“Gladhandle is perfectly designed to help small businesses. So much so, that we will be offering this extraordinary service as one

of our key member benefits starting this April.”

-Maureen Petron, NASE Director of Member Services

“Gladhandle is perfectly designed to help small businesses. So much so, that we will be offering this extraordinary service as one

of our key member benefits starting this April.”

-Maureen Petron, NASE Director of Member Services

“We have never seen anything like Gladhandle before! It solves so many problems that hold small businesses back. We are excited for our centers to begin offering it to thethousands of clients they consult and serve each year.”

- Donna Ettenson, ASBDC Vice President of Operations

“We have never seen anything like Gladhandle before! It solves so many problems that hold small businesses back. We are excited for our centers to begin offering it to thethousands of clients they consult and serve each year.”

- Donna Ettenson, ASBDC Vice President of Operations

+

1.2 million small businesses

3

Sales Rep

Customers

4

On average, new customers buy afterthe seventh ‘touch’ from a sales rep. Most reps, however, give up after four.

Fast

Easy to use

Affordable

Integrated

Automated

Personalized

Branded

Diverse

Visually

Compelling

Trackable

Sales Rep Customer

Rapid Media Creation

Brand Automation

Address Book

Branded Communication Manager

11

The interface itself is an innovation!

Drag & Drop / 1 Screen Editing

19

QuickTime™ and aH.264 decompressor

are needed to see this picture.

Sneak Peek

• Electronic - enewsletters, pURLs, landing pages

• Web - websites, minisites, blogs

• Gifts - flowers, edibles, books, promo products

• Print - postcards, brochures, white papers

• Enterprise-level accounts (API developer kit)

• iPhone, Blackberry apps

• Reselling lead lists

• Version for brides, campaigns, consumers, etc...

Future Revenue Potential

Sales & Marketing Plan

Initial Target:Young, Tech Savvy Small Biz Sales

Rep

Associations

Sales & Marketing Plan

(NASE, ASBDC,

SCORE, USCC)

Incentives offeredfor training andpromotion

Associations

Sales & Marketing Plan

(NASE, ASBDC,

SCORE, USCC)

Incentives offeredfor training andpromotion

Online• PPC/Display• Email Lists/pURLs• Press/Blogs• Videos• Enewsletters

Associations

Sales & Marketing Plan

(NASE, ASBDC,

SCORE, USCC)

Incentives offeredfor training andpromotion

Online• PPC/Display• Email Lists/pURLs• Press/Blogs• Videos• Enewsletters

Affiliates(Paid Resellers)

• Marketers• Designers• Corporate Sales

Associations

Sales & Marketing Plan

(NASE, ASBDC,

SCORE, USCC)

Incentives offeredfor training andpromotion

Tradeshows

• Strategic Partnerships• Direct Marketing• Direct Sales

(Target exhibitors)

Online• PPC/Display• Email Lists/pURLs• Press/Blogs• Videos• Enewsletters

Affiliates(Paid Resellers)

• Marketers• Designers• Corporate Sales

Send 1-to-1

BrandAutomation

Send 1-to-Many

Rapid MediaCreator

Address Book

Email Marketing

Print Mailing

Collateral

Competitors

Barriers to Entry

• Recession will hinder competition

• 18-month chase cycle

• Our innovation won’t stop

• The strongest barrier is...

...to become the

accepted platform.

Gladhandle

Designers Customers

Vendors

Resellers

The Accepted Platform

Andy Horner – COO/Inventor

• 10+ years building large websites

• Lead architect - conceiving and constructing web apps

• Expertise in web, print, marketing, branding, sales

Jeff Sims – CEO

• Seasoned manager - 20+ years as executive board member

• Big Sales Experienced - Technicolor, Microsoft, EA Sports

• Proven ability to develop strategic partnerships

Development Team Pillars

• Nick Morgan • Andrew Thorp • Greg Jamerson • Ryan Schlesinger

Team Leadership

Subscription Plans eHandles Discount Monthly Fee

Free 10 None $0

Pro 250 5% $8

Advanced 500 8% $16

Premier 2,500 12% $32

PURCHASES

+SUBSCRIPTIONS

$7$4

$3=

PROJECTED AVERAGE

MONTHLY SPEND PER USER

Business Model

PURCHASES

+SUBSCRIPTIONS

$7$4

$3=

Greeting Cards $2.25 $1.95

Emails 2,500 for $30 2,500 for $22

Business Cards 250 for $19.99 250 for $17.55

Postcards 250 for $145 250 for $125

PROJECTED AVERAGE

MONTHLY SPEND PER USER

Products Market Price Gladhandle Lowest Price

eg. Constant Contact

eg. Hallmark

eg. VistaPrint

eg. Modern Postcard

Business Model

Year Users Revenue Pre-Tax Profits

2009 1,000 $21,000 ($348,990)

2010 10,000 $840,000 ($339,400)

2011 75,000 $6,300,000 $2,270,000

2012 250,000 $21,000,000 $9,993,000

2013 600,000 $50,400,000 $27,441,000

Projected

Financial Projections

• Primary goal - Gladhandle Acquisition

• Secondary goal - Digital Print rights for 2 years

• Set up to operate and succeed independently

• Below market pricing contract in development

• Founders incentivized to stay on board

$800,000 YTD investment

Relationship withProgress Printing

$1 MillionSeeking

Offering Preferred Equity

Final Benchmark

Sustained Profitability

Objective

No 2nd Round

Investment Plan

Customer Support Program

4 Offshore Contract Developers

Sales & Marketing $150,000

Operating Expenses $90,000

TOTAL $1,000,000

$300,000

$110,000

4 Onshore Salary Developers $350,000

Use of Funds15 Month Budget

• Target acquisition date - early 2014

• 600,000+ users / $50 million+ revenue

• Potential buyers: HP, Adobe, VistaPrint, Amazon

Marketing software case study: HP acquired Exstream

Software in 2008 for reported $1 billion — 10x their

annual revenue.

+

Exit Strategy

In Closing• First-to-market product-based web app with huge market

• 2 prominent launch partners with perfect fit users

• Many profit centers and growth possibilities

• Perfect time to create and control this space

• Able, hungry team packed with experienced leadership

• Ground floor investment opportunityWe invite you to join us to take this beach and take Gladhandle all the way!