GL Bajaj Institute of Management & Research, Greater Noida

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PGDM Course Curriculum |

Post Graduate Diploma in Management

PGDM

Approved by All India Council for Technical Education (AICTE),

Ministry of HRD, Government of India

Course Curriculum

PGDM Batch 2020-22

Two-Year Full Time Program

GL Bajaj Institute of Management & Research.PGDM Institute Plot No. 2, Knowledge Park III, Greater Noida –201306

Email: [email protected]; Website:www.glbimr.org

http://www.glbimr.org/

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GL Bajaj Institute of Management and Research, PGDM Institute Greater Noida

Post Graduate Diploma in Management

PGDM Program GLBIMR, Greater Noida GL Bajaj Institute of Management & Research, Greater Noida was established in 2007 under the umbrella of GL Bajaj

Group of Institutions. GLBIMR embarked on the journey to promote higher education in NCR. In record time of 12 years,

GLBIMR has demonstrated meteoric growth and has carved a distinct niche for itself in the field of management education.

GL Bajaj Institute of Management & Research, Greater Noida is a leading B -School of North India offering Post Graduate

Diploma in Management (PGDM) approved by AICTE, Ministry of HRD Govt. of India, a two year full time program with

dual specialization in areas of Marketing, Finance, Human Resource Management, International Business, Information

Technology and Operations Management

The key features of the program are:

Global Academic Exposure through International ExchangePrograms,

Consistent 100 % Placements in various sectors like FMCG, Retail, Banking & Finance, Hospitalityservice sector and many reputed organization with an offer in hand 6 months before the completion of thecourse,

Tie-up with Internationally acclaimed Corporate Leaders as Adjunct FacultyMembers,

Free Laptop to all PGDMstudents,

Accreditation by International AccreditationOrganization,

Certification Courses: Digital Marketing, Marketing Analytics, Advance MS Excel Certificationetc.,

DualSpecialization,

International Study Tour as a part of the curriculum.* (MeritoriousStudents),

Scholarship Policy/Fees in easy Installments,

Corporate Interface / IndustrialVisits,

Located inNCR.

The 2 year Post Graduate Diploma in Management (PGDM) is designed for a holistic development of students making

them not only career oriented but also employable & corporate ready for various roles and responsibilities. The program enables students with strong conceptual skills to manage businesses in an integrated manner. Achieving academic

excellence integrated with skill enhancement is the core focus of the Institute. Innovative pedagogy, Value based research

Orientation & Academic Excellence are our cornerstones, where it is made sure that both, the course curriculum pedagogical

methodologies are revised as per the requirement. GLBIMR updates the curriculum and add Innovative practices based on

present requirements of the corporate sector, benchmarking against top B-Schools and insights from recent studies on the

effectiveness of PGDM programs.

PGDM Course Curriculum

Term Subjects Credits Total Credits

I

Core papers 7 21 21.5 Minor Project 1 0.5

II

Core papers 8 24 24.5 Minor Project 1 0.5

III

Core papers 8 24 25 Minor Project 1 1

IV

Core papers 3 9 27 Electives 4 12

Summer Internship Project (SIP) 1 6

V Core papers 2 6

18 Electives 4 12

VI

Core 1 3 15 Electives 2 6

Dissertation 1 6

Grand Total 131 131

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First Year

Term – I

Sr. No. Code Nomenclature Credits Hours

1 PG01 Organizational Behaviour-I 3 30

2 PG02 Marketing Management – I 3 30

3 PG03 Accounting for Managers 3 30

4 PG04 Quantitative Techniques for Managers 3 30

5 PG05 Information Technology for Managers 3 30

6 PG06 Managerial Communication 3 30

7 PG07 Igniting Self and Interpersonal Skills (*SSP-I) 3 30

8 PG 34 Minor Project 0.5 5

Total Credits 21.5 215

Term – II


1 PG09 Organizational Behavior-II 3 30

2 PG10 Marketing Management – II 3 30

3 PG11 International Business Environment 3 30

4 PG12 Business Transformation with Information Systems 3 30

5 PG13 Managerial Economics 3 30

6 PG14 Operations Management 3 30

7 PG15 Teams and Emotional Intelligence (*SSP-II) 3 30

8 PG31 Costing & Control Management 3 30

9 PG 34 Minor Project 0.5 5

Total Credits 24.5 245

Term – III


1 PG17 Human Resource Management 3 30

2 PG18 Consumer Behavior 3 30

3 PG19 Research Methods in Business 3 30

4 PG20 Corporate Finance 3 30

5 PG21 Legal Environment of Business 3 30

6 PG25 Strategic management 3 30

7 PG23 Resume Writing & Art of Converting SIP in to PPO (*SSP-III) 3 30

8 PG35 Artificial Intelligence for Managers 3 30

9 PG34 Minor Project 1 10

Total Credits 25 250

Summer Internship of 6 – 8 week

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Summer Internship Program (SIP) Note:

a) At the end of Term-III, students will be sent for Summer Internship in the Industry, which will be for the period

of 6-8weeks.

b) The SIP will be arranged largely by theInstitute.

c) Each student will be assigned a Faculty mentor and an Industry mentor for theInternship.

d) Students will submit a SIP report on the basis of original research work carried bythem.

e) Summer Internship Project will comprise of 200 marks which is equivalent to 06credits.

f) SIP evaluation presentations will be conducted in Term –IV.

g) Final evaluation of SIP presentations will be done through a panel of external examiners - 3members.

Second Year

Term- IV


1 PG22 Management of Technology, Innovations and Change (MTIC) 3 30

2 PG32 Supply Chain Management 3 30

3 PG26 Art of Self-Branding for Successful Corporate Inning (*SSP-IV)

3 30

4 PG27 Summer Internship Project 6 60

5 4 Electives (Two each from two areas of specialization)

(4*3 Credit each) 12 120


Term – V


1 PG33 Entrepreneurship & Design Thinking 3 30

2 PG29 Personal and Professional Excellence (SSP-V) 3 30

3 4 Electives (Two each from two areas of specialization)

(4*3 Credit each) 12 120


Term-VI


1 PG28 Business Ethics & Corporate Governance 3 30

2 PG30 Dissertation Research Project 6 60

3 PGN01 Human Values and Environment Sustainability 0 0

4 2 Electives (One each from two areas of specialization)

(2*3 Credits each) 6 60


TotalCredits–131 TotalHours-1310

Dissertation Note:

a) Topics of Dissertation will be finalized during Term -IV.

b) Eachstudentwillbe assignedafacultymentor andtheyhavetogetDissertation topicsand synopsisapprovedby their

facultymentors.

c) Students will submit a Dissertation report on the basis of original research work carried bythem. Dissertation

will comprise of 200 marks which is equivalent to 6credits.

d) Dissertation progress review presentations will be conducted in Term - IV & Term -V.

e) The soft and hard bound copies of Dissertation report will be submitted at the end of Term -V.

f) Final evaluation of Dissertation presentations will be done through a panel of external examiners - 2members.

*SSP- Soft Skills Programs

**VACC- Value Added Certification Course (Please Refer Page no. 6)

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List of Electives

Marketing


1 PGM01 Integrated Marketing Communications 3 30

2 PGM02 Sales and Distribution Management 3 30

3 PGM03 Product and Brand Management 3 30

4 PGM04 Services Marketing 3 30

5 PGM09 Digital & Social Media Marketing 3 30

6 PGM06 Marketing Research 3 30

7 PGM07 Retail Management 3 30

8 PGM08 International Marketing 3 30

Finance


1 PGF05 Taxation for Managers 3 30

2 PGF02 Security Analysis & Portfolio Management 3 30

3 PGF03 Management of Banking And Financial Services 3 30

4 PGF04 Financial Derivatives and Risk Management 3 30

5 PGF07 Corporate Restructuring & Business Valuation 3 30

6 PGF08 International Financial Management 3 30

7 PGF09 Fixed Income Securities 3 30

8 PGF01 Project Planning, Analysis and Management 3 30

Human Resource


1 PGH01 Talent Acquisition, Retention & Engagement 3 30

2 PGH02 Learning & Development 3 30

3 PGH03 Performance Management And Competency Mapping 3 30

4 PGH04 Compensation and Reward Management 3 30

5 PGH08 Industrial Relations & Labor Laws 3 30

6 PGH06 Management of Change and Organizational Development 3 30

7 PGH07 HR Metrics and HR Analytics 3 30

8 PGH05 Strategic HRM 3 30

Information Technology


1 PGIT01 Business Intelligence and Data Mining 3 30

2 PGIT02 Enterprise Resource Planning (ERP) 3 30

3 PGIT03 Big Data Analytics 3 30

4 PGIT04 Internet Technology and E-Commerce 3 30

5 PGIT05 Managing Software Project 3 30

6 PGIT06 Strategic Management of Information Technology 3 30

7 PGIT07 Security and Control of Information System 3 30

8 PGIT08 Data Visualization for Decision Making 3 30

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Operations Electives


1 PGOO1 Material and Purchase Management 3 30

2 PGO03 Service Operations Management 3 30

3 PGO06 Production Planning and Control 3 30

4 PGO07 Total Quality Management 3 30

5 PGO08 Project Management 3 30

6 PGO11 Management of Technology 3 30

7 PGO04 New Product Management 3 30

8 PGO10 Business Process Re-Engineering 3 30

International Business

Sr. No. Code Nomenclature Credits 30

1 PGIB01 Export and Import Management 3 30

2 PGIB04 International Trade Operations & Documentation

3 30

3 PGIB05 India’s Foreign Trade 3 30

4 PGIB06 Export Import Documentation 3 30

5 PGIB07 World Trade Organization – WTO & Regional Trading Blocks

3 30

6 PGIB11 Global Business Environment 3 30

7 PGIB13 Distribution and International Logistics Management

3

30

Note: The institute reserves the right to make any changes in the subjects offered along with the content.

Value Added Certification Courses @ GLBIMR

Besides the regular courses mentioned, GLBIMR also conducts the Value Added Certification Courses (VACC) for its

students. These courses are offered with an objective of developing professional skills and attributes that enhance the overall

development of an individual and make them industry ready. The schedule and structure of these courses vary as per real-

time Industry requirements. These programs are delivered by highly accomplished faculty and renowned industry

practitioners who ensure rigorous coaching with stipulated contact hours. These programs are offered to students as a value

addition beyond the curriculum in each trimester free of cost.

The value added certification courses offered to the PGDM students are as follows:

1. Advanced Microsoft ExcelCertification

2. DigitalMarketing

3. MarketingAnalytics

4. NISM/BSECertification

These certificate courses will benefit students for:

Placement CompetencyEnhancement

Nurturing Skills as well asKnowledge.

Understanding the CorporateEnvironment.

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Weightage for SIP Evaluation

Components of Assessment Weightage

Summer Internship Project Report 75 marks

Summer Internship Project Presentation (Students are informed that SIP Presentation is

Compulsory to get Promoted in Term IV. If you fail to appear, you will have to reappear with your junior batch in 2021)

75 marks

Form-I - Student’s weekly Performance Appraisal Form by Industry Guide 25 marks

Form-II - Student’s Aggregate Performance Appraisal Form by Industry Guide 25 marks

Total 200 marks

Weightage for Dissertation Evaluation

Components of Assessments Weight age

Workshop on ― Effective Dissertation Writing‖ 25 marks

Topics and Synopsis Submission 25 marks

Dissertation Progress Review Presentation 25 marks

Dissertation Project Report 75 marks

Final Dissertation Presentation (Dissertations presentations is compulsory to successfully complete

the PGDM program. Evaluation of dissertation presentations will be done through a panel of

external examiners)

50 marks

Total 200 marks

MINOR PROJECT (TERM –I)

Introduction:

The minor project is an important component of PGDM programme at G.L. Bajaj Institute of Management and Research,

Greater Noida. It is an attempt to provide an opportunity for meaningful experiential learning by students with the aim to

bridge their classroom learning and real-world practices. The project accounts for half credit in which students do secondary

research on two companies for the entire Term I. The project is a cross- functional experience for the students, which would

help develop depth knowledge about the companies studied from inception till date. This helps in building an orientation

among the students on, how companies have evolved over a period of time and the product(s)/ service(s) offered. The

purpose is to follow this with in depth working on the same company in minor project of Term II (half credit) and Term (one

credit). Therefore, students by the end of Term III will be encouraged to take up time bound multi- disciplinary and goal

oriented projects aiming at the futuristic contribution that the student can make during summer internship. This will add to

the students prospective employability opportunity at the companystudied.

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Course Objectives:

To become time-bound, multi-disciplinary, goal orientated, innovativeplayers

To become aware of the business and the commercial environment by understanding the key factors that

contributes to the success of anorganization

To survive with insufficient information and resources during work tenure at the time ofinternship

To demonstrate high level of critical thinking and lateral thinking for achieving the best outcomes in thework

assigned during the internship

Course Outcomes:

Students, who successfully complete the minor project, should be ableto:

Understand the responsibilities, tasks, and relationships involved in management of products by companies at a

level appropriate to a first-year post-graduate student of a business school.

Applycriticalthinkingandlateral thinkingapproachestodiscoveringthebusinessissuesinvolvedin running a

business over a period oftime.

Minor project process will begin once the students are in Term I. Students will be allocated two companiesfrom

different domains on which they will be doing secondaryresearch.

Important Dates:

The final report of the minor project has to be submitted on November 12,2020.

Evaluation:

The minor project is a half credit course and carries a total of 100 marks distributed equally between the two

companies studied. The table below lists the weightage and marks as per their role and contribution in project

assessment. The faculty mentor will be responsible for evaluating the SIP at different stages. Evaluation will be

submitted.

Sr. No. Assessment Component Percentage Weightage (%)

1 Faculty assessment of responsiveness of student 10

2 Interim Report 30

3 Project Report Evaluation 60

Total Marks 100

Project Report:

Project report should be submitted in spiral binding along with a PDF copy of the report uploaded on drive that will

be created at Dean Office on or before the due date of submission. The project report will be evaluated by faculty

members, based on the followingcomponents.

The Executive Summary should be in the prescribed format. All student summaries will consolidate in the form of

a booklet to be sent to recruiters along with your CV for summer internshipplacement.

Faculty Mentor’s Evaluation:

Faculty mentor will evaluate students based on the interactions, timelines, incorporating suggestions and feedbacks

etc. during the minor project tenure. The report will be evaluated by faculty mentor based on the detailed rubric

included in Annexure –1.

Minor Project Report Guidelines:

Students need to ensure that data pertaining to all functional areas of business must be collected, compiled and

critically analyzed. The Students are required to follow the Project Report guidelines template to bring uniformity

and standardization in the report structure to besubmitted.

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General Guidelines

Each student intern will have to submit two copies of the Project Report. Students are also required to mail the

final copy of the report to their respective FacultyMentor.

PDF copy of the final project report should be submitted and uploaded on google drive while submitting the copy

of report to the googledrive.

Project report must be duly signed by the student intern and facultymentor.

Project report should be spiral bound with a transparent cover sheet on the front and colored at the back. Good

quality white A4 size paper should be used fortyping.

The text material should be typed with one and a half spacing between the lines. Twelve point font size is to be

used in Times New Romanfont.

Text should be justified (Ctrl+J).

A left-hand margin of approximately 3-3.5 cm is to be left for adequate space for binding. The top margin of the first

page and of the first page of each succeeding chapter/Section should be 4cms. Other top margins, the right side and

bottom margins should be a minimum of 2.5 cm insize.

All text pages should be numbered at the bottom center of thepages.

Table and figure numbers are to be written at the bottom of the table/ figure along with source.

The Project Report should range in length between 40-60 pages with a deviation of three to fivepages.

The project report should be printed strictly according to theguidelines.

Chapter Scheme:

Introduction to Sector/Company

Brief profile of the Industry including its current status from which the companybelongs.

Explain the nature of the Organization and its business (service/production/trading etc), i.e., type of industry &

business in which the company is operating. Mention specific functional area such as marketing, finance, HR,

logistics etc, in which the company isoperating.

Company‗s vision & mission. Product range of thecompany.

Size (in terms of manpower & turnover) of organization. Organization structure of thecompany.

Market share Majorcompetitors

Major strategies of all players and competitive advantage PESTLEanalysis

SWOT analysis for the Organization.Findings

To be presented and supported by facts & figures in narrative form. Discuss rational and logic for drawing

inferences.

Be clear, crisp and relevant. Don‗t use arbitraryinstances.

Recommendations based on study of thecompany

All recommendations must be evaluated on the parameters of cost versesbenefit.

References

Should be proper and must include allcitations

Should follow the style as displayed for various sources as per APAguidelines

Book with Single Author:

Gore, A. (2006).An inconvenient truth: The planetary emergency of global warming and what we can do about it.

Emmaus, PA:Rodale.

In-text reference: (Gore,2006)

Book with Two Authors:

Michaels, P. J., & Balling, R. C., Jr. (2000). The satanic gases: Clearing the air about global warming.

Washington, DC: CatoInstitute.

In-text reference: (Michaels & Balling, 2000)

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Book with Editor as Author:

Galley. K. E. (Ed.). (2004). Global climate change and wildlife in North America. Bethesda, MD: Wildlife

Society.

In-text reference: (Galley,2004)

Articles in Reference Books (unsigned and signed): Page 3 of 33

Greenhouse effect. (2005). American heritage science dictionary. Boston, MA: Hough tonMifflin.

In-text references: (Greenhouse effect,2005)

Magazine Articles:

Allen, L. (2004, August). Will Tuvalu disappear beneath the sea? Global warming threatens to swamp asmall

island nation. Smithsonian, 35(5),44-52.

In-text references: (Allen,2004)

Newspaper Articles (unsigned and signed):

College officials agree to cut greenhouse gases. (2007, June 13). Albany Times Union, p. A4. In-text references:

(―CollegeOfficials ‖,2007)

Journal Article:

Miller-Rushing, A. J., Primack, R. B., Primack, D., &Mukunda, S. (2006). Photographsand herbarium specimens

as tools to document phonological changes in response to global warming. American Journal of Botany, 93, 1667-

1674.

In-text reference: (Miller-Rushing, Primack, Primack, &Mukunda,2006)

Website:

United States Environmental Protection Agency. (2007, May 4). Climate Change. Retrieved From the

Environmental Protection Agency website: http://www.epa.gov/climatechange In-text reference: (United States

Environmental,2007)

Annexures

The annexures are to be attached at the end of the report and to be numbered as Annexure-A, Annexure-B etc.

right justified at the top of thepage.

All Annexures must follow sequence as mentioned in thereport.

Guidelines for Executive Summary

Executive summary should have a word range of 350 – 400 words. The executive summary should be in a case let

style skimming the entire company details. Students need to include write-up of around 50 words on each of the

followingheads:

Briefly introduce thecompany

Briefabouttheproducts offered overaperiod oftimeBriefaboutthemarketperformanceofthecompanyBrief about

major competitors and market scenario Brief onPESTLE

Brief on SWOTanalysis

Brief conclusive summary with suggestions at theend.

http://www.epa.gov/climatechange

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Rubric – 1: Mentor Evaluation

NameofStudent:

Name of FacultyMentor:

Sr. No. Feedback of Student’s Abilities for following 1 2 3 4 5

1

Quantity of Report– Studied the company in depth, thorough knowledge about the company

performance and major competitors.

Comments:

2

Quality of Work–

Demonstrates accuracy and thoroughness; displays commitment to excellence;

looks for ways to improve and promote quality; shows good attention to detail.

Comments:

3

Competency – Competent with knowledge about company, competitors, performance of The

company etc.; ability to lean and apply new skills; keeps a breast of current developments in field;

requires minimal supervision.

Comments:

4

Teach ability – Shows an openness and eagerness to learn from others; accepts criticism and

feedback; applies feedback to improve performance; open to new ways of doing things.

Comments:

5

Communication – Exhibits good listening and comprehension; expresses ideas

and thoughts effectively; keeps other adequately informed; resolves conflict effectively and timely.

Comments:

6

Attitude/Self-Control – Is positive about the company, co-workers, and management; displays

positive outlook and pleasant manner; takes a solution-focused approach to problems; maintains self-

control under stressful situations.

Comments:

7

Organization – Sets goals and objectives; prioritizes and plans work activities; able to

minimize distractions; works in an organized manner; able to multi-task and balance competing

demands.

Comments:

8

Adaptability–Adapts easily to change approach or method to best fit the situation.

Comments:

9

Initiative – Seeks increased responsibilities; undertakes self-development activities; takes

independent action and calculated risks; effectively deals with issues before they become problems;

asks for help when needed.

Comments

10

Reliability– Meets attendance and punctuality expectations; completes assigned tasks completely

and timely; takes responsibility for own actions.

Comments:

Other Overall Comments (If any):

Mentor‗s Name and Signature

Potential for Summer Internship Offer (SIO)

( High / Low / No )

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Rubric 2: Project Report Evaluation

Name ofStudent:

Name ofFaculty:

Name of thecompany:

Sr.

No.

Assessment

Component

5 Marks 4 Marks 3 Marks 2 Marks 1 Mark Marks

Obtained Good design,

Good logic,

Good delivery

Good design,

Good logic, ok

delivery

Ok design, ok

logic, Poor

delivery

Ok design, poor

logic, Poor

delivery

Poor design,

poor logic, Poor

delivery

1

Report

Structure

All required

sections are

included, and

each is

effectively

organized.

Citations and

referencesare

presentedappropriately.

All required sections are

included and

appropriately

formatted. Some

citations and

references not

presented

appropriately.


included but

partially

organized.

Citations and

References not

presented

appropriately.

Sections are partially

organized and

some are

missing.

Citations and

references not

presented

appropriately.

Sections are poorly organized

and are missing.

Citations and

references not

presented

appropriately.

2

Executive

Summary

Executive Summary restates

main purpose,

key points, facts,

and figures

excellently

Executive

Summary restates

main purpose,

key points, facts,

and figureswell.


only two of the

following: main

purpose, key

points, facts, and figures.

Executive Summary does

not restate

purpose, key

arguments, facts,

and figures.

Executive summary does

not restate

purpose, key

arguments, facts,

and figures.

3

PESTLE

Analysis

Presents PESTLE

analysis related

to company with

facts andfigures

as well as current state.

Presents PESTLE

analysis clearly

with latest state

for Company

Provides some

PESTLE analysis

for Company, but

misses the

linkages

PESTLE analysis

performed does

not provide

significant

information& linkage.

Missing the

PESTLE

analysis, for the

company.

4

SWOT

Analysis

Presents SWOT

analysis related

to company with

facts and figures


Presents SWOT analysis clearly with latest state

for Company

Provides some

SWOT analysis

for Company, but

misses the

linkages

SWOT analysis

performed does

not provide

significant


Missing the

SWOT analysis,

for the company.

5

Conclusion

s &

Recommen

dations

Conclusions and recommendations

are innovative

andpractical.

Strong logic and

powerful

argumentation.

Conclusions and

recommendations

are pertinent,

realistic,

evidence-based,

and detailed.

Good logicand

reasonablystrong argumentation.

Some are

relevant and

adequate, but

some are not

pertinent,

realistic, or

detailed. Poor

logic and argumentation.

M ajority of them

are irrelevant and

inadequate,. Poor

logic and

argumentation.

Both are unclear

and not related to

the results. No

logic or

argumentation.

6

Adherence

to

Guidelines

All required

guidelines are

followed in full.

No deviation is

witnessed.

Almost all required

guidelines are

followed in full.

Very little

deviation is witnessed

Guidelines are

partially

followed.

Deviations are very much

visible.

Guidelines are

loosely followed.

Deviations are

seen at prominent

places.

No compliance to

guidelines at all. Deviations all

around.

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MINOR PROJECT (TERM –II)

The businesses will always have competition. And if the businesses fail to understand the importance of competition,

then they could be missing out on huge opportunities. That‗s why a competitive analysis is crucial to the

management students for better understanding of the business dynamics. It helps the students in learning the tools

to quickly adapt to any changes in the competitive landscape and potentially capitalize on industry trends that the

business competitors haven‗t even noticed.

In Term II, students will start with the Industry Analysis, Major Players in the market and then competitive

analysis of the biggest competitor. Analysis of the competitor will be in different areas, depending upon the

specialization (Marketing, Human Resource, Information Technology, Finance, Operation and International

Business) which they want to choose in Term III. For example, a student willing to take Marketing and Human

Resource specialization will do competitor analysis on Marketing and Human Resource parameters. This will

add to the students’ prospective employability opportunity at the company studied.

Objectives:

To become time-bound, multi-disciplinary, goal orientated, innovativeplayers

To become aware of the business and the commercial environment by understanding the key factors that

contributes to the success of anorganization

Long term objective:

To survive with insufficient information and resources during work tenure at the time ofinternship

To demonstrate high level of critical thinking and lateral thinking for achieving the best outcomes in the work

assigned during the internship

Outcomes:

Students, who successfully complete the minor project, should be able to:

Understand the responsibilities, tasks, and relationships involved in management of products by companies at a

level appropriate to a first-year post-graduate student of a business school.

Apply critical thinking and lateral thinking approaches to discovering the business issues involved in running a

business over a period of time.

Minor project process will begin once the students are in Term I. Students will be allocated two companies from different

domains on which they will be doing secondary research.

Important Dates

Interim Report Submission : 06 January 2021 (Wednesday)

Final Report Submission : 20 January 2021 (Wednesday)

Interim Assessment by Faculty : 25 January 2021 (Monday)

Final Presentation : 06 February 2021 (Saturday)

14


Evaluation:

The minor project is a half credit course and carries a total of 100 marks distributed equally between the two

companies studied. The table below lists the weightage and marks as per their role and contribution in project

assessment. The faculty mentor will be responsible for evaluating the SIP at different stages. Evaluation will be

submitted.

Sr. No. Assessment Component Percentage Weightage (%)

1 Faculty assessment of responsiveness of student 10

2 Interim Report 30

3 Project Report Evaluation 60

Total Marks 100

Project Report:

Project report should be submitted in spiral binding along with a PDF copy of the report to the faculty mentors.

The project report will be evaluated by faculty members, based on the followingcomponents.

TheExecutiveSummaryshould beintheprescribedformat.Allstudentsummaries willconsolidateintheformof a

booklet to be sent to recruiters along with your CV for summer internshipplacement.

Faculty Mentor’s Evaluation:

Faculty mentor will evaluate students based on the interactions, timelines, incorporating suggestions and feedbacks

etc. during the minor project tenure. The report will be evaluated by faculty mentor based on the detailed rubric

included in Annexure –1

Minor Project Report Guidelines

Students need to ensure that data pertaining to all functional areas of business must be collected, compiled and

critically analyzed. The Students are required to follow the Project Report guidelines template to bring uniformity

and standardization in the report structure to besubmitted.

General Guidelines

1. Each student intern will have to submit two copies of the Project Report. Students are also required to mail the

final copy of the report to their respective FacultyMentor.

2. PDF copy of the final project report should be submitted and uploaded on Google drive while submitting the

copy of report to the Googledrive.

3. Project report must be duly signed by the student intern and facultymentor.

4. Project report should be spiral bound with a transparent cover sheet on the front and colored at the back. Good

quality white A4 size paper should be used fortyping.

5. The text material should be typed with one and a half spacing between thelines.

6. Twelve point font size is to be used in Times New Romanfont.

7. Text should be justified (Ctrl+J).

8. A left-hand margin of approximately 3-3.5 cm is to be left for adequate space for binding. The top margin of the

first page and of the first page of each succeeding chapter/Section should be 4cms. Other top margins, the right

side and bottom margins should be a minimum of 2.5 cm insize.

9. All text pages should be numbered at the bottom center of thepages.

10. Table and figure numbers are to be written at the bottom of the table/ figure along withsource.

11. The Project Report should range in length between 40-60 pages with a deviation of three to fivepages.

12. The project report should be printed strictly according to theguidelines.

15


Chapter Scheme:

A competitive analysis report outlines the strengths and weaknesses of your competitors comparedto those of your ownbusiness.

IndustryAnalysis

MajorCompetitors

III. Detail of the One Major Competitor (Highest MarketShare)

The overview and profile provide general information about your company and itscompetitors.

(Profiled competitors are usually direct competitors: those who offer a comparable product or service in the samearea.)

Strengths, Weaknesses, Opportunities and Threat (SWOT) of your competitors compared to those of your own business.

Background information on a competitor may include the location of their head office, the number of employees,

recent acquisitions, Securities and Exchange Commission (SEC) filings, and the names of key staffmembers.

This sectional so includes the company‗s mission statement, slogan, tagline, and main valueproposition.

As per the selection of Specialization Student have to do Competitor Analysis

I, II and III points are common for all specialization

Rest Point A, B, C, D, E and F needs to be selected as per specialization (M+HR, M+F, M+IT, M+ OP,

M+IB and Many More)

A. MarketingAnalysis

Product Information:

Describes the products and servicesoffered.

Pricing details include list prices for key products andservices.

Distribution channel details include information about affiliates, retailers, andwholesalers.

Reviewing online presence is key today. Note all of your competitors‗ social media channels and web pages. Also,

document any other web pages where competitors are referenced.

Market share is expressed as a percentage of the business that the company owns.

SWOT stands for strengths, weaknesses, opportunities, and threats. Perform a SWOT analysis to identify what

competitorrs are doing right, and what customers are complaining about. Also, you can assess how well a

competitor is achieving their goals based on their apparent positioning. Use a competitor‗s weaknesses to

understand how you can fill gaps to make their customers your customers.

Competitive advantage boils down to why a customer likes them better. In other words, what‗s unique about the

product or service that draws customers?

B. FinancialAnalysis

Trend Analysis for the last five years‗(2015-2020) financial data on the basis of followingparameters.

Profitability

Revenue Growth

Return on CapitalEmployed

Net profitmargin

LiquiditySolvencyOperational efficiency Inventory turnover Receivable turnover Payable turnover Working capital turnover benchmarking the financial trends with Industry leaders.

16


C. InformationTechnology

Initiatives in the domain of Information Technology in the organisation and its majorcompetitors.

Use of Big Data and Analytics for decisionmaking

E-Commerce and E-Business activities by theorganisation

Alexa Analytics report for the website performance of the organisation (World ranking, regionalranking,

browser information, website open time, bounce rateetc.)

Data Management Policy of the organisation (Official document or statements about the use of datacaptured

from the customers or otherstakeholders)

Special initiatives taken for data security, customer convenience, product innovation, supply chainperformance

enhancement.

Availabilityoftheorganisation‗sproductsandservicesonthecomparisonwebsites orecommerceportalslike

Amazon/Flipkart/Policy bazaaretc.

D. HumanResource

Career opportunities in last 5years

Job roles in the organisation and the number of opportunities Employee participation in CSRprojects.

JD and JScomparison.

Organisational Chart

SWOT analysis of the HR Policies of theorganisation

E. Operations

Supply Chain Management Inventory ManagementTechniques

Distribution Management CapacityManagement

F. InternationalBusiness

International Market growth and opportunities Joint Venture/Merger/Acquisition if anyForeign Direct

Investment

Overseas Market presence of thecompetitor

Findings

To be presented and supported by facts & figures in narrative form. Discuss rationaland logic for drawing

inferences.

Be clear, crisp and relevant. Don‗t use arbitraryinstances.

Recommendations

Recommendations based on study of thecompany

All recommendations must be evaluated on the parameters of cost versesbenefit.

References

Should be proper and must include allcitations

Should follow the style as displayed for various sources as per APAguidelines

Book with Single Author:

Gore, A. (2006).An inconvenient truth: The planetary emergency of global warming and what we can do about

it. Emmaus, PA:Rodale.

In-text reference: (Gore,2006)

Book with Two Authors:

Michaels, P. J., & Balling, R. C., Jr. (2000). The satanic gases: Clearing the air about global warming.

Washington, DC: CatoInstitute.

In-text reference: (Michaels & Balling, 2000)

17


Book with Editor as Author:

Galley. K. E. (Ed.). (2004). Global climate change and wildlife in North America. Bethesda, MD: Wildlife Society.

In-text reference: (Galley,2004)

Articles in Reference Books (unsigned and signed): Page 3 of 33

Greenhouse effect. (2005). American heritage science dictionary. Boston, MA:HoughtonMifflin.

In-text references: (Greenhouse effect,2005)

Magazine Articles:

Allen, L. (2004, August). Will Tuvalu disappear beneath the sea? Global warming threatens to swamp a small

island nation. Smithsonian, 35(5),44-52.

In-text references: (Allen,2004)

Newspaper Articles (unsigned and signed):

College officials agree to cut greenhouse gases. (2007, June 13). Albany Times Union, p. A4. In-text references:

(―CollegeOffic ials ‖,2007)

Journal Article:

Miller-Rushing, A. J., Primack, R. B., Primack, D., & Mukunda, S. (2006). Photographs and herbarium specimens

as tools to document phonological changes in response to global warming. American Journal of Botany, 93,1667-

1674.

In-text reference: (Miller-Rushing, Primack, Primack, & Mukunda,2006)

Website:

United States Environmental Protection Agency. (2007, May 4). Climate Change. Retrieved Fromthe

Environmental Protection Agency website:http://www.epa.gov/climatechange

In-text reference: (United States Environmental, 2007)Annexures

The annexures are to be attached at the end of the report and to be numbered as Annexure-A, Annexure-B etc.

right justified at the top of thepage.

All Annexures must follow sequence as mentioned in thereport.

Guidelines for Executive Summary

Executive summary should have a word range of 350 – 400 words. The executive summary should be in a case

let style skimming the entire company details. Students need to include write-up of around 50 words on each of

the followingheads:

Briefly introduce thecompetitor

Brief about the products offered over a period oftime

Brief about the market performance of the company against theCompetitor

Brief about major competitors and market scenario Brief on SWOT analysis(Competitor)

Brief conclusive summary with suggestions at theend.

http://www.epa.gov/climatechange

18


Rubric – 1: Mentor Evaluation

NameofStudent:

Name of FacultyMentor:

Sr. No. Feedback of Student’s Abilities for following 1 2 3 4 5

1

Quantity of Report– Studied the company in depth, thorough knowledge about the company

performance and major competitors.

Comments:

2

Quality of Work–

Demonstrates accuracy and thoroughness; displays commitment to excellence;

looks for ways to improve and promote quality; shows good attention to detail.

Comments:

3

Competency – Competent with knowledge about company, competitors, performance of The

company etc.; ability to lean and apply new skills; keeps a breast of current developments in field;

requires minimal supervision.

Comments:

4

Teach ability – Shows an openness and eagerness to learn from others; accepts criticism and

feedback; applies feedback to improve performance; open to new ways of doing things.

Comments:

5

Communication – Exhibits good listening and comprehension; expresses ideas

and thoughts effectively; keeps other adequately informed; resolves conflict effectively and timely.

Comments:

6

Attitude/Self-Control – Is positive about the company, co-workers, and management; displays

positive outlook and pleasant manner; takes a solution-focused approach to problems; maintains self-

control under stressful situations.

Comments:

7

Organization – Sets goals and objectives; prioritizes and plans work activities; able to

minimize distractions; works in an organized manner; able to multi-task and balance competing

demands.

Comments:

8

Adaptability–Adapts easily to change approach or method to best fit the situation.

Comments:

9

Initiative – Seeks increased responsibilities; undertakes self-development activities; takes

independent action and calculated risks; effectively deals with issues before they become problems;

asks for help when needed.

Comments

10

Reliability– Meets attendance and punctuality expectations; completes assigned tasks completely

and timely; takes responsibility for own actions.

Comments:

Other Overall Comments (If any):

Mentor‗s Name and Signature

Potential for Summer Internship Offer (SIO)

( High / Low / No )

19


Rubric 2: Project Report Evaluation

Name ofStudent:

Name ofFaculty:

Name of thecompany:

Sr.

No.

Assessment

Component

5 Marks 4 Marks 3 Marks 2 Marks 1 Mark Marks

Obtained Good design,

Good logic,

Good delivery

Good design,

Good logic, ok

delivery

Ok design, ok

logic, Poor

delivery

Ok design, poor

logic, Poor

delivery

Poor design,

poor logic, Poor

delivery

1

Report

Structure

All required

sections are

included, and

each is

effectively

organized.

Citations and

referencesare

presentedappropriately.


included and

appropriately

formatted. Some

citations and

references not

presented

appropriately.


included but

partially

organized.

Citations and

References not

presented

appropriately.

Sections are partially

organized and

some are

missing.

Citations and

references not

presented

appropriately.

Sections are poorly organized

and are missing.

Citations and

references not

presented

appropriately.

2

Executive

Summary


main purpose,

key points, facts,

and figures

excellently

Executive

Summary restates

main purpose,

key points, facts,

and figureswell.


only two of the

following: main

purpose, key

points, facts, and figures.

Executive Summary does

not restate

purpose, key

arguments, facts,

and figures.

Executive summary does

not restate

purpose, key

arguments, facts,

and figures.

3

PESTLE

Analysis

Presents PESTLE

analysis related

to company with

facts andfigures


Presents PESTLE

analysis clearly

with latest state

for Company

Provides some

PESTLE analysis

for Company, but

misses the

linkages

PESTLE analysis

performed does

not provide

significant


Missing the

PESTLE

analysis, for the

company.

4

SWOT

Analysis

Presents SWOT

analysis related

to company with

facts and figures


Presents SWOT analysis clearly with latest state

for Company

Provides some

SWOT analysis

for Company, but

misses the

linkages

SWOT analysis

performed does

not provide

significant


Missing the

SWOT analysis,

for the company.

5

Conclusion

s

&Recomm

en dations

Conclusions and recommendations

are innovative

andpractical.

Strong logic and

powerful

argumentation.

Conclusions and

recommendations

are pertinent,

realistic,

evidence-based,

and detailed.

Good logicand

reasonablystrong argumentation.

Some are

relevant and

adequate, but

some are not

pertinent,

realistic, or

detailed. Poor

logic and argumentation.

M ajority of them

are irrelevant and

inadequate,. Poor

logic and

argumentation.

Both are unclear

and not related to

the results. No

logic or

argumentation.

6

Adherence

to

Guidelines

All required

guidelines are

followed in full.

No deviation is

witnessed.

Almost all required

guidelines are

followed in full.

Very little

deviation is witnessed

Guidelines are

partially

followed.

Deviations are very much

visible.

Guidelines are

loosely followed.

Deviations are

seen at prominent

places.

No compliance to

guidelines at all. Deviations all

around.

Comments:

20


TERM-I

Organizational Behaviour-I

Code:PG01 Credits:03 Hours: 30

Course Objectives

To acquaint the students with different managerial functions and their application in an organizationalsetting

To explain various theories of management, and the practice of management in contemporary organizations

from a conceptual, analytical, and pragmaticperspective.

To help students analyze various topics pertaining to behavioral orientation to management in organizations such

as Learning, Motivation, personality,etc.

To help students develop and demonstrate the skills for application of organizational behavior in practical

setting.

Course Outcomes:

On completion of this course, students will be able to:

Define and understand the fundamental principles of management and relate it with other businessfunctions.

Demonstrate and apply different concepts related to organizational behaviour and human perceptiontosituations.

Draw conclusions and demonstrate inferences about attitudes and behaviour, when confronted with different

situations that are common in modernorganizations.

Identify and explore how to leverage human potential by understanding different personality types and their

underlying needs and expectations.

Criticallythinkandanalyseissues relatedtopeople(personalitytraits,attitude,behaviors,learning,

communication, motivational factors etc) for enhancing organizationalperformance.

Course Contents:

Unit I: Principles of Management

Management: Concept, Nature, Scope and Functions. Management Level, Management roles, Managerial skills,

Manager as a planner & strategist: Fundamentals of Planning, planning at different levels. Evolution of

Management Concepts: Scientific Management theory, Weber‗s bureaucratic system of management, Fayol‗s

Principles of Management, Behavioral Approach to Management, Hawthorne Studies, Theory X, Theory Y &

Theory Z, System Theory, ContingencyTheory.

Unit II: Introduction to Organizational Behavior

Nature and Concept of OB; Models of Organizational Behavior; Relationship with Other Disciplines,

Contemporary challenges, Management: Steps of OB ModificationProcess.

Unit III: Individual Behavior, Personality and Values

Individual Behavior: MARS model of Individual Behavior , Types of IndividualBehavior

Personality: Personality development, Determinants of Personality, Five–Factor model of Personality, The

Myers Briggs Type Indicator: (MBTI), Theories of Personality: Freudian Theory (Psychoanalytic Theory of

personality), Jungian theory-Carl Jung, JobfitTheory.

Values: Nature of Values, Types of Values: Terminal and Instrumental Values, Determinants of Values,

Importance of Values in OrganizationalBehavior.

Unit IV: Perception, Attitude and Learning

Perception: Meaning, Perceptual Process, Social Identity Theory, Attribution Theory and Attribution Errors, Decisions

Making: Elements, Process andTechniques.

Attitude: Nature & Dimension of Attitudes, Components of Attitude, Types of Attitude, Cognitive Dissonance Theory, Attitude Formation Attitude Change, JobSatisfaction.

21


Learning: Nature and Significance of Learning, Process of Learning, Theories ofLearning.

Unit V: Employee Motivation

Nature of Motivation, Classification of Motives, Motivation Process, Theories of Motivation: Early Theories:

Hierarchy of needs, Two-Factor Theory, McClelland‗s Theory of Needs, Contemporary Theories: Goal Setting

Theories, Self-Efficacy Theory, Reinforcement Theory, Equity Theory, Expectancy Theory and Application of

MotivationTheories.

Text Books:

Robbins StephenP., Timothy A. Judge &Neharika Vohra (2016), ―Organizational Behavior ‖, Pearson Education

Singh Kavita (2015),‖Organizational Behavior: Text and Cases‖, VikasPublishing

References:

JamesAFStoner,REdwardFreeman,DanielRGilbert(2018),‖Management‖,PearsonEducation,

FredLuthans(2016)‖OrganizationalBehavior:AnEvidencebasedApproach‖,TataMcGrawHill

K. Aswathappa (2013),‖Organisational Behavior‖, Himalaya PublishingHouse

StevenMcShane&MaryVonGlinow(2018),‖OrganizationalBehavior‖,McGrawHill Richard Daft (2012),‖New Era of

Management‖,CengageLearning

Journals:

Research in Organizational Behavior https://www.journals.elsevier.com/research-in-organizational-

behavior/open-access-articles

Journal of Organizational Behavior Managementhttp://www.tandfonline.com/toc/worg20/20/3-4?nav=tocList

Magazines:

People & Management PeopleMatters

Marketing Management-I


Course Objectives

Marketing Management is being one of the most important functional areas in business organization; the Objectives of

this course is

Tousemarketingconceptstodevelopaclearunderstandingofacompany‗sproductline,targetmarketand positioning;

To understand the basics of Consumer/Buyerbehavior;

Applying the fundamentals studied in class to a Real Market situation.

To appraise, compare and investigate the concept of Product Mix Strategies and of services across various

industries

Course Outcomes:-

On completion of this course, students will be able to:-

Remember and Comprehend basic marketingconcepts.

UnderstandandAnalyzeBusiness/ConsumerMarkets withtheabilitytoidentify&evaluateMarket

Segments andTargeting

Apply and develop Marketing Strategies andPlans.

Understand marketing Insights on application of basic marketingconcepts.

http://www.journals.elsevier.com/research-in-organizational-behavior/open-access-articles





http://www.tandfonline.com/toc/worg20/20/3-4?nav=tocList

22


Course Contents:

Unit –I: Core Marketing Concepts

Introduction, Importance and Scope of Marketing, Elements of Marketing - Need, Want, Demand, Customer,

Consumer, Markets and Marketers, Consumer Markets and Industrial Markets ,Marketing Philosophies,

Transfer&Transaction, ConsumerMarketsandIndustrialMarkets,ValueDeliveryProcess,Porter‗smodelof Value

Chain, Marketing Environment, Factors Affecting Marketing Environment, Marketing Mix (Four Ps of

Marketing).

Unit –II: Segmentation, Targeting and Positioning

Market Segmentation, Targeting and Positioning (STP) - Market Segmentation - Demographic, Geographic,

Psychographic and Behavioral Segmentation, Targeting- Five Patterns of Target Market Selection, Positioning

Concept of Positioning, Perceptual Mapping.

Unit –III: Understanding Consumers

Customer Perceived Value (CPV) - Customer profitability, Consumer Advocacy, CRM, Delivering high

customer value, Cultural, social, Personal and psychological factors in Buying Behavior, Models of Consumer

Behavior, Buying Decision Model-Five stage model, Level of Consumerinvolvement.

Unit –IV: Product Mix Strategies

Product Levels, Value Hierarchy, Product Vs. Brand, Product line, Product Length, Product Width, Product

Depth, Product Mix, Packaging & Labeling, Product Life Cycle, Strategies at different stages of PLC, New

Product Development, Consumer Adoption Process, BCG matrix and Ansoffmatrix.

Unit –V: Concept of Services

Product Vs. service, the importance of the Service Sector of the economy, Distinctive characteristics of

services, Services Marketing Mix-The 7Ps of Service Marketing, Categories of service mix, Customer

Expectations ,GapsModel.

Text Books: • Kotler Philip, Koshy Abraham, Jha Mitheleshwar, - Marketing Management, – South Asian Perspective, Pearson

Education

• Rajan Saxena, Marketing Management, TataMcGraw-Hill

References: • RamaswamyV.S. andNamakumari S-MarketingManagement:Planning, ImplementationandControl,

Macmillan

• Czinkota,Kotabe,MarketingManagement,ThomsonPublications.DhruvGrewal, MichaelLevy,Marketing, Tata

McGrawHill

• Etzel M.J., Walker B.J. and Stanton William J – Marketing, Tata McGraw Hill McCarthy & Perreault,Basic

Marketing, Tata McGrawHill

• Kurtz and Boone – Principles of Marketing, Cengage Learning Tapan Panda, Marketing Management, Text

Cases, ExcelBooks

Journals:

• International Journal on Customer Relations Indian Journal ofMarketing

• Journal ofMarketing

• International Journal of Applied Marketing andManagement

Magazines:

• Business World BusinessIndia

23


Accounting for Managers


Course Objectives

This course imparts the students with a vivid knowledge, and professional skill in the preparation and presentation of

financial information to assist management in the formulation of policies and planning. More specifically this course

aims

Toprovideknowledge,andprofessionalskillinthepreparationandpresentationoffinancial

information to assistmanagement.

To familiarize students with accounting concepts, process and preparation of financial statements andtheir

analysis.

To develop critical thinking skills to analyze financial data as well as the effects of differingfinancial

accounting methods on the financialstatements.

Toimpartthenecessaryknowledge andskillstounderstandinterpret, andanalysisfinancial information

provided in financial statements for improved financialdecisions.

Course Outcomes:


Understand accounting concepts, principles and conventions for the recording and summarization of day-to-

day businesstransactions.

Demonstrate knowledge of current auditing standards and international accounting standards as to haveglobal

competences.

Apply critical thinking skills to analyze and interpreter financial data presented in financial statements as well

as the effects of differing financial accounting methods on financialstatements.

Effectively analyze the needs of the various users of accounting data and demonstrate the ability to

communicate such data effectively, as well as the ability to provide knowledgeablerecommendations

Course Contents:

Unit –I: Meaning & Scope of Financial Accounting

Financial Accounting : An introduction to Financial Accounting & its Scope, Recording and Classification of

Business Transactions,(Journal, Posting Rules and Ledger), Trading and Profit &Loss Account and Balance

Sheet (with adjustments), Profit &Loss Account and Balance Sheet- Step Form and Report Form, Marshalling

of Balance Sheet, NumericalExamples.

Understanding financial statements, Generally Accepted Accounting Principles (GAAPs), Theoretical base of

Accounting, Accounting Standards & IFRS, IND AS and Annual Reporting as per revised schedule III of the

Companies Act2013.

Unit –II: Depreciation Accounting

Depreciation- Introduction - Depreciation (As Per AS-6), Methods of Depreciation (Straight Lineand

Diminishing Balance Method), Important Differences & Significance NumericalExamples

Unit –III: Inventory Valuation

Inventory Valuation, Meaning and Nature of Inventory, Purpose & Benefit of Holding Inventory, Methods of

Inventory, Valuation (FIFO, LIFO and Weighted Average Cost Methods) Valuation of inventories as per AS-

2, Perpetual Inventory System, ABC and VED Analysis

Unit –IV: Statement of Changes in Financial Position

Statements of Change in Financial Position, Cash Flow Statement (As per AS-3) Important Differences,

Introduction to Funds flow Statements & Preparation of cash flow statement, understanding thestatement.

24


Unit –V: Financial Statement Analysis

Financial Statements Analysis, Introduction of Ratio, Ratio Analysis and interpretation of Ratio, Use &

Significance of Ratio, Limitations of Ratio Analysis , Common Size statements, Trend Analysis & DuPont

Analysis. Practical Analysis of Financial Statements of Business Concerns, Overview of forensicAccounting

Text Books:

• Narayanaswamy, R. (2017). Financial Accounting, A Managerial Prospective; PHI Learning Pvt.Ltd,

Rajasekaran, V. and Lalitha, R. (2011) Financial Accounting, PearsonEducation,

References:

• Gabriel S. and Marcus A. (2011), Financial Accounting, Tata McGrawHill,

• Shukla,M.C., GrewalT.S.andGupta,S.C.(2016).AdvancedAccounts,S.Chand&CompanyLtd.,Volume I,

RamNagar.

Journals:

• Chartered Secretary–ICSI

• ICAI-Knowledge Gateway- www.icaiknowledgegateway.org Indian Journal ofFinance

• Accounting Compliance & reporting-Online Journal ofAccountancy

Magazines:

• Outlook money The Week IndiaToday

Quantitative Techniques for Managers


Course Objectives

To understand and gain the basic tools and techniques of BusinessStatistics.

To develop the knowledge and skills necessary to formulate and implement business decisions underCertainty

To analyses and make business decisions using statisticaltools.

To develop a multiple regression model applied in business situations.

Course Outcomes: On completion of this course, students will be ableto:-

Understand Basic Statistical tools like Standard deviation, Correlation andRegression

To understand Probability and take decisions underCertainty

Use Regression analysis to predict the value of dependent variable based on an independentvariable

Build Regression Model to predict future for better business decisionmaking

Course Contents:

UNIT-I: Introduction to Business Statistics

Why learn statistics, basic vocabulary of statistics, data collection, and type of variables, organizing and visualizing

data: tables and charts for categorical data- bar chart, pie charts and Pareto charts, tables and charts for numerical

data-frequency distribution, relative frequency distribution and percentage frequency distribution, the cumulative

distribution, histograms, contingency tables, Pivot tables for businessanalytics

http://www.icaiknowledgegateway.org/

25


UNIT-II: Numerical Descriptive Measures

Measures of central tendency: the mean the median, the mode, the geometric mean, Variation and Shape: the range,

the variance and standard deviations, the coefficient of variations, Z score, skewness and kurtosis, excel tool pack

descriptive statistics results, descriptive statistics usingSPSS.

UNIT- III: Probability Distribution and Sampling

Basic probability concepts- simple probability, joint probability, conditional probability, Binomial distribution and

Poisson distribution, Normal distribution, concept of sample and its applications, application of hypothesis in

business research,ANOVA

UNIT- IV: Regression Analysis

Concept of correlation, simple linear regression-types of regression models, determining the simple linear

regression equation, the least square method, prediction in regression analysis, introduction to multiple regression

models. Performing Correlation and Regression using Excel andSPSS.

Unit-V: Business Forecasting

Forecasting Basics, Qualitative methods of Forecasting, Quantitative Method of Forecasting- MovingAverage

using Microsoft Excel, and Forecasting Using RegressionModel.

Text Books:

Srivastava, U. K. &Shenoy, G.V., Quantitative Techniques for Managerial Decisions, New Age TechnoPress.

David M Levine, David F Stephan, Kathryn A. Szabat, PK Viswanatha, Business Statistics: A first Course,

PearsonEducation,.

References Books:

Render; Barry, Ralph M Stair Jr and Michael E Hanna, Quantitative Analysis for Management, PrenticeHall,

New Delhi,India

Anderson; David R, Dennis J. Sweeney and Thomas A. Williams, Quantitative Methods for Business, Prentice-

Hall, West PublishingCompany

Gupta S.C., Fundamental of statistics Himalaya PublishingHouse

Richard Levin & David Rubin, Pearson Education, Latest Edition, Statistics forManagement

Journals and Databases:

Journal of Business and Economic Statistics (United Kingdom) Google Finance and Yahoo Finance

Moneycontrol

Magazines:

The Sale of a Lifetime: How the Great Bubble Burst of 2017-2019 Can Make You Rich(online) The Road to

Ruin: The Global Elites‗ Secret Plan for the Next Financial Crisis (online) BusinessToday

OutlookMoney

26


Information Technology for Managers


Course Objectives

To provide a foundation for understanding Information Technology in the context of the present business

environmentandimparttheskillsnecessaryforinformeddecisionmakinginthiscompetitiveenvironment.

Toenablethestudentstounderstandtheskillsneededtomanage anduseInformationTechnologyinas

professionals.

To create awareness about the latest trends in technology adopted across the globe for effective andefficient

decisionmaking.

To provide practical exposure through MS Office Tools and its usages in businessenvironment.

Course Outcomes:


Understand the importance of IT and its implementation across the various functions of an

organization and the environment of Industry4.0

Operateacrosstheuser-interfaceofleadingoperatingsystemsandorganizedatausingdatabase

managementsystems.

Understand web-based applications and the use of social media as tools of businessoutreach.

Develop working knowledge of Microsoft Windows user-interface and the Microsoft OfficeTools

Course Contents:

Unit-I: Introduction to Information Technology

Concepts and Definition, Information System and Information Technology, Importance of IT for Managers,

Careers in IT for Management Students, Role of Information Technology in Society, Role of Manager‗s

vis-à-vis IT, Strategy for Competitive Advantage and IT Support, Using Technology to Transform the

Organization , Interpreting and Understanding Information, Information Technology in Perspective, The Impact

of IT on the organization, Strategic issues ofIT,

Unit –II: Information Technology Infrastructure & Data Management

Types of OS, Major Functions of OS. Open Source Softwares, Computer Languages introduction, Input and

OutputDevices

Computer System, Hardware and Software, Types of Software: Systems Software, Application Software and

Packages; Fundamentals of Operating System: Windows, Unix/Linux; HTMLBasics.

Unit –III: Information Technology Contemporary Platforms

The Internet & Extranet, World Wide Web, Internet of Things (IoT), Cloud Computing, Mobile Computing &

Mobile Commerce, Introduction to Big Data, IT Environment of Industry 4.0, Social Networking, Social Media

and Digital Marketing, ERP, E-Business, E– Commerce and E-Commerce Business Models, e-

payments/digitalpayments.

Unit-IV: MS Office Tools – Lab-Work (Practical)

MS Word: Working in the Word Environment, Word Screen its Components, Opening, Closing, Views

Creating, Saving, Previewing, Printing Editing and Proofreading Documents, Presenting Information in

Columns and Tables, MailMerge.

MS Power Point Presentation: Basics of MS – PowerPoint, Word Art and Shapes, Design and Layout,

InsertingTables and Charts, Clip Art, Pictures, Animation and Custom Animation, Using Transitions, Slide

Master, Handout Master, Notes Master, Macros, Shape Styles, WordArt Styles, InsertShapes.

MS Excel (Basics) : Introduction to Spreadsheets and Excel, Creating and Manipulating Data, Formatting Data

and Content, Creating and Modifying Formulas, Sorting, Grouping, and Filtering Cells, Presenting Data

Visually.

27


UNIT -V Internet Technologies:

Web Browsers, HTTPS, Domain Name System, Internet Protocol, FTP, HTTP. Cyber Security, Firewalls, IP

Scurity, Digital Signatures, Digital Certificates, Type of Virus, Role of Anti-Virus. Importance of IT Policy

Documents, Role of CIO, IS Managers, ITManagers,

Text Books:

EfraimTurban,LendaVolonino,―InformationTechnologyforManagement:TransformingOrganizationsinthe Digital

Economy‖, Wiley India Pvt.Ltd.

Ramesh Behl, ― Information Technology for Management‖, Mc GrawHill

References:

Lucas, Henary C , ― Information Technology for Management‖, TataMcGraw Hill

B.Muthukumaran,―InformationTechno logyfo rManagement ‖,Oxfo rdUniversityPress. Rajaraman.

V,―IntroductiontoInfo rmationTechno logy ‖,PHI

CarrollW.Frenzel,JohnC.Frenzel, ―ManagementofInformationTechnology‖,CengageLearningPradeepK.

Sinha,Prit iSinha,―Info rmationTechno logy‖,PHI

Journals:

International Journal of Information Technology and Management Information System (IJITMIS),IAEME Publication (Open Access) URL:http://www.iaeme.com/IJITMIS/index.asp

Indian Journal of Science and Technology (Open Access) URL:www.indjst.org

International Journal of Business and Management-(Open Access)-URL:http://www.ccsenet.org/journal/

index.php/ijbm/issue/archive

Magazines:

Data Quest Computer World PCQuest

Managerial Communication


Course Objectives

To provide an overview of Prerequisites to BusinessCommunication.

To understand the role of oral and written communication in personal and professionalsuccess.

To impart the application of correct practices of the strategies of Effective Businesswriting.

To Analyze a various forms of oral communication like presentation, speeches and persuasivestrategies.

To develop the competency for effective usage of various technological tools for audio, video, and websharing.

Course Outcomes


Identify and analyse the communication considerations to be made in varying businessscenarios.

Understand the nuances of verbal and non verbal Business communication for various businessscenarios.

Draft effective business correspondence with brevity andclarity.

Appraise the different form of barriers to oral communications existing in a Cross Culturalorganization.

Integratetheroleofremotetechnologydevelopingeffectivebusinesscommunicationsuitablefordifferent

organizations.

http://www.iaeme.com/IJITMIS/index.asp

http://www.indjst.org/

http://www.ccsenet.org/journal/

28


Course Contents:

Unit I: Introduction to Business Communication

Meaning and definition of communication; Importance and purpose of communication; Objectives of

communication; Forms of communication; Process of communication; Barriers to communication; Overcoming

barriers to communication; Importance of business communication; Difference between oral and written

communication; Communication network of theorganization.

Unit II: Oral Communication

OralCommunication:Importance oforalcommunication skills;Principles ofsuccessfuloralcommunication;

Guidelines for effective oral communication; Barriers to effective oral communication;Listening.

PresentationSkills:Meaningandcharacteristicsofgoodpresentation;Differencebetween presentationand

lecture; Technical and non technical presentation; Preparing a presentation: Three stepprocess.

Persuasive communication: Strategies for persuasive messages; Speech: Guidelines for preparing aspeech;

Types of speech: speech of introduction, speech of thanks, occasional speech, themespeech

Unit III: Non Verbal and Interpersonal Communication

Introduction to non-verbal communication; Types of non-verbal communication: Body language or kinesics,

clothing, para-language or voice, proxemics or space language, chronemics or time language, haptics orTouch

.Advantages of non-verbalcommunication.

Interpersonal Communication: Transactional Analysis, Johari Window, Personality Types andCommunication

style. Importance of Non verbal communication in a cross-culturalsetting.

Negotiating for Business: Strategy & Tactics. Technology andBusiness

Unit IV: Written Business Communication

TheArtofWriting:Theskillsrequiredinwrittencommunication,7C‗sofwrittencommunication,Styleand tone of

writtencommunication.

Report writing: The purpose of a report; Kinds of reports; Five Ws and one H of Report Writing; Writing

Report: Structure and parts of areport.

Business Letter Writing: Inquiries, Circulars, Quotations, Orders, Complaints, Collection letter, Banking

correspondence, Agency correspondence, Acknowledgments Executions, Claims & adjustments, Inter-office

memos, Minutes, Circulars&notices.

Group communication: Meetings – Planning meetings – objectives – participants – timing – venue of meetings –

leading meetings. Media management – the press release press conference – media interviews Seminars –

workshop – conferences. Businessetiquettes.

Applications for employment: The covering letter; The interview letter; Letter ofreference.

Unit V: Technology and Communication

Role of technology in communication: Communicating in the internet age; Understanding the role of internet in

communication;E-mail;Teleconferencing;VideoConferencing;Exploring innovations in other communication

technologies. Corporate Communication; Global Business Etiquette & Cross Culturalcommunication

Text Books:

Sinha KK(2012); Business Communication, TaxmanPublications

Chaturvedi & Chaturvedi (2011); Business Communication: Concepts, Cases and Applications. Pearson

Education

References:

Bovee, Thill & Schatzman (2017); Business Communication Today. Pearson Education BhatiaRC(2016);

Business Communication. Ane Books, Newdelhi

Geraldine E. Hynes(2010), Managerial Communication. Tata McGrawHill

29


Journals:

International Journal of Business Communicationhttp://journals.sagepub.com/home/job

The International Encyclopedia of Organizational Communicationhttp://onlinelibrary.wiley.com

Magazines:

Business Communication 2.0:Social Media and Electronic Communication http://www.scoop.it/t/ businesscommunication-2-0-social-media-and-electronic-communication

TeachingBusinessCommunicationandWorkplaceIssueshttp://www.scoop.it/t/teaching-business communication-and-workplace-issues

Igniting Self and Interpersonal Skills (SSP-I)


Course Objectives

To help the students understand the concepts for building a positiveself-image. To help students build an impressive personality and attitude with boosted communicationskills.

To enable students establish an effective interpersonal relationship in professional and personallife

To help students learn the skills of presentation andarticulation.

Course Outcomes:


Understand fundamentals of positive self-image, strength andweakness

Showcase effective communication skills with appropriate body language and attitude

Analyze disruptions and management of interpersonalrelationship

Analyze situation to strengthen personal character and ethical sense for personalitydevelopment

Developcriticalthinkingskills,listeningabilitiesandcommunicationthroughpracticalorientation inorderto work effectively in the corporate world and in all spheres of theirlives

Course Contents:

Unit I: Understanding Self

Who am I?;Formation of Self Concept; Self Image; Dimensions of Self ;Self Disclosure; JOHARI Window;

Discovering the Professional and Personal Strength and Weakness(SWOT-I).

Unit II: Essentials of Group Discussion

Introduction of GD; Preparation for a GD; Purpose of a GD; Types of GD; Strategies in a GD;Conflict management

in GD; Do‗s and Don‗t‗s in a GD; Sample GD to pics-Factual topic|Controversial topics|Abstract topics|Case

based, problem solving GD;Attitude management; Body Language inGD.

Unit III: Building Interpersonal Relationships

Interpersonal Relationship: Concept, Need, Importance; Building Interpersonal Relationship through Trust and

Communication; Steven Covey Model of Interdependence; Networking and its importance; Disruption of

Interpersonal Relationships and itsManagement.

Unit IV: Finding Your Rough Edges

MeasuringPersonality;16PF;FIRO-B;PersonalityCharacteristics-What‗syourLocusofControl;Areyou High/Low Self Monitor & High/Low Mach; Personality Differences; coming out of comfortzone

Unit V: Art of Speaking

Speaking with Confidence; Be a Presenter; Presentation Skills; Impromptu; Delivering Speech; Communicating to Persuade; Communicating to Inform; Envision theAudience.

http://journals.sagepub.com/home/job

http://onlinelibrary.wiley.com/

http://www.scoop.it/t/

http://www.scoop.it/t/teaching-

30


Readings

RobbinsStephenP.,JudgeandSanghi(2015).‖OrganizationalBehavior‖,PearsonEducation Singh Kavita,

(2015).―Organizat ionalBehavior:TextandCases ‖,VikasPublishing

Chaturvedi & Chaturvedi; Business Communication: Concepts, Cases and Applications. PearsonEducation

Sinha K K; Business Communication, TaxmanPublications

Hari Mohan Prasad & Rajnish Mohan,(2012). How to prepare for Group Discussion &Interview, Tata Mc Graw Hill.

Barun K. Mishra,(2016). Personality Development &Soft Skills,Oxford.

Gopalaswamy R, & Mahadevan R.,(2010). The Ace of Soft Skills: Attitude, Communication and Etiquette for

Success,Pearson

Suzane C. de. Jansaz,(2015).Interpersonal Skills inOrganizations.

TERM-II

Organizational Behaviour-II


Course Objectives

Toprovideanunderstandingaboutinterpersonalrelationship,their existenceintheorganizationandfamiliarize students with the concepts of group and teamdynamics.

Toenablethestudents inunderstandingthebehavioralpatternsofhumanbeingsatindividualandgrouplevels while

working as an employee in anorganization

Tofacilitateanunderstandingabouthoweventswithinanorganizationstructure,cultureandclimateinfluence

individual as well as organizationalwell-being.

To develop the required skills in the student for creating and designing the practices in the organizationalsetting.

Course Outcomes:

On completion of this course, students will be able to

Develop an understanding of individual, team, and group behavior by analysis and comparison ofdifferent

models of groupdynamics.

Demonstrate the behavior and skills required for working in a group/ team. Identifydifferent Leadership styles

and role of leaders in decision makingprocess.

Analyze the role and importance of power and politics in achieving the deliverables, as well as inconflict

management andresolution.

Reflect upon the organization culture, its dimensions & various organizationdesigns.

Course Contents:

Unit I: Groups Dynamics and Teams

Groups: Meaning and Definition; Why People join Groups; Types of Groups – Formal Groups and Informal

Groups; Characteristics of groups: Composition, size, status hierarchy, norms, group cohesiveness, size,

leadership; Stages of Group Formation: Tuckman‗s Five Stage Model; The Punctuated –Equilibrium Model;

Teams: Meaning and Definition; Nature of Teams; Benefits of Teams; Differences between Groups and Teams;

Types of Teams – Problem-Solving, Self-Managed, Virtual Teams and Cross-Functional Teams; Team-

effectivenessModel

Unit II: Leadership

Leadership: Meaning and Definition; Difference between managers and leaders; Leadership styles, traits and skills

of Effective Leaders; Theories of Leadership: Trait Perspective; Behavioural Perspective; Contingency

Perspective; Transformational versus Transactional Perspective, Leadership andEmotionalIntelligence

31


Unit III: Power, Politics and Conflict Management

Power: The concept of power, Classification of power, two faces of power, Sources of power, Consequences ofpower.

Politics: Politics -Power in Action; Managing political behavior in organizations; ImpressionManagement.

Conflict Management: Concept, Functional versus dysfunctional conflict; Sources and forms of conflict; Conflict ManagementStyles.

Unit IV: Organization Structure and Culture

Organizationstructure:Meaninganddefinition;ElementsofOrganizationalStructure;TypesofOrganizational Structure:

Functional, Divisional, Matrix, Horizontal, Modular& HybridStructures.

OrganizationalCulture:Meaninganddefinition;Elementsof OrganizationalCulture;ManagingOrganizational Culture; Understanding Cross-CulturalDimensions.

Unit V: Organizational Change and Development

Organizational Change :Meaning, Definition and Importance; Forces of Change in the Organization; Resistance

to Change; Overcoming Resistance to Change.; Approaches to managing organizational Change: Lewin‗s Three

Step Model, Kotter‗s Eight StepPlan.

OrganizationalDevelopment:MeaningandRelevanceoforganizationaldevelopment,ODPractitionerandOD

Interventions

Text Books:

RobbinsStephenP.,TimothyA. Judge&NeharikaVohra(2016),―OrganizationalBehavior‖,PearsonEducation

Singh Kavita (2015),‖Organizational Behavior: Text and Cases‖, VikasPublishing

References:

JamesAFStoner,RewardFreeman,DanielRGilbert(2018),‖Management‖,PearsonEducation,FredLufthansa

(2016)‖OrganizationalBehavior:AnEvidencebasedApproach‖,TataMcGrawHill

K. Aswathappa (2013),‖Organisational Behavior‖, Himalaya PublishingHouse

StevenMcShane&MaryVonGlinow(2018),‖OrganizationalBehavior‖,McGrawHillRichardDaft(2012),‖NewEraof

Management‖, CengageLearning

Journals:

ResearchinOrganizationalBehaviorhttps://www.journals.elsevier.com/research-in-organizational-

behavior/open-access-articles journal of Organizational BehaviorManagement


Magazines:

People & Management PeopleMatters







32


Marketing Management-II


Course Objectives

To facilitate understanding of the conceptual framework of marketing and various types of decisionswhich marketing managers are required to make under different environmental constrains.

To develop the knowledge and skills necessary to formulate, implement and control marketingstrategies.

Toanalyzetheopportunitiesandimportanceofmarketingdecisions intheoverallbusiness strategyofthe enterprise.

To understand and apply concepts and techniques in marketing to get acquainted with the duties of a marketing manager.

Course Outcomes:

After the completion of course, students should be able to:

Understandthemajorstrategies ofPriceMix,PlaceMixandPromotionmix.Practicalapplicationsinpriceand

promotionanalytics. Developtheinterpersonalskillstoenabletheapplicationoftheknowledgetomarketingdecisionmakingandactivities.

Think analytically, creatively and in an integrated manner to apply and strategies the marketingpractices.

Be able to develop marketing strategies based on the understanding gained throughresearch.

Course Contents:

Unit–I: Pricing Mix and Pricing Analytics Strategies

Pricing Concepts, Understanding Pricing, How Companies Price, Consumer psychology and pricing, Steps in setting the price, Promotional Pricing ,Differentiated Pricing, Price Bundling, determine optimal bundling pricing, profit maximizing strategies using nonlinear pricing strategies, price skimming &sales.

Unit–II: Place Mix Strategies

Importance of Marketing Channels, Channel Development, Roleof Channel levels, Channel Management Decisions, Channel Conflict, Basic Concepts of WholesalingandRetailing.

Unit–III: Promotion Mix Strategies

Integrated Marketing Communications‗Mix (IMC), Role of Marketing Communication, Developing effective

communication, Characteristics of Marketing Communication Mix, Advertising, Sales Promotion, Public

Relations, Direct Marketing, Word of Mouth, Personal selling Principles, Introduction to Digital Marketing (e- Marketing, social media marketing),Telemarketing.

Unit–IV: Dealing with Competition

Analyzing competitors; Competitive strategies for Market Leader; Market-Challenger; Market-Follower; Market- Nicher; Marketing Information System, Marketing Research System, Steps in Research Process, Forecasting & Demandmeasurement.

Unit–V:Marketing Strategies and Emerging Trends

Strategic Marketing Planning, Green marketing, Globalisation, Rural Marketing, Neuromarkeing, Managing

business in VUCA world

Text Books:

Kotler Philip, Koshy Abraham, Jha Mitheleshwar,-Marketing Management,–South Asian Perspective, Pearson Education

Rajan Saxena, Marketing Management, TataMcGraw-Hill

References:

RamaswamyV.S. andNamakumari S-MarketingManagement:Planning,ImplementationandControl, Macmillian

Kurtz and Boone–Principles of Marketing, Cengage Learning Tapan Panda, Marketing Management, Text

Cases,ExcelBooksCzinkota,Kotabe, MarketingManagement,ThomsonPublications. DhruvGrewal,Michael

Levy, Marketing, Tata McGrawHill

33


Etzel M.J., Walker B.J. and Stanton William J–Marketing, Tata McGrawHill

Mc.Carthy and Perreault-Basic Marketing:A Global Marketing Approach, Tata McGrawHill

Journals:

International Journal on Customer Relations Indian Journal ofMarketing

Journal ofMarketing

Intentional Journal of Applied Marketing andManagement

Magazines:

Bloomberg Business week OutlookBusiness

International Business Environment


Course Objectives

To facilitate understanding of the conceptual framework of Macro Economic Environment ofBusiness.

Todeveloptheknowledgeandskillsnecessarytoformulate,implementanddemonstrateBusinessPolicyand

Strategies

To identify and analyze the financing opportunities of business in globalMarket..

To makenecessarychanges intheorganizationbyapplyingandunderstandingofvariousMonetaryandFiscal

policies of the Central bank andGovernment.

Course Outcomes:

After the completion of the course, students will be ableto:

Identify and understand the external environmental factors affecting business inIndia.

Develop the interpersonal skills to enable the application of the knowledge to make business Decisions which

are impacted by changes in businessEnvironment.

Evaluate the financial health of an economy using policies andinformation.

Propose and manage the effective strategies for Fund raising from Global FinancialMarkets.

Course Contents:

Unit-1: Business Environment

Economic and Non-Economic Environment: The interaction Matrix, The nature of Economic

systems:Capitalism, Socialism & Mixed Economy, Economic problem of fluctuations and Growth : Recession,

Inflation & Stagflation , Business cycle: Meaning, Phases, and Forecasting Businesscycles

Unit-2: Economic Planning & Development

Indian Economic Systems: Five years plans, Public, Private, Joint and Cooperative Sectors, Fiscal Policy and Tax

systems in India, Financial Market structure: Money and Capital Markets, Stock Exchanges and its regulation,

Monetary Policy and Bank Reforms inIndia

Unit3: India and the World

Liberalization and Privatization in India, Export and Import of India, Private and Public Sector in India, FDI,

MNCs,Regional economic integration. Structure and functioning of EU, NAFTA, ASEAN, BRICS etc,

Disinvestment in publicenterprises.

Unit-4: India and the World

Liberalization and Privatization in India, Export and Import of India, Private and Public Sector in India,FDI,

MNCs,

34


Unit-5: Strategy for Going Global

WTO: Origin, Objectives, Organization structure, and Functioning, Impact of WTO in Indian Business, Fund

raising from global capital market, Basic Entry Decisions; Modes of entry into international business, selecting an

EntryStrategy.

Reference Books/ Suggested Readings

Text Books:

Francis Cherunilam, Business Environment: Text and Cases, 2019, Himalayan Publishing Justin Paul, Business

Environment: Text and Cases, , 2019,TMH.

References:

John D. Daniels, Lee H. Radebaugh, Daniel P Sullivan, Prashant Salwan, International BusinessEnvironment

and Operations, 2019, Pearson EducationIndia.

Sundaram and Black, International Business Environment: Text and Cases, 2010,PHI

Journals:

Multinational BusinessReview

Journal of International Business Studies International TradeJournal

Columbia Journal of World Business Academy of ManagementJournal

Magazines:

Business World TheWeek

Online Resource:

http://www.mckinsey.com/quarterly/overviewhttp://nptel.ac.in

https://www.wto.org

Business Transformation with Information Systems


Course Objectives

Toprovideunderstandingofapplicationofcomputer-basedInformationSystems forthemanagement of

organizations

To equip the students with the understanding of analyse implications of ISM in both the wider

managerialcontextandinthenarrowerconfinesoftheselection,support,designanddevelopmentof

computerapplications.

Toenablethestudentsinanalysingthebusinesssituationandevaluatingthevarious Information

System based solutions to achieve the organisationgoals.

To enable facilitation of managerial decision making with the help of MS ExcelWorksheets.

Course Outcomes:

After completion of course, students will be able to:

Understand the basic concepts of an Information System, including its various components andintricacies

Analyse the recent trends as well as the dynamic environment of changing Information Systems and its effect on

business organizations.

Understand the importance of Enterprise Resource Planning and its implementationacross the various business

functions of an organization, i.e. marketing, HR, Supply Chain, Finance, Accounting and other important

departments.

Derive actionable information for better decision-making using advanced tools of MSExcel.

http://www.mckinsey.com/quarterly/overview

http://www.mckinsey.com/quarterly/overview

http://www.wto.org/

35


Course Contents:

Unit -I: Foundation of Information Systems in Business

Concept and Definition of Information System, Information Systems in Business and its types, Components of

Information Systems, Trends in Information System, Strategic Use of IT for Business Advantage, IT for

Business ProcessReengineering

Unit- II: Emerging Concepts of Information Systems

Introduction of Emerging Concepts of IS, Enterprise Business System: Supply Chain Information Management System, Customer Relationship Information Management System, Introduction to Data Warehousing, Data Mining and its Applications, Promising idea in Information System Design andApplications.

Unit- III: Electronic Way of Doing Business

E-Business System, Electronic Business: Strategies for the New Economy, Architecture of Enterprise Resource

Planning, Functional Business System- Marketing System, Manufacturing System, Human Resource System,

Accounting System, Financial Management System, E-Commerce and E-Commerce Business Models, E-

Payments, Introduction toM-Commerce

Unit –IV: Information System for Supporting Decision Making

Introduction to Business Intelligence, MIS V/s DSS, Decision making at the different stages of management,

Decision Support System (DSS), DSS Components and AI technologies in Business- Expert System, Knowledge

Management Information System, Neural Networks, Fuzzy Logic Systems, and GeneticAlgorithms,

Unit-V: Decision Modeling through Advanced Excel: Lab-Work (Practical)

Understanding the spreadsheet functions in Advanced Excel, Extract data from web, Introducing Pivot Tables,

VLOOKUP m, HLOOKUP, Scenario, Goal Seek Analysis, Duplicate Values, Conditional Formatiing

Text Books:

JamesO‗Brien&GeorgeMarakas,IntroductiontoInformationSystemsTataMcGrawHill,7thedition. OZ Effy,

Management Information System, CengageLearning.

Reference Books:

Stephen Haag &Maeve Cumming, Management Information Systems for the Information, Tata McGrawHill

Goyal, D. P. , Management Information Systems,MacMillan

Loudan, Kenneth C, Management Information Systems, PearsonEducation

Schultheis,Robert,ManagementInformationSystems-TheManager‗sView,TataMcGrawHillKelkerS.A,

Management Information Systems- A concise study,PHI

Journals:

International Journal of Computer Application (IJCA), MECS PRESS (Open Access) URL: http://

www.iaeme.com/IJITMIS/index.asp

Indian Journal of Science and Technology (Open Access): URL:www.indjst.org

International Journal of Business and Management-(Open Access)- URL: http://www.ccsenet.org/journal/


Magazines:

Dataquest ComputerWorld





36


Managerial Economics


Course Objectives

To introduce the application of economic theory, the tools of analysis amongstudents

To provide a complete understanding of basic managerial economic concepts and application of theseconcepts

in business decisionmaking.

To explain the links between production costs and the economic models of supply

To provide understanding of different market structure and how prices get determined in these marketsstructure.

Course Outcomes:

After completion of course, students should be ableto:

Remember the concepts of micro economics and also able to understand the various micro economic principles

to make effective economicdecisions.

Establish the relationship between microeconomic principles and business decision making situation so asto

utilize these principleseffectively

Apply the concepts of demand, supply, production and cost for the determination of future demand andoptimum

allocation ofresources.

To analyze and evaluate different market structure and their different equilibriums for industry as wellas for

consumers and suggest appropriate pricingstrategic.

Course Contents:

Unit-I: Business Economics

Introduction to Business Economics: Basic Economic Problem, Understanding the concepts of Micro, Macro,

other traditional branches of economics and Managerial Economics, Objectives of Business Firms: Maximization of

Profit vs. Revenue, Long Term Survival vs. Short Term Gains, MarketLeadership.

Unit-II: Analysis of Individual Demand

Theory of Consumer Demand: Demand and Supply Functions, Determinants and Exceptions of demand price

relationship, Market Equilibrium through demand and supply curves, Price Mechanism, Elasticity of Demand:

Types and Measurement and Its application to Business Activity, Dem andForecasting.

Unit –III: Cost and Production Analysis

Theory of Cost and Production: Basic cost concepts and classification, Long run and Short run Cost concepts,

Revenue concepts andclassification.

Basic Production concepts: Total, Average and Marginal Product concepts, Production Function: production

functionwith one variable factor and two variable factors. Revenue productivity, Marginal productivity theory of

distribution, Pricing of factors ofproduction.

Unit- IV: Market Structure and Pricing

Market System and Equilibrium: Concepts of Market, Market Structure: Perfect Competition, ImperfectCompetition,

PriceDiscrimination,Pricingstrategies:DualPricing,PsychologicalPricingandCartelBasedPricing,

Skimming.

Unit–V: National Income

National Income: Concepts, Models of National Income Determination, Economic Indicators, Business Cycles:Phase,

Management of Cyclical Fluctuations, Economic Policy: Fiscal and Monetary Policies,Foreign

Investment Text Books:

Dwivedi, D.N. (2018), Managerial Economics, Vikas PublishingHouse,

Geetika, Ghosh and Roy, (2017), Managerial Economics, McGraw Hill Education, NewDelhi.

37


References:

Petersen, H.C, Lewis W.C. and Jain, S.K., (2009). Managerial Economics, Pearson Education,India.

Salvatore D and Shrivastava A, (2016). Managerial Economics: Principles and Worldwide Application, Oxford

UniversityPress,

Mehta, P.L. (2016). Managerial Economics; Analysis, Problems and Cases, Sultan Chand andSons,

Journals:

FinanceIndia

Indian Journal of Finance,www.indianjournaloffinance.co.in

Monetary Policy report, https://www.rbi.org.in/Scripts/BS_ViewBulletin.aspx4.

MonetaryandCreditinformationreview,www.rbi.org.in/Scripts/MonthlyPublications.aspx?

head=MonetaryandCreditInformationReview

Magazines:

Outlook Money The Week IndiaToday

Operations Management


Course Objectives

Thebasicobjectives ofthissubjectistounderstandthestrategicroleofoperationsmanagementincreatingand

enhancing a firm‗s competitiveadvantages.

Learn work study procedures and practices for solving the key issues of operations management in

manufacturing and serviceorganizations.

Develop analytical skills critical for evaluating and creating operationsstrategies.

Impart analytical skills and problem-solving tools to the analysis of the operations challenges in the

organization.

Knowtherecenttrendsinsupplychain,optimalcapacityanditsapplicationundervarious situationswith

informationTechnology.

Course Outcomes:

Understand theoretical and conceptual frameworks of operations management for product andservices.

Apply theoretical knowledge in the key decision making areas like plant location, layout planning, Inventoryand

capacity planning, projectmanagement for effectiveness in operationmanagement.

Develop critical thinking and skills to design the process for product and services, qualitymanagement process

and theirimplementation.

o Analysesanddemonstratethechangesinlastdecadeduetoglobalization,innovationintechnology, automation and digital communication with respect operations and its impact on overallbusiness

Course Contents:

UNIT-1- Operations Management overview

Operations Management overview: Nature, scope and evolution. Manufacturing trends in India, OM‗s future

challenges, Product life cycle Technology life cycle, Product Development process , Funnel approach, Product

platform, Modular Approach, Target Costing, Value engineering, Reverse engineering, Concurrent engineering,

Mass production Vs Masscustomization

UNIT-2- Process and Process design concept, Process characteristics

ProcessandProcessdesignconcept,Processcharacteristics:Flow,Volume,Variety,Typeofprocessandoperationssystems, Process-product matrix, Process in services & issues, Product servicesmatrix.

UNIT-3- Layout and Location

Type of layout planning, process layout and product layout, group technology layout, fixed position layout,

Performance measure for layout, Plant Location, Factors affecting location decisions, Qualitative and Quantitative

location planning methods, Leanprocesses.

http://www.indianjournaloffinance.co.in/

http://www.rbi.org.in/Scripts/BS



http://www.rbi.org.in/Scripts/MonthlyPublications.aspx

38


UNIT-4- Inventory Management and Capacity

Definition of capacity and measures of capacity, Process mapping and CapacityAnalysis

Augmentation of capacity and decision tree for capacity planning, Material resource Planning (MRP)-1 &2,

ERP, Type of inventory and EOQ model, Inventory cost, ABC classification of inventoryandanalysis.

UNIT-5- Quality and ProjectManagement

Introduction to statistical quality control, X-Bar Chart, Introduction to Supply chain management, Network

diagram- Activity on arrow(AOA) and AON, Type of floats-ES, LS, EF,LF, Project Planning, Critical path method

(CPM), Total completion time, Project schedule , Analysis of projects, Environment and safety considerations

Text Books:

Production and Operations Management, S N Charry, 5e, Tata Mcgraw Hill. Operations Management,

Mahadevan B, 5e, PearsonEducation.

Reference Books:

Operations Management Steveson, William J, Tata McGraw Hill. Operations Management; Russel and Taylor,

Pearson Education. Production and Operations Management, R. Paneerselvam, PHI. Production and Operations

Management, K. Bedi, OxfordUniversityPress.

Teams and Emotional Intelligence (SSP-II)


Course Objectives

To recognize the team activities and work with others to achieve a set of tasks for enhancing teamwork

expertise.

To convert the techniques to build and sustainteams

To apply the skills and knowledge to areal-world

To be able to analyze the situation and become effective team member or leader in thefuture

To help the students recognize and regulate their own emotions and the emotions of others in order to achieve

theirgoals.

Course Outcomes:


Understand team dynamics and demonstrate skills required to work with others to achieve a set oftask.

Comprehend and practice Indian working in teams for professional excellence and personalgrowth.

Analyzethebehaviorof individualsandgroupstohandleemotions includingtoleranceandbehavioral

responses, building positive friendships and bonding with peers andclassmates.

Assess the requirements of a task and identify the strengths within the team, display the diverse skills of the

group to achieve the setobjective.

Course Contents:

Unit I: Teams and Sociometry

Sociometry:ConceptandImportance;SociometryinTeams;DesigningSociograms;TeamCohesion;Pairing out

Informal Leaders; Synergistic Cooperation; TeamBuilding.

Unit II: Communication in Teams

Transactional Analysis; Life Position and Life Scripts; Understanding Non-verbal Messages; ActiveListening;

Developing and maintaining trust,– building interpersonal trust in professional and personal life, reestablishing

trust after it has beenbroken

39


Unit III: Negotiation and Conflict Management

Negotiation Skills, Importance in Workplace; Negotiation Tactics; Conflict and its Types; Conflict Management Styles; Approaches to Conflict Handling: Conventional and AppreciativeInquiry.

Unit IV: Learning Teams from Timeless Classics and Scriptures (Project Based)

Learning Team Formation and Building through various timeless classics andscriptures.

Unit V: Emotional Intelligence

Emotional Intelligence (EQ); Scope of Emotional Intelligence; Awareness and Management of Emotions; Learn the Four Core Skills Required to Practice Emotional Intelligence; Practicing Self-Management, Self-Awareness, Self- Regulation, Self-Motivation and Empathy; Emotional Intelligence in theWorkplace.

Readings:

RobbinsStephenP.,(2015).JudgeandSanghi‖OrganizationalBehavior ‖,PearsonEducation

SinghKavita,(2015).‖OrganizationalBehavior:TextandCases‖,VikasPublishing

Francis & Thomas,(2007). Ancient Tales of Wisdom-Jataka Tales, Jaico

Sunita Parasuraman,(2013).The Panchatantra Wisdom for Today from the Timeless Classic, JaicoDaniel

Goleman,―EmotionalIntelligence:WhyItCanMatterMoreThanIQ ‖,BantamBooks

Chaturvedi & Chaturvedi, (2012).Business Communication: Concepts, Cases and Applications,Pearson Education

Sinha K K; (2011). Business Communication, Taxman Publications Suzane C. de. Jansaz, (2015). Interpersonal

Skills inOrganizations

Costing and Control Management


Course Objectives

To provide the understanding of various types of costs and their relevance in decisionmaking

To gain an insight into the concept of breakeven point and itsapplications

To understand the concept of Variance and calculate various types ofvariances

To apply the technique of budgeting in preparation of various types ofbudgets

Course Outcomes:

Understand and identify the key elements of costing and management controlsystems.

Apply control system to solve managerialproblems.

Critically analyze and evaluate costing alternatives from businessperspectives.

Proposing various cost control in overall financial planning and decision making.

Course Contents:

Unit-I: Measurement of Cost Elements

Nature and scope of cost Accounting and Management Accounting, Introduction to cost concepts, Elements of

cost - Materials, Labor and overheads, Role of Cost in decision making, preparation of costsheet

Unit-II: Marginal costing and break-even analysis

Marginal costing - nature and scope, Marginal cost determination, Cost-volume profit relationship, Marginal cost equations and break even analysis, Marginal costing versus absorption costing, Uses and applications of Break EvenAnalysis.

Unit 3: Budgetary Control

Objectives, advantages and limitations of budgetary control, essentials of effective budgeting, Budgets as Key to

Planning & Control, Budgets, budgetary control, Budget preparation & monitoring procedures, Functional, Cash

& Master Budget, Flexible Budget

40

GL Bajaj Institute of Management and Research, Greater Noida

Unit 4: Standard costing and analysis of variances

Introduction to standard costing, Establishment of standard costs - keeping standards meaningfuland Relevant,Accountingforstandardcosts, Analysisofvariances: Material,Labor,Overhead,andProfit.(Usage, Price,

Volume & Sale Pricevariances)

Unit-5 Activity Based Costing System

Concept of ABC, Functional Area, Activities and Cost Drivers, Allocation of overheads under ABC, Responsibility

Accounting.

Text Books:

Is hore, R.M. (2018). Cost & Management Accounting, Taxmann, NewDelhi.

rora, M.N. (2010). Cost Accounting Principles and Practice, Vikas Publishing House Pvt Ltd,Delhi,

Reference Books/Suggested Readings:

Garrison, N. and Brewer. (N.A.). Managerial Accounting, Tata McGraw Hill Education Pvt. Ltd, NewDelhi

Maheshwari, S.N. and Maheshwari, S.K. (2014). Accounting For Management, Vikas Publishing House Pvt Ltd,

Delhi,2014

Journals:

Khan, P.Y. and Jain, P.K. (2014). Cost Accounting, Tata McGraw Hill Education Pvt. Ltd, New Delhi,2014

Jain, N. and Agarwal (N.A.) Accounting for Managers, Kalyani Publishers, New Delhi, FinanceIndia

Management Accountant (Publication of ICMAI, the Institute of Cost Accountants of India) Indian Journalof

Finance:www.indianjournaloffinance.co.in/

Magazines

Outlook Money the Week IndiaToday

Term-III

Human Resource Management


Course Objectives

To create an awareness of the new HR role, responsibilities , policies and procedures of HRM Tounderstand

current practical, intellectual and policy challenges in HRM.

To describe the process of recruitment, selection, training and development, compensationmanagement,

performance appraisal system and dynamics of industrialrelations.

To look at HRM in a broader, comparative and international perspective to deal with complex issuesand

manifoldrisks.

Course Outcomes:

At the end of the course students will be able to:

Demonstrate the knowledge of essential theories, models, practices and aspects of strategic, dynamic, global and

contemporary HRM that contributes in developing organizational policies, procedures andpractices.

Interpret the role of key components ofcompensation, employee performance, career planning and learning in

administering employee development and organizationaleffectiveness.

Analyzetheroleofhumanresourceplanningandtalentacquisition,workforcediversityinorganization‗s

business development and achieving its core objectives.

Display and integrate the application of process and methods of learning and development andperformance

appraisal for organizational, societal and individual competitiveadvantage.

Compare and contrast the components of various laws and acts applicable in employer and employeerelations

that impacts the employee welfare and organization‗s goals andstrategies.


41


Course Contents:

Unit I: Introduction to Human Resource Management and the Environment

Human Resource Management: Defining HRM, Major functions of HRM, HR Roles and responsibilities, Strategic

Human Resource Management, Defining Strategy, Linkage between strategy and HRM and HR strategies, Global

Human Resource Management, Globalization and HRM, Managing International Assignments andassignee.

HRM Environment: HRM in a dynamic environment, Contemporary issues in HR; Human resource outsourcing;

HRIS; HR Audit; Work life Balance; Dual Career Couples, Workforce Diversity, Golden Handshake. HRM

linkage with TQM &productivity.

Unit II: Human Resource Planning and talent Acquisition

Job Analysis: Definition; Objectives; Process; Methods; Job Description and JobSpecification.

Human Resource Planning: Defining HRP; Objectives of HRP; Importance of HRP; Process; Factorsaffecting

HRP; Barriers toHRP.

Talent Acquisition, Recruitment and Selection: Definition, External Influences, Screening and Short listing,

increasing the Candidate Pool; Methods of Recruiting- Internal recruiting and External Recruiting; Employer

Branding, Alternatives to Recruitment, Selection Process; Methods; Employment Tests; Interviews, Measuring

Effectiveness of Selection. Job Design, Techniques for designing Job, Recent Trends inrecruitment

Unit III: Learning & Development

Concept of Learning, Training and Development; Steps of Training Process; Training Need Assessment Program;

Training in a changing technological environment. Importance of Training; Types of Training; Methods of

Training; Designing Training Program; Evaluation of Trainingeffectiveness.

Career Planning and Development: Career Planning Process, Career Development Strategies of Companies

Succession Planning, Talent Management Employee Engagement, KnowledgeManagement

Unit IV: Performance Management and Compensation

Performance Management: Concept; Objectives; Process; Methods of Performance Appraisal Traditional and

Modern Methods for Evaluation of Employee Performance; Limitations of Performance Appraisal methods;

Appraisal Methods; Errors in performance appraisal; Potential Appraisal Compensation Management: Bases of

Compensation; Types of Compensation; Components of Employee Compensation; Compensation Management

Process: Job Evaluation: Concept; Process; Significance; Methods. Incentives, Financial and Non Financial

Incentives, Group and Individual Incentives, Fringe Benefits, EmployeeSeparations.

Unit V: Employee Relations and Employment Law

Dynamics of Employee Relations; Origin and Growth of Labor Relations; Trade Unions; Collective Bargaining;

Negotiation; Grievance Handling; Labor Laws: Industrial Dispute Act; Trade Union Act; Standing Order Act;

Provident Fund Act; Bonus Act; and Gratuity Act. Basics of ethics and fair treatment at work, measures and

policies for employee safety at work. Overview of HRAnalytics

Text Books:

Ashwathapa,K (2013).―HumanResource&PersonnelManagement, Text&Cases ‖,TataMcGrawHill.Kindle Edition.

Dessler,Gary(2017). ―HumanResourceManagement ‖.PearsonEducation.

References:

GomezRLouis,BalkinBDavid&CardyL.Robert(2014).―ManageingHumanResource‖Pearson.

RaoVSP(2010).―HumanresourceManagement,Text&Cases ‖.ExcelBooks.

Armstrong, M. (2006). ―Armstrong‗s Handbook of human resource management practices ‖. London: Kogan page.

Cascio,W.(2009).―ManagingHumanResources ‖NewDelhi:McGrawHill.

SnellSandBohlander(2000).―HumanResourceManagement ‖.CengageLearning

42


Journals:

Journal of Human Resource Management http://www.jhrm.eu/ Journal of Human Resourcehttp://www.

jhr.uwpress.org/

http://www.researchjournali.com/journal-of-human-resource/details.php

Magazines:

People and Management National HRD Network PeopleMatters

Consumer Behaviour


Course Objectives

TointroducethestudentstothefundamentalsofConsumerBehaviour,itsscope,itsdiversityanditsdevelopment.

To help students to develop an understanding about Consumer Decision –MakingProcess.

To discusses and develops an insight in to the applications of concepts of Consumer Behaviour inmarketing

functions of thefirms.

To compare and contrast illustrations from Indian corporate houses and use them indesigning marketing

strategies and in enhancing the effectiveness of marketingprogrammes

Course Outcomes:

After the completion of course, students will be able to:

Understandthethree majorinfluenceson customerchoice:theprocessofhumandecisionmakinginamarketing context;

the individual customers make up; the environment in which the customer isembedded;

Implement appropriate combinations of theories and concepts to marketing decision making andactivities.

Demonstrate how consumer behavior concepts may be applied to marketingstrategy.

Analyzeandinvestigatethetrendsinconsumerbehaviour, andapplythemtothemarketing of anactualproduct

orservice.

Critically evaluate the social and ethical implications of marketing actions on consumerbehavior.

Course Contents:

Unit-I: Consumers and Marketing

Development of the field of Consumer Behaviour: Consumer Behaviour and Marketing Success, Consumer

Behavior Perspectives, Customer Orientation, Customer & Consumer, Decision Making Unit, Different why‗s of

Consumer, Consumer Insight and MarketingDecisions.

Understanding Consumer Behaviour: Consumer v/s Customer, Organizational Buyer, Process of Organizational Buying,

Customer Orientation: The foundation of Consumer Behaviour, Family Buying Process, Applications of

ConsumerBehaviourinmarketingfunctionsofafirm. Organizationalconsumerbehaviour:differences,models

andstrategies

Unit-II: Consumers as Decision Makers

Consumers as Decision Makers :Consumer Research, Consumer Analytics, Consumer Decision Making Process,

Consumer Buying Process, Consumer Decision Making Framework, Problem Solving Perspective: EPS, LPS,

RVPS, Various Layers of Consumer‗s Variables having Impact on Market-Driven Approach, Kotler‗s Models of

Consumers Behaviour (Black Box Model), Nicosia Model, Fishbien model & Howard –

ShethModel,HandlingDifferentTypesofConsumers,PsychographicsinCB,ConsumerLifestyle(AIO‗s).

Unit-III: Consumers as Individuals - I

Consumer Needs and Motivation: Motivation, Dynamic Nature of Motivation, Diversity of Need system, the

measurement of motives, Models of Motivation &their application in CB, The Measurement of Buying Motives,

Personification of Products., Lifestyle and Psychographic Segmentation-An Important Area of Motivational

Research, Consumer Advocacy, Motivational Research, Consumer Motivation & market place behaviour.

http://www.jhrm.eu/

http://www/

http://www.researchjournali.com/journal-of-human-resource/details.php

43


Consumer Perception: Sensation v/s Perception, The Absolute Threshold, The Differential Threshold, Subliminal perception, Dynamics of Perception-Perceptual selection, Perceptual organization, Perceptual

interpretation, Product & Service images, Perceived Price, Brand image, Perceptual Space Maps(Perceptual

Mapping).

Unit –IV Consumers as Individuals – II

Learning &Consumer Involvement: Cues, Response, Reinforcement, Behavioural Learning Theories- Classical

conditioning Theory, Instrumental conditioning Theory, Cognitive Learning Theory, Developing Brand Loyality,

BrandEquity.

Personality &Consumer Behaviour: Personality–Meaning, Nature, Theories of Personality and Understanding

Consumer Diversity, Consumer Innovativeness & Related Personality Traits, Cognitive Personality Factors,

Consumer Ethnocentrism, Self and SelfImage.

Influence of Attitude on Buying Behaviour: Consumer Attitude, Structural Models of Attitudes-Tricomponent

Attitude Model, Multiattribute Attitude Model, Attitude–Towards–the Ad Model, Consumer Attitude Formation

and Change – Attitude Formation, Sources of influence on Attitude formation, Strategies of AttitudeChange.

Unit-V: Group Dynamics, Cultural & Sub Cultural Influences &Consumer Buying Behaviour

Types of groups, Consumer Relevant Groups, Reference Groups, Factors that affect reference group influence,

Reference groups and consumer conformity, Applications of the Reference Group Concept–Celebrities, The

Expert, The―Commonman ‖ ,BenefitsofReferenceGroupAppeal.

Social Class and Consumer Behaviour: Social Class, Social status, Social class categories, Lifestyle profiles of

social classes, Social class mobility, Applications of Socialclass.

Culture and Subcultures: Meaning, Characteristics, Dynamism in culture, Relevance of culture on Consumer

Behaviour, Effect of core values ofculture.

Text Books:

Schiffman, G L., &Wisenblit J, Kumar Ramesh S., (2014). Consumer Behaviour, Prentice-Hall. Engel, J.F.,

Kollat, D, Miniard W Paul, Rehman Zillur (2017). Blackwell. RD, ConsumerBehaviour.

References:

Loudon, L. D., & Albert, J. Della Bitta.(2002), Reprint 2017 Consumer Behaviour, Indian edition Solomon,M.

R. (2014). Consumer behavior: buying, having, and being. Engelwood Cliffs, NJ: Prentice Hall. Khan, M.

(2007).Consumer behaviour and advertising management.New Age International.

Gupta, S. L., &Pal, S. (2001). Consumer Behaviour–An Indian perspective, Text and cases (1/e). New Delhi:

Sultan Chand &Sons

Journal: Journal of Marketing and Consumer Research :(available on the following website

:https://iiste.org/Journals/index.php/JMCR)

Journal of Marketing and Consumer Behaviour in Emerging Markets (available on the following http://

www.wz.uw.edu.pl/portale/journal-of-marketing-and-consumer-behaviour-in-emerging-markets)

Magazines:

Business WorldPitch

Useful Websites:

www.cb.hbsp.harvard.eduhttp://www.mckinsey.com/quartelywww.marketresearch.com

http://www.wz.uw.edu.pl/portale/journal-of-marketing-and-consumer-behaviour-in-emerging-markets)



http://www.cb.hbsp.harvard.edu/

http://www.cb.hbsp.harvard.edu/

http://www.marketresearch.com/

44


Research Methods in Business


Course Objectives

To provide understanding and learning of fundamental concepts in the field ofresearch

To equip students with an understanding of the research process, tools and techniques of statisticalanalysis in order to facilitate managerial decisionmaking.

To Develop necessary critical thinking skills in order to applydescriptive statistics and inferential statistics

To make them equipped with statistical software like SPSS and MS-Excel for the single and multivariate data

analysis.

Course Outcomes

After completion of course, students should be ableto:

Understand the basic concepts and framework of researchprocess.

Locateandclassifybusiness problems toidentifyappropriateandeffectiveways toanswerthoseproblems

Formulate the hypothesis for business problems and apply various parametric tests to test thehypothesis.

Developcriticalthinkingskillsforformulatingcomprehensiveresearchmethodologyforaresearchquestionand

applying descriptive statistics and inferential statistics for theanalysis.

Course Contents:

Unit-I: Introduction to Business Research

Introduction to Business Research: Definition, Nature, and its application in various functional areas of management,

Process of Research: Steps involved in research process, Identification and formulation of research problem,

identifying objectives, review of literature, identifying and measuring variables, Level of measurement and scales:

nominal, ordinal interval and ratio, Types of scaling: competitive V/S non comparativescaling.

Unit-II: Research Design

Research design: concept, nature and classification, exploratory, descriptive and causal research design, qualitative

v/ s quantitative research design, cross sectional v/s longitudinal research design. Primary and secondary data

collection, methods of primary data collection- survey, interview and observation, designing and administering

survey questionnaire, sources of secondary datacollection.

Unit-III: Sampling and its Application

Concept of sample, population, sampling frame, elements and sample units, classification of sampling techniques,

probability sampling: simple random sampling, systematic sampling, stratified random sampling, multistage

cluster sampling, non probability sampling: convenience sampling, quota sampling, purposive sampling, snowball

sampling determination of sample size, sample v/scensus

Unit-IV: Data Preparation and Preliminary Analysis with SPSS

Analysis of data: coding, editing, reduction and tabulation of data, Analysis of validity and reliability, data

visualization: various types of charts and diagrams used in data analysis: bar and pie diagrams and their

significance, introduction to SPSS and its use in data analysis, application of measurement and central tendency,

measure of dispersion and their application, introduction to hypothesis testing, Parametric and non-parametric test

Unit-V: Advanced Data Analysis Techniques using SPSS

Chi square test and its application, one sample t-test, independent t-test and paired t- test, one-way analysis of

variance, and correlation and regression analysis, basic concepts of factor analysis, report writing and reference

management, guidelines for effective report writing. Ethical issues in businessresearch.

Text Book:

Is hra, P. (2016). Research Methods in Business, OxfordUniversityPress,

45


References:

Malhotra,N.K.andDash,S.(2011).MarketingResearchanAppliedOrientation,PearsonEducation,Bryman, A.,

and Bell, E. (2015). Business Research Methods, Oxford UniversityPress.

Chawla, D and Sondhi, N (2011). Research Methodology, VikasPublication.

Magazines:

Research World Magazine

Journals:

Journal of Indian Business Research Global BusinessReviews

Indian BusinessJournal

Corporate Finance


Course Objectives

TofacilitateunderstandingoftheconceptualframeworkandDecisionMakingareasintheCorporateFinance

Todeveloptheknowledgeandskillsnecessarytoformulate, implementanddemonstrateFinancialDecisionmakinginan Organization

ToanalyzetheCashflowanddoCapitalBudgetingforanyOrganization

To Design financial strategies for managing businessrisks.

Course Outcomes:

After studying this course, you should be able to:

Recognize the professional issues in corporate financialmanagement.

Understand the impact of risk and cost of capital on investmentappraisal.

Analyze, Evaluate and Implement NPV, IRR and other Discounted Cash Flow Techniques for Capital

Budgeting in anOrganization

Design Effective Financing Decision for anorganization.

Course Contents:

Unit-I: Introduction to Financial Management

Introduction- Nature of Financial management, scope of finance, finance function, finance managers‗ role in

changing world and financial goal: profit maximization Vs wealth maximization. Concept of Agency. Agency

problems – conflict of goals. Long-Term Financing: Ordinary Shares, Right Issue of equity shares, Preference

Shares, Debentures, Term Loan, andWarrants.

Unit-II: Risk and Return Concept of Value and Return - Time Preference for money, computation of future value and present value of cash

flow.

Cost of capital-concept, determinants, significance & computation of cost of debt, cost of preference shares, cost

of equity capital, weighted average cost of capital. Floatation costs, cost of capital and investmentanalysis.

Unit-III: Investment Decisions

Capital Budgeting: Techniques of capital budgeting-payback, ARR, NPV, IRR, PI calculation of cash flows.

Estimation of incremental cash flow, Capital rationing, Risk Analysis in capital budgeting- (risk adjusted discount

rate method and certainty equivalent method, Break-even Analysis, SensitivityAnalysis).

Unit-IV: Financing Decisions

Leverage-Operating leverage, financial leverage, combined leverage, use of leverage. Financial leverage and

shareholders risk. Capital structure- conceptual aspects, Theories of capital structure. M-M theory, Agency cost,

pecking order, trade off and behavioral theory ofCapital structure. Capital structure practices and determinants.

Unit-V: Dividend Decisions

Dividend policies in practice, Bonus shares. Forms of dividends. Dividend practices of Indiancompanies.

46


Concepts of Working Capital.Estimation of working capital, Inventory management, Cash Management, Receivable management.Working capital financing.

Text Books:

Pandey, I.M. (2017). Financial Management, 11th edition, Vikas PublishingHouse.

Ross, Stephen. A and Westerfield, Randolph W. (2017). Corporate Finance, Tata McGraw Hill Publication, 11th

edition, NewDelhi

References:

Damodran, Aswath (2007). Corporate Finance, 2nd edition, John Wiley & Sons,Inc.

Brigham &Houston (2015). Fundamentals of Financial Management, 13th edition, Thomson Press. James C. Van

Horn and Dhamija, S (2011). Financial Management and Policy, 12th edition,Pearson

EducationIndia.

Rustagi, R. P. (2018). Financial Management – Theory, Concepts, Problems, 6th edition,Taxmann.

Journals:

Finance India, Indian Institute of Finance International Journal of Managerial Finance, Emerald Journalof

Corporate Finance,Elsevier

Managerial Finance,Emerald

Magazines:

Outlook money TheWeek

The Economist Investor‗s Business Daily Money Magazine BusinessInsider

Legal Environment of Business


Course Objectives

To understand the various policies and legal factors which influences thebusiness?

To apply the legal policies in businessframework

To help in understanding the associated legal risks and challenges inbusiness

To evaluate the essentials features of Sale of Goods and NegotiableInstruments

To understand the changes in Acts and laws related to business activities and to evolve out withopportunities

Course Outcomes:

After completion of course, students will be able:

Understand the government economic planning and policies impact on business units andenvironment.

Recognize the legal principles and application of principles to businesspractices

Embody the principles and formulate detail provisions required for the working of business organization.

Elaborateon differentActsthataffectthecontext,constitutionandadministrationofacompanyand boardof

directors, shareholders, directors and otherstakeholders.

Students will have clear understanding Social, Political and legal factors that are influencing anybusiness.

Course Contents:

Unit I: Introduction to Legal Business Environment & Indian Constitutional Framework Meaning of business environment, Economic and non-economic factors influencing business, and their interaction,

Economic systems, Historical perspective on public control of business, Constitutional framework of state control of Business. Business Law: Meaning and Nature of Law, Sources of Indian Law, Legal EnvironmentofBusiness.

Unit II: Law of Contract

Indian Contract Act 1872: Formation, Essential Elements, Definition of a Valid Contract, Offer andAcceptance,

47


Capacity to Contract, Consent ,Consideration, Performance and Discharge of Contract, Remedies for Breach of

Contract, Overview of Special Contracts.

Unit III: Law of Partnership

Indian Partnership Act, 1932: Meaning and Essential Elements, Formation of Partnership, Registration, Types of Partners and Partnership, Rights and Duties of Partners, Dissolution of Partnership Firm, Old Partnership vs. Limited Partnership (Limited Liability Partnership Act,2008).

Unit IV: Law of Sale of Goods and Negotiable Instruments

Sale of Goods Act, 1930: Meaning and Essential Elements of Contract of Sale, Meaning of Goods, Conditions and

Warranties, Transfer of Ownership, Doctrine of Caveat Emptor, Performance of a Contract of Sale, Transfer of Title by

Non-Owners, Unpaid Seller, Auction Sale. Negotiable Instruments Act, 1881: Meaning and Essential Features, Types,

Endorsement of NI, Presentment of NI, Discharge of Parties, Liabilities of Banker and Dishonour of NI, Hundis.

Unit V: Company Law

Companies Act 2013: Meaning and Essential Features of Company, Types of Companies, Formation of Company, Memorandum and Articles of Association, Prospectus, Allotment of Shares, Share and Share Capital, Corporate Governance, Dividends, Bonus and Interest. Law of Insolvency and Bankruptcy Code, and Basis Provisions of

SARFAESI Act2002

Arbitration and Conciliation Act 1996, Meaning of Arbitration and Conciliation, Arbitrators and their Appointment, Conciliators and Their Appointment, Powers and Duties of Arbitrators and Conciliators, Procedures, Arbitral Awards and SettlementAgreements.

Text Books:

Albuquerque, Daniel, Legal Aspects of Business, Oxford University Press –Pg34

NDKapoor,―ElementsofMercantileLawbyMercantileLaw ‖,SultanChandandSons

References:

MCKuchhal,―BusinessLaw,VikaspublishingHousePvt.Ltd.

AgarwalRohini―MercantileLawsandCommercialLaws, ‖TaxmanAlliedServicesPvt.Ltd. Gulshan,S.S.

Business Law, Excel Books, NewDelhi

AkhileshwarPathak,LegalAspectsofBusiness,TataMcGrawHillSatishBMathur,―BusinessLaws,‖Mc Graw

Hill HigherEducation

Journals:

The Chartered Accountants Journal, (e-journal) ICAI IIMB-ManagementReview

Chartered Secretary-ICSI Vikalpa, IIMAhmedabad

Vision-Journal of management,MDI

Websites:

www.vakilno1.comwww.indiankanoon.orgwww.sebi.gov.in/www.companylawonline.comwww.claonline.in

http://www.vakilno1.com/

http://www.vakilno1.com/

http://www.sebi.gov.in/

http://www.sebi.gov.in/

http://www.claonline.in/

48


Strategic Management


Course Objectives

To facilitate the students with the understanding and nuances of strategicmanagement.

To develop the necessary skills and knowledge to formulate and implement the process of strategicmanagement.

To analyze the role of environment in strategic decision making for theenterprise.

To develop and evaluatethe corporate, business and functional levels strategies to handle different situations in

corporateworld.

To understand the current scenario of market, nature &type of competition in determining the future course of

action for sustainability of theorganisation.

Course Outcomes:

After completing this course, a student will be able to: Understand the fundamental of strategic management.

Relate the strategy concepts taught in class with the strategies adopted by differentfirms.

Analyze and critically evaluate the corporate and business level strategies of firms in the same (ordifferent)

industries and apply them to an organization ofchoice.

Develop a strategic plan for a firm based on the understanding gained through research in a group for an organization in a givencontext.

Course Contents:

Unit –I: Introduction to Strategy

Mintzberg‗s 5Ps of Strategy, What is Strategy, Fit and Trade-offs, Strategic ManagementProcess.

Unit II: Strategic Intent and Environmental Appraisal

Strategic Intent- Vision, Mission, Goals, andObjectives

External and Internal Environment Appraisal- PESTLE, ETOP, Porter 5 Force, Core Competence, Resource Based view, SWOT, StrategicGroups

Unit –III: Strategy Formulation at Corporate and Business level, Strategic Analysis and Choice

Classifications- Stability Strategy, Growth strategy, Retrenchment strategy, Combination Strategy / Portfolio

restructuring. Diversification, Integration, Defensive, Intensive Strategies. Ansoffs Product Market matrix.

Generic Strategies and Value Chain analysis, BCG growth sharematrix.

Stages of Strategic Analysis and Choice- Input, Matching and Output. IE Matrix, BCG Growth Share Matrix, SPACE, Grand Strategies,QSPM

Unit –IV: Implementation, Evaluation & Control of Strategic Management

Strategy formulation vs Strategyimplementation, Resource Allocation, Managing conflict and resistance to

change, Role of culture, structure, and leadership in implementingstrategy

Functional level strategic implementation, McKinsey7S for organisational effectiveness, Evaluating Strategy-

BalancedScorecard

Unit- V: Strategies for the 21st century

BlueOceanStrategy, BusinessModelsandStrategy, InnovationasaStrategy, DisruptiveInnovation,Strategies for PlatformBusinesses

Text Books:

FredR.David, ―StrategicManagement ‖,(FifteenthEdition),PearsonEducation.

References:

Thompson,Petraf,Gamble,Strickland&Jain,―CraftingandExecutingStrategy–Thequestforcompetitive

advantage‖, (Nineteenth edition), McGraw HillEducation.

49


Wheelen,Hunger,Hoffman,Bamford,andKansal,―ConceptsinStrategicManagementandBusinessPolicy: Globalization, Innovation and Sustainability‖, Fifteenth edition,Pearson

Journals:

Strategic Management Journal Journal of Strategy andManagement

Magazines:

Harvard BusinessReview

MIT Sloan Management Review McKinseyQuarterly

Business TodayOutlook

Resume Writing & Art of Converting SIP into PPO (SSP-III)


Course Objectives

To develop the art and ability of resume writing and designing coverletter.

To learn establishing professional networks and utilizing for careerdevelopment.

To inculcate skills for group discussions, facing interviews and delivering effectivepresentations.

To build the skills and competencies required for converting SIP in toPPO

Course Outcomes:


Understand the different types of resumes and display skills of making professional resumes and cover letters.

Identify the importance of networking for effectiveinternship

Understand through mock interview sessions, various ways to crack theinterview

Develop various strategies for group discussion and deliver formalpresentations.

Utilize skills required to excel and perform duringInternship

Course Contents:

Unit I:PreparingResumeandBuildingNetworkthroughLinkedIn

Structuring Resume: Standard parts of resume; Professional way of resume writing; Preparing Cover Letter; Types of resume; Aesthetic factors ofresume

From‗network‗tonetwork;HowtobuildanEfficientandReliableNetwork;Findnewcontacts;Using

LinkedIn to create network and businessopportunities.

Unit II: Excelling in Group Discussions

Preparing the Current GD topics; Reviewing the Past Performance in GD; Improving GDSkills.

Unit III: Facing Interview for SIP

Preparing for a successful interview: Study Your Resume, About Yourself, About the Organization, Plan Your Appearance, and

Plan Your Time and Material; Useful Tips for Answering Tough Interview Questions; Sample Interview Questions: General,

Behavioral, Subject related; Understand What You Should Ask Your Interviewer; Entry and Exit in anInterview

Unit IV: Report Writing and Presentation

ContentsofProjectReport;Importanceofreport;CharacteristicsofGoodReport;Stepsin Reportwriting.

Preparing Power Point Presentation of the Project; DeliveringPresentation.

Unit V: Summer Internship to Pre-placement Offer (SIPO)

Tips to convert SIP into PPO; Do‗s and Don‗t‗s ofSIP.

50


Readings

Chaturvedi & Chaturvedi, (2012).Business Communication: Concepts, Cases and Applications,Pearson

Education

Sinha K K; (2011). Business Communication, TaxmanPublications

Anandamurugan, S., (2011). Placement Interviews: Skills for Success, Tata McGraw Hill Kavin Donan,(2004).

Cover Letter magic JIST Publishing,Inc.

AcyL. Jackson & C. Kathleen Geckeis, (2010). How to Preapre your Curriculum Vitae, Tata McGrawHill.

Jeffrey G. Allen, (2004). The Complete Q & A Job Interview Book, John Wiley & Sons,Inc

Artificial Intelligence for Managers


Course Objectives

Students will be able to:

To understand the concepts, theories and application of Artificial Intelligence in the Business Management and

day to daylife.

To learn about the latest technologies in the domain of Machine Learning Deep Learning

and ArtificialIntelligence

To study the business situations and applying machine learning and artificialintelligence.

To make the students analyse the business situations with the help of insights ofdata

To develop the plan for application of AI based solutions for businessproblems

Course Outcomes:

By pursuing this course, learners shall be able to:

Learn about the Artificial Intelligence concepts and relatedtechnologies

Understand the requirement for application of Artificial Intelligence in businesssituatrions.

Differentiate various domains of ArtificialIntelligence.

Identify business constraint and describe, analyze and apply techniques for constraintsatisfaction

Identify future prospects of AI in business and achieve the businessobjectives.

Course Contents:

Unit I: Introduction

History of Artificial Intelligence, Domains of Artificial Intelligence, Business Applications of AI, Decision

Support Systems and AI, Artificial Intelligence in Economics and Business Research, Rise of big data in business

planning, Redefining management using AI, Agents of ArtificialIntelligence.

Unit II: AI and Big Data

Concepts of Big Data and analysis with the help of Artificial Intelligence. Use of AI in IoT (Internet of Things),

Internet, Block Chain, Industry 4.0. AI Rules and Parados - 3 Laws in CS (Moore law, Gilder law, Metcald Law),

Moravec'sParadox.

Managing Data: Data sources, methods of handling, common tools & techniques. Data Visualization: Structuring

& visualizing datatools,

Unit III: Business Intelligence and MIS

Business intelligence and analytics – from big data to big impact, Community intelligence and social media

services, Business intelligence in blogs, Measuring business proximity, Modeling for industry intelligence, Big

data and MIS – analytics in managing business, improving predictive analysis using datamining.

51


Unit IV: AI and Business Functions

Big data and supply chain, AI in logistics, Data driven assortment and personalization, Peer to peer product sharing,

AI and service operations, Service innovation in digital age, Consumer and object experience in the Internet of

things and digital datastreams.

Unit V: AI Application in Management

Making the business case for the use of AI & ML TheAI & ML landscape – tools, techniques and platforms. Deep

Learning for AI, Neural networks & deep neural networks, Applications of deep learning in various scenarios,

Necessary conditions for Deep Learning Applications, challenges and limitations of deep learning. Platforms: AI

& ML cloudplatforms.

Books:

Artificial Intelligence for Managers (For Individuals Aspiring to Get into the AI Domain) Author Name: Rakesh

Dandu, NotionPress

Applications of Artificial Intelligence in Machine Learning: Review and Prospect International Journal of

Computer Applications (0975 – 8887), Volume 115 – No. 9, April2015

Artificial Intelligence in Theory and Practice IV, Editor-in-Chief: Kai Rannenberg, Goethe University Frankfurt,

Germany, Springer Publications,2015

How to compete in The Age of Artificial Intelligence (Implementing a Collaborative Human-Machine Strategy

for Your Business); Soumendra Mohanty, Sachin Vyas; Apress,2018

Articles:

Applications of Artificial Intelligence in Machine Learning: Review and Prospect; International Journal of

Computer Applications (0975 – 8887) Volume 115 – No. 9, April2015

Term-IV

Management of Technology, Innovations and Change (MTIC)


Course Objectives

To provide a foundation for understanding of technology and its lifecycle.

To understand innovation, its types andscale

To equip students with the knowledge of change management and its force in the context of today‗sbusiness

To provide practical exposure for problem solving and decisionmaking.

Course Outcomes:


Appraisetechnologyandinnovationasforcesfororganizationalchangein thebusinesslandscape.Understand of the

types and scale of disruptions happening due to technologicalinnovations.

Relate the principles of technology, innovations and change with practical examples from the businesslandscape.

Analyzetheindustriesandorganizationsimpactedbythechangehappeningduetotechnologyandinnovation.

Explore usage of technology for effective and efficient decisionmaking.

Course Contents:

Unit-I: Technology Management

Understanding Technology and its Relationship with Wealth of Nations and Firms Specific Knowledge,

Technology Life Cycles, Technology Acquisition and Absorption, Technology Exports/Joint Venture(Abroad),

52


Technological Intelligence and Forecasting, Global Trends in Technology Management.

Unit-II: Change Management

Understanding the Nature, Importance, Forces, Types of Change, Diagnosing Organizational Capability to

Change- strategy, Structure, Systems and People, Building Culture and Climate for Change, Role of Leadership,

ManagingTransformations

Unit-III: Innovations Management

Creativity vs. Invention vs. Innovation; Innovation Strategies, Innovation Models, Concurrent Engineering,

Innovation Types and Scale- Process Innovation, Product Innovation, Business Model Innovation, Incremental and

Disruptive Innovation, Innovation Management, Technology as an enabler toinnovation.

Unit-IV: Creative and Lateral Thinking

Management Thinking, Creative Thinking, Problem Solving, Managing LateralThinking.

Unit-V: Project Development and Analysis

Introductiontofourthindustrialrevolution,Fivelawsofemergingtechnology,leadershipinfourthindustrial society, emerging technology adoption andexploitation

FrameworkofE-Commerce,BusinessprojectanalysisofdifferentsectorsRetail,Education,Banking,Hotel, Hospital, andTransport.

Text Books:

Dubey, Sanjiva Shankar, Technology and Innovation Management, PHI(2017). Narayanan,VK.,Managing

Technology and Innovation for Competitive Advantage. PearsonEducation.

References:

Albright, Zappe, Winston,Data Analysis Optimization, and simulation Modeling, CengageLearning

Steve Lambert, M. Dow Lambert III, and Joan Preppernau, Step by StepMSOfficeAccess2007,MicrosoftPress.

David Whigham, Business Data Analysis using Excel, OXFORD Parag Kulkarni,Pradip K.Chande, IT Strategy

for Business, OXFORD S.A.Kelker, Strategic IT Management-A Concise Study,PHI

MelissaA Schilling, Strategic Management of Technological Innovation, The McGrawHill

Journals:

InternationalJournal ofInformation TechnologyandManagementInformationSystem(IJITMIS),IAEME Publication(OpenAccess)-URL:http://www.iaeme.com/IJITMIS/index.asp

Indian Journal of Science and Technology (OpenAccess)-URL:www.indjst.org

OMICSInternationalOpenAccessJournals–URL-(OpenAccess)https://www.omicsonline.org/open-access-journals- list.php

Magazines:

Dataquest Computer World PCQuest

Supply Chain Management


Course Objectives

Tointroducestudentmanagerstothekeyconcepts andtechniquesthatwillallowstudentstoanalyze,manage and

improve supply chain processes for different industries andmarkets.

Toassesssupplychainperformanceandablemakerecommendationstoincreasesupplychaincompetitiveness in their

futurerole.

Course Outcomes:





http://www.omicsonline.org/open-access-

http://www.omicsonline.org/open-access-

53



Understandtheoreticalandbasicelementsof supplychainmanagement. Recognizeandunderstandpracticeof supply chain management systems to meet the customers and stakeholdersexpectations.

To apply theoretical knowledge in the key decision making areas like plant location, layout planning,Inventory

and capacity planning, project management for effectiveness in operationmanagement.

Develop ability to assess and solve supply chain related problems effectively andefficiently.

To analyses the supply chain data with mathematical models and IT tools for improving overall business performance.

Course Contents:

UNIT-1- Introduction to Supply chain management Fundamentals

Introduction to Supply chain management Fundamentals; SUPPLY CHAIN decision areas- facilities, inventory,

transportation, information; Operations strategy and SUPPLY CHAIN designs; Supply chain performance

measurement.

UNIT-2- Inventory Management in Supply chain

Inventory Management in Supply chain: Revision of inventory fundamentals; Basic EOQ models; various models

of order quantities and order points; Lot sizing with multiple products; Inventory review policies; Materials

Requirements planning; Just-in-time manufacturing; Enterprise resourceplanning.

UNIT-3- Designing a Supply Chain Network

Designing a Supply Chain Network: Decisions in Supply chain network design; Factors influencing network

design; Phases of network design; Network optimization model for regional configuration of facilities;

UNIT-4- Distribution and Transportation Networks

Distribution and Transportation Networks: Distribution network in Supply chain and its performance measures;

Types of distribution network; Selection of a distribution network; Role of transportation in SUPPLY CHAIN;

Modes of transportation; Types of transportation network; Trade-offs in transportationdesign.

UNIT-5- Information Technology and Supply chain management

Information Technology and Supply chain management: Use of IT in Supply chain; Supply chainmacro processes; E-business and its impact on supply chain‗s responsiveness andcosts.

Text Books:

Shah,J.,SupplyChainManagement:Textand,2e,2009,Pearson Education.Sharma,S.,SupplyChain

Management, 1e, 2010, Oxford UniversityPress.

Reference Books:

Krajewski,L.J.and Ritzman,L.P.,OperationsManagement:ProcessesandValueChains,7e,Firstimpression, 2006, PearsonEducation.

Simchi-Levi, D., Kaminsky, P. and Simchi-Levi, E., Designing and Managing the Supply Chain, 2e, 2004, Tata

McGrawHill.

Art of Self-Branding for Successful Corporate Inning (SSP-IV)


Course Objectives

To develop the ability of self assessments andself-reflections To equip professional behaviour and attitude for businessenvironment

To boost self-confidence by mastering in inter-personal, time management and leadershipskills.

To assess general on-verbal behaviors and respond effectively and excel at GD andinterview.

To build an online presence for selfmarketing

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Course Outcomes:

Upon successful completion of this course, students should be able to:

Demonstrateanincreased self-awareness andpersonalunderstandingEnhancetheabilitytohandlecasualand

formal situations in terms of personal grooming, body language andetiquette.

Demonstrate critical thinking skills for enhancedperformance

Evolve as professionals with idealistic, practical and moralvalues

Presentasmarketablebrandwithactivesocialmediapresence

Course Contents:

Unit I: Self Reflection and Reality Check

SummerInternship:LearningandExperience; GapAnalysis, Introspection:WhereIstand?;UpdatingResume for

Final Placement,SWOT-II

Unit II: Corporate Etiquette

Introduction, Greetings and Art of Conversation; Norms of Business Dressing; Personal Grooming; Social Grace; Etiquette and Body Language; E-mail Etiquettes; TelephoneEtiquettes

Unit III: Time Management

Time Management Importance; Personal Goal Setting; Creating to-do list; Plan and Prioritize work; Setting

SMART goals; Dealing with Unexpected Events that Steal Time; Tools and Techniques for Effective Delegation;

How to Say‗no‗ to Say ‗now‗ Requests; Dealing withProcrastination.

Unit IV: Placement Readiness Enhancement Program

Tactics of Getting Noticed in a GD; Initiating and Ending GD; Being a Star Performer in the Group Discussion,

Job Interview Preparation for Placement, Specialized Area Preparation for Job Interview; Current Affairs; Abstract

Thinking; Lateral Thinking; StressInterviews.

Unit IV: Self- branding through Social Media

Branding through LinkedIn, Facebook, Twitter, Whats APP.

Readings:

Chaturvedi & Chaturvedi, (2012).Business Communication: Concepts, Cases and Applications,Pearson

Education

Sinha K K; (2011). Business Communication, Taxman Publications Kavin Donan,(2004). Cover Letter magic

JIST Publishing,Inc.

Acy L. Jackson & C. Kathleen Geckeis, (2010). How to Preapre your Curriculum Vitae, Tata McGrawHill.

JeffreyG.Allen,(2004).The CompleteQ&AJobInterviewBook,JohnWiley&Sons,Inc.ArrudaWilliam, Career

Distinction, John Wiley & Son, Inc(2007)

55


Term -V

Entrepreneurship and Design Thinking


Course Objectives

Understand the basic concepts of entrepreneurship and functions ofentrepreneurs

To impart understanding of entrepreneurial finance, assistance and role of entrepreneurial developmentagencies

To provide insights to students in converting an idea to an opportunity and develop understanding of various funding sources for astartup.

Familiarizing the students on developing a Business Plan and to provide basic understanding of launching a new venture, raising fund and growing theventure

Course Outcomes:

After completion of this course, a student should be able to:

Identify, acquire and hone their entrepreneurial traits that are distinct innature.

Understand and apply theoretical knowledge and critical thinking to assess new business opportunities. Analyze

the journey for new ventures from business ideas to growth using design thinking approach. Develop

entrepreneurial strategies for success of a new businessidea.

Course Contents:

Unit I: Entrepreneurship Perspectives

Introduction and Importance of Entrepreneurship, Types and Process of Entrepreneurship, Entrepreneurs vs

Entrepreneurs vs Managers, Entrepreneurial Dilemmas and Mindset, Entrepreneurship ecosystem in India, New

Entry Generation andExploitation,.

Unit II: Design Thinking- from Idea to Opportunity

Creativity and Innovation, Design Thinking tools to generate and analyze ideas, identifying andanalyzing opportunities, Legal aspects of protecting ideas and Intellectual PropertyRights.

Unit III: From Opportunity to Business Plan

Creating a business plan, Creation of functional plans- Finance, Marketing, HR, Organizational plan, platforms to

share and improve the business plan, testing the business idea and use cases, Sustainable Business models and

startup strategies for competitiveadvantage

Unit IV: From Business Plan to Funding, Launch and Growth Using Design Thinking Tools

Funding strategies for startups, sources of fundraising, assessing and managing risks, forming and registering the

enterprise, role of government and other institutions, selecting form ofownership.

Design Thinking Approach for scaling up and managing growth of venture- resource allocation, strategies for

growth, succession planning, and sustainability of venture, winning customers for life, pitfalls to avoid during

growth, divesting and closing theventure.

Unit V: Entrepreneurship, Technology and Society

Social Entrepreneurship, Family businesses, women entrepreneurship, entrepreneurship in the technologyworld, entrepreneurship for platformbusinesses.

Text Books:

Hisrich,Robert;Peters,Michael;andShepherd,Dean.―Entrepreneurship‖.McGrawHillEducation

Liedtka,JeanneandOgilvieTim.―DesigningforGrowth–ADesignThinkingToolKitforManagers ‖. Columbia

UniversityPress.

56


References

Osteralder,AlexanderandPigneur,Yves.―BusinessModelGeneration‖Wiley.

Johnson,Steven.―Wheregoodideascomefrom:TheSevenPatternsofInnovation‖.PenguinUK.Drucker,

Peter.―Innovat ionandEntrepreneurship.HarperBusiness.

Journals International Journal of Entrepreneurship and Innovation Management International Journal ofEntrepreneurship

Strategic EntrepreneurshipJournal

Magazines

Harvard BusinessReview

MIT Sloan management review Entrepreneur (Indiaedition)

Personal and Professional Excellence (SSP – V)


Course Objectives

To identify the importance of soft skill training for overall personalitydevelopment.

To understand and learn the aspects of elective based technical rounds interviews for finalplacements.

To illustrate the effective group dynamics through regular practice groupdiscussions.

To explore and appraise the different types of professional interviews suitable for variousjobs.

To learn from the experienced professional to construct individual strategy for corporatereadiness.

Course Outcomes:


To recall the application of soft skills for personal and professionalexcellence.

To exemplify the learning of various functional areas to match the job requirements and skill sets for developing broad career plans and evaluating the preparedness of placement/ selectionprocesses.

To construct and nurture the soft skills through individual and groupactivities.

Toensuretheall-roundpersonalitywithamatureoutlooktofunctioneffectivelyindifferentcircumstances.

Creating self-confident individuals by mastering inter-personal skills, team management skills, andleadership skills.

Course Contents:

Unit I: Professional Preparation for Placement

Mocktests: Personalitytest; Aptitudetest;Extempore.EnhancingConfidenceduringInterview; Do‗sand

Don‗ts ofInterview

Unit II: Functional Area Fundamentals for Placement Readiness

Mock tests: Functional Area Fundamentals-Marketing, Human Resource Management,Finance

Unit III: Practicing Group Discussion

Strengthening the Readiness of GD Process and to Nail the Interview; Evaluation by CorporateExpert

Unit IV: Professional Excellence for Corporate Readiness (PECR)

Mock Interviews by Corporate Experts; Strengthening the Readiness ofInterview Process and to Nail the

Interview; Evaluation by CorporateExpert

Unit V: Final Review & Introspection

RevisitingtheFinalResume;Working on theFinerDetails;Learning fromthePlaced Students;Experience Sharing by Alumni;SWOT-III

57


Readings:

Chaturvedi&Chaturvedi,(2012).BusinessCommunication:Concepts,CasesandApplications,Pearson

Education

Sinha KK; (2011).Business Communication, Taxman Publications Kavin Donan, (2004). Cover LetterMagic

JIST Publishing,Inc.

Acy L.Jackson & C. Kathleen Geckeis, (2010). How to Preapre your Curriculum Vitae, Tata McGrawHill.

Jeffrey G. Allen, (2004). The Complete Q & A Job Interview Book, John Wiley& Sons, Inc. Arruda William,

Career Distinction, John Wiley & Son, Inc(2007

Barun K. Mishra,(2012). Personality Development &Soft Skills,Oxford.

Gopalaswamy R, & Mahadevan R., (2010). The Ace of Soft Skills: Attitude, Communication and Etiquettefor Success,Pearson

Term -VI

Business Ethics & Corporate Governance


Course Objectives

Todevelopaninsightintobusinessethics,ethicaltheoriesappliedinbusiness, corporatesocialresponsibility, and

corporate governance among thestudents

To develop an understanding of morals andvalue

To understand ethical issues and dilemmas in the context of businesspractices.

To analyze and discuss controversial corporate scandals and build ethical corporateenvironment

Course Outcomes:-

On successful completion of this course, students will be able to:-

Develop understanding of Business Ethics and corporate governance and theirperspectives.

Comprehend and practice Indian Ethos and Value Systems for professional excellence and personalgrowth.

Analyze the behavior of individuals and groups in organizations in order to work effectively inteams.

Assimilate Ethical concepts and correlate it during various decision makingsituations

Course Contents:

Unit –I: Introduction of Business Ethics

Business Ethics: Concepts: Introduction to Business ethics, Principles, Need, Importance, Nature, Scope,

Objectives of Business Ethics, values and ethics, Factors influencing Business Ethics, Characteristics of ethical

Organization, Theories: Normative, Egoism, Utilitarianism, Kantianism, Stakeholder theory, Social Contract

theory. Role of Indian Ethos in ManagerialPractices

Unit –II: Models of Business Ethics

Ethical Dilemmas and Decision Making: Ethical dilemmas, challenges, and resolutions, Walton‗s Model of

business conduct, Kohlberg‗s Model of Cognitive moral development, corporate values and ethical decision

making, Role of ethics in workplace: personnel policies and procedures for hiring, promotions. Discipline &

discharge of remuneration and performance related pay andperks.

Unit –III: Corporate Social Responsibility

Concepts: definition, principles, CSR Legislation in India and the world, CSR as a strategic business tool for

sustainable development, Section 135 of Companies Act 2013,The Drivers of CSR in India, current trends and

opportunities in CSR, Case Studies of Major CSRInitiatives.

58


Unit –IV: Introduction of Corporate Governance

CorporateGovernance:Anoverview;thetheoryandpracticeofcorporategovernance;Landmarksintheemergenceof

corporate governance. Agents and institutions in corporate governance: Rights and privileges of shareholders;

Investor‗s problems and protection: Corporate governance and other stakeholders; Board of Directors A

powerful instrument in Corporate governance; Role, duties and responsibilities of auditors, independent

directors, Banks, Facilitators, Role players and Regulators. The role of media in ensuring corporategovernance.

Unit –V: Global Perspectives on Corporate governance

Corporate governance in developing and transition economies; corporate governance-The Indian scenario; The

Corporation in a Global society, Case in business ethics and CSR from India and Globe like Satyam Debacle, Kingfisher

Airlines, Lehman Brothers, Volkswagen scandals, Johnson & amp; Johnson lawsuits, Nike Sweatshop,etc.

Committees on Corporate Governance in India: kumar mangalam birla committee 1999; Uday Kotak

Committee, 2017 ; Global Committee - Sir Adrian Cadbury Committee (UK), 1992; OECD Principles

of Corporate Governance, 1999; and Sarbanes-Oxley (SOX) Act, 2002 (USA).

Text Book:

Fernando A.C., Business Ethics and Corporate Governance, PearsonEducation.

References:

AlexanderBrink,―CorporateGovernanceandBusinessEthics ‖,SpringerMoon,MarcOrlitzky,GlenWhelan,

―CorporateGovernanceandBusinessEthics ‖,EdwardElgarPublishing,Incorporated.

DasGupta,Ananda,―BusinessEthics:TextandCasesfromIndianPerspective‖,SpringerSarkarJayati,Sarkar

Subrata,―CorporateGovernance inIndia,SagePublishing

S.Prabakaran,―BusinessEthicsandCorporateGovernance,ExcelBooks

Journals:

International Journal of Corporate Governance Corporate Governance: An International Review Indian Journal

of CorporateGovernance

Corporate Governance: The International Journal of Business inSociety

Magazines:

Investor Relations BusinessWorld

Outlook Money IndiaToday

Human Values and Environment Sustainability

Code: PGN01 Credits: 0 Hours: 30 _______________________________________________________________________________

Course Objectives:

______________________________________________________________________________ To create an awareness of the basic approach of value system.

To help students understand the process and mechanism of knowing themselves and fit them in life situations.

To facilitate the students to understand the concept of sustainable development

To describe the ways of environment justice to lead sustainable living.

Course Outcomes: Demonstrate a basic understanding of self exploration and values

Interpret coexistence and needs of self body

Analyze an understanding of human impacts on environment ethics.

Display and integrate sustainable consumption and environmental goals.

Compare and contrast the components of Environmental Justice with sustainability.

UNIT 1: Introduction - Need, Basic Guidelines, Content and Process for Value Education Understanding the need, basic guidelines, content and process for Value Education

Self Exploration–what is it? - its content and process; ‘Natural Acceptance’ and Experiential Validation- as the mechanism for

self exploration

Continuous Happiness and Prosperity- A look at basic Human Aspirations

59


UNIT 2: Understanding Harmony in the Human Being Understanding human being as a co-existence of the sentient ‘I’ and the material ‘Body’

Understanding the needs of Self (‘I’) and ‘Body’ - Sukh and Suvidha

Understanding the Body as an instrument of ‘I’ (I being the doer, seer and enjoyer)

UNIT 3: Understanding Harmony in the Nature and Existence Understanding the harmony in the Nature

Interconnectedness and mutual fulfillment among the four orders of nature- recyclability and self-regulation in nature

UNIT 4: Human Use of the Earth Define sustainable development. Complexities of sustainable development, Sustainable consumption.

UNIT-5: Human Values and Environmental Problems Define environmental ethics, Discuss distinguishing features of the Western worldview and deep ecology worldview,

Define voluntary simplicity,Role of human values in sustainability

References:

R.R Gaur, R Sangal, G P Bagaria, A foundation course in Human Values and

professional Ethics, Excel books, New Delhi, 2010, ISBN 978-8-174-46781-2

https://www.wiley.com/college/sc/berg/2.pdf (Human-Values and Environmental-

Sustainability)

Specialization: Marketing

Integrated Marketing Communications

Code:PGM01 Credits: 03 Hours: 30

Course Objectives

To throw light on the new perspective on how advertising fits into the bigger marketing communications

picture and to understand the newly acquainted concept of Integrated Marketing Communication.

To examine and interpret a picture of rapidly changing pace of advertising and role of ad-agencies in the

total context of marketing communications

To appraise the students with concepts and techniques of IMC for developing an effective

advertising program..

To discuss and demonstrate various promotional tools and techniques used in promotion to dealers and

consumers.

To explore and design Digital IMC strategies and their implementation in various business situations. .

Course Outcomes:


Understand and identify the various key elements of an integrated marketing communications programand

60


Emerging Concepts and Issues in Marketing Communications:

Developthecognitiveskillstoenabletheapplicationoftheaboveknowledgetobusinessdecisionmakingand activities

Apply an IMC approach with the help of Ethical Standard in the development of an overall advertisingand

promotionplan.

Analyze and evaluate effectiveness of overall Promotional Tools andMedia.

Enhancingcreativity, criticalthinkingandanalyticalabilitythroughdevelopinganintegratedmarketing

communicationcampaign

Course Contents:

Unit-I: Marketing Communication and IMC

RoleandObjectivesofMarketingCommunicationinmarketingprogramme,IntegratedMarketingCommunication (IMC), Barriers to effective IMC, Impact of IMC on Advertising, ProcessofIMC

Advertising as a tool of Communication:The process of communication ,Role of Advertisingin

―Communication Mix‖,Active Participants in Modern Advertising, Determination of Target Audience, Market

Segmentation, Targeting and Them identification, Product Life Cycle (PLC) and Advertising, Decision Process

and Role of Consumer Behaviour, Types of Purchase Decision Behaviour,

Unit-II: IMC Advertising Tools

Situation Analysis: Organizing Advertising and Promotion, Advertising Agency, Types of Ad Agency, Agency

Compensation, Specialized Services, And Collateral Services, Creative Strategy - Advertising Creativity,

AdvertisingCampaigns.

Advertising Planning, Decision Making and Setting Goals & Objectives

ConsumerAnalysis&CompetitorAnalysis.Advertisinggoals,DAGMARapproach.Typesofcampaigns, Advertising Budget, DAGMARApproach

Building Advertising Programme, Message Strategy: Big Idea, Message Design and Positioning, Creative

brief, Message Presentation, Advertising Message Format-Message Theme, Headline, Layout, CopyLogo

,Appeals, Use of symbols in Advertising, Message Appeals.

RationalAppeals,EmotionalAppeals:MessageTactics-CreativeApproaches,RationalCreativeApproaches,

Emotional

Creative Approaches. Using an Endorser: Issues and concerns, multiplicity ofendorsers

Unit-III: IMC Media and Promotion Tool: Sales Promotion

Media Selection, Planning, Scheduling andStrategy

Traditional Media, Types of Media, Media Planning, Media Selection, Media strategy, Media scheduling

strategies,Multiplicityofmedia–challengesandopportunities,OstrawModel forMediaFrequencyDecisions.

Fundamentals and Techniques of SalesPromotion

Sales Promotion & Promotion Mix, Impact of Sales Promotion on Sales, Issues and challenges involved in Sales Promotion, Techniques of Consumer Promotion and TradePromotion.

Unit–IV IMC Promotional Tools: Direct Marketing, Personal Selling, PublicRelation, Publicity and New

Communication Media (Online and Mobile)

Direct Marketing and Database Marketing, Personal Selling, Public Relations Functions, Preventing or Reducing Image Damage, Sponsorships, EventMarketing

New Communication Media: Programmatic, native advertising, video, mobile, digital, Sponsorship, Role of E-

Commerce in Marketing Communication. SEO, SEM, Per Click (PPC) online advertising, Social media marketing

on facebook, Linkedin, Twitter, Instagram, Snapchat, Video streaming and MobileMarketing,

Unit – V IMC Ethics Regulation and Advertising Analysis &Evaluation

Legislation affecting advertising, self-regulatory codes of conduct, Legal and Ethical conceptsand issues, Regulations governing sales promotion/packaging/labelling/direct marketing/internetmarketing.

MeasuringAdvertisingEffectiveness,MessageEvaluations,BehavioralEvaluation,EvaluatingPublicRelation,

Evaluating Unconventional Tools and Overall IMCProgram.

61


Text Books:

Batra Rajeev;Myers, John G;Aaker, DavidA. (2018).Advertising Management,Pearson.

Belch George E; Belch Michael; Purani Keyoor. (2017). Advertising and Promotion- An IntegratedMarketing

Communications Perspective, Mc GrawHill.

ClowE.Kenneth;Baack Donald.(2012).IntegratedAdvertising,Promotion andMarketingCommunications, Pearson

Shah, Kruti.(2018). Advertising and Integrated Marketing Communication, Mc GrawHill

References:

Kumar, Malaval. (2015). Integrated Marketing Communication,Pearson

Hackley, Chris; Hackley,RungpakaAmy. (2017). Advertising and Promotion. SagePublishing.

Sethia, K C; Chunawalla S A. (2011). Foundations of Advertising- Theory and Practice. HimalayaPublishers.

Kaser, Kan. (2012).Advertising and Sales Promotion. Cengage Learning. Dutta, Kirti. (2016). Integrated

MarketingCommunication.OxfordAhuja,Vandana.(2015)DigitalMarketing,OxfordUniversityPressIndia

Gupta, Seema (2018) Digital Marketing, Mc GrawHillEducation

Journals:

Journal of Advertising and Brand Management : http://mbajournals.in/index.php/JoABM/about Journal of

Marketing Communications:https://www.tandfonline.com/toc/rjmc20/current

Journal of Interactive Marketing : https://www.journals.elsevier.com/journal-of-interactive-marketing Journal of

Digital Marketing :https://www.henrystewartpublications.com/jdsm

Digital Marketing–The MarketingJournal

Magazines:

PITCH

Business World OutlookBusiness

Brand Equity (Economic Times) Advertising Age :https://adage.com/ MintNewspaper

Sales & Distribution Management


Course Objectives

To understand and appreciate the conceptual framework of marketing in theory and practice

To discuss and analyze the basics of Consumer and business buying behavior.

To identify and apply the STP of marketing (segmentation, targeting, positioning).

To impart skills and knowledge needed to manage sales force and distribution function so as to create competitiveadvantage.

To includes focuses on the sales process and role of marketing intermediaries (including online channels) in developing frameworks for decision making with keeping the customers as the primaryfocus.

Course Outcomes:


Understand theoretical and conceptual sales models and role of sales and distribution processes in organizations.

Recognize and understand the significant responsibilities of sales manager and his/ her role in recruiting,

motivating, managing and leading salesteam

Apply the sales management principles and key selling skills in simulated salessituation.

Developcriticalthinkingskillstodesigncustomerorienteddistributionchannels,logistics, ware housing and their

implementation.

Demonstrate practical and analytical skills with use of information technology and digital communication to

enhance the sales force productivity and salesperformance

http://mbajournals.in/index.php/JoABM/about

http://www.tandfonline.com/toc/rjmc20/current

http://www.journals.elsevier.com/journal-of-interactive-marketing

http://www.henrystewartpublications.com/jdsm

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Course Contents:

Unit –I: Introduction to Sales Management

Definition, nature, scope and evolution of sales management. Difference in Selling and Marketing. Sales

Organization: Need for sales organizations, their structure, sales manager‗s functions and responsibilities.

Interface of sales function with other functions. Salesmanship and Personal Selling. Selling Process and Selling

strategies: Understanding buying motives, selling and buying styles, Theories of Selling- AIDAS theory, buying

formulae, need satisfaction selling, features v/s benefits. Pre-sales preparation. Prospecting, Sales presentation,

Handling customer objections, The art of persuasion and negotiation skills and sales closure, BATNA, Type of

selling- Telemarketing, Relationship marketing and Business to Businessselling.

Unit –II: Sales Force Management

Sales force job analysis and description, Sales force recruitment and selection, sales force training- Design and training

methods. Managing sales information and sales forecasting, data analysis, designing sales territories andsalesquotas.

Setting sales objectives, Sales reporting & monitoring, Sales meetings, Sales Ethics. Sales Budgeting, Routing and

scheduling of sales force. Sales force motivation and compensation plan, Sales Contests, Evaluating Sales performance

Unit-III: Marketing Intermediaries and its Role

Marketing Intermediaries and its role: Functions of intermediaries, Selection and motivation of intermediaries,

Channel designing approach. Multi-channel/Omni-Channel designs, franchise. The need for channel management.

Distribution planning and control, Channel Dynamics, Channel power and conflict, Operational issues in channel

management. Online Vs Offline Channels, Distribution management ERP andSoftware

Unit –IV: Integration of Sales and Distribution Functions

Integration of Sales and Distribution Functions, Physical distribution and outbound logistic management, Methods

of transport and their characteristics. Overview of warehousing management, Location and type of warehouse.

Logistics Integration for customer servicesatisfaction

Unit –V: Emerging Trends

Emerging Trends in sales and distribution, Role of electronic media, E-Tailing, Technology in distribution,

Distribution management in e-commerce, Reverse logistic, Challenges and opportunities with technology,

Emergence of VMS and HMS and itssignificance

Text Books:

Still,Cundiff,Govini,Puri―SalesandDistributionManagement ‖,6thEdition,PearsonEducation.

PandaTandSahadevS ―SalesandDistributionManagement ‖OxfordUniversityPress.

References:

Jobber,Lancaster,―SellingandSalesManagement ‖PearsonEducation

KrishnaK.Havaldar,Cavale,SalesandDistributionManagement,TataMcGrawHillSpiro&,Stanton,:―

Management of Sales Force‖, Tata McGrawHill

Tanner,Honeycutt,Erffmeyer,SalesManagement,PearsonEducationHair,Anderson,Mehta,Babin,Sales

Management, CENGAGELeaning

Journals:

Journal of Personal Selling & SalesManagement

International Journal of Sales & Marketing Management Research and Development Indian Journalof

Marketing

International Journal of Sales & MarketingManagement

Magazines:

Network Magazine: Technology Decisions for the Enterprise ConsumerReports

The Week BusinessWorld

63


Product and Brand Management

Code:PGM03 Credits:03 Hours: 30

Course Objectives

To help students identify the relationship between Corporate Strategy and Product & Brand Management

To appraise students with the various dimensions of product management such as product-line decisions,

product platform and product life cycle with their implementation in various business situation.

To examine and differentiate the various intangible strategic asset including brand associations, brand

identity, brand architecture, leveraging brand assets, brand portfolio managementetc.

To investigate the strategies and tactics involved in building, leveraging and defending strong brands in

differentsectors

Course Outcomes:


The students will be able to identify, discuss and indicate variables that drive the success of brandsand

product lines and the interrelationships among thesevariables.

They will be better equipped to utilize practical tools to interpret, relate and evaluate product and brand

strategies in an array of customer contexts and competitive contexts for crafting and driving

brandstrategy.

Demonstrate competency related to launching, leveraging and defending strong brands in different

sectors

Develop critical thinking skills for developing and enhanced brand performance in management

positions

Course Contents:

Unit –I: Introduction to Product Concept

Product Concepts: What is a product, Levels of product, Product Mix concepts - Product Line, Product Length,

Product Depth, Product Breadth, Product mix decisions, BCG Model, General Electric Multifactor Portfolio

Matrix.

New Product Concepts: What is a new product? , New Product Development, Process of New Product

Development, Techniques of Idea Generation and Screening, Concept Development and Testing, Business

analysis, Product development and Test Marketing, Barriers to success - Internal and exterior Barriers, why do

products fail? Product Life Cycle: Product Life Cycle concept, Marketing implications of Product Life Cycle

stages and corresponding Strategies - Rapid skimming, Slow skimming, Rapid Penetration, Slow Penetration

strategies, Why changes occur in the product life cycle? Fad and Fashion, Corporate Strategy and Product Policy

Product lineDecisions.

Unit –II: Introduction to Brand Management

Introduction to brand, Definition and meaning of brand, Brand and product, The role of brands, Advantages and

Benefits of branding; Brand attributes, Significance of branding to consumers & firms, Branding decisions -

whether to or not to brand, decision on sponsor and positioning of brand, Brand name decision Brand strategy

decision - Line extension, Brand Extension, Multi branding, co-brands, line branding, umbrella branding,

Brandingin modern context,Brand IndustryPlanning,BrandPositioning,BrandLeverage,BrandValuations.

Unit –III: Brand Extension

Typesofbrandextension,categoryrelated,imagerelatedandunrelatedbrandextension,Benefitsandscopeof

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brand extension, Brand Awareness Brand Recall, Brand loyalty, Brand Recognition, Brand architecture - Portfolio

roles, product market context roles, Endorser and sub-brand roles, Unique selling proposition. Brand Image -

defining brand image, Kapferer‗s model of brand image

Unit –IV: Brand Personality

Defining brand personality, Brand Personality and Brand Associations, how to create brand personality,

measuring

brand personality, Brand identity concept, Brand positioning - Defining brand positioning, why do we need

positioning, Importance and Significance of Brand positioning to Marketers & Customers, the concept of Brand

Repositioning, different methods for brandre-positioning.

Unit –V: Brand Equity

The brand equity concept, defining brand equity, Measuring brand equity, Building brand equity. Brand image and

brand equity relationship, Customer Based Brand Equity (CBBE), Brand Communication Integrating Marketing

Communications to build Brand Equity, Brand Identity - Defining brand identity, Brand identity perspectives,

Brandidentityprism.

Text Books:

KevinLaneKeller,StrategicBrandManagement,4E.(2013) Pearson Education India Pvt.Ltd

Mahim Sagar, Deepali Singh, D.P. Agarwal and Achintya Gupta, (2009).Brand Management. Ane Book Pvt.

Ltd..

References:

Dutta Kirti,(2012),OxfordUniversityPress,BrandManagement,PrinciplesandPractices

Sengupta, S. (2005). Brand positioning: strategies for competitive advantage. Tata McGraw-HillEducation.

Majumdar, R. (2007). Product management in India. PHI Learning Pvt. Ltd. Gupta , S.L,(2004).Product

Management, WisdomPublications.

Lehmann and Winer (2005). Product Management, TATA McGrawHill.

Journals:

Journal of Product & Brand Management The Journal of Brand Management Journal of BrandManagement

Journal of BrandStrategy

Magazines:

Brand Quarterly Marketing Week Outlook Business TheWeek

Services of Marketing


Course Objectives

To supplement basic marketing and marketing strategy courses by focusing on problems and strategiesspecific

to marketing ofservices.

To study problems commonly encountered in marketing services such as inability to inventory, difficultyin

synchronizing demand and supply, difficulty in controlling quality will beaddressed.

To provide the knowledge about the service sector in the economy and how the consumer behavior and

marketing methods have to be different for such managerial profiles.

To analyse strategies used by successful services marketers to overcome these difficulties will bediscussed.

To Integrate the practical application to the theory and concept of services marketing to a range oforganizational

settings and contextss.

Course Outcomes: Reproduce the understandings conceptual framework and key theories of services marketing along withtheir

principles and application in realsituations.

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Critically analyse and apply the concepts into practical situations and cases on serviceorganizations.

Examinethenatureof servicesforindustrywiseunderstanding ofuseoftechnologybyserviceorganizations.

Evaluate and assimilate critical service marketing aspects to develop new managerialdecisions.

Integrate the conceptual frame work to develop the practical services marketing strategy for diverseemerging economies.

Course Contents:

Unit –I: Introduction to Service Marketing

Introduction to Services, Nature, classification and characteristics, importance of the Service Sector of the

economy, anatomy of a Service Exchange, Services marketing, Product Vs Services marketing, the Service

Marketing Mix, Service continuum, Services throughtechnology

Unit –II: Service Quality and Consumer Behavior

The integrated GAPS model of service quality, SERVQUAL, Consumer Behavior in Services-A Model of Consumer

Expectations-Antecedents of Consumer Expectations- Customer perceptions of service, Focusing on the customer-

building customer relationships, Service Blueprint, Service standards, service recovery and its role in CRM, Relationship

Tools & Strategies-Role of Service Personnel, internal marketing, Customer research for better service quality.

Unit –III: The Services Marketing Mix

Physical Evidence & Service cape -, impact of the Service Environment on Consumers, Service development and

design-the Service Process- the Service Operation- Blueprinting of service Operations, Customers‗ Role and

Employees role in service delivery, people concept, customer as co-producers, service recovery and guarantee,

pricing and revenue management, role of intermediaries, communication mix forservices

Unit –IV: Service Optimization through Demand and Capacity Alignment

The Service Capacity-Demand & supply management-Strategies to deal with imbalances-Capacity Modification

Strategies, Yield Management, Waiting line strategies, Service encounters and moments of truth, Quality Function

Deployment, ServicePerformance

Unit –V: Applications of Service Marketing and CRM

Marketing of Financial Services, Healthcare Services, Insurance Services, Banking, Food Delivery, Online

Education, Renting and Hospitality, Innovation in services, NGO, Public utilities, ITES, Importance of CRM in services, Customer roles, techniquesfor building loyalty, Customer Life Time Value, Self Service technologies,

Levels of CRM bonds, Planning and execution ofe-CRM.

Text Books:

ZeithamlV.,andBitnerMarry.J,‗ServiceMarketing‗,―TataMcGrawHill,LovelockC,‗ServicesMarketing‗,

PearsonEducation,

References:

Nargundkar,R‗ ‗ServicesMarketing‗TataMcGrawHillShankar,Ravi,―ServicesMarketing‖,ExcelBooks

Verma,HarshV ―ServicesMarketing‖TextandCases ‖PearsonEducation

ChowdharyNimitandChaudharyM;―TextbookofMarketingofServices,Macmillan

RaoMohanaRama.K,‗ServicesMarketing‗,PearsonEducation.Apte,Govind,‗ServicesMarketing‗Oxford

UniversityPress

Journals:

Journal of ServicesResearch

International Journal on Marketing and Business Communication Journal ofMarketing

Intentional Journal of Applied Marketing andManagement

Magazines:

OMMA Magazine Promo Marketing Outlook Business TheWeek

The4P‗s

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Digital & Social Media Marketing


Course Objectives

This course will enable the students to understand basics of digital media, its power and potential for marketing of

business

Students will be able to gain the theortical knowledge of digital and social media marketing tools along with

application of techniques SEO, PPC, Social Media, Web Analytics and Content Marketing

The students will be able to evaluate the social media communication options and relevant platforms, strategies,

tactics and management to profitable revenue generation.

The course will facilitate the students to create and develop a comprehensive digital marketing strategy.

Course Outcomes:

Upon successful completion of this course, students should be able to:

Understand the conceptual frameworks and models and indicate areas of digital platforms for the success of

marketing campaigns..

Apply practical tools to for designing and launching of the marketing campaign on social media,. Websites, and search

engines

Demonstrate competency related to launching, analyzing and taking corrective actions for better RoI

Develop critical thinking skills for developing and enhanced performance of digital marketing campaigns

Course Contents:

Unit – I: E- Marketing:

The Advent of Web 2.0; E-Marketing and Consumer Segmentation; Introduction to Digital Marketing, P-O-E-M Framework;, Consumer Segmentation in the VirtualWorld.

Unit – II: Digital Consumers Behaviour:

Web Characteristics and Cultural Implications, Web Visit Models, Electronic Customer Relationship Management (eCRM), Consumer Engagement. Mobile Marketing-Integrating Digital and Social.-Media Strategies

Unit – III: Social Media Marketing:

Social Listening: LARA framework, Social Media Activities, Introduction to ON and OFF PAGE

OPTIMIZATION, Difference between On Page and Off Page Optimization. Social Media Strategy & Customer

Engagement-Affiliate marketing & strategic partnerships-Email marketing-Content strategies-CRM & CX in

digital marketing, Web analytics-Social mediaanalytics

Unit – IV: Zones of Social Media Marketing:

Social Community, Social Publishing, Social Entertainment, Social Commerce.Digital Marketing MixDisplay

advertising Media- Unique users, page views, unique visitors; Digital Matrices- Ad Impressions, Clicks, Click

through Rate; Types of Display Ads-Format, size; Buying Models- Cost per Click, Cost per Milli, Cost per Lead,

Cost per Action; Display Plan; Targeting- Contextual, Placement, Remarketing, Interest, Demographic,

Programmatic Digital Advertising - Process and Players in Programmatic AdvertisingEcosystem

Unit – V: Search Engine Optimization

Introduction to SEO (Search Engine Optimization), Working of SEO, Competitors, Types of Search Engine, White

Hat, Black Hat and Grey Hat SEO Techniques and Strategies Search Engine Optimization (SEO), Pay Per Click

(PPC), Social Media Marketing (SMM), Email Marketing, Affiliate Marketing, ContentMarketing.

References Books:

Puneet Singh Bhatia, Fundamentals of Digital Marketing, Pearson India Education Services Pvt. Ltd.,2017

Ian Dodson, The art of Digital Marketing, Wiley, India Pvt. Ltd2018

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TracyTuten,&Michael R. Solomon, Social Media Marketing, Sage Publications Maity, Internet Marketing,

Oxford University Press,2017

VandanaAhuja,DigitalMarketing,OxfordUniversityPress,2017SeemaGupta,DigitalMarketing,McGraw Hill

Education Pvt Ltd.,2018

Journals:

Journal of Digital & Social Media Marketing Journal of DigitalMarketing

E-Sources:

www.socialbeat.inwww.simplify360.com

Marketing Research


Course Objectives

Toprovideaninsightintothescopeandunderstanding ofmarketingresearchin framingeffectivemarketing strategies.

To derive different approaches of Marketing research and to familiarize students with methods of collectingand analyzing data pertinent to solving marketingproblems.

To ascertain the students‘ understandingof the research methodologies for interpreting marketingintelligence.

Develop research questions and objectives that can be addressed in a market researchdesign.

To enhance the skills to communicate research results in written report and oral presentationformats.

Course Outcomes:

After the completion of course, students should be able to:

Enumerate and Understand the process of conducting Marketing Research, both alone and in team to comeup

with.

Demonstrate Research led managerialdecisions.

Correlatemarketingresearchprocesstodesign aconceptualmodel,collectandanalyzedata,andinterpretinto

meaningful information to support managerial decisionmaking.

Appraise and Apply software tools for data analysis and referencemanagement.

Analyzetheproblemsconfrontingamarketingmanager anddevelopamarketingresearch reporttosolve managerialdilemma.

Course Contents:

Unit–I: Introduction to Marketing Research

The Marketing Research Process-Definition and Scope of Marketing Research; Review of themarketing

concept; definition of marketing research; Applications; the benefits of marketing research to marketing

managers.

Unit–II: Process of Marketing Research

Defining the Problem; The steps of marketing research; problem formulation; Primary & SecondaryResearch

Unit–III: Marketing Research Designs

Exploratory Research Designs-Focus Groups & In-depth Personal Interviews: The purpose, design and execution

of focus groups; Designing the discussion guide, recruiting respondents, Moderating the group discussion,

debriefing clients and presenting the findings. Descriptive Research and Surveys-Survey Methods and Errors:

Cross Sectional Design v/s Longitudinal Design; Questioner Design; Observation Techniques. Overview of

Measurement: Construct Development and Scale Measurement; Fundamentals & Comparative scaling; Non

Comparative Scaling Techniques, Reliability andValidity.

Unit–IV: Sampling, Data Collection, Data Analysis and Marketing Analytics

Sampling :Theory, Design and Issues in Marketing Research; Sampling Plan: non-probability andprobability

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samples Preliminary Analysis and Interpretation of Data: Data Reduction, Processing and Tabulation; Choice of

analysis techniques; Assumptions for statistics, hypothesis testing, confidence intervals; Univariate and Bivariate

analyses.

Multivariate Data Analysis: Testing for Significant Differences; Testing for Association; Multivariate Analysis;

Introduction to Marketing Analytics tools andtechniques

Unit–V: Report Writing and Reference Management

Preparing marketing research report, Format of the report, reference management and referencing styles, popular reference managementsoftwares.

Text Books:

NareshMalhotraandSatyabhushanDas, MarketingResearchAnAppliedOrientation,PearsonEducation,

Seventh Edition 2019

Andy Field, Discovering Statistics using SPSS, Sage Publication, FourthEdition

References:

Tull,D.S. , MarketingResearch‖PHILearningBeri,GC, MarketingResearch,TataMcGrawHill

Burns, Alvan C, Marketing Research, Pearson Education Cooper, Donald R, Marketing ResearchTata McGraw

Hill Gupta S.L , Marketing Research, ExcelBooks

Omer, D. levin, Predictive Marketing,MISL-WILEY

Luck&Rubin ―MarketingResearch‖NewAgeInternational

Journals:

PRIMA: Practice and Research in Marketing Journal of MarketingResearch

International Journal of Marketing Research International Journal of Research inMarketing

―BigData:Themanagement revolution, ‖AndrewMcAfeeandErikBrynjolfsson,HarvardBusinessReview 2012.

― Makingadvancedanalyticsworkforyou, ‖DominicBartonandDavidCourt,HarwardBusinessReview2012.

Magazines:

Business Today Bloomberg Business week OutlookBusiness

PromoMarketing

Retail Management


Course Objectives

Students will develop knowledge, understanding and skills in Retailmanagement.

To acquaint students with better understanding of implementation of retail managementstrategies.

To develop analytical skills for finding effective decision alternatives in retail managementchallenges

To emphasize on various skills required in retail stores operationmanagement

To develop the understanding and skills in retail stores operation management.

Course Outcomes:

On successful completion of the subject, students will be able to:

Define and understand the main theoretical and conceptual frameworks ofretailing.

Apply the core ideas of retailing from real scenarios in themarket.

To demonstrate an understanding of taking critical retailing decisions as future retail managers.

Demonstrate practical and analytical skills with use of information communication technologyto enhance the

retail person‘s productivity and retail storesperformance.

Course Contents:

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Unit –I: Introduction to Retail

Global and Indian Perspective, Role and Relevance of Retail in Indian context, Functions & Trends, the Growth of

retail in India, factors affecting growth of retail in India, Defining retailer, Functions of Retailer, Classification of

Retailers- convenience stores, Supermarkets, Warehouse stores, Category Killer, Departmental Store,

Factory outlet, Specialty store, DiscountStore,Non-storeretailing-

Directmarketing,Directselling,Vendingmachines,E-commerce,Organized&

Unorganized RetailinIndia,RetailingConcepts,TheoriesofRetailchange,RetailLifeCycle,Wheelofretailing

Unit –II: The Customer Decision-making Process

Understanding Customer psychology and behavior, Major factors affecting buying behavior, Relationship

Marketing in Retailing, Shopping Concept, Impulse Buying, Customer service, providing superior services,

importance of service in retail. Managing Customer complaints - how to handle customer complaints, Gap Analysis

– Knowledge gap, Standard gap and Delivery gap. Single Brand and Multi Brand Retailing – Prospects

andproblems.

Unit –III: Store Location & Merchandising

Steps in selecting a retail location, Factors affecting location of a store, Retail Store Design, Store Layout - key

considerations, steps for designing layout, Types of store layout - Free flow, Grid, Race track, Herringbone and

Spine layout, factors of design decisions, Feature areas in store, Importance of layout of store, Managing the store,

Store operations strategy - Tasks to be performed at store level, store administration, Managing human resource in

store, Retail Merchandising, The concept of merchandising, the evolution of merchandising function in retail,

Merchandising Buying, The process of merchandising buying, the procedure for selecting vendors and building

partnerships, the concept of own brand and manufacturers‗ brand, the concept of category management, Role of

Pvt.Labels

Unit –IV: Advertising & Sales Promotion in Retail Sector in India

Retail Marketing & Communication, Display as promotion tool, personal selling and its importance in retailing, Merchandise presentation technique, Retail selling process, Retail Marketing Mix, FDI in Retail. PrivateLabels

- Defining private labels, Pre-requisites of private labels, advantages of store brands, how to create private

brands, Visual merchandising - its importance in retailing, Mall Management, Concepts in Mall design.

Unit –V: Modern Issues in Retailing

Shrinkage in retailing, defining retail shrinkage, Types of shrinkage, latest data in retail shrinkage, Steps to prevent

retail shrinkage, Radio frequency identification, Technological revolutions in Retail, Airport Retailing - Global

and Indian scenario, significance of airport retail in India, Luxury Retailing, Future ofRetailing in India

– New terminologies in Retailing, Use of technology in offline and online retailing. Retail Analytics-Market

Basket Analysis, Two way and three way lift allocating Retail Space and Sales resources.

Text Books:

Barry Berman &Joel R. Evans, Retail Management, Pearson EducationSwapna Pradhan, Retailing

Management, Tata McGrawHill

Gibson G.Vedamani, Retail Management, JaicoBooks

References:

David Gilbert, Retailing Management, Pearson Education Lamba, The Art of Retailing, Tata McGrawHill

S.L. Gupta, Retail Management, WisdomPress

Michael Levy& BartonA.Weitz,RetailingManagement,TataMcGrawHill AbhijitDas,MallManagement,

Taxmann

PhilipKotler,MarketingManagement,PearsonEducation SubrotoSengupta,BrandPositioning,TataMcGraw Hill

Journals:

Journal of Business and Retail Management Journal ofRetailing

International Journal of Retail and Distribution Management Global Journal of RetailManagement

Magazines:

Indian Retailer Total RetailReport

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International Marketing


Course Objectives

To provide understanding of the decision variables in an international marketingenvironment.

To gain experience in developing international marketingstrategies.

To provide understanding of product and pricing decisions appropriate for internationalmarket.

Toprovideopportunitiesforpracticalimplementationoftherelevantconceptsthroughanalyzinga

variety of international businessscenarios

Course Outcomes:

Understandthebasicfacts,conceptsandfundamentals ofplanningmarketentrystrategyfor afirm into a

foreignmarket.

Critically analyze and develop the sustainable competitiveadvantage.

Analysetheinternationalmarketingstrategiestoincreasethechancesfor thefirmtobesuccessfulina

foreignmarket.

Develop skills in researching and analyzing trends in global markets and in modern marketingpractice

Course Contents:

Unit –I: Introduction to International Marketing

The scope and challenges of international marketing will be discussed along with different internationalization

theories.

The opportunities and problems associated with international marketing in a dynamic world environment.

Unit –II: Cultural Dynamics and Environment of International Marketing

Elements of culture like cultural values, rituals, symbols etc of different country markets, cultures pervasive

impact, Cultural dynamics in assessing global markets and how cultural knowledge impacts marketing decisions.

Political and legal environment of internationalmarketing.

Unit –III: International Market Assessment

Potentialmarketassessment–Segmentation,Targetingandpositioningindifferentcountrymarkets.Assessing

market opportunities through marketingresearch

Unit –IV: International Market Entry Strategies

Indirect market entry strategies and direct market entry strategies for Internationalmarkets.

Unit –V: Marketing Mix for International Markets

International product strategies; International Marketing Channels; International Promotion Strategies;Personal

selling and sales management; Pricing for internationalmarkets

Text Books:

Cateora, P R, Grahan J L and Salwan, P (2008) International marketing, TMH: Delhi Hollensen, Svendand

Banerjee, Madhumita, Global Marketing,Pearson

References:

Keegan,WJGlobalMarketingManagement,PrenticeHall:NewJersey.SvendHollensen,EssentialsofGlobal

Marketing,Pearson

Gerald Albaum, Edwin Duerr,Alexander Josiassen; International Marketing and Export Management;Pearson

PhilipCateoraandJohn GrahamandMaryGilly;InternationalMarketing,McGraw HillEducation

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Journals:

Journal of International Consumer Marketing International Journal ofResearch in Marketing International

Journal on Trade and Global Markets Journal of InternationalMarketing

Magazines:

Network Magazine: Technology Decisions for the Enterprise ConsumerReports

TheWeek

Specialization: Finance

Corporate Restructuring & Business Valuation

Code:PGF07 Credit: 03 Hours: 30

Course Objectives

To expose the students to the concept, tools and techniques applicable in the field of Corporate Restructuring&

Business Valuation

TopreparestudentstotakeadvantageofthecurrentscenarioandunderstandhowMergers,Acquisitionand

Corporate Restructuring areimplemented.

AnalyzeStrategies ofFriendlyandHostiletakeoverswithaviewtoSuggeststrategies todefendHostile

takeovers.

Apply Business valuation technique in the valuation ofBusiness

Course Outcomes

After completion of course, students should be able to:

Understand the nuances of Merger & Acquisitions and Business Valuations

Understand how Mergers, Acquisition and Corporate Restructuring areimplemented.

Analyze the strategies with respect to M&A andTakeovers

Apply Business valuation techniques to value anycompany

Course Contents:

Unit –I: Merger & Amalgamation

Various Forms of Business Alliances, Strategic Choice of Type of Business Alliance, Who should go for Merger

and Acquisition and Take-over?, Defining and Selecting Target, Legal Aspects of Mergers/ Amalgamation and,

Acquisition Labour, Provisions of Companies Act, Regulation by SEBI, Takeover Code: Scheme of

Amalgamation, Approval fromCourt.

Unit-II: Valuation of Business

Pricing of Mergers (Pricing the Competitive Bid for Take-over), Negotiation/Approach for Merger, Acquisition

and Take- over, Contracting. Methods of Valuation–Cash-flow Basis, Earning Potential Basis, Growth Rate, Market

Price etc

Unit- III: Implementation ofAlliance

Computation of Impact on EPS and Market Price, Determination of Exchange Ratio, Impact of Variation in Growth

of the Firms, MBO, LBO, Boot Strapping. Implementation of Merger and Acquisition, Managing Post- Merger

Issues, Legalities Involved in Merger, Acquisition and Take-over, Ethical Issues of Merger and Take- over.

Unit –IV: Financing of Alliance

Accounting for Mergers, Financing the Mergers and Take-over, Corporate Restructuring, Divestmentand Abandonment

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Unit –V: Hostile Vs Friendly Takeovers

Defense against Hostile Takeover, Poisson Pill, Bear Hug, Greenmail, Pacman.Post Merger H.R. and CulturalIssues. Criteria for Negotiating forFriendlyTakeover

Text Books:

R. S Aurora, Mergers and Acquisitions, Oxford UniversityPress.

Ramanujan, S. Mergers: The New Dimensions for Corporate Restructuring. Tata McGrawHill.

References: J. Fred Westan. Mergers and Acquisitions. Tata McGrawHill.

Irene Rodgers, Successful Mergers, Acquisitions, and Strategic Alliances: How to Bridge Corporate Cultures.

Tata McGrawHill.

Depamphilis Donald. Mergers Acquisitions and Other Restructuring Activities. Academics Press. Kevin, K.

Boeh, Paul, W. Beamish, Mergers and Acquisitions: Text and Cases, SagePublishers.

Journals: Journal of Business Strategy,Emerald.

Advance in Mergers & Acquisitions, Book Series, Emerald. Mergers & Acquisitions, SagePublications.

Journal of re-structuring Finance, World Scientific. Vikalpa, IIMAhmedabad

The Journal of Indian Institute of Banking & Finance,http://www.iibf.org.in/iib_bankquest_new.asp

Magazines Mergers & Acquisitions Restructuring Business Magazine ExperteerMagazine

India Today

The ManagementAccountants-ICMA

Security Analysis and Portfolio Management


Course Objectives

Toexposethestudentstotheconcept,toolsandtechniquesapplicableinthefield of securityanalysis and

portfolio management.

Todevelop theknowledgeandskills forthepurposeof makingfinanciallyhealthyinvestment

decisions for business clients andorganizations.

To apply portfolio management practices for active portfolio management ofclients.

Perform Technical and fundamental analysis for buying and selling stocks in stockmarkets.

Course Outcomes: After completion of course, students will be able to:

Identify and understand core concepts of various investment opportunities for the investor‘sdecisions

Evaluate the risk and return of a security andportfolio

Propose and manage investment strategies for investmentportfolios.

Critically assess and analyze various models of investment management and perform technicaland

fundamental analysis for investmentinstruments.

Course Contents:

Unit –I: Investment Management

Objectives of Investment, Investment Decision Making, Investment and Speculation, Types of Investors,

Investment Alternatives: Non Marketable Financial Assets, Money Market Instruments, Bonds and Fixed Income,

Securities, Equity Shares, Mutual Funds, Financial Derivatives, Life Insurance, Real Estate, Precious Objects,

Equity, Linked Saving Schemes (ELSS), Commodity market. The Role of Security Markets in Economy; The

Organisation and Mechanics of Indian Security Markets. Role of SEBI with regard to Secondary Markets; The

Role and Functions of Various Players and Agencies in the SecondaryMarket.

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Unit –II: Securities Market

Primary Market:- Public Issue, Right Issue, Private Placement, Book Building-A New Issue Mechanism inIndia,

Initial Public Offering (IPO), ASBA, Pre and Post Reforms Stock Market Scenario, Listing ofSecurities.

Secondary Market:-Trading and settlements, Types of Orders, Participants in BSE and NSE. Corporate Debt

market and Retail debtmarket

Unit –III: Valuation of stock and bonds

Stock Valuation:-Concept and Types of Risk, Stocks‗ Beta for estimating risk and return; Concept and

Measurements of Return Equity Valuation: Dividend Discount Model, Earning Multiplier Approach, CAPM

Model. Valuation:-Concept, Types, Bond Pricing, the Yield curve, Macaulay-Duration.Immunization.

Unit –IV: Stock Analysis

Fundamental Analysis: Economic Analysis, Industry Analysis, Company analysis. Technical Analysis: Dow

theory, Technical Chart Patterns, Moving Average Analysis, P/E Ratio and other technical indicators. Random

walk theory, Efficient MarketHypotheses.

Unit –V: Portfolio Management

Portfolio Management: Equity portfolio selection and revision. Capital asset pricing model - arbitragepricing

theory models of Markowitz and Sharpe. Equity portfolio management strategies (Passive management strategies (Buy and hold, indexing), Active management. Portfolio revision strategies, Life Cycle Hypothesis

and AssetAllocation.

Text Books:

Chandra,P.(2017).InvestmentAnalysisandPortfolioManagement,TataMcGraw-Hill,5thEdition.Pandian,P.

(2008). Security Analysis and Portfolio Management, Vikas Publishing House, 1stedition.

References:

Fischer Jorden, (2009). Security Analysis and Portfolio Management, Pearson Education,6thedition.

Sasidharan , K &Mathews A, (2011). Security Analysis and Portfolio Management, McGraw Hill Education, 1st

edition.

Journals:

FinanceIndia

The Journal of Portfolio Management: www.iijournals.com/toc/jpm/16/3-SAPM FINA-32100-SecurityAnalysis

and Portfolio Managementhttps://library.ithaca.edu/sp/subjects/secanalysis

Magazines:

The week Outlook Money IndiaToday

Management of Banking and Financial Services


Course Objectives

To provide knowledge of the financial system of India, the role of important financial institutions, financial markets and financialinstruments.

Familiarizing the students with the mechanism of commercial banking, its operations, instruments regulations

etc.

Helping students in acquiring analytical skills in the money and capital market in the context of raising medium and long termfunds

To develop an appreciation among the students for Financial Services in Business organizations and to give an insight into the strategic, regulatory, operating and managerialissues.

Course Outcomes:


Understand the functioning and working of various financial institutions in India thus in turn connecting it tothe

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working of Indian economy

Develop cognitive abilities to analysis commercial bankingoperations,

Apply and identify banking and other financial ethical standards in designing overall financial dealings with

financial institutions. Analyze various risk associated with various risk faced by banks and how to avoid those risk

Develop analytical and critical thinking related with financialinstitutions

Course Contents:

Unit-I: Financial and Banking System

An overview of the financial sector-growth and structure; function and operations –RBI, Commercial Banks,

RRBs, Cooperative Banks and NABARD; regulatory issues for governance of banking sector–role of RBI and

MinistryofFinance;Bankingindustry-componentofbankmarketingstrategy;roleof technologyinbanking.

Unit-II: Risk Management inBank

Bank management, Component of ALM and their management-GAP, Duration, Simulation; Basel Norms,

Liquidity management, Interest rate management, management of credit and operational risk; treasuryoperations

and management; managing capital adequacy and profit planning. Management of Banking Organization: Loan

Management, Investment Management, Liquidity Management, Profit and GrowthManagement.

Unit-III: Insurance Management

Origin and development of insurance sector; Role ofIRDA, Organizational forms, structure and administration

of life and non life insurance companies, Types and structure of insurance plans; challenges of insurance

marketing; Underwriting of life and non-life insurance, Life insurance in personal financial planning. Life and

non-life insurance management – strategic management, Bancassurance andReinsurances

Unit-IV: Credit Rating agencies and AMCs

Credit rating agencies-Indian and International, Importance, issues, differences in credit rating, Rating

methodology and benchmarks; Asset management Companies-Concept, Types, significance. Evolution & Growth

of Mutual Funds. NAV, Hedge Funds, Pension Finds, Venture capitals-Private Equity, ETF,FMP

Unit V: Innovative FinancialServices

Leasing and Hire Purchase: Industry. Size and scope. Evaluation of Lease transaction, Types of lease and their

implications, Hire purchase and lease-differences and implications for the business. Factoring, Forfeiting,

Discounting and Re-Discounting of Bills, Consumer Credit and Plastic Money, REITS, AIF,PMS

Text Books:

Suresh Paul,(2019).Managementofbankingandfinancialservices;PearsonEducation,4thedition.Black,

Kenneth Jr. and Skipper, Harold D. (N.A.). Life and Health Insurance, Pearson Education,Delhi

References:

Shekhar, K.C. and Shekhar, L. (2013). Banking Theories and practices, Vikas Publication, 21st edition.Neelam,

G. (2011).Principles of Insurance Management, Excel Book, edition year 2011.

IMSProschool,RiskManagementandinsuranceplanning,TataMcGrawHill.2012edition.RiskManagement, Indian

Institute of Banking and Finance, McMillan Publisher, 2018edition.

Journals:

FinanceIndia

The Journal of Indian Institute of Banking &Financehttp://www.iibf.org.in/iib_bankquest_new.asp

Magazines:

Outlook money Theweek

India Today


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Financial Derivatives & Risk Management


Course Objectives

Toexposethestudentstotheconcept,toolsandtechniquesapplicableinthefield of Financial

Derivatives and RiskManagement

To Understand the mechanics of Futures and OptionsMarkets.

To design and implement hedging using futures and options markets for mitigating MarketRisk.

Analyze and implement Hedging strategies using Interest rateswaps.

Course Outcomes:


Understand about various Derivativeinstruments

Understand various future and option strategies of hedgingrisk

Have knowledge about various Models and techniques and itsapplication

Apply various swap strategies to reduce risk

Course Contents:

Unit –I: Risk Management

An Overview of Risk Management, Introduction to Risks: definition, the risk (market risk, credit risk, and liquidity

risk), more specifically identification of different forms of risk (currency, interest rate, equity, commodity)

Business Risk, Operational Risk, Financial Risk and LegalRisk.

Unit –II: Financial Derivatives: Forward and Futures

Introduction, Forward Contract, settlement of Forward Contract, Futures contract, Specifications of Futures contract, difference, Pricing, Arbitrage, Convergence, and Relationship of futures price & expected spotprice.

Hedging, Speculation & arbitrage with Stock futures. Perfect &imperfect hedge, Basis & Basis Risk, Optimal Hedge Ratio. Hedging Strategies usingFuture.

Unit –III: Financial Derivatives-Options

Options –Basic: Terminology, call, Put, Quotations, Trading & settlement, Margins, Adjustment for corporate actions, Options other than stocks/indices, Difference options & futures/ forwards Option Pricing- Intrinsicvalue

& time value, Boundary conditions for option pricing. , arbitrage based relationshipof

Unit –IV: Financial Derivatives-Options- Advance

Option pricing- Put call parity, Black & Scholes Option Pricing Model – Assumption, Interpretation, Implied volatility Options- Applications: Hedging strategies with Options, Income generation with options, Option

tradingstrategies

Unit-V: Swaps

Interest Rate & Currency Swaps: Features of Swap, Need, swap dealer, Applications,

Rationale, Types, hedging, Features, Valuing Interest rate and currency swap,Commodity swaps, equityswaps.

Credit Risk: Types of credit risks, Assessment of credit risk, Credit default swaps,Total return swap, Credit linked notes, collateralized debtobligations

Text Books:

Srivastava, R. (2017). Derivatives and Risk Management, Oxford University Press, 2nd edition. John C.H. and

Basu, S.M. (2011). Options, Futures, & Other Derivatives, Pearson, 7thedition.

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References:

Robert W. K. (2009). Futures Options, and Swaps, Wiley, 5th edition,India.

Saunders, A. and Cornett, M.M. (2018). Financial Markets and Institutions, Tata McGraw Hill, 6th edition.

Vivek, P.N. andAsthana (2014). Financial Risk Management, Himalaya Publishing House, 2014 edition.

Kotreshwar, G. (2018). Risk Management, Himalaya Publishing House, 2018edition.

George, E.R. (2017). Principles of Risk Management and Insurance, Pearson Education, 13thedition.

Journals:

FinanceIndia

The Journal of Indian Institute of Banking & Financehttp://www.iibf.org.in/iib_bankquest_new.asp

3. BIS resource:https://www.bis.org/list/wpapers/index.htm?m=5%7C26

Magazines:


India Today

Taxation for Managers


Course Objectives

Familiarizing the participants with the principles, problems and structure of different typesoftaxes in Indian

economy.

To expose the students to real life situations involving taxation and to equip them with techniques for taking tax- sensitivedecisions.

Acquaint about the relevance of direct and indirect taxes in taking corporate decisions

Familiarize students about the process of GST in taxation policy of theeconomy

Course Outcomes:

Students who complete this course will be able

Understand about various Tax provisions and Taxplanning

Develop awareness of the importance and usefulness of the tax planning from managers‘perspective

Apply critical thinking and problem-solving skills related to taxation of individuals andcorporations

Understand how GST can be calculated &managed

Course Contents:

Unit –I: Income Tax Law

Income Tax Law: Basic concepts relating to income, gross total income, total income, residential status, scope of total income on the basis of residential status. Residential status of individual, HUF, Firm andcompany.

Unit –II: Computation of Income

Computation of Income under different heads, Salaries, House Property, Profits & gains of business or profession, capital gains and income from othersources.

Unit –III: Corporate Tax Planning

CorporateTaxPlanning:Meaningoftaxplanningandmanagement,taxevasionandtaxavoidance;Nature, scope and justification of corporate tax planning andmanagement.

Unit –IV: Tax Management

Computation of taxable income and tax liability of companies: Concept and application of Minimum Alternate Tax; Carry forward and set off of losses in the case of certain companies; Tax on distributed profits of domestic companies and on income distributed to unitholders.

Implications of Tax benefits and incentives for corporate decisions in respect of setting up a new business, location of business and nature of business. Tax planning with reference to financial managementdecisions.


http://www.bis.org/list/wpapers/index.htm?m=5%7C26

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Unit –V: Goods and Services Tax (GST)

GST Act 2017: Overview, constitutional aspects, implementation, liability of tax payer, GST council, brief introduction to IGST, CGST, SGST and UGST. Levy andCollection.

Text Books:

Singhania, Vinod K, Corporate Tax Planning, Business Tax Procedures with Case Studies, 21st edition,

Taxmann.

GirishAhuja(2018),Simplified ApproachtoCorporateTaxPlanningandManagement,19thedition,Bharat

Publications.

V.P. Gaur and D.B. Narang (2019), Income Tax Law and Practice, Assessment year 2019-20, 47th edition,

KalyaniPublishers.

References:

Singhania V.K (2018), Students Guide to Income Tax including GST, 59th edition, 2018-19, Taxmann. Taxmann

(2019), Income Tax Act – as amended by Finance Act 2019, 63rd edition,Taxmann.

Kaushal Kumar Aggarwal (2018), Simplified Approach to Corporate tax Planning-Atlantic Publishers &Distributers.

H.C. Mehrotra and S.P. Goyal (2019), Income Tax Law and Accounting, Assessment year 2019-2020, 60th

edition, SahityaBhawanPublications.

Taxmann: Taxmann‗s GST Manual 2017. Taxmann Publications (p) Ltd.

Journals:

The Chartered Accountants Journal, (e-journal),ICAI.

Journal of International Accounting, Auditing and Taxation, Elsevier. Journal of Accounting and Taxation,AJ.

Advance in Taxation, book series,Emerald.

Magazines:

The Tax Advisor Taxation MagazineOutlookmoney

The Economic TimesBusinessWorld

Tax Analytics Trend, Deloitte:www2.deloitte.com/global/en/pages/tax/articles/2017-tax-analytics

Relevant Website:

http://incometaxindia.gov.in/http://www.caclubindia.com/category/income-

tax.asphttps://www.taxmann.com/acts.aspxhttp://taxguru.in/

http://www.indiantaxupdates.com/ https://cleartax.in/www.cbec.gov.in

International Financial Management

Code:PGF08 Credits:03 Hours: 30

Course Objectives

To facilitate understanding of the concepts and practices of International FinancialManagement.

TodeveloptheknowledgeandskillsnecessarytodesignandimplementEffectiveHedgingStrategiesusing Future

and Options in the ForexMarkets.

ToanalyzeandimplementInternationalcapitalbudgetingfor anyOrganization

Analyze and evaluate strategies for raising fund from Global FinancialMarkets

Course Outcomes:

After completion of course, students will be able to:

To learn and recognize the concepts and issues relating to Internal FinancialManagement.

Design and implement Hedging strategies for mitigating Foreign exchange and Interest rate risk of Multinational

Companies.

Analyze, Evaluate and Implement International capitalbudgeting

Design Effective Strategies for raising fund from Global FinancialMarkets

http://incometaxindia.gov.in/

http://incometaxindia.gov.in/

http://www.caclubindia.com/category/income-tax.asp





http://www.indiantaxupdates.com/

http://www.cbec.gov.in/

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Course Contents:

Unit –I: Global Financial Environment Global financial environment and IFM: Overview, objectives, functions. International Monetary System, MNCs

and functions, capital market: Role of foreign investment .Role of Finance Manager in the Global context, Balance

of Payment, International Macro EconomicFactors

Unit –II: Foreign exchange Market Foreign exchange Market: Nature, structure, types of transactions, exchange rate quotations, spot and forward,

Arbitrage. Foreign exchange market in India: nature, structure, operations, and limitations. Exchange rate

determination, forecasting, Theories of Exchange Rate Behavior and Purchasing powerparity

Unit –III: Foreign Exchange Risk Foreign Exchange risk exposure management, Types of risk: Exchange Risk reductiontechniques, applications

and their limitations. Hedging, swaps, futures, andoptions.

Unit –IV: MNCs Organization Structure

FinancialstructureandInternationalfinancing:OptimalfinancialstructureandMNCsandtheirforeign

subsidiaries; International Equity; International debt markets andinstruments.

Unit –V: International Investment Decisions

Foreign investment decisions: International capital budgeting; International portfolio management; FDI, FPI

andFII in India.

Text Books:

Apte P G, International Financial Management, Tata McGraw-Hill Shapiro, MultinationalFinancial

Management, PHILearning

References:

Eun,Resnik,InternationalFinancialManagement,Tata McGrawHillVyuptakeshShran,InternationalFinancial

Management, PHI Learning Madudra Jeff, International Corporate Finance, Cengage Learning Siddaiah,

International Financial Management, Pearson

Madhu Vij, International Financial Management, ExcelBooks

Journals:

IIMB-Management Review Vikalpa, IIMAhmedabad

Fixed Income Securities

Code:PGF09 Credits:03 Hours: 30

Course Objectives

To expose the students to the concept, tools and techniques applicable in the field of fixed incomesecurities

markets

To understand the role of interest rate in BondValuation

Application of the discount cash flow analysis technique to price bond and the relationship between bond price

andyield.

Using duration and convexity to assess and measure the risk of aBond.

Course Outcomes:

On successful completion of the course, students will be able to:

Understand the nuances of Fixed Income SecurityMarkets

Understand and identify the factors that affect the price of aBond

Find out the intrinsic value of aBond

Measure and analyze the risk in the Bond using Duration andConvexity.

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Course Contents:

Unit–I: Introduction to Fixed Income Securities

Fixed Income Markets, Market Participants and Instruments, Types of Bond, Bond Features, Risks Associated

with Investing in Bonds- Interest Rate Risk, Reinvestment Risk, Credit Risk, Exchange-Rate Risk, Inflation Risk,

Liquidity Risk, Volatility Risk, Bond Market Indices andBenchmarks

Unit–II: Pricing of Bonds

Review of Time Value of Money, Pricing Zero-Coupon Bonds, Pricing Coupon Bonds, Price-Yield Relationship,

Measuring Yield, Conventional Yield Measures- Current Yield, Yield To Maturity, Yield To Call, Yield ToPut

Unit–III: Bond Price Volatility

PriceVolatilityCharacteristicsofOption FreeBonds,MeasuresofBond PriceVolatility- Duration,Propertiesof

Duration, Modified Duration, Convexity, Measuring Convexity, Properties ofConvexity

Unit–IV: Term Structure of Interest Rates

Yield Curve, Determinants of the Shape of the Term Structure, Theories of Term Structure of InterestRates

Unit–V: Bond Portfolio Management

BondImmunization,Strips,Mortgage-BackedSecuritiesMarkets,AssetsBackedSecurities,BondIndexes, Active Portfolio Strategies, Tracking Error, PortfolioRebalancing

Text Books:

Fabozzi, F.J. (2010). Bond Markets, Analysis and Strategies, 7th edition, Pearson InternationalEdition.

References:

Johnson, R. and Stafford (2010). Bond Evaluation, Selection, and Management, 2nd edition, John Wiley&Sons.

Martellini, L., Philippe P. and Stéphane P. (2003). Fixed-Income Securities: Valuation, Risk Managementand

Portfolio Strategies, John Wiley &Sons.

Magazines:

The week Outlook money IndiaToday

Project Planning, Analysis and Management


Course Objectives

To understand strategic implications in choosingprojects.

To develop ability to identify investmentopportunities.

To calculate an appropriate cost of capital keeping in mind the risk nature of theproject.

To evaluate the investment decision using appropriate evaluationtechniques.

Course Outcomes: After completion of course, students will be able to:

Understand and identify key elements of projectfinance.

Analyze how businesses decisions are related with projectfinancing.

Critically evaluate a project and how various tools of financial analysis of projects areimplemented..

Propose an effective planning and implementation of projects

Course Contents:

Unit –I: Project Planning

Overview: - Types of Capital Investments, Phases and objectives of Capital Budgeting, Strategy andResource

80


Allocation:- Concept of Strategy, Diversification Debate. Strategic Planning and Capital Budgeting Generation

and Screening of Project Ideas: Monitoring the Environment, Corporate Appraisal, Sources of Positive Net Present

Value.

Unit –II: Project Analysis

Market and Demand Analysis:-Situational Analysis and Specification of Objectives, Conduct ofMarket Survey,

Demand Forecasting, Marketing Plan; Technical Analysis: Manufacturing Process/technology, Project Charts

and Layouts, Schedule of Project Implementation; Financial Estimates and Projections: - Cost of Project, Means

of Finance, Projected Cash Flow Statement, Multi-YearProjections.

Unit –III: Project Selection

The Time value of Money, Investment Criteria, The Cost of Capital, Project Risk Analysis & Rate of Return,

Assessing Project Risk: completion risk, technological risk, economic risk, currency risk, political risk,

environmental risk, Force Majeure Risk, Special Decisions Situations: Social Cost benefit Analysis, Multiple

Project and Constraints, Valuation of Real Options, Judgmental, Behavioral, Strategic and Organizational

Considerations.

Unit –IV: Project Financing

Financing of Projects: Capital Structure, Project Financing Structures, Financial Closure. Financing Infrastructure

Projects: Typical Project Configuration, Financial Structure and Corporate Governance, Financing Power &

Telecommunication Projects, Managing Risks in Private Infrastructure Projects, Public Private Partnership;

Venture Capital and private Equity:- The VC Investment Appraisal Process and Management, Current Concerns of

the Indian VC and PEIndustry.

Unit –V: Implementation & Review

Project management: Forms of Project Management, Project Planning & Control, Human Aspects of Project

management, Network Techniques for project Management: Project Review and Administrative Aspects:

Projects, The post-audit, Administrative Aspects of Capital Budgeting, Agency Problem.

Text Books:

Chandra, P. (2017).Projects - Planning Analysis, Financing, Implementation, and Review, Tata McGraw

Hill.8thedition.

Khatua (2011).Project Management and Appraisal, Oxford University Press, 2011edition.

References:

Ghattas, R. G. (2000).Practical Project Management, Pearson Education, edition year 2000. John D.F.(2015).

Project Financing, John Wiley & Sons. 3rd Ed,2015

Paneerselvam, S.K. (2007).Project Management,PHI.

Journals:

FinanceIndia

Project Financinghttps://ijglobal.com/

Indian Journal of Finance:www.indianjournaloffinance.co.in/

Using project finance to fund infrastructure - Wiley Online Library;www.onlinelibrary.wiley.com/doi

Magazines

Outlook money The Week IndiaToday

Vision-Journal of management,MDI

The Journal of Indian Institute of Banking & Finance, http://www.iibf.org.in/iib_bankquest_new.asp Research&

Journal – The Institute of Cost Accountants of India:icmai.in/icmai/news/209.php


http://www.onlinelibrary.wiley.com/doi


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Magazines


India Today

The ManagementAccountants-ICMA

Specialization: Human Resource

Talent Acquisition, Retention & Engagement

Code:PGH01 Credit: 03 Hours: 30

Course Objectives

To understand various manpower planning techniques and also identify, define, assess and optimally apply

appropriate sources of recruitment.

To develop ability of various selection tools, techniques and tests; plan appropriate selection strategies and formulate

selection procedures across a variety of verticals and business situations; plan and devise orientation and on

boarding programmes.

To explain appropriate use of job descriptions, application forms and related staffing tools such as Internet recruiting.

To inculcate various retention strategies to ensure employee retention in organizations‗ functioning. To develop

different employee engagement strategies for organizational effectiveness.

Course Outcomes


Identifyethicalissuespertainingtorecruitment,selection,staffingandretentiondecisionsand theirimpactto

firmperformance.

Interpret and apply a global outlook and an understanding of workforce diversity when dealing with issues of equal opportunities and engagement of human resources inorganizations.

Analyse various staffing strategy contributes to organizationaleffectiveness.

Integrate the staffing support activities, e.g. legal compliance, planning, and job analysis.

Compare and contrast workforce and talent data to identify trends and other actionable performanceinformation

Course Contents:

Unit I: Manpower Planning and Job Analysis

The human resource planning process; Indicators and trends; Ascertaining demand and supply in human resource,

Causes of demand, forecasting techniques and human resource requirements, Estimation of internal supply and

external supply, Linking manpower planning with strategic human resource management; Ergonomics.

Job analysis: Process and Rationale, Job Analysis techniques and relevance of Job Analysis.

Unit II: Recruitment, Talent Acquisition and Selection

Need for effective Recruitment, Process, methods and Contribution of Recruitment towards Organizational Success,

Challenges, assessing recruitment methods, Creative Talent Acquisition Strategies, Acqui-hiring, Head- hunting,

Executive Talent search, Internal mobility, Ethical issues in recruitment. Nature and Role of selection in

Organizational Effectiveness, Employee Selection Process, Employee Testing, Types of Selection Tests,

Reliability and Validity of process, Employee Interview, Problems and Steps to overcome. P-J-O fit,culturefit.

Unit III: Induction and Socialization

Nature and purpose of Induction and its role in HRM, Strategic choice of Induction Programme, Requisites of

effective Induction Programme, Evaluation of Induction Programme, Problems of Induction, Socialization process

and its Effectiveness

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Unit IV: Talent Retention and Employee Engagement

Employee Turnover, Cost and Consequences of Talent Departure, Diagnosing causes of Talent Departure, Measuring

and Monitoring Turnover and Retention Data, Concept of employee engagement. Designing Engagement

Strategies, Drivers of Engagements.

Benchmarking and Calculation of man-hour Full Time Equivalents (FTEs) in different industry sectors; Career

Management and Succession Plans.

Unit V: HR Decision-making and HR Analytics

HR Decision making, concept and importance of Analytics, Implementation of HR Analytics, Predictive HR

Analytics.

HR Analytics and Changing Role of HRManagers.

Text Books:

Berger, Lance A. (2018), The Talent Management Handbook, Creating a Sustainable Competitive Advantage by

Selecting, Developing, and Promoting the Best People, Tata McGrawHill.

Gareth, Robert (2007), Recruitment and Selection, JaicoPublishing.

References:

Cheese, Peter., Thomas, Robert J. and Elizabeth, Craig (2007), The Talent Powered Organization: Strategies for

Globalization, Talent Management and High Performance, KoganPage.

Ashwathapa, K (2017), Human Resource and Personnel Management, Text & Cases, Tata McGrawHill.

Nambudiri, W. and Cascio, R. (2010), Managing Human Resources: Productivity, Quality of Work Life, Profits,

Tata McGrawHill.

Journals:

Journal of Entrepreneurship & Organization Management Human Resource ManagementReview

Magazines:

Talent Management Magazine Peoplematters

Human ResourcesToday

Learning and Development


Course Objectives

To define various terms relating to concepts, principles and process of Learning andDevelopment.

Toidentifydifferentmethods usedintrainingneedassessmentandtaskanalysis forwhichpeopleneedtobe trained.

To explain the features and training methods required for transfer of learning. To design training programmes

and evaluate trainingeffectiveness.

To discuss approaches and techniques required for designing of training anddeveloping.

Course Outcomes:


Determine the role of training program- attributes and factors in instructional emphasis for learning outcomes to meet organization‗seffectiveness.

Summarize role of training and development models such as System Model, Competency Modelsand Social Model for structured trainingprogram.

Prepareandexplainthetrainingprogramdesignelementsthatshouldbeincorporatedtoenhancelearningand transfer

of training.

Point out organizational, group and individual learning needs, situationalrequirements, environmental context and stakeholder‗s characteristics for achieving strategic goals of organization.

Assess difference between training and non-training needs, training programmers‘ effectiveness in terms of

trainingROI,learning&performanceimprovementsandstrategicimpactonorganization‗seffectiveness.

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Course Contents:

Unit I: Understanding Learning, Training and Development

Concept of Learning: Learning: Theories, Process of Learning in Training Program- attributed and factors influencing; learning styles, Instructional Emphasis for LearningOutcomes.

Employee Training and Development: concept and rationale, System Model of Training andDevelopment, Organization and Management of training function; Strategic Training. FutureTrends

Unit II: Training Need Assessment

Training and the organization, Identification of Training needs, Training needs assessment Process-organization

analysis, Task analysis, and Person analysis; Competency Models, Scope of need assessment, Training that

motivates adults tolearn

Unit III: Designing and Implementing Effective Training Programs

Designing the training program; Training climate and pedagogy; Selecting and preparing the Training Site, Choosing Trainers, Program Design; Program developing trainingmodules.

Training methods: Lecture, Demonstration, Syndicate, Simulation, Business Games, Vestibule, Computer Based

Training, Programmed Instruction emphasis for learning outcome, T-Group Training, In-basket Techniques.

Virtual Training, Training and Artificial Intelligence, Machine Learning Application ineLearning

Transfer of Training: Work environment characteristics that influence transfer, Technologies tosupport.

MOOCS, Mentoring, Coaching, Role of Social Model in imparting Training, Sources of knowledge/skill

acquisition, training for executive levelmanagement

Unit IV: Training Evaluation

Introduction, Reasons for Evaluating Training, Evaluation Process Donald Kirkpatrick‗s Evaluation Model,

Measuring changes in knowledge, skills, attitude & behavior, Measuring Changes in level of effectiveness,

Determining Return on Investment (ROI): Cost- Benefit Analysis. Training as Feedback Mechanism. Management

development implication. Enhancing Learning and Development effectiveness withAnalytics.

Unit V: Cross-CulturalTraining

Introduction to Cross-Cultural Training, Dimensions and Determinants of Cultural Differences, How do people

and practices differ across cultures, Expatriates competencies, Cross-cultural trainingmethods.

Text Books:

NoeRaymondA&KodwaniAmitabhDeo,(2017)―EmployeeTrainingandDevelopment ‖.TataMcGrawHill.

BJanakiram(2007),―Training&Development ‖. Biztantra.

References:

Dlanchard,PNick,&JamesW.Thacker(2012),―EffectiveTraining-Systems,PearsonEducation

Janakiram,B.(2007).―Training&development,Biztantrainnovationsinmanagement.‖Dreamtechpress.

RolfP.Lynton&UdaiParikh(2011),―Trainingfo rDevelopment ‖.SagePublicationsPvt.Ltd

Sahu,R.K(2005). ―Trainingfo rdevelopment:Allyouneedtoknow‖.ExcelBooks.Irwin

L.Goldstein,Herbert(2001).―Tra ininginOrganizat ion ‖.CengageLearning

Journals:

International Journal of Training and Development http://onlinelibrary.wiley.com/journal/10.1111/ (ISSN)1468- 2419

Training and Development journal (Indian Society for Training and Development)http://

www.indianjournals.com/ijor.aspx?target=ijor:tdj&type=home

Magazines:

People and Management HumanCapital

http://onlinelibrary.wiley.com/journal/10.1111/

http://www.indianjournals.com/ijor.aspx?target=ijor%3Atdj&amp%3Btype=home

http://www.indianjournals.com/ijor.aspx?target=ijor%3Atdj&amp%3Btype=home

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Performance Management and Competency Mapping


Course Objectives

To augment the student with various systems and practice of performanceappraisal.

To train for designing the appraisal and understanding the errors of performancerating.

To develop an understanding about the competency based HR practices.

To equip the students with the technique of identifying and mapping competencies. To help students learn the art

of developing and validating competencymodels.

Course Outcomes:


Identifyandcommunicateappropriateactionswithemployees(e.g.traininganddevelopment,wageincrease, promotion, bonus etc.) based on their competencies and performance strengths andweaknesses.

Interpret organizations performance management process and competency dictionary that is compliant with law and supports organizational mission andstrategy.

Employjob-relatedperformancestandardsandperformanceindicatorsthatreflecttheemployees‗rangeof responsibilities.

Assesshowincreased employee involvementandcompetencyprofilingcancontributetoeffectiveperformance and

coach employees to identify career paths and resources available to support individualdevelopment.

Compare and contrast various organizational performance management best practices and competency

frameworks and therefore define attributes of effective performance management andcompetencysystems.

Course Contents:

Unit I: Introduction to Performance Management

Evolution of performance management, Objectives of performance management, Issues and Problems in

performanceappraisal,LinkageofPerformanceManagementtoother HR Processes,JobDescriptionandJob

Analysis inPerformance

Management,DeterminantsofJobPerformance,Goalsetting,KRA,KPI‗s,ComponentsofEffective

Performance Management, Performance Management Process.

Unit II: Performance Appraisal Methods and Implementation

Methods of Appraisal, Bell Curve, Types of rating scales, Appraisal Forms and Formats, Performance Feedback

and Counseling, RSDQ Model, Performance Analysis, Errors in rating diagnosing, Causes of Poor Performance,

Performance Linked Career Planning and Promotion Policy, Performance Feedback, Evaluating Efficacy of PMS

system, Concept of High Performance Work System(HPWS).

Unit III: Competency Mapping

Concept and Definition of Role and Competency, Characteristics of Competency, Competency Versus

Competence, Performance Versus Competency, Types of Competencies, Context and Relevance of Competencies

in ModernOrganizations

Unit IV: Competency Frameworks/ Model

Competency framework, Development of competency framework, Lancaster Model of managerial competencies, mapping the competencies to positions, CompetencyDictionary.

Unit V: Integration of Competency Based HR System

Steps in development of competencies map, Studying job, processes, and environment, studying attributes of good

performer; Strategy structure congruence, Structure Role congruence - Each role to be unique, Non- Repetitive,

and Value adding; Vertical and horizontal rolecongruence

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Text Books:

Sanghi, Seema. (2016), The Handbook of Competency Mapping: Understanding, Designingand Implementing

Competency Models in Organizations,Sage.

Armstrong, Michael. and Baron, Angela. (2008), Performance Management and Development, Jaico Publications.

References:

Rao, T.V. (2004), Performance Management and Appraisal Systems-HR Tools for GlobalCompetitiveness, ResponseBooks.

Sharma, Radha. (2002), 360 Degree Feedback, Competency Mapping & Assessment Centers ForPersonaland Business, Tata McGraw Hill.

Pulakos, Elaine D (2009), Performance Management: A New Approach ForDriving Business Results, Wiley- Blackwell.

Hellriegel, Don., Jackson, Susan E., Slocum, John W. (2007), Management – A Competency Building

Approach, , CengageLearning.

Journals:

International Journal of Business Performance Management International Journal ofProductivity and

PerformanceManagement

Magazines:

HumanCapital

People &Management

Compensation Benefits and Reward Management


Course Objectives

To acquaint students with various conceptual and practical approaches to obtain compensation decisions To

understand issues related to compensation in corporatesector,

To identify factors affecting pay structure of anorganization

To impart skills amongst students in designing compensation management system, policies andstrategies.

Course Outcomes:


Relatecompensation managementtowagetheoriesandconcepts.Describetheprocessand evaluatethe

implications of jobevaluation

Identify the internal and external environmental factors that have an impact on the pay structure of an

organization.

Demonstrate an understanding of the process of designing a paystructure.

Analyze, integrate, and apply the knowledge to solve compensation related problems inorganizations.

Course Contents:

Unit I: Overview of Compensation Management

Concepts, Objectives of Compensation, Dimensions, Components of compensation, Factor influencing

Compensation, Wage concepts, Theories of Wages. Strategic Perspectives on Compensation

Unit II: Designing Compensation

JobEvaluation:Aspects,Objective,Principles,Procedure&Methods,DesigningaCompensation System,

Establishing a Pay Structure,: Purposes & Types, Graded Pay Structures,Broad-banding.

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Unit III: Incentives and Rewards

Reward Management: Concept, Aims, Components of Reward system, Role of Reward inorganization–

Strategic perspectives of Reward, Reward as a motivationaltool

Incentive Schemes: Nature, Importance and drawbacks of Incentive payments, Pre-requisites for anefficient

system, Types of IncentiveSchemes.

Performance linked Compensation: Reasons, types of performance based compensation schemes,Variable

Performance Linked Pay (VPLP), Employee Stock Option Plan (ESOP);EVA.

Unit IV: Employee Benefits and Services

Overview, Types of Employee Benefits and Services, Principle of Fringe Benefits, different steps in administration

of benefits and services, future of fringe benefits, a Executive Remuneration: Elements, Executive compensation

strategies, trends of Executive remuneration. Preparation of Salary sheet using Microsoft Excel. Overview of

CompensationAnalytics

Unit V: Legal Aspects of Compensation

Wage related laws: Minimum Wages Act, 1948, Payment of Wages Act 1936, Equal Remuneration Act 1976,

Payment of Bonus Act1965.

EmployeeBenefitsandSocialSecurityrelatedlaws:PaymentofGratuityAct,1972:ProvidentFundAct1952,

Workmen‗sCompensationAct1923,E.S.I.C.Act,1948,MaternityBenefitAct1961.EthicsinCompensation

Text Books:

DipakK.Bhattacharya,CompensationManagement,OxfordPressSingh,B.D.,CompensationandReward

Management, ExcelBooks

References:

George T Milkovich, Jerry Newman, Compensation, Tata McGrawHill

Henderson, R.I., Compensation Management in a knowledge -Based world, Pearson Education. Martocchio J

Joseph, Strategic Compensation, PearsonEducation

Mousumi S. Bhattacharya, Nilanjan, Compensation Management, ExcelBooks

Journals:

Journal of Business Research https://www.journals.elsevier.com/journal-of-business-researchCompensationand

Benefit Reviewhttps://journals.sagepub.com/home/cbr

Magazines:

People and Management Harvard BusinessReview

Industrial Relations & Labour Law

Code:PGH08 Credit:03 Hours: 30

Course Objectives

To provide the students with the opportunity to explore a basic theoretical approach (framework) of Industrial

relations with an objective to develop a practical understanding of the dynamics of Industrial relations and Labour

Law inIndia.

To apprise the students of the industrial practices and dispute resolutionapproaches

To develop an understanding of the Collective bargaining process and learn the laws relating to Social Security

and Workingconditions

To learn the salient features ofwelfare and wage legislations and laws related to working conditions in different

settings.

http://www.journals.elsevier.com/journal-of-business-research

87


Course Outcome


UnderstandIndustrialRelationsframeworkandknowthedevelopmentandthejudicialsetup oflabourlaws.

Develop knowledge of various laws of HRM and analyze, interpret and implement labour laws in the organization

Integrate the knowledge of Labour Laws, Social Security and Working conditions in General HR practice.

Interpret and apply the use collective bargaining and grievance redressalmechanism

Analyse and implement various laws and the industrial discipline in theorganization.

Course Contents:

Unit I: Introduction to Industrial relations

Industrial Relations : Concept, objectives, functions, significance & aspects of IR, Emerging challenges ofIR in

India, Linking Industrial Relations with economic growth of a country, CodeofConduct

Trade Union: Development of trade unionism, functions, type and structure, problems & suggestive remedial

measures of trade unions, The Trade Unions Act 1926- objectives, recognition and registration, Industrial

Democracy & ParticipativeManagement.

Unit II: Industrial Dispute

Industrial Disputes : Historical development of Industrial Disputes legislation in India – I.D. Act 1947- Objects

and reasons - Definition of industry, appropriate government, closure, industrial dispute, individual dispute, lay-

off, lock-out, retrenchment-strike.

Works Committee - Conciliation Officer - Board of Conciliation – Court of inquiry - Labour Court- Tribunals -

National Tribunal - Constituting Boards. Voluntary reference of disputes to arbitration,Adjudication

Unit III: Resolutions

Collective Bargaining: Significance, types & Procedure of collective bargaining Discipline: The Industrial

Employment (Standing Orders) Act 1961, Misconduct, Disciplinary Action, Types of punishments, Code of

Discipline, Domestic Enquiry

Grievance Function in IR: Grievance Settlement Procedure, Industrial Disputes: Preventive &Settlement

Machinery inIndia.

Unit IV: Social Security Laws:

The Factories Act, 1948 & The Shop & Establishment Act 1948, The Workmen‗s compensation Act,1972,The

Contract Labor (Abolition & regulative) act, The ESIAct,1948,

Unit V: Wage Laws

The Payment of Wages Act, 1936, Minimum Wages Act, 1948 The payment of Bonus Act, 1965, The payment

ofGratuityAct, 1972TheMaternityBenefitAct,1961,Employee‗sProvidentfund&MiscellaneousProvisionsAct, 1952

Text Books:

Mamoria CB, Mamoria, Gankar , Dynamics of Industrial Relations ,Himalayan Publications, Singh B.D.

,Industrial Relations & Labour Laws ,Excel,

Reference Books:

Srivastava SC 2000, Industrial Relations and Labour Laws ,Vikas Publication Venkata Ratnam, 2006, Industrial

Relations,Oxford

Monappa Arun , Nambudiri (2017) Industrial Relations and Labour Law,McGrawHill

Websites:

www.labour.nic.inwww.hrmguide.net

http://www.labour.nic.in/

http://www.labour.nic.in/

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Strategic Human Resource Management


Course Objectives

To acquaint the students with the strategic perspective ofHRM

To help them draw linkage between HR strategy with overall corporatestrategy

To identify the strategic role of specific HR systems and the role of SHRM in the context of changing forms of

organizations.

To develop skills amongst students to predict strategic HR Issues and design HRpractices

Course Outcomes:


Definehumanresourcemanagementfromasystemic,strategicperspective.Identifyandapplythelinkages

between HRM functions, structures andculture.

Develop a broader perspective of business through the development of a strategic HRviewpoint.

Drawconclusionsandinferenceson howhumanresourcestrategytieintooverallorganizationalstrategy

Demonstrate critical business skills of planning and managing strategicactivities.

Course Contents:

Unit I: Strategic Human Resource Management

Introduction to Business and Corporate strategies & Integrating HR strategies with business strategies. Definition and Components; Investment Perspective of SHRM :Risks and Factors determining the investment orientation, Strategic HR vs. Traditional HR, Barrier to Strategic HR, Role of HR in Strategic planning. HR Environment; HRM in Knowledgeeconomy.

Unit II: Strategic Fit

A conceptual framework, Linking between HR strategy and Business Strategy: The best Fit Approach, HR bundles/ Configuration Approach, The best practice approach; Business and Human Resource Planning; Job Analysis and SHRM: Competency based Job-Analysis.

Unit III: Strategic HR Acquisition

An Overview Human Side of Mergers and Acquisitions three- stage , Staffing System, Strategic Recruitment and Selection, Linkage between Business Strategy and Training and Development, HRM and Firm performance linkages: Measures of HRM performance; Sustained competitive advantages through inimitableHRPractices.

UnitIV:StrategicRewardandCompensationSystems

Strategic Reward, Business Strategy and Compensation; Career Management: An SHRM Approach, Employee and career developmentsystems.

Unit V: Strategic HR Decisions

Strategic HR issues in global assignments – expatriates selection, impetrate & repatriation. Downsizing and Restructuring, Domestic and International Labor market, Mergers and Acquisition, HR Outsourcing and off shoring, evaluating the Effectiveness ofSHRM.

Text Books:

Mello,JeffreyA.(2014),StrategicHuman ResourceManagement,CENGAGELearningTanujaAgarwala

(2007), Strategic Human Resource Management,OXFORD

References:

Kandula Srinivas R. (2002), Strategic Human Resource Development, PHI Kesho Prasad (2011), Strategic

Human Resource Development,PHI

K. Prasad (2008), Strategic Human Resource Management, MACMILLAN Boselie. Paul (2010),Strategic

Human Resource Management, Tata McGraw Hill Armstrong, Michael(2012), Strategic Human Resource

Management, VivaBooks

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Journals:

Journal of Strategic Human Resource Management Journal of Human ResourceManagement

Magazine:

Strategic Human ResourceManagement

Management of Change and Organizational Effectiveness


Course Objectives

To develop the ability to understand organizations from changeperspective.

Toingrainunderstandingofroleofchangeagent,natureandprocess ofvarious individual level,grouplevel,

techno-structural.

To inculcate the tools and interventions used to diagnose organizationalchange.

To understand the theory and practice relating to the processes of organisation development andchange

Course Outcomes:


Recognizethekeyconcepts,research,theories andmodelsinorganizationalchangeanddevelopmentthat contributes in organization‗seffectiveness.

Explain the role of components of organizational culture, climate and socialization for smooth process of change.

Associaterelevantskillsinbuildingcollaborative, mutuallytrustingrelationshipsinanorganizational system, contracting with clients and implementing interventions adhering to the principles of ODpractices.

Combine elements of organizational power, politics and conflict management for managingdesigning interventions and their field ofuse.

Compare benefits and shortfalls of various OD tools and interventions for individual, team and group for managing OD processeffectively.

Course Contents:

Unit I: An Introduction to Change Management

Organizational Change: Definition, Forces for Change, Types, Models, Change agents, Change Options,

Resistance to Change, Strategies for Managing Change OD & Intervention Techniques: Organizational Development concepts, Underlying Principles of OD, Intervention Techniques, Models and Theories of Planned

Change

Unit II: Organizational Climate &Culture

Concepts, Changing Organization Culture, Strategies for merging Organizational Culture ,Strategies for

strengthening Organizational Culture Organizational Socialization: Concepts, Dimensions, Stages, Model,

Strategies for managing Socialization process, Diagnosing problem, ReverseMentoring

Unit III: Organizational Power, Politics and Conflict Management

Organizational Power: Model of power in organizations, sources of power, contingencies of power, networking and power.OrganizationalPolitics:Concepts,Sources,Contingencyapproach,Contingencymodel,Politicalimplication,

Strategies for managing political activities. Conflict Management: Concepts, Types of conflicts, analyzing interpersonal conflict (Johari window), Conflict Management style, Strategy for minimizing dysfunctional conflict.

Unit IV: Organizational Structure and Design

Concepts, Elements of Organization Structure, Types, Emerging form of structures, Contingenciesof OrganizationalDesign,

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Unit V: Organizational Development

Definition; History, values and beliefs in OD; Implementation of Organisational Development. OD Interventions: Individual, Dyads / Triads, Team & Groups, Inter – Group relations Total Organisation, Structural Interventions, Consultants – Client Relationship. Managing OD process: Diagnosis, Anticipating & Forecasting, Action Components, Program Management, Action Research, MBO, Quality of WorkLife.

Text Books:

French&Bell(2001), ―Organizat ionDevelopment ‖.PearsonEducation.

Singh,Kavita.(2010),―OrganizationalChange&Development ‖.Excelbooks

References:

Cummings, T. G., &Worley, C. G. (2002). Organization development and change. USA: Thomson South- Western.Ramnarayar &Rao, T V, Organization Development: Intervention & Strategies,Response.

WendellL.French,Cecil,(2005)―Robert,OrganizationDevelopmentandTransformation‖.TATAMcGraw Hill.

HarshPathak,(2010)―OrganisationalChange‖.Pearson.

RadhaRSharma,(2017)―ChangeManagementandOrganisationalTransformation ‖.TataMcGrawHill.

Journals:

Journal of Organizational Change Management-https://www.emeraldinsight.com/journal/jocm

Organization Development and Change- http://aom.org/Divisions-and-Interest-Groups/Organization- Development-and-Change/Organization-Development-and-Change.aspx

Magazines:

Harvard Business Review HRMagazine

HR Metrics & HR Analytics


Course Objectives

Tointroducestudentstothetheory,concepts,andbusinessapplicationofhumanresourcesresearch,data,

metrics, systems, analyses, andreporting.

To prepare students for one of the most important analytic skills: to be able to present data effectively to

communicate results and recommendations to decisionmakers.

To develop ability to track, store, retrieve, analyze and interpret HR data to supportdecision-making.

Tolearnuseofapplicablebenchmarks/metricstoconductresearchandstatisticalanalysesrelatedtoHuman

Resource Management, and will prepare reports to present findings andrecommendations.

Course Outcomes


Understand and employ appropriate software to record, maintain, retrieve and analyze human resources

information (e.g., staffing, skills, performance ratings and compensationinformation).

Identify and analyze appropriate internal and external human resource metrics, benchmarks, andindicators.

OperaterelationaldatabasesandmakerecommendationsregardingtheappropriateHRIStomeetorganization‗s

human resourceneeds.

Prepareandappropriatelyrepresentananalysisofworkforceandtalentdatato identifytrends and other actionable

performance information.

MeasuretheeffectivenessofHRprocesses andinterventionsandhelptransformtheHRfunctionfromservice

provider to businessenabler.

Course Contents:

UNIT I: Introduction to HR Analytics

Defining HR research and Quantitative HRM, Introduction and Evolution of HR Analytic, Current Approaches to Measuring HR, Consequences of not measuring HRM, Common problems with metrics, using statistical tests in HRResearch.

http://www.emeraldinsight.com/journal/jocm

http://aom.org/Divisions-and-Interest-Groups/Organization-

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UNIT II: Analysis Strategies

DataSourcingandDataMining;DataCollection Sources &Methods;Trend Analysis;StagesofHRAnalytics, Leveraging HR Analytics for Organizational Success, HR Analytics and HR DeliveryModel.

UNIT III: HR Metrics

Concept, use of HR metrics in an organization, HR metrics design principles. Approaches for designing HR metrics: The Inside-Out Approach, The Outside-In Approach; Align HR metrics with business strategy, goals andobjectives.

UNIT IV: Staffing Metrics

Training ROI, measuring employee satisfaction, attitude measurement and survey, Training evaluation models, tracking the value of career management, measurement, Performance metrics, performance matrix – Shingo prize model, EFQM, and Baldridge criteria calculating 6sigma, assessing the training organization, customer focused metrics, BSC, HR Scorecard, performance measurement using ranking and rating systems, scales for evaluation of performance, HR‗s role in value chain, HRAccounting.

UNIT V: HR Analytics – Cases

Connecting it to revenues and expenses, calculating various wage/salary related measures, Quantitative application in Compensation – percentiles, cost benefit analysis, and comparators, Mistakes in compensation designing, Employee benefits, Calculation of incentives, measuring the impact ofweakincentives.

Text Books:

Bhattacharyya, Dipak Kumar (2017), HR Analytics, Understanding Theories and Applications, ,Sage.

Alexis A. Fink and Michael C. Sturman (2017), HR Metrics and Talent Analytics, The Oxford Handbook of TalentManagement.

References:

Hair, Black, Babin & Anderson (2014), Multivariate Data Analysis, Pearson Education India. Anderson, TW

(2009), AnIntroduction to Multivariate Statistical Analysis,Wiley.

Montgomery,PeckandVining.(2006),IntroductiontoLinearRegressionAnalysis,Wiley.ChatterjeeandHadi. (2013),

Regression Analysis by Example,Wiley

Journals:

HR Analytics HRMetrics

Magazines:

HR Analytics - Digitalize Magazine HumanCapital

92


Specialization: Information Technology

Business Intelligence and Data Mining

Code:PGIT01 Credits:03 Hours: 30

Course Objectives

To learn the major framework of computerized decision support through businessintelligence

To understand concept of data warehousing and datamining

To learn the application of data mining, text mining, web mining for solving organizationalproblems

To know how to apply the data mining techniques and discover the different pattern from the data for business

decision

Course Outcomes:


Understand the recent technological advances of BusinessIntelligence.

Understand the basic concepts of Data Warehousing & Data Mining and differentiate it from database managementsystems.

Analyse the importance of data mining and business intelligence for solving businessproblems

Derive actionable information for better decision-making using BI & Data MiningTools.

Gain hands-on experience on data miningsoftware..

Course Contents:

Unit-I: Introduction to Business Intelligence (BI)

Concepts and Definitions of Business Intelligence (BI), BI Data Sources and Architecture, Strategies for Implementing BI, Managing a BI Project, Major tools and techniques of BusinessIntelligence

Unit-II: Data Warehousing Building

Data Warehousing Concepts and Definitions, Characteristics of Data Warehousing, Data Warehousing process

overview, Data Warehousing (DW) Architectures, Data Integration and The Extraction, Transformation, and Load

(ETL) Processes, Overview of Data Mart and MetaData.

Unit-III: Data Mining (DM) Techniques and Applications

Fundamental Concepts and Architectural aspects of Data Mining, Data Mining and Knowledge discovery in

database, Data Mining Tools and Techniques: Decision Trees, Neural Networks, Genetic Algorithms, Rough Sets

and Fuzzy Logic, Application of Data Mining in Retail, Data Mining in Customer Relationship Management, Data

Mining inBanking.

Unit-IV: Advanced Mining Techniques

Web Mining (Web content Mining, Web usage Mining, Web Structure Mining) and Mining for e-Business, Text Mining and Social MediaAnalytics

Unit-V: An Excel Based Data Mining Tools – Lab-Work (Practical)

The iData Analyzer, KADD Application, Creating a Simple Pivot Table, Pivot Table for Hypothesis Testing, Creating a Multidimensional Pivot Table, Correction and Regression Analysis, Clustering Algorithms

Text Books:

HungboDu,DataMiningTechniquesand Applications,CengageLeaningRoiger,MichaelGeatz,DataMining

ATutorial Based Primer,Pearson

93


References:

Efraim Tyrban , Business Intelligence A Managerial Approach,Pearson

Prabhu, CSR, Data Warehousing: Concepts, Techniques, Products and Applications, Prentice Hall ofIndia

Efraim Tyrban, Decision Support and Business Intelligence System, Pearson

G.KGupta,IntroductiontoDataMiningwithCaseStudies‖,PHIVikramPudi,P.RadhaKrishna,DataMining, Oxford

UniversityPress

Journals:

International Journal of Information Technology and Management Information System (IJITMIS),IAEME

Publication (Open Access)- URL:http://www.iaeme.com/IJITMIS/index.asp

Journal of Technology Management and Innovation (Open Access) -URL:www.jotmi.org

International Journal of Business and Management- (Open Access)- URL: http://www.ccsenet.org/journal/


Magazines:

Data Quest PC Quest ComputerWorld

Enterprise Resource Planning (ERP)


Course Objectives

Describe the role of an Enterprise Systems in carrying out business processes in anorganization

Assesstheneedsofanorganizationandformulaterequirementsfor anEnterprisesystem

implementation

Tounderstandwhat&howbusinessprocessescanberadicallyimproved,dramaticallyreducing

process cycle time and cost through implementation ofERP.

To evaluate and analyse ERP products and identify the best match as per organisationsrequirements.

Course Outcomes:


UnderstandthebasicconceptsandarchitectureofERP,includingitsvariouscomponentsand

intricacies.

Understandtherecenttrendsas wellasthecompetitiveadvantagesofferedbyanERPinabusiness

organization.

Understand the importance and the implementation of ERP across the various business functions of an

organization, i.e. marketing, HR, Supply Chain, Finance, Accounting,etc.

EvaluatingtheERPsolutionsandselectionofthebestas per thedecisionmakingrequirementsofthe

business.

Understand the development and implementation process of ERPproject.

Course Contents:

Unit-I: Introduction to Enterprise Resource Planning

Concepts and Definitions of ERP, Needs and Evolution of ERP Systems, Common Myths and Evolving

Realities, Technology behind ERP System, Present Global and Indian Market Scenario ofERP

Unit-II: ERP Implementation Life Cycle

Planning process for ERP: Understanding Organizational Requirements, Evaluation & Selection criterion for ERP

Product, Selecting the Right ERP Package, Feasibility Study, Gape Analysis, Reengineering, Customization, and

Go-Live and Post Implementation, ERP implementationstrategies


http://www.jotmi.org/


94


Unit-III: Functional Modules of an ERP Package Sales and Marketing Processes, Sales and Marketing Modules in ERP Systems, ERP and Customer Relationship

Management, Integration of Sales and Distribution with OtherModules,

Accounting and Finance Processes, Management Control Processes in Accounting, Accounting and Finance

Modules in ERP Systems, Production Planning and Manufacturing Processes, Production Planning and

Manufacturing Modules in ERP Systems, Material Management Modules in ERP Systems, Resources

Management Processes, Human Resource Information Systems, Human Resource Modules in ERP systems,

Integration of HR Modules with otherModules

Unit-IV: Managing an ERP Project

ERP project implementation success and causes of project failures, Risks in Implementing an ERP system,

Managing large-scale ERP projects- Managing risk factors, comparison of successful vs. unsuccessful ERP

projects.

Unit-V: Emerging Trends in ERP: Mobile ERP, Cloud ERP, Intelligent ERP, Social Media Integration ERP System, Open SourceERP,

Data Backup and Security of ERPSoftware

Text Books: Alexis Leon, Enterprise Resource Planning, Tata McGrawHill.

Mary Sumner, Enterprise Resources Planning, Pearson EducationPublication

References: Ellen Monk&BretWagner,EnterpriseResourcePlanning,CengageLearning.Altekar,RahulV,Enterprise

Resource Planning,PHI

Garg Vinod Kumar, Enterprise Resource Planning : Concepts and Practice, PHI Ashim Raj Singla , Enterprise

Resource Planning, CENGAGELearning.

Veena Bansal, Enterprise Resource Planning: A Managerial Perspective,Pearson

Journals: International Journal of Information Technology and Computer Science (IJITC), MECS PRESS (Open Access) -

URL:http://www.iaeme.com/IJITMIS/index.asp

Journal of Enterprise Resource Planning Studies, IBIMA Publishing ( Open Access) URL : http://

ibimapublishing.com/journals/journal-of-enterprise-resource-planning-studies/

InternationalJournalofBusinessandManagement-(OpenAccess)-URL:http://www.ccsenet.org/journal/


Magazines:


Big Data Analytics


Course Objectives

To make the students acquainted with the conceptual as well as practical knowledge of BIG Data practical,

concepts and real-timeapplications

To learn about the different visualization tools for their appropriateness in a givencontext To help the students in identifying appropriate visualization techniques as applicable to a specific business

problem To help the students learn about data visualization and bigR-Programming.

Course Outcomes:


Understand the evolution of data, its storage andapplications

Differentiate between generic data and BigData



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Understand the Big Data ecosystem, along with its variouscomponents

Apply Big Data Analytics Software & Tools for solving the businessproblems

Apply Data Visualization to overcome businesschallenges

Course Contents:

Unit-I: Introduction to Big Data

Introduction– distributed file system–Big Data and its importance, Four Vs, Drivers for Big data, Big Data Analytics Big Data Applications. Algorithms using MapReduce

Unit-II: Introduction to Hadoop and Hadoop Architecture

Big Data – Apache Hadoop & Hadoop Ecosystem, Moving Data in and out of Hadoop – Understanding inputs

and outputs of Map Reduce -, DataSerialization.

Unit-III: An Overview on Open Source Applications and “R”- Programming: Lab-Work (Practical)

Concepts and Definitions of Opens Source Technology, Open Source Applications, Introduction to R, The R

environment, Simple manipulations; numbers and vectors, Objects, their modes and attributes, Ordered and

unordered functions, Arrays and matrices, Lists and data frames, Reading data from files, Probability distributions,

Grouping, loops and conditional execution, Writing your own functions, Statistical models in R, Graphical

procedures,Packages

Unit-IV: Beginning Data Visualization with R: Lab-Work (Practical)

Basic graphs in R, Scatter Plot, Histogram, Bar & Stack Bar Chart, Box Plot, Area Chart, Heat Map,

Correlogram,gg2plot

Unit-V: Data Analytics in R-Software: Lab-Work (Practical)

Measure of central tendency: Mean, Median &Mode, Measure of dispersion- Standard Deviation, One-Sample

tests of hypothesis, Two-sample tests of hypothesis, Multiple Regression and Correlation Analysis, Cross

Tabulation and Chi-Square Test, Factor and Cluster Analysis, live project on Big Dataanalytics

Text Books:

Thomas Erl, Big Data Fundamentals, PearsonEducation

Vijay Agneswarne , Big Data Analytics Beyond HADOOP, PearsonEducation

References:

Frank J Ohlhorst, Big Data Analytics: Turing Big Data into Big Money, Wiley India. Paul C Zikopoulos,

Understanding Big Data Analytics, McGrawHill

Albright, Zappe, Winston, Data Analysis, Optimization and Simulation Modeling,Cengage

Michael Minelli, Big Data Analytics, Wiley Anil Maheshware, Data Analytics,McGrawHill

Journals:

InternationalJournalofInformationTechnologyandComputerScience(IJITC),MECSPRESS(Open Access)

URL:http://www.iaeme.com/IJITMIS/index.asp

Indian Journal of Science and Technology (Open Access)-URL:www.indjst.org

InternationalJournalofBusinessandManagement-(OpenAccess)-URL:http://www.ccsenet.org/journal/


Magazines:





96


Internet Technology and E-Commerce


Course Objectives

To provide knowledge about evolutions and the important aspects of InternetTechnology.

To explain the importance of e-commerce transactions, business models, suitability to the organisations and e-

business basedstartups.

To analyse the ecommerce related issues and developing the solutions using Internet technologyfor business

transactions, marketing ande-payments.

To learn about the social and legal context ofe-commerce.

Course Outcomes:


Understand the recent application areas of E-commerce, Education andEntertainment

Cognize the support of important internet technologies like GPS, QR codes, RFID, location andcontext

awarenessetc.

To understand the differentiation of ecommerce with conventional commerce, ecommerce businessmodels.

To identify the best strategy for electronic payment processes, e-marketing and other businessprocesses.

To help the organisations in their business expansion or launch startup over online channels with the help of

ecommerce.

Course Contents:

Unit-I: The Internet and WWW

Evolution of the Internet, Growth of the World Wide Web and Big Data, Client-Server model, Architecture of the

Intranet/ Internet /Extranet, Access methods: dialup, ISDN, ADSL/2+, cable, LAN, WIFI, Mobile & Satellite,

Proxy servers, Application areas: E-commerce, Education, Entertainment such as games and gambling, Internet of

Things (IoT) Search Engines, web bots, integrity of information, databasesonline

Unit-II: Internet and Data Communication

TCP/IP model, TCP/IP fixed and dynamic IP addressing, IPv4 and IPv6, DNS and URLs, Email: email clients,

server and gateways; SMTP, POP3, IMAP and Webmail, File transfer – FTP, Remote login – telnet. WWW –

HTTP andHTTPS,

Role of W3C , Accessibility, Mobile and Ubiquitous computing, EDGE/3G/HSPA+/4G ,GPS, QR codes, RFID,

location and contextawareness

Unit-III: An Overview of E-Commerce

Definitions of Electronic Commerce, Evolution- Changing phases of E-commerce, Advantages and Disadvantage

of E-commerce, differentiate with conventional commerce, E-commerce web sites, E-business Vs. E-commerce,

E- commerce business models B2C business models; B2B business models; C2C business model, B2G business

model, C2B business model and B2E Businessmodel

Unit-IV: E-commerce Payment Systems

Types of payment systems: Checking transfer; Credit card; SET: Secure electronic payment protocol; Digital

wallets; Digital cash; Online stored value systems; smart cards; Digital accumulating balance payment systems;

digital credit card payment systems; Electronic Billing Presentment and payment(EBPP)

Unit-V: E-Commerce Marketing Concepts

Consumers‗online,TheInternetaudienceandconsumerbehavior;MarketingconceptsandInternetmarketing

technologies; online market research, Introduction to the SEO, SMOO and AffiliateMarketing

97


Text Books:

Gary Schneider, E-Business, CengageLearning

P.T. Joseph, E-commerce: an Indian Perspective,PHI

References:

Awad, Elias M, Electronic Commerce,PHI

Reynolds, Jonathan, E-Business A Management Perspective, OXFORD UniversityPress

Gary P. Schneider , E-commerce: Strategy, Technology, and Implementation, 9/e, CengageLearning

C.S.V.Murthy,E-Commerce-Concepts,Models,Strategies, HimalayaPublishingHouseWhitelyDavid,―E-

Commerce, TataMcGrawHill

Journals:

International Journal of Computer Application (IJCA), MECS PRESS (Open Access) URL : http://

www.iaeme.com/IJITMIS/index.asp

Indian Journal of Science and Technology (Open Access)- URL : www.indjst.org

International Journal of Business and Management-(Open Access)- URL: http://www.ccsenet.org/journal/


Magazines:


Managing Software Project


Course Objectives

To learn about important aspects of software projects and softwareengineering. To learn delivering successful software projects that support organization‘s strategic goalsand match

organizational needs to the most effective software developmentmodel.

To acquire knowledge of software project risk management and risk analysistechniques. To plan and manage projects at each stage of the software development life cycle (SDLC) and to create project

plans that address real-world managementchallenges

Course Outcomes:


To understand the concept of Software engineering and Software project management in real worldsituations.

To understand the challenges in software projectmanagement,

To explain the need and importance of software projectscheduling

To learn about the evaluation of software projects, analysing the various aspects of software project for resource planning.

Gain hands-on experience on Software development and ImplementationProcesses

Course Contents:

Unit-I: An Overview of Software Project Management

Introduction, Define Project, Software Project, Importance of Software Project Management, Software Projects Vs.

other types of project, Distinguish between Software engineering & Software project management, Challenges in

software project management, Software Project LifeCycle.

Unit-II: Software Project Planning, Evaluation and Selection

Need of Software Project Initiative for Business, Evaluation of Individual projects, Cost-benefit evaluation

techniques, Feasibility study and its techniques. Software project planning and its steps for projectplanning.

http://www.iaeme.com/

http://www.iaeme.com/



98


Selection of an appropriate project approach: Build or Buy, choosing methodology and technologies, Software

process and process models.

Unit-III: Software Project Estimation and Scheduling

Need, process and techniques for software project estimation, Software Metrics, COCOMO model, PUTNAM

model, Capers Jones Estimating Rules of thumb. Need and Importance of software project scheduling, process and

tools for software projectscheduling.

Unit-IV: Risk Management and Resource Allocation

Risk, categories of Risk, Risk Identification, Assessment and Management, Evaluating risks to the schedules, Risk

analysis tools and techniques; PERT techniques, Resource Allocation: The nature of resources, identifying

resource requirement, schedulingresources.

Unit-V: Software Project Quality and Software Project Execution

Software Quality- Importance of software Quality, Quality Management System, ISO, techniques to help enhance

software quality, Testing and software Reliability, Software Project Execution- Project Monitoring, Tracking and Software configuration Management, Software Implementation- ImplementationProcesses.

Text Books:

BobHughes,MikeCotterell,RajibMall,Software ProjectManagement,TataMcGrawHillEducationPrivate Limited, NewDelhi.

Joseph Phillips, IT project Management, Mc GrawHill

References:

S. A. Kelkar, Software Project Management, PHI Learning, NewDelhi.

D. P Goyal, IT Project Management, Macmillan PublishersIndiaLtd.

RogerPressman.S,SoftwareEngineering:APractitioner‗sApproach,TataMcGrawHill. Sanjay Mohapatra, Software

Project Management,CengageLearning

Journals:

International Journal of Information Technology and Computer Science (IJITC), MECS PRESS (Open Access) - URL:http://www.iaeme.com/IJITMIS/index.asp

Journal Software &System Development, IBIMA publishing (Open Access) URL:http://ibimapublishing.com/

journals/journal-of-software-and-systems-development/

InternationalJournalofBusinessandManagement-(OpenAccess)-URL:http://www.ccsenet.org/journal/ index.php/ijbm/issue/archive

Magazines:


Strategic Management of Information Technology


Course Objectives

To understand the applications of IT in strategic management fields and to implement solutions with business intelligence.

To learn about new kinds of databases, CRM and knowledge management models popular in social media and business.

To get the knowledge of practical implementation of open-source CRM and knowledge managementsystems

To get hands on experience on the Analytics platforms and data managementsolutions.

Course Outcomes:


Have good understanding of use of Business Intelligence and itsimplementation.

Understand the latest technologies and models for of Web-analytics metrics and its architecture,Cloud


http://ibimapublishing.com/


99


Computing,

NoSQL and CRMsolutions

Compare the various solutions and identify the best for the organisation objectives in differenttechnologies.

Prepare the strategic management plan for the Information Technology infrastructure of theorganisations.

Gain hands-on experience working on No SQL databases and Using Googleanalytics

Course Contents:

Unit-I: Business Intelligence Strategy and Road Map

Introduction and Defining Business Intelligence (BI), Planning to implement a Business Intelligence Solution,

Understand Limitations of Business Intelligence, Business Intelligence Usage, How to make the best use of

Business Intelligence?, The Advantages of BI with Sales, How can BI be used for the rescue?, Organization

Culture, Managing Total Cost of Ownership for Business Intelligence, Total Cost of Ownership and Business

Intelligence, Managing the TCO of the Business Intelligence, Factors that Affect Total Cost ofOwnership

Unit-II: Web Analytics

Web-analytics and its benefits, Web-analytics metrics; Web analytics technologies; Web-analytics process cycle and architecture; Cookies and problems with cookies; Googleanalytics

Unit-III: Trends in Big Data Storage

NoSQL databases; Key-value pairs, BigTable, Document Stores and Graph Databases; Apache Hadoop system:

MapReduce and HDFS (Hadoop Distributed FileSystem)

Unit-IV: CRM, Knowledge Management and Cloud Computing

Classification of CRMs and their business value; Creating and managing CRMs; Privacy issues; Knowledge

management:Data,informationandknowledge;KMsystemcycle;KMsystemimplementationCharacteristics of

cloud computing; Service & deployment models; Applications; Virtualization; Privacy and security,

Introduction to Cloud Computing, Layers of CloudComputing

Unit-V: Lab- Work (Practical)

Business Intelligence: Power Pivot as a Business Intelligence tool Using Googleanalytics

Working on NoSQLdatabases

Text Books:

Melissa A Schilling, Strategic Management of Technological Innovation‖, Tata McGrawHill

Efraim Turban, Jay E Aronson and Ting Pen Liang, Decision Support System and Intelligent Systems, Pearson

Education

References:

Parag Kulkarni, Pradip K. Chande, IT Strategy for Business ,OXFORD Reema Thareja, Data Warehousing,

Oxford UniversityPress.

Efraim Tyrban , Business Intelligence A Managerial Approach,Pearson

Narayanan, V K., Managing Technology and Innovation for Competitive Advantage. Pearson Education.

S. A. Kelker, Strategic IT Management- A ConciseStudy,PHI

Journals:

International Journal of Computer Application (IJCA), MECS PRESS (Open Access) -URL : http:// www.iaeme.com/IJITMIS/index.asp

Indian Journal of Science and Technology (Open Access)-URL :www.indjst.org

International Journal of Business and Management-(Open Access)-URL:http://www.ccsenet.org/journal/


Magazines:






100


Security and Control of Information System


Course Objectives

To familiarize students with the security issues relating to Information System with in organisation premises and over theInternet.

To learn the techniques for protection of information systems and to enforce some basic security measures throughlab-work.

To understand the security over Internet and the various ways in which information systems can beattacked.

To develop the cyber security strategy as per the prevailing guidelines through practicalsessions.

Course Outcomes:


Understand the key concept in Information System Security & SecurityAttacks

Understand the concepts related to Cryptography, Network Security and other concepts.

Analyse and compare the various practices and tools for InformationSecurity.

Identify the best practices for Securing Information System andBiometrics

Gain hands-on experience on Building and testing firewalls and Securingemail

Course Contents:

Unit-I: Information System Security & Security Attacks

Concept and Definition on Information security, the Information Security Triad: Confidentiality, Integrity,

Availability (CIA), Tools for Information Security, Types of Security Attacks: Denial of Service; Application layer

attacks &Trojan horse; Virus and E-mail viruses; Worm; IP Spoofing, Man in the middle attack, DNS poisoning,

Ping broadcast, Ping of Death, Smurf, TCP sequence prediction attack, Eavesdropping, Sniffer attack and Traffic

analysis, Cryptographic Attacks: Brute-force attack, Side-channel attacks, Birthdayattack.

Unit-II: Cryptography and Network Security

Traditional ciphers; Modern Ciphers; Public Key Infrastructure: Security Services over Internet; Public key

cryptography; Certificate authorities & Registration authorities; Web of trust; Controller of certifying authorities;

Issues and risks in CA system, Secure Sockets Layer: Conceptual working of Secure Sockets Layer and securing

web-transactions; securing e-mail; Virtual Private Networks, anoverview.

Unit-III: Securing Information System and Biometrics

Firewalls: How firewalls work and what firewalls cannot do Host intrusion detection system, network intrusion

detection

systems, Biometrics: Biometric techniques and their accuracy; Biometrics and cryptography; Biometrics inUID

Unit-IV: Cyber Warfare

Incidents of cyber warfare: NATO and war over KOSOVO, Cyber war in Estonia, Cyber war in Georgia, Cyber warin

Lithuania, Cyber-attacks against South Korea, Cyber-attacks on Iran: Stuxnet, Duqu &Flame

Unit-V: Cyber Defense in India

ICERT, Relevant provisions of Information Technology Act, 2004 as amended, IT Security Policy— Compliance

and Assurance. Lab-Work (Practical): Building and testing firewalls; Generating and using self- signed digital-

certificates; Securing email; Host-based intrusion detection system (for WindowsusingOSSSEC)

Text Books: Whitman,Michael,PrincipleofInformationSecurity,CengageBehrouzAForouzan,TCP/IPProtocolSuite, Tata

McGrawHill

10

1


References:

MarkMerkow,JimBreithaupt,Information

SecurityPrinciplesandPractices,PearsonAndyTaylor&David , Information Security Management

Principles, Viva Books Pvt. Ltd. Mark Stamp, Information Security: Principles and

Practice,WILEY

MikeSpecinerandRadiaPerlman,NetworkSecurity:

PrivateCommunicationinaPublicWorld5.William (Chuck) Easttom, Computer Security

Fundamentals,Pearson

Journals:

International Journal of Computer Application (IJCA), MECS PRESS (Open Access) -URL : http:// www.iaeme.com/IJITMIS/index.asp

Indian Journal of Science and Technology (Open Access)-URL :www.indjst.org

InternationalJournalofBusinessandManagement-(OpenAccess)-URL:http://www.ccsenet.org/journal/ index.php/ijbm/issue/archive

Magazines:


Data Visualization for Decision Marking


COURSE OBJECTIVES

To understand the concept of Data Visualisation and its application for the modernbusinesses.

Tofamiliarizestudentswith thebasicandadvancedtechniquesofinformationvisualizationand its

usage in decision making.

To learn key techniques of the visualization process and develop the data visualization plan in the Python

Programming environment.

To develop the data visualization programmes and programming in Python language for data

analysis.

Course Outcomes:

On completion of the course the student should be able to:

Understanding of importance of Data Visualisation for businesses decision making.

Knowledge of Python programming environment, functions, and important command.

Preparation and processing of data, analyzing the big data files for decision making.

Critically evaluate data visualizations based on their design and use for communicating the

insights from the results.

Hands on experience with the simple data visualizationtools.

Course Contents:

Unit 1: Introduction to Data Visualisation

Introduction to Data Visualization, Importance and usage of data visualization.

Data Visualisation usage, Types of Big Data Visualization Categories, Temporal, Hierarchical, Network,

Multidimensional, Geospatial Data




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Gestalt Laws Applied to Data Visualization, Law of Proximity, Law of Similarity, Law of Closure, Law of

Enclosure, Law of Connectedness, Law of Continuity, Law of Figure and Ground, Law of Prägnanz (Simplicity),

Law of Common Fate.

Types of data visualization charts: Line chart, Area chart, Bar chart, Histogram, Scatter plot, Bubble chart, Pie

chart, Gauge, Map, Heat map, Frame diagram

Unit –2: Introduction to Python Programming

Python Overview, History of Python, Python Features, Python - Environment Setup, Installing Python, Setting

up PATH, Python Environment Variables, Running Python

Multi-Line Statements, Quotation, Comments in Python

Python - Variable Types, Standard Data Types, Number, Python Strings, Python Lists, Python Tuples

Python Dictionary, Python - Date & Time, Data Type Conversion, Python - Basic Operators, Python Operators

Precedence, Python - Decision Making, Python – Loops

Unit –3 : Functions and File Handling in Python

Python – Functions, Calling a Function, Pass by reference vs value, Function Arguments,

the Anonymous Functions, The return Statement, Scope of Variables, Global variables, Local variables

Python – Modules, The import Statement, Namespaces and Scoping

Python - Files I/O, Reading Keyboard Input, Opening and Closing Files. Reading and Writing Files, Renaming

and Deleting Files. Directories in Python, File & Directory Related Methods

Unit 4: Understanding Data with Statistics

Data Exploring and Analysis, Series Data Structures, Creating a Series, Accessing Data from a Series with a

Position Exploring and Analyzing a Series, Operations on a Series

Data Frame Data Structures, Creating a Data Frame, Updating and Accessing a Data Frame’s Column Selection,

Column Addition, Deletion, Row Selection, Addition, Row Deletion, Exploring and Analyzing a Data Frame

Panel Data Structures, Creating a Panel, Accessing Data from a Panel with a Position, Exploring and Analyzing

a Panel Data Analysis

Statistical Analysis : Data Grouping, Iterating Through Groups, Aggregations, Transformations

Introduction to Raw Data, Checking Dimensions of Data, Getting Each Attribute’s Data Type, Statistical

Summary of Data, Reviewing Class Distribution, Reviewing Correlation between Attributes, Reviewing Skew

of Attribute Distribution

Exploratory Data Analysis in Python, Understanding EDA using sample Data set, Data Visualizations: To check

Missing Values, To check correlation

Unit 5:Data visualization with different Charts in Python

Univariate Plots: Understanding Attributes Independently, Histograms, Density Plots, Box and Whisker Plots

Multivariate Plots: Interaction Among Multiple Variables, Correlation Matrix Plot, Scatter Matrix Plot

Basic Plot, Line Plots, Scatter Plots, Histogram, Pie Charts, Polar plot

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Text Books:

Data Analysis and Visualization Using Pythonm by Dr. Ossama Embarak, APress, 2018

Data Visualization Techniques: From Basics to Big Data With SAS® Visual Analytics (Whitepaper)

References:

How to Make Data Visualization Better with Gestalt Laws (webfx.com)

Exploring the Gestalt Principles of Design | Toptal

Ward, M., Grinstein and G. Keim, D. (2015). Interactive Data Visualization: Foundations, Techniques,

and Applications. Natick: A K Peters,Ltd. 2nd Edition, CRC Press. Taylor and Francis Group.

Tufte, E. R. (2001). The Visual Display of Quantitative Information, Graphics Press, 2ndedition.

O‗Neil, C. and Schutt, R. (2013). Doing Data Science, Straight Talk from The Frontline. O‗Reilly, 1stedition.

Leskovek, J., Rajaraman, A. and Ullman, J.D. (2016). Mining of Massive Datasets. v2.1, Cambridge University Press, 2ndedition.

.

Journals:

International Journal of Computer Application (IJCA), MECS PRESS (Open Access) URL: http:// www.iaeme.com/IJITMIS/index.asp

Indian Journal of Science and Technology (Open Access): URL:www.indjst.org

International Journal of Business and Management-(Open Access)- URL: http://www.ccsenet.org/journal/ index.php/ijbm/issue/archive

Magazines:

Data Quest

Computer World

PCQuest

The Economic Times / Mint

https://www.webfx.com/blog/web-design/data-visualization-gestalt-laws/#:~:text=Gestalt%20Law%20of%20Proximity,as%20unrelated%20or%20less%20related.

https://www.toptal.com/designers/ui/gestalt-principles-of-design





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Operations Management

Materials and Purchase Management

Code:PGO01 Credits: 03 Hours: 30

Course Objectives

The basic objective of this subject is to understand the strategic role of purchase manager in creating and enhancing

a firm‘s competitiveadvantages.

It also aims at acquainting the students with key concepts and issues of materials and purchase management in

both manufacturing and serviceorganizations.

An appreciation to understand the interdependence of the operations function with the other key functional areas

of a firm would be created. It would help to familiarize student managers about concepts, approaches and the

practical aspects of the key decision making variables like Cost-reduction techniques in Pre-Purchase, Purchase

and Port-Purchasesystems.

This subject has wide application in the practical work life; so the emphasis will be on analytical skills and problem

solving tools to the analysis of the materials and purchase challenges in theorganization.

To learn how to use mathematical models and IT tools in materials purchasesystem.

Course Outcomes:

On successful completion of this course, students will be able to:

Understand theoretical and practical aspects of materials and purchase management. Recognize people and

improving processes to meet customers‘ and stakeholders‘expectations.

Apply theoretical knowledge in the key decision making areas like production, price negotiation modern

material planning and delivery systems like MRP and JIT and material handling and logistics systems.

Develop ability to assess and solve materials and purchase related problems effectively andefficiently.

Analyze the materials management data with mathematical models and IT tools for improving overall business

performance.

Enhancing creativity,criticalthinkingandanalyticalabilitythroughdevelopingan integratedapproachto

materialmanagement.

Course Contents:

Unit –I: Materials Management Concepts –

Course overview, lecture plan, Evaluation criterion, Role of Purchasing and Materials Management; Objectives,

Organisation andInter-

relationships, Determination and Description of Material Quantity, Material Planning in Push and Pull System,

MRP andJIT

Unit –II: Determination and Description of Material Quality –

Receiving and Incoming Quality Inspection, Acceptance Sampling Plans, Vendor-Process Capability; Cost-

Reduction Techniques - Standardization, Simplification & VarietyReduction

Unit –III: Purchase Management –

Value Analysis and Engineering, Make or Buy Decisions, Purchasing Research, Sources of Supply, Price

Determination and Negotiation, Vendor Rating, Selection andDevelopment

Unit- IV: Legal Aspects of Purchasing

Legal Aspects of Purchasing, Public Purchasing and Tendering; International Purchasing -Procedures and

Documentation; Purchasing of Capital Equipment -Appraisal Methods, Evaluating Suppliers Efficiency, Stores

Layout

Unit –V: Classification and Codification –

Classification and Codification; Material Logistics - Warehousing Management, Material Handling, Trafficand

Transportation, Disposal of Scrap, Surplus and Obsolete Materials; Inventory Control of Spare Parts, Materials

InformationSystem.

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Text Books:

AnsariAand Modarress B. JIT Purchasing. New York, Free Press,1990.

Baily P. etc. Purchasing Principles and Management. London;Pitman,1994.

Burt, David N. Proactive Procurement. Englewood Cliffs, New^Jersey, Prentice HallInc.,1994.

Dobler, D W. etc. Purchasing and Materials Management, New York, McGrawHill,1990.

Dutta.AK. Integrated Materials Management, New Delhi,PHI,1986.

Farrington B and Waters, Derek W. Managing Purchasing. London, Chapman &

Hall,1994.GopalakrishnanPandSunderashanM.HandbookofMaterialsManagement.NewDelhi,PrenticeHallofIn

dia,1994.

Johnson,JamesCandWood,DonaldF.ContemporaryPhysicalDistributionandLogistics.NewYork,McMillan,1986.

Leenders, M R. etc. Purchasing and Materials Management. Homewood, Illinois, Richard D.Irwin,1985.

Orlicky, Joseph A. Material Requirement Planning. New York.McGrawHill,1985.

Zenz, Gray J. Purchasing and Management of Materials. New York, John Wiley &Sons,1981.

Journals:

https://www.journals.elsever.com/journal-of-operations-management/special-issues

http://www.emeraldinsight.com/journal-of-operations-management

International Journal of ProductionEconomics

Journal of operationsResearch

Journal of Production and OperationsManagement

European Journal of OperationalResearch

European Journal of DecisionSciences

Magazines/Newspaper

Economics Times

ManufacturingReports

TheWeek

BusinessWorld

Useful Websites.......

https://hbr.org

https://www.linkedin.com

https://www.ukessays.com

Manufacturing System Design

Code:PGO02 Credits:03 Hours: 30

Course Objectives

The basic objective of this subject is toto provide team project-driven learning experiences to expose the

sequence of engineering activities during a product life--depth understanding of modeling and sensing

technologies for real-time quality and asset management in high-volume manufacturingoperations.

It also aims at acquainting the students with key concepts and issues of Manufacturing System Design.


solving tools to manage challenges in the organization.

To learn how to use mathematical models and IT tools in manufacturing system design.

Course Outcomes:

On successful completion of this course, students will be able to: Understand theoretical and practical aspects of Manufacturing System Design.

Apply theoretical knowledge in the key decision making areas of Manufacturing, Modeling and Sensing

http://www.journals.elsever.com/journal


http://www.emeraldinsight.com/journal

http://www.linkedin.com/


http://www.ukessays.com/


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technologies.

Develop ability to assess and solve practical problems effectively andefficiently.

Analyze the Systems data with vaious models and IT tools for improving overall manufacturing performance.

Course Contents:

Unit –I: Introduction to Modern Manufacturing Systems, Engineering Production Processes and Machines, Life-

Cycle Engineering Design, Costs and Efficiency, CAD/CAM Technology for Manufacturing, Control Hierarchy

and Elements,

Unit –II: Introduction to Computer-Aided On-Line Quality Control, Rationale,

Architecture and Examples, Sensor-based Modeling, Computer Modeling and Analysis, Fourier Analysis and

Signal Sampling, Pertiodogram Analysis, Classical Time-Series Methods.

Text Books:

Groover, Mikell P., Automation, Production Systems, and Computer Integrated Manufacturing (2ndEd.),

PrenticeHall,2001.

Stanley B. Gershwin, Manufacturing Systems Engineering (2nd Ed.), Prentice Hall,2000.

Service Operations Management


Course Objectives

Students will develop knowledge, understanding and skills in Service OperationsManagement.

To acquaint students with better understanding of operations management strategies inServices.

To develop analytical skills for decision making in planning, design, delivery, quality and scheduling of service

operations.

To understand the role of service quality and operations in emerging serviceseconomy.

Course Outcome: On successful completion of this course, students will be able to:

To define and understand the main theoretical and conceptual frameworks of ServiceOperations.

To apply the Knowledge and understanding of the key operational levers that can be applied to the management

of service operations and the proactive management of customerexperience.

Todemonstrateanunderstandingofroleofstrategicoperationsplanningandskillin constructingandoptimizing a

strategic operationsplan.

Demonstrate practical and analytical skills with use of information communication technology tools and

techniques pertaining to the management of transaction based serviceprocesses.

Course Contents:

Unit –I: Understanding Service Operations

Introduction; Nature & Role of Services in Economy; Service Operations and theirManagement

Fundamentals; Service Strategy; Positioning of Services in the Organisation‘s ValueChain

Unit –II: Service Operation Infrastructure

ServiceFacilityDesign,Layout&Location,Off-shoring&Outsourcing;TechnologyinServices,

Front-office, Back-office Interface; Human Factor in Services; External Associates in ServiceProcesses

Unit –III: Service Process Management

Service Encounter Design and Control; Managing Service Processes; Experience Management inService

Operations; Service Quality and Reliability Assurance; Service Process Improvement & theAssociated

Methodologies; Experience Innovation Paradigm; New ServiceDevelopment

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Unit –IV: Service Optimization through Demand and Capacity Alignment

The Service Capacity-Demand & supply management-Strategies to deal withimbalances-CapacityModification Strategies, Yield Management, Waiting line strategies, Service encounters and moments oftruth,

Quality Function Deployment, ServicePerformance

Unit –V: Improving Service Delivery Propositions

Customer Expectations and the Planned Provision in Service Delivery; Legal Aspects of Expectation-Delivery Gaps; Service Waiting Line and Customer Relationship Management; Inventory Management for Improved serviceDelivery.

Johnston& Clark(2009),‗ServiceOperationsManagement‘,―PearsonEducation‖,

References:

1. Deborah (2008), Competitive Strategies for Service Businesses, New Delhi:Jaico

2. Fitzsimmons & Fitzsimmons (2006), Service Management, TataMcGraw-Hill

3. Haksever, et al. (2006), Service Management and Operations, PearsonEducation

4. Hollins (2007), Managing Service Operations, SagePublications

5. Metters, et al. (2006), Service OperationsManagement,

6. Cengage Learning Davis & Heineke (2003), Managing Services: People and Technology, Tata McGraw H

New Product Management


Course Objectives

This course primarily focuses on the effective management of the various aspects of the new product development

process. In today‗s increasingly competitive market place that places a strong emphasis on creativityand

innovation thesurvivalandgrowthofafirmislargelydependentonitsabilityto develop manage and market new

productseffectively.

It also aims at acquainting the students with key concepts and issues of New Product Management.



To learn how to use mathematical models and IT tools in Product Development.

Course Outcomes:

On successful completion of this course, students will be able to: Understand theoretical and practical aspects of New Product Management.

Apply theoretical knowledge in the key decisions of New Product Development Process.

Develop ability to assess and solve practical problems of Product Management and Development effectively and efficiently.

Analyze the data with vaious models and IT tools for improving overall New Product Management Process.

Course Contents: Unit –I: Introduction to the art and science of new product development, Strategies for New Product Development,

Generating Ideas for New Products,

Unit –II: Assessing the Market Potential for New Products, Allocating Resources among Innovations,

Unit –III: Methods for Product Design, Identifying New Sources of Value for the Customer,

Unit –IV: Finishing the Product-Design Mix, Pre-test Market Forecasting, Testing and Launching New Products.

Text Books:

C.MerleCrawford andC.AnthonyDeBenedetto,NewProducts Management(7thEd.),Irwin/McGraw

Hill,2003.

KarlT.UlrichandStevenD.Eppinger,ProductDesignandDevelopment(3rdEd.),Irwin/McGrawHill,2004.

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Glen L. Urban and John R. Hauser, Design and Marketing of New Products (2nd Ed.), PrenticeHall,1993.

Applied Operations Research


Course Objectives

The Course is designed to introduce the students to the principles of operations research techniquesand their

applications in decision-making Students will also be required to use computer packages for dataprocessing

purposes.

It also aims at acquainting the students with key concepts and issues of Operations Research.



To learn how to use mathematical models and IT tools.

Course Outcomes:

On successful completion of this course, students will be able to: Understand theoretical and practical aspects of Operaions Research Techniques.

Apply theoretical knowledge in the key decisions of Optimization and Operations Process.

Develop ability to assess and solve practical problems of Operations Field effectively and efficiently.

Analyze the data with vaious models and IT tools for improving overall Business Process.

Course Contents:

Unit –I: Parametric and Sensitivity Analysis; Inventory Control Models Under Uncertainty;

Unit –II: Applied Queuing Models; Networks Models;

Unit –III: Non-linear optimization Techniques - Quadratic Programming; Replacement Models and Policies.

Text Books: Ahuja A K. etc. Network Flows. Englewood Cliffs New Jersey, Prentice HallInc..1993.

Gould, FJ. etc. Introduction to Management Science. Englewood Cliffs New Jersey Prentice Hall Inc.,1993.

Gupta, M P.and Sharma J K. Operations Research for Management. New Delhi,National,1997.

Taha Harndy A. Operations Research: An Introductions. Macmillian, NewYork,1992.

Mathur, K and Solow D. Management Science. Englewood Cliffs, New Jersey, Prentice HallInc.,1994.

Sharma, J K. Operations Research: Theory and Applications. New Delhi, MacmillianIndia,1997.

Srinath, L S. Operations Research for Executive. New Delhi, Affilicated East WestPress,1994.

Thereof RJ and Klekamp, RC. Decision Making through Operations Research. New York, John Wiley,1989.

Production Planning and Control


Course Objectives

Understanding the basic concepts of production planning and control functions andsystems.

The ability to measure the effectiveness, identify areas for improvement, develop and implement the improved

planning and control methods for productionsystems.

To optimize/make best use of resources in achieving theirobjectives

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To develop ability to analyze and solve production planning and control relatedproblems.

To learn how to use mathematical models and IT tools in productionplanning.

Course Outcomes:


Understand theoretical and basic elements of production planning and control. Recognize practices ofproduction planning systems to meet the customers and stakeholdersexpectations.

Applytheoreticalknowledgeinthekeydecisionmakingareaslikeaggregate planning, master productionscheduling, Inventory and capacity planning, project management for effectiveness in operationmanagement.

Develop ability to assess and solve production planning related problems effectively andefficiently.

Analyze the production planning with mathematical models and IT tools for improving overallbusiness performance.

Enhancing creativity, critical thinking and analytical ability through developing an integrated approach toPPC

Course Contents:

Unit –I: Introduction to Production Planning and Control

Production Planning and Control Function; Production-Inventory Systems; Forecasting for Inventory and

Production Control; Master Production Scheduling

Unit –II: Aggregate Planning and MPS

Aggregate Planning; Scheduling and Control Job Shop Planning; Master Production Planning

Unit –III: Line Balancing

Just-in- Time Production; Line Balancing; Planning for High Volume Standardized Products;

Unit –IV: Procedures and Documentation in PPC

Procedures and Documentation in Production Planning and Control;

Unit V: Computer Application in PPC

Use of IT in PPC; ERPBurbidge, John L. Principles of Production Control. London, Donald and Evans,1981.

Caubang, Ted C. Readings on Production Planning and Control. Geneva,ILO.

Reference Books:

Greene, James H. Production and Inventory Control Handbook. New York, McGraw Hill,1987.

Me Leavey, Dennis W and Narasimhan, S L. Production and Inventory Control. Boston, Allyn and Bacon,

1985.

Peterson, R and Silver, E A. Decision Systems for Inventory Management and Production Planning. New York,

John Wiley,1979.

Vollmann.T E. etc. Manufacturing Planning and Control. Homewood, Illinois, Richard Dlrwin,1988.

Journals:








Magazines/Newspaper

Economics Times


TheWeek

BusinessWorld

Useful Websites.......




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https://hbr.org



https://www.poms.org/Production and Operations Management Society(POMS)

Total Quality Management


Course Objectives

To learn the basic elements concepts of total qualitymanagement.

To give emphasis on International Quality Certification Systems - ISO 9000 and other standards and their applicability in design manufacturing quality control andservices

To focus on quality of services in contemporaryenvironment.

To develop ability to analyze and solve total quality management relatedproblems.

To learn how to use mathematical models and IT tools in qualitymanagement

Course Outcomes:

Understand theoretical and basic concepts of total quality management. Recognize practices of quality

management systems to meet the customers and stakeholdersexpectations.

Apply theoretical knowledge in the key decision making areas and use of International Quality Certification Systems and standards and their applicability in design manufacturing quality control andservices.

Develop ability to assess and solve quality management related problems effectively andefficiently.

Analyze the quality management with mathematical models and IT tools for improving overall business performance.

Enhancing creativity, critical thinking and analytical ability through developing an integrated approach toTQM

Course Contents:

Unit –I: Introduction to Total Quality Management

Basic Concept of Total Quality (TQ); Evolution of Total Quality Management; Components of TQ Loop; Conceptual

Approach to S.Q.C. Acceptance Sampling and Inspection Plans; Statistical Process Control; Process CapabilityStudies

Unit –II: Aspects of TQM

Humanistic Aspects of TQM; Management of Q.C. and Z.D. Programmes; Quality Improvement Teams;Q-7

tools;Kaizen

Unit –III: QualityCosts

Quality Costs; Taguchi Loss Function; Functional Linkage of Quality with ReliabilityandMaintainability

Unit –IV: Quality Failure Analysis

Failure Analysis; (FTA/FMEA) and Optimum Maintenance Decisions; Total Productive Maintenance(TPM)

Unit –V: Quality Audits

LeadAssessmentandISO-9000Standards;MarketingAspectsofT.Q.;TotalQualityofServices;TotalQuality andSafety.

Text Books:

Grant, Eu-gene L and Leavenworth, Richards. Statistical Quality Control, McGraw Hill, New York,1991.

Lochner, Robert H. and Matar, Joseph E. Designing for Quality. London, Chapman & Hill,1990.

Carruba,EugeneRandGorden,RonaldD.ProductAssurancePrinciples:IntegratingDesignAssurance& Quality

Assurance. New York, McGrawHill,1991.

Garvin, David A. Managing Quality : The Strategies & Competitive Edge. New York, FreePress,1988.

Grant, Eu-gene L and Leavenworth, Richards. Statistical Quality Control, McGraw Hill, NewYork,1991.

Ireson,WG.andCoombas,CP.HandbookofReliabilityEngineering&Management,NewYork, McGraw

Hill,1988.

Juran Joseph M and Grayna Frank M. Quality Control Handbook. New York, McGrawHill,1991.





http://www.poms.org/Production


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Lochner, Robert H. and Matar, Joseph E. Designing for Quality. London, Chapman &Hill,1990.

Pike, John and Barnes, Richard. TQM in Action. London, Chapman &Hill,1994.

Schmidt, Warren H. and Finnigan, Jerome P. TO Manager. San Francisco, JosseyBass,1993.

Stebbing, Lionel. Quality Assurance. West Sussex, U.K., EllisHorwood,1993.

Spenley, Paul.WorldClassPerformanceThroughTQ,London,Chapman&Hill,1992.

Taguchi G. etc. Quality Engineering in Production Systems. New York,McGrawHill,1991.

Wads worth H. etc. Modem Methods for Quality Control and improvement. New York, JohnWiley,1986.

Journals:








Magazines/Newspaper

Economics Times

ManufacturingReportsTheWeek

BusinessWorld

Useful Websites....... https://hbr.org




Project Management


Course Objectives

It aims to provide all the equipments with all the aspects of financial planning andcontrol.

It also aims at acquainting the students with key concepts and issues of Project Management.



To learn how to use mathematical models and IT tools in Product Management.

Course Outcomes:

On successful completion of this course, students will be able to: Understand theoretical and practical aspects of Project Management.

Apply theoretical knowledge in the key decisions of Project Management Process.

Develop ability to assess and solve practical problems of Projectt Management effectively.

Analyze the data with vaious models and IT tools for improving overall Project Management Process.

Course Contents:

Unit –I: Corporate planning process and investment decisions, corporate financial objective, time value of money,

Unit –II: Backdrop of the cost of capital, critical examination of evaluation techniques,

Unit –III: Economic life of projects and the replacement policy, project risk analysis, project portfolio risk,

Unit –IV: Allocation of limited capital, project planning and control, post,










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Unit –V: Completion audit, inflation and project investment, international capital budgeting

Text Books:

Bierman H and Smith S., Capital budgeting decisions, 5 th Ed.,Macmillan,2003.

Buffa ES, production management, 7 th Ed. Prenticehall,2005.

Walker ew, essentials of financial management, 2 nd Ed. Prenticehall,2001.

Scott Berkun, the art of projectmanagement,O‘Reilly,2005.

Robert L., Kimmons, Project management – A reference for professionals, CRCPress,2001.

System Simulation


Course Objectives

To introduce the topics and the techniques of system simulation and to bridge thegap between

continuous and discrete system simulation.

It also aims at acquainting the students with key concepts and issues of System Simulation.



To learn how to use mathematical models and IT tools in System Simulation.

Course Outcomes:

On successful completion of this course, students will be able to: Understand theoretical and practical aspects of System Simulation.

Apply theoretical knowledge in the key decisions of System Simulation Process.

Develop ability to assess and solve practical problems of System Simulation effectively and efficiently.

Analyze the data with vaious models and IT tools for improving overall System Simulation Process.

Course Contents:

Unit –I: Concepts of a System, System Modeling, Types of Models, System Environments,

Unit –II: Techniques of Simulation, Types of System Simulation, Continuous System Simulation,

Unit –III: System Dynamics, Probability Concepts in Simulation, Arrival Pattern and Service Times,

Unit –IV: System Simulation, Simulation Programming Techniques, Analysis of Simulation Output.

Text Books:

Chorafans D.N., Systems and Simulation, 3 rd Edition, Academic Press,Inc,2001.

zeingler, bernardp, Theory of Modeling and Simulation, 4 th Ed., John Wiley andSons,2003.

GordanandGeoffrey,TheApplicationof GPSSVtoDiscreteSystemSimulation,3rdEd.,PrenticeHall,2004.

Brewer, John W., Control systems: Analysis, Design and Simulation, 3 rd Ed., PrenticeHall,2000.

Morse, Philip, Queues, Inventories and Maintanance, 5 th Ed., John Wiley andSons,2002.

Fishman,GeorgeS.,Conceptsand methodsindiscreteeventdigitalsimulation,4thEd.,JohnWileyandSons,2002.

Kleinjnen, Jack, Statistical techniques in simulation, 2 nd Ed., MarcelDekker,1999.

Business Process Re-Engineering


Course Objectives

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To understand concepts and philosophy of Business ProcessReengineering.

To understand how business processes can be radically improved, dramatically reducing process cycle time and cost, and improving the quality of the process products oroutcomes.

To understand and analyze the role of Information Technology and change management in the implementation ofBPR.

To expose practically BPR implementation and best practices through research papers and casediscussions.

To learn how to use mathematical models and IT tools in Business ProcessReengineering.

Course Outcomes:


Understand theoretical and practical aspects of business process re-engineering Recognize people and redesign processes for improving process to meet customers‘ and stakeholders‘expectations.

Understanding the critical success factors and various BPR methodologies for application and implementation of BPR.

Applying the role of process of Change Management in implementingBPR

Analyze and integrate issues and challenges of applying tools/techniques of Information Technology for BPR and learn to apply them in theindustry.

Enhancing creativity, critical thinking and analytical ability through developing an integrated approach toBPR.

Course Contents:

Unit 1: Introduction to Business Process Re-engineering

Introduction and History of BPR , Definition, meaning, nature, scope and importance of Business Process Re-

engineering (BPR), Conceptual Foundation of Business Process Re- engineering; Value analysis and Value

engineering, Reverse engineering, Concurrent engineering, Role of Information Technology inBPR

Unit II: Process Improvement and Re-design

Concept, Process improvement characteristics, Process Improvement and Process Redesign; BPR Experiences in

Indian Industry, Process Identification and Mapping; Role/ActivityDiagrams

Unit III: Process Visioning and Benchmarking

Process Visioning and Benchmarking: Meaning, importance and techniques, Business Process Improvement,

Business ProcessRedesign

Unit IV: BPR Implementation

BPR Implementation: Process and stages Man Management for BPRImplementation;

Unit V: Change Management

Change Management: Meaning, process and stages, Re-organizing People and ManagingChange

Text Books: Carr, D K and Johansson, HJ. Best Practices in Re-engineering. New York, McGrawHill,1995.

Champy,James.Re-EngineeringManagement:TheMandateforNewLeadership.London,HarperCollins,1995.

Coulson-Thomas, C. Business Process Re-engineering :Myth & Reality. London, KoganPage,1994.

Davenport,TH.ProcessInnovation:Re-engineeringWorkThroughInformationTechnology.Boston, Harvard Business School

Press,1993.

Hammer,Michael.Re-engineeringtheCorporation:AMenifestoforBusinessRevolution.London, NicholasBrealey,1993.

Jayaraman, M S. etc. Business Process Re-engineering. New Delhi, Tata Mc-GrawHill,1994.

Pepppard, J and Rowland P. The Essence of Business Process Re-engineering. New York, Prentice-Hall,1995.

Robson, Mike. Practical Guide to Business Process Re-engineering. Hampshire,Gower,1986.

Journals:








Magazines/Newspaper

Economics Times




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TheWeek

BusinessWorld

Useful Websites....... https://hbr.org




Management of Technology


Course Objectives

Thiscourse aimstoprovidethewaytowithstandthebusinesscompetitorsintechnologywithoutbreakingthe rules

ofmonopoly.

It also aims at acquainting the students with key concepts and issues of Technology Management.



To learn how to use mathematical models and IT tools in Technology management.

Course Outcomes:

On successful completion of this course, students will be able to: Understand theoretical and practical aspects of Management of Technology.

Apply theoretical knowledge in the key decisions of Technology Management.

Develop ability to assess and solve practical problems of Technology Management effectively and efficiently.

Analyze the data with vaious models and IT tools for improving overall Technology Management Process.

Course Contents:

Unit –I: Technology in the Business Context, Technology Origins and Evolution. Value Generation by Technology,

Technology Management Processes and their uses.

Unit –II: Managing Research and Development (R&D) and Intellectual Property Rights (IPR) Managing a

Portfolio of R&D Projects, the Key Aspects of IPR, and how are they managed, Managing

R&DProjects and IPR How to choose the Right Business Model.

Unit –III: The different ways in which an idea can be brought to market, Innovations and their Marketing through

new firms rather than Established Firms, Working of New and Established Firms.

Unit –IV: Make Versus Buy' and Strategic Alliances, Strategic Context for Mvb and Partnering Decisions,

Tools and Techniques to Support Mvb Decisions. Identifying, Forming and Managing Strategic

Partnerships.Tools and Techniques, Challenges in New Product Introduction, Structuring the New Product

Introduction Process, New Product Life-Cycles, Time-to-Market and Metrics.

Unit –V: Planning for the Future: Technology Strategy and Planning Strategic Technology Management, Planning

for the Future by Linking Technology, Product and Market Considerations - Technology Road Mapping (TRM).

Scenario Planning Tools to Help Manage the Uncertainties of the Future.

Text Books:

Elsevier, T.M.Khaleel, L.A.Lefebvre ,R.M.Mason Management ofTechnology,2001

Elsevier, M.V.Zedtwitz Management of Technology,2003






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International Business

Export and Import Management

Code: PGIB01 Credits: 03 Hours: 30

Course Objectives

This course is designed to help the students:

To familiarize the participants with the export procedures in foreign trade.

To demonstrate the procedural aspects of Foreign Trade Policy in force.

To examine the practicality of instruments of methods of payments in international trade.

To demonstrate through trade data analytics as to what to export and where to export from India.

To demonstrate the trade documentation and its procedural role in external trade.

Course Outcomes:


Acquire Procedural Knowledge of export business including the various registration formalities and e-IEC no.

Understand the Inco Terms and differentiate between them.

Evaluate the cross border trade and payment terms used

To comprehend the commercial documents used in International trade.

Analyse the export situation, data, export problems and recommend the proposed outcomes.

Course Contents:

Unit –I: Framework of Export Documents

Types of Documents, Characteristics and Relevance; Getting Ready for Exports; Export Contract; Procuring

and Processing of an Export Order.

Unit –II: Methods and Terms of Payments for Exports

Documentary Credit and Collection; Financing for Export: Pre- and Post-Shipment Credit; Cargo, Credit and

Foreign Exchange Risks: Nature of Risks, Cargo Insurance: Contract of Cargo Insurance, Procedures and

Documentation for Cargo Loss Claims; Role and Schemes of ECGC and Commercial Banks, Procedure for

Filing Claims.

Unit –III: Quality Control and Pre-shipment Inspection

Schemes, Process and Procedures; Excise and Custom Clearance Regulations, Procedures and Documentation; Export Incentives: Major Incentives and Procedures for claiming them.

Unit –IV:Procurement for Exports

Planning and Methods of Procurement for Exports; Procurement through Imports, Financing Imports -

Instruments and Related Procedures and Documentation; Custom Clearance of Imports – Regulations,

Procedures and Documentation, Managing Risks Involved in Importing: Transit Risk, Credit Risk and

Exchange Risk.

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Unit – V: Duty Exemption Schemes

Objectives, Benefits, Procedures and Documentation; Schemes for Import of Capital Goods: Procedures and

Documentation for New/Second Hand Capital Goods. Export / Trading/ Star Trading/ Superstar Trading

Houses: Objective Criteria and Benefits; Procedures and Documentation; Policy for EOU / FTZ / EPZ Units:

Objectives, Criteria and Benefits; Procedures and Documentation.

Text Books:

Paras Ram, Export: What, Where and How?,Anupam Publications, New Delhi, 2002.

Cherunilam, Francis, International Trade and Export Management, Himalaya Publishing House, Bombay,

2007.

Varshney, R. L. and Bhattacharya B., International Marketing: Indian Perspective, Sultan Chand and Sons,

New Delhi, 2001.

International Trade Operations & Documentation (ITOD)

Code: PGIB04 Credits: 03 Hours:30

Course Objective:


To understand the operational framework of International Trade Operations.

To explain the documentary requirements in International Trade (Export and Import)

To evaluate the mechanism of Export Pricing using International Commercial Terms (Incoterms)

To explain the process of Customs and Excise clearance by both Manual and EDI methods

Course Outcomes:

Students, who successfully complete this course, should be able to:

Design an appropriate framework for International Trade Operations

Demonstrate the Export pricing mechanism using International Commercial terms (Incoterms)

Interpret the mechanism of Customs and Excise clearance of Exported-Imported Cargo

Explain the roles of Inland Container Depot (ICD) and Container Freight Stations (CFS) in International Trade

Operations.

Risk Analysis in different methods of payment in International Trade

COURSE CONTENTS:

Unit 1:

Introduction to International Trade Operations: Rationales behind Export & Import; Advantages & Disadvantages; Risks

and Regulations (broad perspective); Operational steps in setting up an International Trade firm. Processing of an Export

Order: Steps involved-trade requirements & regulatory; Importer Exporter Code (IEC) & Common practices. . Registration

– IEC, RCMC, EPC Categories of Export, Physical – Direct & Indirect, Deemed Exports Merchant & Manufacturer Exports

.

Unit 2:

International Commercial Terms (INCOTERMS): Purpose, INCOTERMS-2000,2010& 2014, Categories-Group

E,F,C& D , Risks covered, Incorporation in different scenarios

Harmonized Commodity Description and Coding Systems (Harmonized System/HS Code); ITC Code.

Documentation for Export & Import: The Aligned Documentation System (ADS); Categories of documents; Types of

Licenses for International Trade in India

Unit 3:

Principal Documents: Utility & types of -Commercial Invoice, Packing List, Certificate of Inspection & Quality Control,

Certificate of Insurance, Bill of Lading, Certificate of Origin, Bill of Exchange, Shipment Advice Auxiliary Commercial

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Documents: Utility & types of-Pro-forma Invoice, Shipping Instruction, Intimation of Inspection, Insurance declaration,

Shipping order, Mate’s receipt, Application for Certificate of Origin, Letter to bank for negotiation of documents.

Regulatory Documents: Documents for Remission of Excise, Shipping bill, Dock challan, Vehicle chit, Exchange Control

declaration-DSF, GR, PP & SOFTEX, Freight & Insurance Payment certificate. Documents under GST regime, current

scenario of payment of excise and Duty Drawback process

Unit 4:

Methods of Payment in International Trade:Meaning and importance of letter of credit, Documentation papers of L/C ,

Cash in advance, Letter of Credit, Documents against Payments, Documents against Acceptance, Open Accoun Marine

insurance of Export cargo Shipment goods t, Online payments; Risks & Liabilities involved. Letter of Credit: Types,

Different parties involved, Negotiation.

Unit 5:

Customs & Excise Clearance and role of ICD & CFS: Clearance for exported & imported goods, documents required,

Manual & EDI methods, Regulations & Departments involved.Procedural framework after implementation of GST. Role

of clearing and forwarding agent. Shipments of goods through Inland Container Depot (ICD) & Container Freight

Stations (CFS): Purposes, Major locations, Processes to be followed, Required documents

Reference books

The following book(s) have been kept in the textbook section of the Library for this course.

1. Foreign Trade – Theory, Procedures, Practices and Documentation (Export-Import Procedures and Documentation) by Dr. KhuspatS.Jain and Dr. ApexaV.Jain, 7th edition (2017), Himalaya Publishing House.

2. International Trade Operations by Dr. Ram Singh, 1st edition (2012), Excel Publishers, Delhi.

3. Export Import Management by Justin Paul and Rajiv Aserkar,8th edition, Oxford Publishers.(referred to as JPRA in the

Course Outline)

4. Manual on Export Documentation by P Veera Reddy and P Mamatha, 6th edition, Commercial Law Publishers (India) Pvt

Ltd, Delhi.

5. Manual on Import Documentation by P Veera Reddy and P Mamatha, 6th edition, Commercial Law Publishers (India) Pvt

Ltd, Delhi.

Online Resources

The students can browse the following websites for Updation in the area of trade documentations:

1. For Customs Clearance – Central Board of Excise & Customshttp://www.cbec.gov.in/htdocs-cbec/customs

2. For updates on GST laws - https://gstawareness.cbec.gov.in/

3. For Customs Clearance process – Ice gate - https://icegate.gov.in/SWIFT/

4. Application for Importer Exporter Code Number (IEC)http://dgft.gov.in/exim/2000/iec_anf/ieconlnapplform.htm

5. For latest notifications on Foreign Trade - http://dgft.gov.in/exim/2000/procedures/ftp-hbcontents-1011.htm

6. For latest notifications/latest news on Foreign Trade - http://commerce.gov.in/

India’s Foreign Trade (IFT)


Course Objectives:


Design the procedural framework of Export and Import business

Understand the Government’s policies for foreign trade

Understand Export Strategy in terms of effective marketing modes, quality control and managing Export finance

Understand the assistance provided by different organizations to boost Export-Import business

Course Outcomes:


Design an appropriate business plan for setting up an Export or Import firm.

Interpret the Government’s Foreign Trade Policy.

http://www.cbec.gov.in/htdocs-cbec/customs

https://gstawareness.cbec.gov.in/

https://icegate.gov.in/SWIFT/

http://dgft.gov.in/exim/2000/iec_anf/ieconlnapplform.htm

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Understand the various methods of exporting and importing to and from foreign markets, the degree of

commitment required and the associated levels of risk.

Explain the roles of various Organizations in boosting exports

Provide a practical introduction to the theory and concept foreign trade.

Course Contents:

Unit 1: Current scenario of India’s Foreign trade; trade analysis & Contribution of exports to country’s GDP (since Independence

to mid-1970’s, 70’s to Liberalization& post –liberalization); Key products/commodities for export & import; Major trading

partners. Steps involved in setting up an international trading firm; Indian Trade Classification based on Harmonized System of Coding (ITC-HS Codes)

Unit 2: Key organizations involved in India’s Foreign trade (name, locations/branches, key functions): Ministry of Commerce,

Department of Revenue, DGFT, ECGC, EPCs, Commodity boards, EXIM bank of India, Export Inspection Council,

FIEO,ITPO, DGCIS, MMTC

Unit 3: Foreign Potential Market:

Foreign trade with select Asian countries: Pakistan, Afghanistan, China, Mongolia, Myanmar, Sri Lanka, Bangladesh,

South Korea, Japan, Nepal. Selection of Products, Markets and Buyers for trade, Common Practices and Sources of relevant

information.

Unit 4:Foreign Trade Policy 2015-2020 Introduction to India’s Foreign Trade Policy 2015-2020. FTP (2015-2020): Legal Framework & Trade Facilitation; Ease

of doing Business index; Structural reforms to boost foreign trade. General Provisions regarding Imports &Exports, Exports

from India scheme, Duty Exemption Remission Schemes; Export Promotion Capital Goods Scheme (EPCG) Finance for

Export and Import- Finance options for Export-Import business- pre shipment and post-shipment, effect of Foreign

Exchange fluctuations on export/import pricing

Unit 5: Quality Complaints & Trade disputes; Promotion of Exports: Merchandise Exports from India Scheme (MEIS) & Services

Export from India Scheme (SEIS); Overall analysis and impact of the new FTP. Institutional Assistance for Export and

Import & Export-Import Business Plan & Strategy; Export Strategy Formulation; Import Strategy

Text Books: 1. Export Import Management by Justin Paul and Rajiv Aserkar, 8th edition, Oxford Publishers.(referred as JP in the Course

Outline)

2. Manual on Export Documentation by P Veera Reddy and P Mamatha, 6th edition, Commercial Law Publishers (India)

PvtLtd,Delhi.

3. Manual on Import Documentation by P Veera Reddy and P Mamatha, 6th edition, Commercial Law Publishers (India)

PvtLtd,Delhi.

4. EXIM Policy & Handbook of EXIM Procedure – VOL I & II 5. Export Management – D.C. Kapoor

6. A Guide on Export Policy Procedure & Documentation– Mahajan

7. New Import Export Policy - Nabhi Publications

8. How to Export – Nabhi Publications.

Export Import Documentation


Course Objectives

The basic objective of this course is to

Provide to the country a steady stream of competent young men &women with the necessary knowledge, skills and

foundations for acquiring a wide range of rewarding careers into the rapidly expanding world of Import &Export

Management.

Promote basic understanding on the concepts of export and import.

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Promote basic understanding on the concepts of export and import documentations to enable them torealize the impact

of documentations.

Course Outcomes:

Upon successful completion of this course, the student will be able to:

Demonstrate an understanding of the forces that shape the export and import

Explain why business ethics is an integral part of every export and import

Understand the business and related factors; and business’s dependency on the interactions withdifferent capital goods

Explain the roles of various Organizations in designing and training is export & Import related documents

Course Contents:

Unit 1:

Introduction to exports, Registration process, Selection of products and market Payment terms, Exportcosting and pricing ,

Preliminaries for exports. Registration – IEC, RCMC, EPC, Central Excise.Categories of Export, Physical – Direct &

Indirect, Deemed Exports Merchant & Manufacturer Exports

Unit 2:

Shipment procedures, Role of clearing and forwarding agent, Cargo management Containerization,Shipping documents and

terms used in shipping, Export Procedures Excise clearance for exports,Marine insurance of Export cargo Shipment goods, Quality and Pre Shipment inspection, EGCServices, GSP rules of origin

Unit 3: Methods of Payment in International Trade:Meaning and importance of letter of credit, Documentation papers of L/CCash

in advance, Letter of Credit, Documents against Payments, Documents against Acceptance, Open Account,Online payments;

Risks & Liabilities involvedLetter of Credit: Types, Different parties involved, Negotiation

Unit 4:

The organization of exports –imports firms and business planning, Planning of export/import

operations. Import procedures Overview of various export promotion schemes Duty Drawback-Advance License, Remission

Scheme, DEPB Scheme

Unit 5:

Export Promotion Capital Goods Scheme. Diamond & Jewelry, Agricultural & Pharmaceutical productexports

promotion, scheme. Export of Principal Commodities in India, SEZ, EHTP,STP& EOU’s,Types of Export Houses.

Text Books:

1. New Import Export Policy - Nabhi Publications

2. EXIM Policy & Handbook of EXIM Procedure – VOL I & II

3. A Guide on Export Policy Procedure & Documentation– Mahajan

4. How to Export – Nabhi Publications

5. Export Management – D.C. Kapoor

World Trade Organization – WTO & Regional Trading Blocks Code: PGIB07 Credits: 03Hours: 30

Course Objectives This course is designed to help the students:

Understand about WTO& regional Grouping.

Understand the WTO policies for foreign trade

Understand about Various Groupings in the world.

Course Outcomes: Students, who successfully complete this course, should be able to:

Design a plan of action plan while Export or Import from different countries.

Interpret the WTO’s Trade Policy

Understand the various methods of exporting and importing to and from foreign markets.

To analyze the degree of commitment required and the associated levels of risk

To provide a practical introduction to the theory and concept of Export-Import business- pre shipment and post-

shipment.

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Course Contents: Unit 1: Introduction: Introduction of GATT & its rounds achievements importance. Total members and their role in world

trade.Uruguay round, outcomes & Achievements. Basics: Origin and Evolution of WTO

Unit 2: The Agreements on Textiles & clothing & technical barriers to trade. The WTO’s agriculture agreement, Intellectual

Property Rights, agreement on Sanitary and phytosanitary measures

Unit 3: Foreign Potential Market:4th Ministerial conference of WTO (Doha Round), Outcomes of Doha round & its future benefits for developing nations. China’s post WTO era & its effect on world trade. Russia’s Accessions in WTO & its

effect, benefits to world w.r.t (US & EU). Countries wanted to join &their problems. Future of WTO in world Trade

Unit 4:Foreign Trade Policy 2015-2020 Introduction of Regional Economic Grouping, list of all trade blocks and description. Degree of Integration such as free

trade areas (bilateral, multilateral), customs unions, common markets, economic unions, monetary unions etc.

Import- Finance options for Export-Import business- pre shipment and post-shipment, effect of Foreign Exchange

fluctuations on export/import pricing

Unit 5:European Union, SAARC (SAPTA), NAFTA, AU, ASEAN objectives, achievements, effects of all the grouping

in world trade and significance.Comparison between all the regional Economic grouping and their contribution in world trade. Most successful REI its advantages & why?

Text Books: 1. WTO by Palle Krishnan Rao.

2. Journal of the IIFT on WTO.

3. WTO, INDIA and EMERGING AREAS edited by P. Rameshan from Excel Books.

4. A study of World Trade Organization by K. R Gupta from Atlantic Publishers and Distributors.

Various Internet Search Engines & Newspapers:

www.commerce.nic.in

www.eximguru.com

www.wto.org

The Economic Times.

Exim News Letter

Global Business Environment


Course Objectives

To Understand the role of International business and Foreign Trade

To Understand, Analyze & Evaluate cultural differences, currencies, ports and trade systems across the World and

India

To Develop an Understanding about the different Trade Policies and Govt. rules and regulations in context to Global

Business Environment

To Create an awareness and Understanding about the Ports and Harbors across India & World.

Course Outcomes: Students, who successfully complete this course, should be able to:

Understand various Sea & air ports of the world.

Understand the current scenario of India with respect to Trade.

Understand the various modes of exporting and importing to and from foreign country, the degree of commitment

required and the associated levels of risk

Explain the various cultures, currencies, capital of the world.

Course Contents:

http://en.wikipedia.org/wiki/List_of_free_trade_areas

http://en.wikipedia.org/wiki/List_of_free_trade_areas

http://en.wikipedia.org/wiki/List_of_bilateral_free_trade_agreements

http://en.wikipedia.org/wiki/List_of_multilateral_free_trade_agreements

http://en.wikipedia.org/wiki/List_of_customs_unions

http://en.wikipedia.org/wiki/List_of_common_markets

http://en.wikipedia.org/wiki/List_of_economic_unions

http://en.wikipedia.org/wiki/List_of_monetary_unions

http://www.commerce.nic.in/

http://www.eximguru.com/

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Unit –I: An overview of International Business and Current scenario of India’s foreign trade. Globalization, Privatization

and Liberalization.

Unit –II: Ports & Harbors

Major ports in India & World. Turnaround time, material handling equipments, cranes, four lift Trucks, Area capacity and

congestion in sea & air ports in India & World.

Unit –III: India & World

Major currencies, capital, states, rivers, highways of our country & world.All continents of the world.Languages, Culture, population, Area, Religion & Borders.

Unit- IV: Multimodal transportation of goods

Transportation of goods by Land-Truck, Rail & Intermodal transportation.Transportation of goods by Air-classification of

Aircrafts. High Volume and low volume of goods transportation

Unit –V: International trade and investments: Government Policies- Protectionism, State trading, Counter trade, Types

of Foreign Investments, Foreign Direct Investment.

Text Books:

1. Charles Hill, International Business, Tata Mcgraw Hill, 2005

2. Janet Morrison, The International Business AEnvironment and the Global Economy

3. V.K. Bhalla and Shiva Ramu, International Business Environment and Management,Anmol

Publications, 2004

4. W.J. Kegan, Global Marketing Management, Prentice Hall of India, 2002

5. Rakesh Mohan Joshi,International Business

6. Rakesh Mohan Joshi,International Marketing

Distribution and International Logistics Management


Course Objectives


Familiarize themselves with the nature of International Logistics, its functions, challenges and processes.

Understand the concept of Multi Modal modes of Transportation during International and Domestic

trade.

Understand the contemporary scenario including the regulatory framework in the Indian vis-à-vis the

Global Logistics Sector.

To understand the basic concepts of Containerization and also focuses on Chartering.

Course Outcomes:

Students, who successfully complete this course, should be able to:

Understand the elements of International Logistics.

Understand the concept of Containerization.

Analyze the Multi Modal mix of Transportation for better business gains.

Should be able to examine the required set of documents for Transportation (International and Domestic)

and the Modes of Payments for a particular consignment.

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Evaluate the Current scenario including the regulatory framework of the International Logistics

Industry.

Course Contents:

Unit –I: Introduction to International Logistics Management:

Scope of the Course; Growth of International trade; Objectives & importance of Logistics in International trade.

Concept of Logistics Cost; Objectives of Logistics Management. Concept of Green logistics

Unit –II: Classification of Logistics Service Providers (LSP):

Types of Logistics Company:1PL,2Pl,3Pl,4Pl & 5PL; Concept of FCL & LCL; Inbound & Outbound Logistics;

Cold Chain Logistics; Reverse Logistics, Asset and Non-Asset Logistics firms.Reverse Logistics, Logistics in e

retail trade, concept, growing Importance, challenges faced in reverse logistics. Forward Vs Reverse logistics

barriers to good Reverse logistics.

Unit –III: Logistics Infrastructure:

Logistics Infrastructure-Transportation infrastructure-Port, Rail, Airport; Warehousing infrastructure; Major

Infrastructural problems.Role of Central Warehousing Corporation (CWC).Role of Container Corporation of

India (CONCOR). Basis of freight rate structure; various cost concepts involved in freight rates & determination

of optimum freight rates.Surface and Sea Transportation:

Transportation of goods by Land-Truck, Rail & Intermodal transportation. Carriage of goods by Sea-types of

ships, Charter and Liner Chartering-Voyage charter, Time charter, Bare boat charter, Back to Back charter, Trip

time charter, Contract of Affreightment, flag conferences, Non vessel operating common carriers; Ocean freight

rates; Shipping formalities; Intermediaries, Important Sea routes & Major ports in India & World.

Unit –IV: Containerization:

Classification of containers, types of containers, impact of containerization in global trade .Indian scenario,

problems and prospects of containerization.International Cargo Insurance,International Cargo Insurance-

concepts of Marine & Hull insurance, importance, various types of risks, major International Insurance players

Unit –V: Multimodal transportation of goods & role of Intermediaries:

Multi modal transport system and concepts, Role of freight brokers, shipping agents, Liner agents, Process of

Clearing & Forwarding(C&F), Role of C&F agents- their services and activities, Process of selection of C&F

agents and fixation of fees, Roles of C& F agents. Role of Freight Forwarding agents.Inland Container Depot

(ICD) and Container Freight Stations (CFS):

Container freight station: (CFS) Concept of CFS, Facilities provided by CFS & Concept of Inland container

Depots (Dry ports).

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Text Books:

1. Douglas Long International Logistics: Global Supply Chain Management Springer-Verlag New York, LLC; 2004

2. Philippe-Pierre Dornier, PanosKouvelis, Michel Fender, Global Operations and Logistics: Text and Cases, Wiley,

John & Sons, Incorporated 1998

3. Alan Branch, Global Supply Chain Management in International Logistics, Routledge 2007

4. Kent N. Gourdin, Global Logistics Management: A Competitive Advantage for the New Millennium, Blackwell

Publishing 2006

5. Sridhar R. Tayur (Editor), Michael J. Magazine (Editor), RAM Ganeshan (Editor), Quantitative Models for Supply

Chain Management, Kluwer Academic Publishers 1998

6. Ram Kapoor,International Logistic

GL Bajaj Institute of Management & Research, Greater Noida

Documents

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