glamgiving event in Kiehl's, Hampstead

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Successfully collaborating to support Breakthrough Breast Cancer

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glamgiving and Kiehl's successfully collaborate to support Breakthrough Breast Cancer

Transcript of glamgiving event in Kiehl's, Hampstead

  • 1. Successfully collaborating to support Breakthrough Breast Cancer

2. glamgiving and Kiehls Hampsteadcollaborated to host a pamper andfashion event on Tuesday 3rd July from0930 until 13.30Preloved designer fashion, stylists andassisting volunteers (glamgiving)Glamorous space and goody bags(Kiehls)Cakes and vintage teaware kindlydonated by Katymadecakes(via glamgiving)Hairstyling by Aida (Kiehls)Special thanks to Comptoir DesCotonniers for supplying mirror! 3. Measuring success 4. Measuring success via customer feedback Questionnaires completed in-store by customers who attended the event 5. Cause was the strongest motivator What encouraged you to visit the store today? 01020 3040 50 To Try Kiehls products146070Friends were coming! Socia l 80 21To try cakes by Katymadecakes 21To support glamgivingInterested in fashion/clothes36 I like Kiehls productsPassing by store 43To support Breakthrough Breast Cancer43 57 71 Base: 14 respondents completed surveys in-store 5 6. Cause was the strongest motivator 7. Kiehls products and fashion 3rd strongest event drivers 8. Kiehls products and fashion 3rd strongest event drivers 9. Extremely positive customer experiencePlease rate each of the aspects below Very good Good 0 25 50 75 1 00Price of clothes, accessories50 36Range of designers50 36 Professionalism of staff93 7Base: 14 respondents completed surveys in-store 10. Virtually all said it was avery good or good alternativeway of giving to charity (93%) 11. Significant interest in future events All respondents likely to attend a similar event in the future (57% very likely, 43% fairly likely) 12. Key ingredients to success 13. Irresistible temptations http://www.katymadecakes.co.uk/ 14. me time proved popular 15. Cause a key motivator to drive attendance 16. Seeing, touching, advice and trying on fashion 17. Teamwork! 18. Whats next? 19. Next event in-store in KiehlsHampstead in October! We cantwait!Meeting with two ladies interestedin hosting their own parties/eventsExplore possibility of holding glamevents at other Kiehls stores 20. Do good and host your own party or event!