Did you know that the main four fashion weeks always take place in this order: New York, London, Milan and Paris?

New York’s fashion week is known for casual and sportswear, London’s for avant-garde design, Milan’s for its over-the-top, but stylish looks and Paris’ for simply haute couture.

Did you know that a person collecting Neckties is know as a Grabatologist and the necktie is considered to be the most popular father’s day gift around the world?

It is estimated that a week’s worth of the New York Times, contains more information than a person was likely to come across in a lifetime in the 18th century.

The number of text messages sent and received every day, exceeds the total population of the planet.

Years it took to reach a market audience of 50 Million: Radio 38 years. TV 13 years. Internet 4 years. IPod 3 years. Facebook 2 years.

There are about 540,000 words in the English Language about 5X as many as in Shakespeare’s time.

Style 360

Glama brand extension of Hum TV Network

Did you know that during your lifetime, you’ll eat about 60,000 pounds of food, that’s the weight of about 6 elephants.

During the course of this presentation (ahead), 67 babies will born in the US, 274 in China & around a 300+/- in Pakistan

Style 360 Glam Exclusive

Style 360 GlamEvolving 2012

PRESENTATION PRELUDE

Brand Extensions 2012

Amplification platform:

Style 360

magazine

edition Stride 1 • Evolving the brand Stride 2 • Revealing “Glam”Stride 3 • Launching, entrenchment &

sales strategy

STYLE 360 – GLAM

Monthly Step1RTB & Market

PositioningWho are we?

Who are we talking to?A reconnaissance before we

initiate with the audience. Audience who? Females??

Youth??? Or perhaps theentrepreneurs .

CompetitionAn intimidating 100, 200,

pagers monthlies with aplatform to explore all

territories across genres.

Style 360

GlamourMONTHLY

The bait The cover, the title, pictorials, stories, Prelude, the big idea !

Core contentFashion (who)?, lifestyle (what), entertainment &insights (at large is not the big idea nowadays. We can be specific in tapping categories & enlarge the scope)

AdvertisersStep one: to identifyingThe core audience and establish the brand essence

Step two: Ultimately resulting in knowing your advertiser and contributors

coming

2012©

A reputation of building successful brands connecting with

the audiences & engage into a rigorous exercise of creating the future for the

consumers, stakeholders & human resource at HUM TV NETWORK

HUM TELEVISION NETWORK has built up a reputation of evolving media properties that are novel and connects with the underlying human truth of our consumers.

Hum Network champions the entertainment genre in Television and has created power extensions of all initiatives to ensure a better reach and more so a strong relationship with it’s capital asset; the audience.

Hum TV an entertainment beam champions top slots on calculative mediums and wins an absolute top of mind slot with it’s viewers.

Masala the first of it’s kind food channel tops on market share across all competing brands.

Style 360 a monopolistic screen entity matched by no other tops all rating aspects compared to it’s remotely considered competition.

After the Masala Magazine, Glam representing Style is another step forward in the brand architecture of the network. Glam

Brand RTB

“the 6 inches wide, Grey and wet, Mysterious”

Is it Household oriented or targets the female audience? Or perhaps it’s a youth based segmented magazine?A simple social economic classification wouldn’t do!*M/F [SEC; ABC] aged: 15 – 45+/- (academics)Beyond all definitions; a psychographic analysis always helps “connect”

GlamStyle 360

Audience

Advertisers(Revenue streamers: usually draw in on “rating”

or public relations in some cases)

Competition*(Not just your typical news genre,

But anything that moves and breathes on screen)

“Connect”

Core Essence

Reconnaissance FASHION LOCAL MAGAZINE She Vogue

Fashion Collection Women’s Own GT

Pink Mag ILSSunday Time FAQInterestingly even Gul Ahmad has a popular edition that qualifies. *An extensive intimidating list

of; Category competitors.

Women’s MAGAZINE

Allure Croissant BitchFlair Glamour Marie Claire More Nylon FASHION Int’l MAGAZINE Audiences exposed to the international magazine categories, though limited in size but surely influence the market dynamics; capital subscriptions;

Cosmopolitan

VogueElle Oyster Olivia Pinky Are a few coming from across the globe and have a sure TOM with the audiences.

versus the GLAM USP

Competition *

Glam

The Consumer Connect

Fashion – Lifestyle [redefined 2012]

20

12

-Designer of the month,is it you? Story inside, BR Polls

- New film releases in Cine - Insights into the

World Cup 2011 plan your vacation with HUM TV

Pepsi Bands’ Rock Karachi

-Sunday Bazaar or Nike outlets [be genuine] a review.

- Stock kings at gymkhana. Ball or bashed? Get the real story.

Style 360

Glamour

HUM TV NETWORK PUBLICATION

GlamInitiates CSR; Educate Consumer Rights

HUM TV NetworkPartners with top media houses for the radical media forum, Conf. at PC

Winter lineup – exhibiting apparels or flashing unreasonable price tags. A look inside the business.

Content

Fashion this week and top men polls

Events around the metros, this weekend

Movies [reviews, upcoming, in town]

Fashion [what and where from]

The alternative bazaars - Boutique

Domestic economic measures

Travelogues [Weekend destination]

TV and flavors, music releases

Frequently visited websites

Beauty & skin, automobiles and handbags

Calendar events

House hold, men, children, life at large crisis and measures to take

Horoscopes and more

01

02

03

04

05

06

1

07

7, 8 - 10

“Fashion Journalism”

Fashion, Music and Events

2

Trends

of the week* Style 360 Polls

03

04

05

06

07

19

12

20

The war withinTop Gun 2

“Junaid JIn Karachi”PC Islamabad, Maria B. CATWALK

Reading, a lost art!

all eyes on the Real Boys!

*03

04

05

06

07

19

12

20

• Resources• /Team

• Editorial • Sales • Marketing

• Due• 2012

• Pages• ?/edition

Demographic profile & scope

A closer look at our most valued asset ‘our consumers’;

Gender 84% female & 16% male

Age 67% of readers targeted are aged btw 25 – 44 [influencers / decision makers]

Profiles 39% professionals / employed, 24% domestics, 12% students

Sects of economy

Titled (Working) 24% mid management, 27% High end Executives , 12% lower management

Domestic Women: Majorly influencers for a household decision, parenting school going children (or younger)

Suggests that there is yet more potential of entrenchment for our advertisers and our partners.

INTERLUDE

Glamour

Step2conceptualizing

What are the prerequisites to

Magazine

Living

HomeBeing out, Insights

into Offices, Bazaar Hangouts, Cafés the living,

the attitude, the trends, the tête-à-tête

Insights into the Fashion

industry & next trends

THE UNDERLYING HUMAN TRUTH! The stories unheard of,

the ideas too bold to discuss, the real you!

Insight into the international

fashion, lifestyle, traveling, trends, food, dining, men.

What works and what doesn’t! clothes, hair, the

skin, eyes, conversation, what makes women

beautiful!

FoodHangouts

Music, digital

Television

Content Driving strategy is designed

with “fly on a wall”

concept.

Wherever women are; academics, career, love, family, food, films, TV & all

Weight watch

FASHION

Beauty beneath & beyond

Girl PowerMen

The gossips, the hideouts

Girl next door stories, a mother, a wife, a daughter and a rock star!

Businesses

[entrenching the clients

and agencies, businesses]

Consumer

[Drawing a greater connect

with the consumers.

Readership base broaden]

Media

[Building up on the brand’s equity.

Amplification for the HUM TV NETWORK]

Competitive Environment [The market and alternative choices as seen by the consumerand the relative value the brand offers in that market]

Target Market [The person and the situation for which the Brand is always the best choice, defined in terms of theirattitudes and values, not just demographics]

Consumer Insight [The extracts of all what you know about the consumersand their behavior - the underlying human truth]

Benefits [Differentiating functional and emotionalbenefits that motivates the individual to believein the brand]

Values & Personality [The brand values – what the brand stands for and believes in – and/or its personality]

Brand personification

Reason to believe [The proof we offer to substantiate the positioning]

Discriminator [The single most compelling and competitive reason for the target consumer to choose the brand]

Core brand Essence[The distillation of the brand’s genetic code into one clear thought]

Brand Idea Evolving

Issues

HUM

“Beyond the line”Defying all counts of ATL & BTL advertising and media.

The key driver for the publication are based on; Fashion trends & events Lifestyle segment (ins & outs) Travel & hottest destinationsBeauty, health and fitnessCapital outlets, best bargains, shopping In-depth focus on int’l fashion trendsMusic & POP cultural influences Celebrities from across the globe and their insightsEye candy & attractive pursuits Featured apparel (shoes, shirts, etc.) and plastic surgery & best jobs done Career and quest (what and how?)Runway collections and bridal wear

Cover shoot

Brand wars & Equity

How do the fashionable mint dough? Why is something worth 2, charged 20?

What is the house versus a working woman comparison, who works better for a life partner?

TV & films, Indi or Pakistani, UK or US topers and floppers this month.

Who failed the God(s)! What works in the real world.

genres

The tube story

Interviews & insightsWith the top Fashion and lifestyle custodians. The boutiques, designers, cloth market, best buys. The consumers’ perspective. Plus, travelers insights, where to go! What to carry!

NO LOGO

A fashion audit

www.why?

Dearth of creativity THE EXPOSEDA slight Paparazzi flavor Events around town

Media for the next GFashion

and TV

GLAMNext steps

Working titles, design options Percentage for content spread

Int’l magazine layout references One on one, insightful research

for brand essence