders fragrances at POSand checks shelving and merchandising
at the same time.
Sales representant controls Max Factorstand and orders missing goods or testers
Automatically.
LogisticsLogistics
Czech LFST andWELLA stock
Hungary L&P, LFST and WELLA
stock
Slovakia LFST andWELLA stock
Slovakia L&P stock
Czech L&P stock
LogisticsLogistics
• We expect that the logistics services will be centralized in the future.
The realization schedule will depend on development of the overall
economic situation and stabilization of the market enviroment.
• The most up to date and the largest warehouse in Brno will be
capable to assume patronage over the logistics for all three markets
(CZ+SK+HU), which will be the next step to optimization and
improvement of performance of the Company.
LogisticsLogistics
Basic technical specifications of the logistic center:
• clear height: 10 m
• weight carrying capacity of the floor: 1 200 t/m2
• max pallette weight: 325 kg
• max pallette height: 130 cm or 120cm in rack
• pallettes capacity: 3 000 pallettes
• item capacity: 18 000 pcs
LogisticsLogistics
New Logistics Center in Brno - Visualisation
LogisticsLogistics
New Logistics Center in Brno – full operation mode
Reception ramp
Reception dock
Registering & Labelling
3 floor lift
Pallet Racks
Retrak
7 floors
Bar codes system
Replenishment
Double faced racks
V&C storage
Gravity flow racks
Flow rack box
Wireless PDA with ring scanner
Packing place
Protective padding
Parcels ready for dispatch
Wrapping machine
Double pallet electric forklift
Shipping
Packing of ordered goods
Loading
Shipping dock
Shipping ramps
SegmentationSegmentation
fragrances
skin care
make-up
Luxury
Premium
Lifestyle
IT DTP STUDIO ADVERTISING AGENCY LOGISTIC CENTER
Hair Care Professionals
hair care
PortfolioPortfolio
LuxuryLuxury & Premium& Premium
• Portfolio of Glamour Group consist of more than 60 worldwide known prestigious brands
LifestLifestyleyle
Skin careSkin care
HairHair carecare
HUGO BOSS
3rd place RHODOS 2001
PRICE FOR BEST IMAGE ON THE MARKET
Category: EdT, Parfums
Awarded by agencies consortium:
Ogilvy CID
GFK
ECOMONIA
KAIROS
AwardsAwards for Glamourfor Glamour
HUGO BOSS
1st place RHODOS 2002
PRICE FOR BEST IMAGE ON THE MARKET
Category: EdT, Parfums
Awarded by agencies consortium:
Ogilvy CID
GFK
ECOMONIA
KAIROS
AwardsAwards for Glamourfor Glamour
AwardsAwards for Glamourfor Glamour
AwardsAwards for Glamourfor Glamour
AwardsAwards for Glamourfor Glamour
AwardsAwards for Glamourfor Glamour
LACOSTE
1st place GENEVA 2007
Global DistributorsConference
BEST HOLISTIC EXECUTION ON BLOCKBUSTER
INITIATIVES
Product: LacosteInspiration
AwardsAwards for Glamourfor Glamour
Hugo Boss, Lacoste,Dolce and Gabbana
1st place GENEVA 2008
Global DistributorsConferenceBest growing classics
AwardsAwards for Glamourfor Glamour
KeyKey PartnersPartners
SupportSupport
MarketingMarketing
Primary marketing tools
� In-store promotion
� Media & P.R.
� Outdoor events
FullFull PagePage AdvertisementAdvertisement
Glamour is operating its own Advertising & PR Agency, DTP studio,and intensively co-operates with all life style magazines in longtimerelationships.
PublicPublic RelationsRelations
Information about all new launches, promotions, special offers arecommunicated and presented every month to more than 50 magazineson all three markets.
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Thank you for your attention!