GJB 2006 8ème édition - Bourgogne Wines · Winners of the previous editions France: supermarkets...

Press Contact: Mathilde Paturaud for Cécile Mathiaud – BIVB Press Officer 12 Boulevard Bretonnière - BP 60150 - 21204 Beaune Cedex Tel. +33 (0)3 80 25 95 76 – Mobile +33 (0)6 08 56 85 56 - [email protected]

19-24 March 2012

The Burgundy wine event at the heart of their terroirs

P r e s s p a c k

LES GRANDS JOURS DE BOURGOGNE 2012

www.grands-jours-bourgogne.fr - www.burgundy-wine.fr page 2

S U M M A R Y

Grands Jours de Bourgogne: Page 5 A trade fair that is increasingly qualitative and innovative an international trade fair in the heart The www.grands-jours-bourgogne.com website: practical and fast ;

of the vineyards New in 2012: mobile website, Roadbook and refurbished welcome stand

A unique trade fair An increased network of shuttles The figures confirm real enthusiasm for the event One single tasting notebook per day Professional glasses for tasting

The press room: comfortable and practical

Page 11 8th Grands Jours de Bourgogne: Page 13 Burgundy wines economic situation: The aim to increase

Trophy Ceremony returns has been set after a strong 2011 The trophy: a crystal decanter Export: 2011 represents the 2

nd best revenues for Burgundy

Winners of the previous editions France: supermarkets and wine tourism are growth drivers

Key figures of the Burgundy vineyard

Page 28 2011 and 2010 vintages Page 32 Sustainable Development in Burgundy:

2011 vintage in Burgundy: pleasure first and foremost objective: sustainable wine-growing! 2010 vintage in Burgundy: the high standards paid off The Sustainable Development assessment of Burgundy’s vineyards: the foundation stone

A European project for biodiversity: BioDiVine Page 34 Wine tourism Page 37 Our preferred partners

An ambitious, unifying project: the “Maison des Vins, Bureau Interprofessionnel des Vins de Bourgogne de la Gastronomie et du Territoire en Bourgogne” Conseil Régional de Bourgogne (see the press release attached) “En route vers les Bourgognes”: a new guide for gastronomic, Conseil Général de Côte d'Or cultural and festive trips at the heart of the vineyards Conseil Général de Saône et Loire “A moi l’Aventure! ”: an original kit to welcome families Crédit Mutuel (see the press release attached) in the cellars Arc International (see the press release attached) Association for Inclusion of Burgundy Vineyard “Climats” as a UNESCO World Heritage Site (see the press release attached)

Appendices:

Conseil Régional de Bourgogne Crédit Mutuel Arc International Chef & Sommelier Les Climats du Vignoble de Bourgogne : a new step towards inclusion on UNESCO’s World Heritage list

Photos credits: BIVB / ARMELLEPHOTOGRAPHE.COM/ BERNUY J.L. / D.R/ ECRIVIN/ MONNIER H.



The Grands Jours de Bourgogne: an international trade fair in the heart of the vineyards

A unique trade fair

Created in 1992, the Grands Jours de Bourgogne takes place every two years in March. It unites trade representatives and journalists from across the globe not in a huge impersonal room, but in the heart of the vineyard. For a whole week they are invited to cover Burgundy for 15 wine-tasting sessions, from Chablis/Grand Auxerrois (Monday) to the Côte de Beaune (Friday), including the Côte de Nuits (Tuesday), the Mâconnais (Wednesday) and the Côte Chalonnaise (Thursday). This system seems to please everyone and provides the possibility of discovering over 10,000 wines and meeting some 1,000 Burgundy wine-growers. Since 1992, it has contributed to the success of the Grands Jours de Bourgogne. A satisfaction survey conducted after the 2010 edition showed that 96% of visitors were satisfied with the overall organisation of the event, and 99% of participants said they would return for the 2012 edition. The local Burgundy population wouldn’t want a cold event that brings thousands of people together in an inflexible, unwelcoming and anonymous place. On the contrary, those in charge of the sector insist on the importance of presenting the true face of their region to the world through various events organised at the very heart of the vineyards, estates and merchants that have forged its reputation.



The Grands Jours de Bourgogne association was created in 1994 after the second edition of the event. A direct offshoot of the Burgundy Wine Board (BIVB), the event is financially and legally independent and enjoys great flexibility. Its Board of Directors, currently chaired by Michel Baldassini, includes various professionals who coordinate numerous initiatives and help the event to develop year after year. Various partners are lending their support to this new, eleventh edition: the Burgundy Wine Board (BIVB), the Burgundy Regional Council, Chef & Sommelier, Crédit Mutuel and the association for the inclusion of the “Climats” of the Burgundy vineyard as a UNESCO World Heritage site. The General Councils of the Côte d’Or, Saône-et-Loire and Yonne regions are also involved in this international project.

The figures confirm real enthusiasm for the event

Every two years, for five days, importers (24% of visitors in 2010), wine shop owners (21%), restaurant owners and wine waiters (10% and 9%), journalists (9%), distributors (3%) and other professions linked to the wine sector meet amidst the five Burgundy vineyards to taste wines and select those that will seduce the palates of consumers across the world in two, ten or twenty years’ time.

As a reminder, in 2010, the Grands Jours de Bourgogne registered:

over 2,100 visitors, 40% of whom were visiting for the first time

this represents almost 9,000 entries altogether

55% of visitors came from abroad, with representatives from 40 different countries (led by Belgium and including the USA, Italy, Germany, Japan and others)

12 countries were represented for the first time: they included India, Indonesia, Thailand, Lithuania and Poland

964 Burgundy exhibitors (937 in 2008)



A trade fair that is increasingly qualitative and innovative As is the case each year, the organisers of the Grands Jours de Bourgogne do all they can to continually improve the event’s organisation and facilitate travel, access to the sites and the search for information. This eleventh edition aims to be both innovative and dynamic! As such, you will be able to discover the following elements before and during the event:

The www.grands-jours-bourgogne.com website: practical and fast This valuable website presents the concept behind the Grands Jours de Bourgogne to visitors, and offers them a detailed programme of this 11th edition. Since the end of 2011, it has also enabled visitors to register for tastings online. To provide visitors with an easy-to-use and exhaustive list of exhibitors, a search engine lists them by name, wines offered, date or event. All this information can be consulted in a few clicks!



The user has information at hand on 7 different topics:

“Agenda”: presents the events in detail, by date, and located with the application Google Maps.

“Exhibitors”: lists by date, wines and events, all the wine-growers and merchants taking part, along with their full contact details and the appellations they offer.

“Shuttle”: the maps, timetables, frequency and journeys of the shuttles are listed here to facilitate visitors’ travel arrangements.

The “How to get there” function shows, with a single click, the route to take depending on where the user is located.

“Press”: indicates the location of the press room each day and how to get there, together with its opening hours and programme.

“Notebook”: provides the possibility to comment on tastings or any other subject; each note is instantly sent to the user’s email.

“Practical information”: includes the content available on the website (accommodation including gites, restaurants, etc.).

“Partners”: presents the event's eight partners (BIVB, Chef & Sommelier, Crédit Mutuel, Burgundy Regional Council, the Côte d’or, Saône-et-Loire and Yonne General Councils and the association for the inclusion of the “Climats” of the Burgundy vineyard as a UNESCO World Heritage site).

New for 2012: mobile website, Roadbook and refurbished welcome stand

A mobile website designed for smartphones

Available in French and English with automatic language detection, this mobile website was created especially for the 11th edition of the Grands Jours de Bourgogne. It is one of this year’s major new features. Available since January 2012, it is adapted to smartphones and enables users to access all the practical information about the events whenever they need to!



Roadbook: the practical guide to the event

One of the new features of this 11th edition is the Roadbook, a made-to-measure guide especially designed to prepare your arrival and facilitate your stay. Written in French and English, it contains all the essential information about the Grands Jours de Bourgogne. Its practical format, containing 86 pages, provides clear, readable and interesting information on where to find the 15 moving tasting fairs, and provides the following information for each day:

timetables, frequency and location of the shuttles (provided in the form of mini underground maps where the stations are the key villages of the vineyards)

a map showing the tasting locations with their GPS coordinates

the number of exhibitors and the wines presented

the press room

the detailed programme for each day

This Roadbook was printed on ecological paper according to sustainable development standards. To try and limit the use of paper, the printed version of the Roadbook is only available on request. A digital version is available on the Internet.

A refurbished welcome stand

When participants arrive at the events, they are now welcomed at a new stand that has been especially redesigned for the 11th edition. In this welcome area, the visitor will be transported to the heart of the vineyards and region through visuals that reflect the values shared by the event and Burgundy: prestige, tradition, diversity of the land, etc. The visitor is welcomed into a refined and relaxed atmosphere before starting the day's many tastings...



An increased network of shuttles

Set up in 2006, the shuttles were an immediate success. It soon seemed necessary to enhance the network to satisfy our visitors’ needs. The number of shuttles has thus been increased to reduce waiting times at stops and to provide faster access from one tasting site to the next. The shuttle network has been further improved in 2012 to increase the number of visitors able to benefit from its services, whilst limiting the ecological impact of the event.

A shuttle is guaranteed every 15 minutes at each site.

One single tasting notebook per day

Launched in 2010, the SINGLE tasting notebook for each day is set to continue in 2012. It has the double benefit of simplifying the work of journalists and trade representatives, whilst lightening their load. The exhibitors are listed in it, with their full contact details along with the wines they are offering for each tasting session.



Professional glasses for tasting

The company Chef & Sommelier (Arc International) , a partner of the event, is supplying organisers with Open Up glasses to lend visitors, which are essential for tasting wines, particularly young ones. This range, launched thanks to the Grands Jours de Bourgogne, is now known and recognised around the world.

The press room: comfortable and practical Now a must-visit location, the comfortable press room will once again provide visitors with a range of useful services (Internet access, computers, telephones, local and international press, etc.). It is located in a different place every day, thus giving every press representative the chance to have a break or complete and send off their articles!

Journalists can also use this room to organise meetings with Burgundy professionals or BIVB members, or contact the Burgundy wines press contact.

A different place each day:

Monday 9 am-5 pm Le Petit Pontigny in Chablis (Maison des Vins) “Les Portes d’Or de la Bourgogne” event

Tuesday 9 am-5 pm Maison de Marsannay “Joyaux en Côte de Nuits” event

Wednesday 10 am-6 pm Palais des Congrès in Beaune All the events

Thursday 10 am-6 pm Tonnellerie de Mercurey “Au Cœur de la Bourgogne” event

Friday 10 am-6 pm Château de Pommard "Pommard rime avec Art” event



An unmissable event: the “Bourgognes et Saveurs du Monde” evening

For the 4th consecutive year, the Burgundy Wine Board (BIVB) is offering guests a cosmopolitan discovery of Burgundy wines. The “Bourgognes et Saveurs du Monde” evening will enable 250 lucky guests to travel the world on Wednesday, 21 March 2012 at the Château de Meursault. This is a great way of demonstrating, once again, Burgundy’s ability to produce wines that accompany the most varied dishes. This new edition is all about taste and unexpected sensory experiences. Four buffets will be available: Thai, Japanese, Italian and Tex-Mex. 12 different appellations will be served (3 wines per buffet). The unusual pairings between international cuisine and Burgundy wines will surprise and enchant the guests’ taste buds. They will discover that Burgundy wines are real travellers that can adapt to flavours from around the world as well as to French gastronomy, of course. This is no doubt the reason why they are exported to over 140 countries!



8th Grands Jours de Bourgogne Trophy Ceremony At the Château du Clos de Vougeot on Thursday, 22 March 2012,

during the “Grandes Maisons, Grands Crus”evening

Since 1998, the Grands Jours de Bourgogne association together with the Burgundy Wine Board (BIVB) have awarded the Grands Jours de Bourgogne press trophy. This trophy aims to reward a journalist every other year and praise his or her work on the Burgundy vineyards. For the first time in 2012, the jury, made up of members from the administration of the Grands Jours de Bourgogne association and chaired by Michel Baldassini, will also award a trophy to a photographer in honour of his or her work. Aimed at the French and international media, this event celebrates those who highlight Burgundy's vineyards through photographs or written, radio or televised reports. Judged on their writing skills, creativity, originality and above all their educational interest, these reports might highlight the appellations, professions, tastings or landscapes, for example. Burgundy wines owe their strength and reputation to their diversity: of appellations, terroirs and tasting events, etc. This diversity is, nonetheless, tricky to grasp and wine connoisseurs and novices alike need the detailed work of the journalists and photographers to penetrate the very heart of our wine-growing region and appreciate its treasures. The names of the winners will be revealed on 22nd March at the Château du Clos de Vougeot during the evening event organised by the Fédération des Négociants Eleveurs de Bourgogne (Greater Burgundy winegrowers and wine merchants trade federation): “Grandes Maisons, Grands Crus”.

The trophy: a crystal decanter Chef & Sommelier have reissued ‘Grand Finale’, a mouth-blown decanter dedicated exclusively to great red wine vintages.. Its unique, refined form is shaped like a ring. Its curves and contours thus enable the wine to flow smoothly, gently following the shapes of the decanter. The work of a master glass-maker, ‘Grand Finale’ is a precious showcase and ideal gift for all wine lovers...

"Grand Finale" benefits from Drop Control technology. This anti-drop treatment is applied to the neck of the decanter to make the wine service more accurate. Drop Control is totally invisible and does not change the quality of the wine.

In addition to this trophy, the winner of each category will be presented with a selection of 84 bottles of Burgundy wines worth 2,500 euros, including Grand Crus, Premier Crus, Village and Regional appellations from the whole of Burgundy.



Winners of the previous editions

2010 Trophy

Jacky RIGAUX, Tastevin en main (review of the "Confrérie des Chevaliers du Tastevin" association) "La notion de Climats en héritage"

2008 Trophy

Mickael Apstein, www.winereviewonline.com (USA) "Pouilly-Fuissé : The Bargain of Burgundy"

2006 Trophy

Stephen Brook, Decanter (Great Britain) "Great wine routes"

2004 Trophy

Bernard Burtchy, Gault Millau (France) "Vin de Charme"

2002 Trophy

Jean Aubry, Le Devoir (Montreal, Canada) "La Bourgogne", a series of 3 articles

Trophée 2000

Uwe-Lothar Müller, ARTE (Franco-German television channel) "Ma Bourgogne", TV programme

Trophée 1998

Frédéric Courant et Jamy Gourmand, France 3 (France) "Vin sur vin” emission “C’est pas Sorcier” programme on

Burgundy wines

LES GRANDS JOURS DE BOURGOGNE


Burgundy wines economic situation: The aim to increase returns has been set after a strong 2011

The year 2011 confirmed the return to normal in sales of Burgundy wines, which began in 2010 after the 2009 financial crisis. Despite the gloomy global backdrop, Burgundy has economic assets which allow it to defend itself and to continue conquering markets. The opportunities provided by developing markets also promise good future prospects. The strategy to redirect exports towards more distant countries has paid off, proving that the Burgundy vineyard has retained its historic capacity to conquer new markets. The French market is holding up overall. Once more, this is due to growth in supermarket and hypermarket sales and to the development of direct sales. More traditional channels are still affected by economic difficulties. After the impact of an unprecedented global economic crisis, particularly affecting the most expensive products, a new growth cycle has gradually established itself in the vineyard since the beginning of 2010. This has materialised in the vineyard’s second best export revenues, in 2011. Although market visibility is still limited in the medium term, this crisis will nevertheless have changed the situation. Rather than put up with it, Burgundy preferred to confront it and, sometimes, get round it. It has used key drivers of success such as a refusal to discount its wines, commercial investment in new areas of consumption across the world, use of new technologies and integration of sustainable development as an essential component of production, all of which enable it to face the future with serenity, whilst remaining vigilant. On international markets, this has materialised in a transfer of low-value wine exports in the EU to new markets, thus adding value for Burgundy wines. In France, sales of Burgundy wines have held up. Particularly in supermarkets and hypermarkets. Despite the fact that promotions are not very common, Burgundy remains the vineyard which has best resisted across the traditional segment of sales of red and white wines by 75cl bottle, with the average price seeing moderate growth.

Overall, despite the continued difficult economic context and the very low harvest volume in 2010, Burgundy is back on track: the volume of wine sold by winegrowers has returned to a normal level, i.e. some 200 million 75cl bottles, which also corresponds to the average harvest volume.



At end July 2011, the stock of wines held by winegrowers had naturally fallen by a considerable 9%, cancelling out the rise observed in 2010, with fewer than 11 months of sales available (178 million bottles). The marketing of the much-awaited 2009 vintage and the low volume of the 2010 harvest partly explain this decline in availability in the cellars. Luckily, the arrival of the 2011 vintage (1.55 million hl) meant that stocks could be partly built up. This should continue to support economic activity: these accessible wines are an ideal gateway for discovering the wealth and diversity of Burgundy wines, particularly at a time when Burgundy is conquering new markets and new consumers who are, for the most part, not connoisseurs. Although the global economy remains a subject for concern, the whole Burgundy wine sector knows that it no longer has any other choice than to further improve its quality requirements and strengthen its presence and its image on the ground. These are the stakes of the ambitious plan "Bourgognes Amplitude 2015".

Volume of wine sold by winegrower per campaign (August year N to July year N+1)

and stock at the end of the campaign Million bottles



Exports: 2011 represents the 2nd best revenues for Burgundy

A new growth cycle

The progressive rise in exports of Burgundy wines since the end of 2009 has allowed the region to catch up the accumulated fall in volume during the crisis, compared to the average exports observed over the last ten years. Burgundy has returned to an almost normal level, with 88 million bottles. After simplified declarative measures were implemented by French customs, a significant volume of exported Burgundy wines is no longer integrated in the official statistics. Including the additional volume, estimated from different sources of information, it is reasonable to consider that the 2011 export figure is, in reality, close to 92 to 93 million bottles. 2011 was particularly marked by the strong growth in revenues, with a rise of 16.5%, following the already considerable rise in 2010 (+15%). With a total of 666.5 million euros, 2011 generated the second best result by value, in the history of Burgundy exports. The change in 2011 lies mainly in the considerable increase in the average value of Burgundy wines exported, in accordance with the objectives of the “Bourgognes Amplitude 2015” plan. This growth is partly due to new orders from international markets for Village appellations (including Premier Crus) and Grand Crus.

A strengthened export programme in 2012

Present on numerous export markets, the Burgundy Wine Board (BIVB) offers the trade (wine shops, importers, restaurateurs, distributors, journalists, etc.) from over fifteen countries, tastings and suitable training programmes:

► “Terroirs & Signatures de Bourgogne” tastings: the Burgundy professionals meet the trade, with the BIVB organising training seminars and press conferences.

USA - 24 and 26 April 2012: San Francisco and New York JAPAN - 22 and 23 May 2012: Tokyo and Osaka

► Training seminars : In addition to those sessions already scheduled in the framework of the “Terroirs & Signatures de Bourgogne” tastings, the BIVB is offering, in 2012, several training sessions for the trade and the press. BRAZIL – 17 and 19 April: Sao Paulo and Rio de Janeiro CHINA – 25 and 26 April: Xiamen, Hong Kong and Canton TAIWAN - 25 April: Taipei SWEDEN – 7 May: Chablis special SOUTH KOREA - 24 May: Seoul HONG KONG - 29 May: Vinexpo CHINA/HONG KONG - 13 to 20 June: Chablis special in Hong Kong, Shenzhen, Canton, Shanghai and Beijing These two-hour training sessions will combine theory and tastings. The proposed sessions are tailored to the audience. They are based on the basics, whereas the more specialised sessions focus on topics specific to Burgundy (“Climats” and “lieux-dits”, food and wine pairing, villages, etc.).

► Other BELGIUM – April to June: Rencontres avec les

Bourgognes UK - June : Pure Chablis campaign in Wimbledon for the

trade and the press



After being impacted by the severe economic crisis of 2008/2009, Burgundy was able to benefit from the recovery in the global wine trade and the development of new markets and its export performance is again comparable to the figures prior to the crisis.

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VALUE (millions of euros)VOLUME (millions of bottles)

VOLUMES VALUES(1993 and 1994: estimations)

Change in exports of Burgundy wines since 1975

The growth has particularly benefited red wines, which posted a rise of 8.3% by volume and 35.7% by value. Whilst red wines seemed to have been struggling on the export markets for a few years, they have regained their former strength thanks to the strong demand from the new markets, particularly Asia, where consumption is predominantly focused on red wine. White wines have also grown by value, on average, with a rise of 4.5% in revenues, despite a 4.5% decline by volume. They are more affected by their current dependency on the traditional European markets, which are currently suffering. Only Crémant de Bourgogne seems to have registered a decline, according to French customs. This trend should be seen in context, as confirmed by the survey conducted by the Union of Crémant de Bourgogne, which shows continued growth in exports for this sparkling wine, however.

Volume

(millers de

cols)

Valeur (en

K€)

Volume

(millers de

cols)

Valeur (en

K€)

Var°

volume Var° valeur

Total white Burgundy wines 60 619 350 720 63 462 335 635 -4,5% 4,5%

Total red Burgundy wines 23 537 299 739 21 732 220 951 8,3% 35,7%

Crémant de Bourgogne 3 777 16 070 4 058 15 759 -6,9% 2,0%

TOTAL 87 932 666 529 89 251 572 344 -1,5% 16,5%

Burgundy exports

World

12 mois 2011 12 mois 2010 VAR % 12 mois 2011/2010



Dynamic growth outside the European Union

Burgundy’s growth in revenues can be seen on all markets outside the EU. They have all moved back into the black, beginning with Burgundy’s principal markets:

The North-American market is benefitting from a recovery in the consumption of premium wines and continues to be at the heart of the Burgundy companies’ development strategy. The USA has become Burgundy’s first export market in terms of revenues (ahead of the UK), with growth of 33% by value and 19% by volume. Burgundy has benefitted from the rebound of the dollar and is taking full advantage of the recovery in the consumption of premium wines on this market. In the medium term, it should continue to benefit from this growth. Canada is following the same trend, recording growth of 30% by value and 16% by volume, pushing it up to 4th export destination by value.

Japan, whose strong yen favours imports, has considerably restocked its Burgundy wines. Burgundy has beaten its 2008 record for revenues in Japan by over 10%. This demonstrates the attachment of the Japanese people for Burgundy wines, particular the most expensive appellations.

The good financial health of the Burgundy vineyard is also due, to a large extent, to the economic momentum of the new consumption markets. In 2011, Asia (ex Japan) should represent nearly 10% of the export revenues of Burgundy wines (22% including Japan), versus only 2% in 2005.

Continental China and Hong Kong (although very different, these two markets are also partly connected) will enter Burgundy’s top 5 export markets by value at the beginning of 2012, after revenues for this pair doubled in 2011, compared to 2010.

Singapore and Taiwan are also expanding rapidly, partly thanks to their role as an export platform for Asia.

India, which is often presented as a difficult market due to high customs taxes, could develop quickly. The European Union-India free trade agreement, currently under negotiation, would be a key element.

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Market share of the Asia region (excl. Japan)in Burgundy's total exports

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Change in exports of Burgundy wines to the main Asian markets (ex Japan)

By value (in thousands of euros)

2003 2004 2005 2006 2007 2008 2009 2010 2011



Other promising markets are beginning to hold significant weight in this ranking. Burgundy is enjoying growing popularity there, alongside Australia, (nearly 2% of Burgundy's revenues), Brazil (1%), and the United Arab Emirates (1%).

Burgundy is the French vineyard which generates the largest revenues for still wines in Australia. It totals 30% of exports of French still AOCs by value on this market, as in Brazil.

A 30% rise is observed in Burgundy exports to Russia, a market which should be linked to the good results in Latvia and Lithuania (transit countries to the Russian market).

Conversely, sales in the European market still seem to be penalised by the gloomy economic climate. However, the reduction in the volume of sales in the European markets should be seen in the context of the simplified declaration as mentioned above. The economic and social situation of European countries remains difficult.

This is notably the case of Burgundy’s main market by volume, the UK. The decline in Burgundy exports in 2011 (-17% by volume and -7% by value compared to 2010) is a result of the government's drastic austerity measures along with the increase in taxes which is penalising the market. The bankruptcy or economic difficulties of chains of specialist wine shops (Thresher, The Wine Rack, etc.) have also impacted on the sale of Burgundy wines in the UK. The positive aspect lies in the 10% increase in value of bottles of Burgundy exported (before tax).

Other markets (Germany, the Netherlands, Denmark), which are very price sensitive, are in the same situation. French wine consumption is subject to the competition of low-price wines from Chile, Australia and even Italy.

Even Belgium, which has always remained loyal to French wines and Burgundy wines in particular, and which seemed to resist the crisis relatively well, has been caught up by the crisis and, since 2011, has been faced with strong inflation. The fall in exports to this country (-15%) has to be seen in context, however: Belgians often buy their wine across the border in France where it is less expensive and they are also the leading international customers for direct sales in the cellars in Burgundy.

”Rencontres avec les Bourgognes” in Belgium from April to June 2012

The "Rencontres avec Les Bourgognes" programme allows the population of Burgundy to organise as many events and tastings as possible and to meet consumers, eager to make direct contact with the wine producers, at their places of sale (wine shops, supermarkets, regional fairs etc.). This operation encourages Burgundy professionals to meet clients through different distribution channels. Consumers are invited to discover the list of nearby upcoming events on this website: www.rencontresaveclesbourgognes.fr. All events are listed by region and by date.



Finally, themonopoly-run Scandinavian markets in particular, are enjoying a calmer situation and hold potential for Burgundy wines in the European Union. The monopolies’ guarantee of neutrality and representativeness is a real opportunity for niche wines. These markets are amongst the few in Europe to have increased their imports of Burgundy wines. This way of structuring the offering is sensible and consumer demand is healthy: sales of Burgundy wines in Scandinavian state monopoly shops are constantly beating their records, despite the crisis.

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Change in exports of Burgundy wines by volume and by value

2011 / 2010(Bubbles weighted by Burgundy’s revenues)

BrazilDenmark

Singapore

Germany

Switzerland

USA

Hong-Kong

Taiwan

Japon

BelgiumNetherlands

China

Australia

Sweden

Canada

United Kingdom

United Arab Emirates

Evol° in volume %

Evol° in value %

Norway

Russia + Lithuania + Latvia

South Korea

Ireland

Key to the graph:

The size of the bubbles is proportional to the weight of the market in revenues of Burgundy exports, over the period The horizontal axis shows growth by volume compared to the same period in 2010 The vertical axis shows growth by value compared to the same period in 2010



Table of export results of Burgundy wines in 2011

Market share 2011 12 MONTHS 2011 % change over 12 MONTHS 11/10

volume value 1000 units 1000 EUR VOLUME VALUE

World 100% 100% 87 932 666 529 -1,5% +16,5%

European Union 55,2% 39,0% 48 503 260 253 -13,2% -3,9%

United Kingdom 22,9% 16,7% 20 145 111 305 -17% -7%

Belgium 9,0% 5,4% 7 939 35 799 -15% -11%

Netherlands 6,2% 3,5% 5 491 23 520 -6% -8%

Germany 4,8% 4,0% 4 203 26 835 -21% +8%

Denmark 3,8% 2,9% 3 317 19 313 -1% +18%

Sweden 3,8% 2,2% 3 334 14 826 +4% +6%

Ireland 1,9% 1,0% 1 635 6 796 +7% -2%

Italy 0,5% 0,8% 399 5 351 -33% -8%

Luxembourg 0,3% 0,5% 282 3 150 -39% -30%

Finland 0,4% 0,3% 372 2 087 +2% +24%

Austria 0,2% 0,3% 138 2 244 -26% +24%

Spain 0,2% 0,3% 166 1 671 -15% -18%

Latvia 0,3% 0,3% 263 1 773 +13% +7%

Czech Republic 0,2% 0,2% 155 1 132 -13% -8%

Lithuania 0,2% 0,2% 211 1 126 +65% +74%

Poland 0,2% 0,1% 155 848 -26% -9%

Non EU countries 44,8% 61,0% 39 431 406 287 +18,1% +34,7%

USA 16,8% 21,1% 14 798 140 943 +19% +33%

Japan 9,8% 12,8% 8 636 85 028 +12% +20%

Canada 6,4% 6,0% 5 621 39 823 +16% +30%

Switzerland 2,4% 5,3% 2 102 35 069 +9% +37%

Hong Kong 1,0% 3,7% 921 24 495 +55% +111%

Australia 1,3% 1,7% 1 115 11 600 +39% +48%

Singapore 0,4% 1,4% 334 9 628 +0% +42%

South Korea 0,4% 0,6% 337 3 988 +4% +8%

Brazil 0,6% 0,7% 491 4 574 +10% +24%

Taiwan 0,4% 1,5% 350 10 132 +66% +79%

China 1,3% 1,4% 1 138 9 565 +63% +98%

United Arab Emirates 0,6% 0,8% 538 5 481 +37% +67%

Russia 0,4% 0,4% 384 2 417 +25% +9%

Israel 0,2% 0,2% 135 1 420 +168% +160%

India 0,2% 0,2% 218 1 385 +118% +83%

Burgundy exports

World



Exported Burgundy wines: in praise of time and those who respect it

To be the worldwide benchmark in fine wines produced through sustainable viticulture. This is the ambition of the positioning of Burgundy wines, whose roots have carefully been passed on over time. Time, this notion which goes too quickly and where time is money, is a source of life here, guaranteeing the very existence of Burgundy wines and the men and woman who produce them. In Burgundy, time is a value that no one ignores, that everyone appreciates, like an essential guarantee. This topic will now accompany the BIVB in its promotion work on its export markets. Take the time to discover it by watching the following mini film:

http://www.burgundytasting-usa.fr/

...for grapes to become Burgundy wines

It takes time...

http://www.burgundytasting-usa.fr/



France: supermarkets and wine-tourism are growth drivers The French market remains fairly difficult overall. According to figures from national statistics office, Insee,, France had a close escape from the recession at the end of 2011, because spending in services compensated for the decline observed in household spending, particularly for groceries. Morale is low amongst the French. They are concerned by the acceleration in unemployment and the fall in purchasing power. In 1960, food and drink accounted for 35% of household spending compared to less than 20% today. Spending on alcoholic drinks has been divided by three, now accounting for only 1.4% of budgets. And accommodation and transport spending has doubled, from 20% to 40%. “Deconsumerism” of wine is continuing: the number of households having purchased at least one bottle in the year has fallen by 1%. Above all, people are buying less and less (54 bottles per year on average, compared to 58 bottles three years earlier). French AOCs are the first to be affected by this erosion, as they are penalised by budgetary decisions (source Kantar - summer 2011). They have lost 300,000 households. However, consumers are focusing on the middle range, between 4 and 7 euros a bottle. This is perfectly fine for Burgundy, which has a wide offering in this price range. It thereby retains its share of 20% of French households buying Burgundy wines. But we must not expect any significant growth in sales in the months ahead. Burgundy is, however, better equipped to tackle the crisis as its purchasers are less sensitive to prices (source: KANTAR 2011). It is mainly the more modest households which are reducing their purchases. Conversely, the number of better-off customers seems to have increased, contributing to a rise in the average price. These points contribute to supporting Burgundy wines on the French market. Sales in France measured over the last campaign (August 2010-July 2011) reached a volume of over 105 million bottles (+1%) which still accounts for half of sales of Burgundy by volume.

Two channels which favour Burgundy

Supermarkets and hypermarkets: Burgundy is an exception in the main sales channel

Burgundy is growing constantly in this channel, even though wine sales have experienced difficulties over recent years. It is one of the only French vineyards to grow in this sector. Sales of Burgundy wines in supermarkets and hypermarkets grew by 1.8% by volume in 2011 setting a new record with 34.65 million bottles (source: IRI 2011). Burgundy has not discounted its wines to achieve this performance. It holds an atypical position on this network, as it sells few bottles in promotions and has increased the average price of its wines by 2%. It has consequently increased revenues by 3.8% in one year, reaching a new record of 221.5 million euros. The objective to increase the value of its wines, which is part of the BIVB’s “Bourgognes Amplitude 2015” plan, has therefore been achieved in this channel. It is interesting to note that although the majority of French vineyards make up for

http://www.insee.fr/fr/indicateurs/ind19/20111028/biens_sept_prov.pdf

http://www.gecodia.fr/Consommation-des-menages-en-France-2011-annee-de-stagnation_a3559.html



losses made in the 75cl format by sales of the Bag-In-Box©, Burgundy, on the other hand, has made considerable progress in the traditional format, with both red and white wines. This overall growth is likely to continue in 2012, given the spectacular results achieved during December 2011 compared to the same period of 2010: +3% by volume and +6% by value. This good annual performance concerns almost all categories of Burgundy wines. The growth of white wines (+1.8% by volume and +3.9% by value) benefits Chablis appellations (+1%), Regional white Bourgogne AOCs (+7%) and Mâconnais wines (+5%). The main surprise is from Burgundy red wines which have grown by 0.5% by volume and 2.5% by value, despite strong competition and a fall in red wine consumption overall. Here too, the red Bourgogne AOC (+8% by volume) has benefitted just as much as the Village appellations (+2.5% by volume). Finally, sales of Crémant de Bourgogne benefitted from the end-of-year celebrations and for the first time exceeded 6 million bottles sold in supermarkets and hypermarkets, with a rise of 5% by volume and 7% growth in revenues. Overall, if we include mini-markets and hard discount stores, sales of Burgundy wines in “modern distribution channels” represent some 45 million bottles, or 43% of the French market. The fall in sales registered in hard discount stores is compensated by the growth in sales in mini-markets: as going shopping is increasingly seen as a chore, consumers are gradually favouring neighbourhood shops (6.2% market share of food and drink purchases) and “click and collect” options (0.8% market share). This overall service shows the extent to which Burgundy is perfectly well positioned in this channel, despite its weak presence in the two main drivers of supermarket wine sales: rosé wine and the Bag-In-Box©. With a large, diverse product range between 4 and 10 euros, Burgundy is increasingly attracting consumers who have re-directed their purchases towards high-quality, pleasant wines. The strategic implementation of special events by the BIVB, with advisors specially trained in Burgundy wines, also increase sales in a crucial period of the year for the vineyard (between the autumn wine fairs in supermarkets and the end of year celebrations).

Direct sales: wine-tourism, a new growth driver

Direct sales represented nearly 30 million high-quality bottles in the last campaign (up 3%), i.e. 15% of total sales of Burgundy wines. This channel is growing from year to year and concerns almost all (93%) of the wine companies which sell by bottle. They now welcome customers to their cellars (one quarter of whom are foreign tourists). At the same time, the companies are increasingly going out to meet the consumers, at regional produce markets or regional fairs (65% compared to 60% in 2010) and some are even active on the Internet (25% compared to 18% one year earlier). One of the main origins of foreign tourists is Belgium (quoted by 86% of respondents to the survey). It is the Paris region which is the most represented (81% of respondents) for French visitors. Fewer of these companies welcome visitors on appointment only (26% compared to 36% in 2006 in the summer period), and are more likely to provide a permanent welcome all year round. The reception at the estate is carried out by an employee in 21% of cases (18% in 2010).



The quality of the reception is also measured by the increase in the number of companies who carry out visits of their estates (63% compared to 55% in 2010). The offer is becoming more diverse, with the possibility of accommodation (13% compared to 7%) or the possibility to enjoy a meal on site (10% compared to 4%). More than half of respondents believe that this has allowed them to increase their sales. Direct sales continue to grow, as 64% would like to further develop sales in the cellar. 31% of respondents would like to increase their presence at fairs. Wine-tourism is key today: consumers are seeking authentic regional products. The percentage of households bringing back wine from their holiday destination is significant (20% of holidaymakers in Burgundy), a sign that wine-tourism is an excellent means of promoting wines. Purchases are growing in number, but quantities remain small (two thirds of holidaymakers buy fewer than six bottles). Customers tend to favour the following key factors: ongoing relations with the producer, his knowledge of the product and the possibility to taste the wines. 68% of those questioned said they would buy again the following year from the same suppliers (source: KANTAR 2011). In 2011, customers are still present: 65% of tourism providers (all activities combined) regarded the tourist season as “quite good” or “very good” despite the weather which was not always favourable (source: Bourgogne Tourisme). Foreign tourists were stable. The Belgians, Dutch and Germans are still the most represented, remaining loyal to Burgundy. This is proof that although exports are falling to these countries, the consumers are still interested. Increasing numbers of Asian visitors, with a high purchasing power, are also coming to stay in Burgundy. There is therefore significant potential for selling wine via this channel.

Traditional networks should be supported

Restaurants: sales of Burgundy wines are slowly recovering

Sales activity took off gradually in 2010 for the restaurant sector, the main distribution network affected by the economic crisis. Although the number of people eating in restaurants has recovered since the peak of the crisis (2008-2009), wine sales figures have not returned to their former levels. The fall in the volume of wines sold does seem to have slowed down, however (-1% in 2011 compared to -2% in 2010 and -3% in 2009). Sales of Burgundy wines in restaurants should fall again slightly in 2011. But with some 24 million bottles, this channel remains important for the Burgundy vineyard. The recovery observed from 2010, of sales of wine in traditional (where the average bill exceeds 30 euros) and gastronomic restaurants is reassuring as these are customers which tend to favour Burgundy wines. However, Burgundy wines are taking advantage of the ramped-up presence in restaurants: in 2011, 60.6% of restaurants have at least one Burgundy wine on their wine list (compared to 58% in 2010 and 52% in 2009). This figure reaches 90% for so-called “gastronomic” restaurants. Each establishment lists an average of 7 names.



Burgundy has been able to hold onto its place partly thanks to sales made in the north-east quarter of France, an area which is more traditional and which continues to favour the consumption of 75cl bottles and AOCs. Another favourable factor in Burgundy is the method of supply. Restaurants tend to favour direct suppliers (65%). Half of them use this as their main supply method. However, Burgundy (which produces a majority of white wines) is penalised by the fall in consumption of white wines in this channel, compared to other colours.

Specialist wine shops: considerable reduction in sales, but reasons for optimism

The situation amongst specialist wine shops remains difficult. The reduction in customer numbers is worrying, particularly that of occasional customers (source: Equonoxe 2011). Only 8% of French households claim to visit specialist wine shops more than twice a year (source: Kantar Worldpanel 2011). The number of specialist wine shops has, however, grown in France, with a growth in staff of 4% in 2011, after a phase of destabilisation during the crisis (source: Equonoxe 2011). There are now around 5,350 wine shops. However, staff numbers have fallen in Burgundy (-1.4%), no doubt due to the development of direct sales. Specialist wine shops have been subject to increased competition from chains which now occupy 20% of points of sale in urban areas and almost half in the Paris region. This development might be unfavourable for Burgundy, where the small volumes are more suited to independent retailers. Today, this market segment represents sales of only 7 million bottles of Burgundy, a drop of 10% compared to 2010 (2011 survey). However, there are good reasons for optimism. The vineyard is represented in nearly all of the shops of this channel (93.5%). The range of Burgundy wines seems to have increased with 44.5 names sold in the year on average per shop (including a large proportion of red wines: 27) compared to 38.7 one year earlier. The increase in the average basket of goods (all products combined) in 2010 (+9.4%) is reassuring, after the 25% decline posted at the heart of the crisis. Unsurprisingly, Burgundy positions itself towards the top end of this channel, with an average sales price per consumer of 20 euros. Half of its sales are concentrated in the 12 and 25 euros. One bottle of Burgundy in three is bought at below 12 euros and one in six above 25 euros.

Restaurants are a good means of showcasing Burgundy wines. Since October 2011, the BIVB has provided restaurants with a free “Burgundy wine list” (up to 10 wine lists possible for larger establishments, where possible). This is a simple, aesthetically-pleasing document, entirely hand-made, using solid materials with a view to sustainable development in line with the “Bourgognes Amplitude 2015” plan. It covers the key points about the region: grape varieties, wine colours, main vineyards. A QR code on the document allows restaurant guests to access a variety of information on the vineyard and wine-tourism in Burgundy directly from their Smartphone. At the same time, for the last year, the BIVB has been providing a training programme to wine clubs and wine waiter students thanks to the French network of official Burgundy wine instructors (currently 8 across France). Over 2,000 students have been trained in this way.



There are two key elements in this channel: customer relations, i.e. advice and welcome, and the diversity of the offering (source: KANTAR 2011). In the end, the price is secondary. These points are all in favour of Burgundy. The majority of wine shops questioned in spring 2011 were expecting stable, or indeed rising sales of Burgundy in the future. Burgundy takes second place amongst all the vineyards that the wine shops want to highlight. Nevertheless, 35% of wine shop owners say they are not sufficiently informed about these wines. It would appear that training is a key factor in maintaining sales in this channel. Research carried out by VS News in December 2011 with wine shops (chains and independent shops) has confirmed this optimistic forecast. Indeed, many listed Burgundy as one of the good commercial success stories of the end of the year.



Mass distribution + Hard discount + Local

shops

23%

Catering trade and others

10%

Specialist shops3%

Sales in region + fairs + mail order (French clients)

12%

Sales in region (foreign clients)

4%

Exports45%

Non-official additional exports

3%

Estimated breakdown of sales of Burgundy wines (October 2011)

The key figures of the Burgundy vineyard (Sources: French customs/ IRI/ BIVB/DRAF - October 2011)

Average production

1.5 million hectolitres of which 60.5% white wines 31.5% red wines (and rosé) 8% Crémant de Bourgogne

and 1.5% of Grand Cru wines 47.5% Village appellations and

Premier Crus

51.0% Regional appellations

in other words, 6.5% of the production of French VQPRD

3% of the production of wines in France 0.4% of the world’s wine production

28,000 hectares in production (3% of the French wine-growing region)

2 main grape varieties: Chardonnay (56% of production): is used in nearly all the white wines Pinot Noir (31% of production): produces nearly all the red wines Other grape varieties with a significant share of production: Aligoté (white, 7.5%), Gamay (red, for Coteaux Bourguignons, Bourgogne Passe-tout-grain and Mâcon, 5%), Sauvignon (for Saint-Bris, 0.5%) – 5-year averages, 2006/2010

100 different appellations of which 33 Grand Cru appellations (22% of the French AOCs) 44 Village appellations and Premier Crus 23 village appellations and Premier Crus

The companies

3,800 Wine-growing estates (of which 1,300 include bottling and sell over 10,000 units) 250 Wine merchants 23 Cooperative cellars

The market

Some 200 million bottles sold

48% are exported

1.2 billion euros in revenues (estimated)

Burgundy accounts for:

2.8% of the global wine trade, in terms of value

18.5% of revenues of French still VQPRD exported in 2010 (for 6.5% of the production)

Regional weight

2% of the agricultural land operated in Burgundy 3% of the GDP of Burgundy 45,200 jobs generated (direct and indirect) i.e. 7% of total employment in Burgundy

Sources: BIVB/French customs/IRI/CHD/Equonoxe

2.5%

12%

3.5%

10.5% 3.5%



Vintage in Burgundy Pleasure first and foremost

November 2011

2011 will remain etched in our memories, not just because it was an early year, but because of its unique weather conditions. Whilst the world’s wine enthusiasts are getting ready to discover this new vintage, the first impressions are already being made. This year, elegance and indulgence, in particular, are enhancing the mosaic of Burgundy’s "Terroirs". These wines are accessible, providing an ideal way of discovering the wealth and diversity of Burgundy wines.

The Burgundy winegrowers know how to trust their instincts. Before the arrival of summer, they remained cautious, even though the particularly hot, dry spring gave the vines the potential for excellent quality. The rainfall in July helped reconstitute the water reserves in the soil and provide the vines with a new lease of life. The stormy weather in August, which was very difficult to anticipate, encouraged the winegrowers to follow their plots inch by inch. They were fully aware that they would need both humility and intuition to determine the date of

the harvest: between maturity and the health of the vineyard, nature has an important role to play. To wait or not to wait? This is the crucial question that the Burgundy winegrowers asked themselves in the last weeks of August, particularly for Pinot Noir, which is reputed for its delicacy and complexity. The harvest was spread out across several weeks, with the winegrowers harvesting the plots according to their maturity. The sunshine and lack of rain in September were the rewards for their patience. Careful selection was carried out, on the vines and in the cellars. Only the very best grapes were vinified.

White wines The white wines are characterised by aromatic purity. Clear, frank aromas of citrus fruits and delicate floral notes are unveiled on tasting. These flavours are brought out by a good level of acidity, making the wines fresh and expressive. The harmonious balance, which was already perceived on tasting the grapes, is confirmed. All this is strengthened by a pleasant roundness on the palate. The expression of the “Terroirs” is already notable. Maturity will bring additional complexity and subtlety to these wines, but they can also be enjoyed in their youth.



2011 vintage: a good harvest for Burgundy

With 1.555 million hectolitres, the 2011 harvest has exceeded the five-year average by 3.4%. It has increased by 11.6% compared to 2010. The rise is substantial for Crémant de Bourgogne which has reached its record level of 133,000 hectolitres, a minimum level which is necessary today, given the strong French and International demand for this sparkling AOC. But white wines have benefited the most from the increase in production in the vineyard, further confirmation that Burgundy is becoming increasingly white. Indeed, the harvest for white wine grew by 2.5% compared to the previous record from 2009. We are now very close to the one million hectolitre mark (970,000 hl, +6% compared to the 5-year average). This is beneficial to nearly all categories of appellations. However, the red wine harvest remains low (452,000 hl). It is 2% lower than average. After the small harvest of 2010, the red wine stocks should consequently fall in the medium term. The final breakdown by colour comes out at 62.5% white wines, 29% red wines (including 0.7% rosé) and 8.5% Crémant de Bourgogne.

Red wines These are highly quaffable wines with a very intense red colour. Depending on the sectors, there is a wide aromatic palette: fresh fruits, red fruits (raspberry, cherry) and a few soft, spicy notes. Freshness and balance grace the palate. The tannins are round, supple and elegant. The broad sensorial diversity and the qualitative distribution are characteristic of each “Terroir”. The potential for laying down the wine will vary depending on the style. However, the very pleasant aspect of this vintage, which is already noticeable, means that they can already be enjoyed.

Crémants de Bourgogne The Crémant producers began harvesting in the third week of August in the south of Burgundy. The harvests continued until the end of September. The wines made from Chardonnay grapes feature white peach and grapefruit aromas. The Aligoté presents light, tangy notes. The Pinot Noir provides structured, coloured wines. The Gamay reveals great-quality wines, with intense red fruit aromas. The first assemblages will be made at the end of the year.

This press release presents general characteristics per area. As each wine and each winemaker is unique, each wine must be tasted before it can be characterized.



Vintage in Burgundy the high standards paid off

May 2011

The 2010 vintage in Burgundy is a success despite the delicate climatic conditions. The age-old history and experience acquired by the Burgundy winegrowers has, more than ever, borne fruit. This year, the level of maturity and the health of the vines were key in choosing the date of the harvest. Although the harvest usually takes place by colour (traditionally red then white), the winegrowers, attentive to the quality, alternated between red and white plots. The small yields obtained are both a result of the winegrowers’ controlled pruning, the coulure and millerandage caused by the climatic conditions in the spring, and the strict selection performed both on the vine and in the cellar. The winemakers were then able to adjust their technique on the harvested grapes to unveil the fine balance between sugar and acidity, without harming the aromatic expression. There is no doubt that the 2010 Burgundy wines hold some nice surprises for wine enthusiasts!

White wines

Chablis and Grand Auxerrois

These pleasantly fresh wines present subtle notes of citrus fruits, green apple and peach. Balanced, their palate has an excellent minerality, which highlights their liveliness and good tension. Pleasant and tasty, they are ready to enjoy and will please even the most demanding of connoisseurs.

Côte Chalonnaise and Côte de Beaune

Overall, the wines are very aromatic, dominated by notes of ripe fruits and dry fruits. Their palate, lively with excellent body, is full and substantial. After a few months in the bottle they will soon soften to reach a perfect harmony. They have excellent potential for laying down.

Mâconnais

The harvested grapes were of very high quality and the wines are worthy of a great vintage. Thanks to their exuberance and their aromatic purity, their balance and excellent structure, these wines are supple, tasty and have a wonderful freshness.



Red wines

Côte de Nuits

With real elegance and aromatic richness, these wines are perfectly balanced. Fleshy, they are backed by firm and silky tannins. Their excellent body and persistence on the palate make them perfect for laying down.

Côte Chalonnaise and Côte de Beaune

Firm, thanks to their tannins and excellent acidity, these wines are full-bodied and well-balanced. The nose, with its hints of small red fruits, black berries and kernel fruits, is a model of its kind.

Grand Auxerrois

Particularly fruity, their supple, delicate tannins provide them with good balance.

Crémant de Bourgogne The 2010 vintage is of good quality for the two grape varieties Chardonnay and Pinot Noir. The quality of the grapes allowed for a gentle extraction, resulting in base wines without excessive levels of acidity, an intense aromatic expression and good maturity.

This press release presents general characteristics per area. As each wine and each winemaker is unique, each

wine must be tasted before it can be characterized.



Sustainable Development in Burgundy Objective: sustainable wine-growing! “To be the worldwide benchmark in fine wines produced by sustainable winegrowing” is the objective of the “Bourgognes Amplitude 2015” plan, which sets out the broad guidelines for the Burgundy wine sector in the coming years. Sustainable winegrowing and, more broadly, Sustainable Development – both new societal challenges – are therefore at the heart of the Burgundy Wine Board’s (BIVB) strategy. A number of key projects are already underway.

The Sustainable Development assessment of Burgundy’s vineyards: the foundation stone

Sustainable Development is a cross-functional concept that includes environmental, social and economic aspects. Through its Technique and Quality centre, the BIVB has commissioned a specialist agency to carry out a Sustainable Development assessment of Burgundy’s vineyards. This assessment will form the basis of an action plan to be implemented until 2015. Thanks to land studies, face-to-face surveys conducted with the professionals and various partners and players from Burgundy's vineyards, but also mathematical analysis, the first inventory is currently being finalised. It highlights Burgundy’s strengths and weaknesses in terms of Sustainable Development. Above all, it will allow us to define the notion of Sustainable Development for the Burgundy wine sector. The results will be presented at the end of March 2012 on the occasion of a seminar for professionals and for those who contributed to carrying out this project. To ensure that this project was completed in its entirety and to ensure that one person is in charge of it, Claire Pernet joined the BIVB's Technique and Quality centre as Head of Sustainable Development. She is carrying out this assessment which will act as a basis to draw up a strategic plan approved by the BIVB, the broad guidelines of which will be given during the seminar, thanks to workshops with professionals. The operational application of the environmental part will be managed within the Sustainable Winegrowing Committee, of which the BIVB is one of the founding members, alongside the FNEB (Greater Burgundy winegrowers and wine merchants trade association federation) and the CAVB (Confederation of Burgundy appellations and winegrowers). Other technical and professional players, from local structures or partners of the sector, will also be involved. As part of its “Bourgognes Amplitude 2015” plan, the BIVB has decided to support collective initiatives with regard to Sustainable Development. In this way, the BIVB is offering financing of up to 50% for actions on the ground which follow a federal sustainable development approach, subject to self-financing by the structure in question and according to precise specifications.



A European project for biodiversity: BioDiVine This year, Burgundy has also taken on the European project BioDiVine, which aims to study the link between the organisation of wine landscapes and their impact on biodiversity. Does the increase of plant resources around vineyards result in the growth of more diverse fauna? What is the impact on vine-growing? Many European vineyards have embarked on this project. Three sites put forward by Burgundy – one per département (Irancy, Corton and Pouilly-Fuissé) have been approved. On each experimentation site, a semi-natural zone is established on which no vines are planted, allowing the biodiversity to be enriched (increases the microbiological diversity, doubles the number of birds and small mammals, etc.). “Corton landscape” has already advertised for candidates to plant hedges and trees and is working on cover planting and sexual confusion. The Defence and Management Organisations (ODG) of Pouilly-Fuissé and Irancy are also finalising their requests for the planting of hedges, inter-row cover planting and resting for plots, as well as for dry-stone walls. The first actions will be implemented on a European level this year. At the end of this project, plans to manage the land will be established and transferred to the different European winegrowing areas so that they can implement the most relevant organisation of the landscape in terms of biodiversity. This knowledge transfer will be accompanied by the publication of a technical guide for winegrowers.

A Sustainable Development conference during the Grands Jours de Bourgogne What better event than the Grands Jours de Bourgogne to present the trade with the Sustainable Development initiative launched within Burgundy’s vineyards, as part of the Bourgognes Amplitude 2015 plan? The BIVB is therefore offering a conference on this topic:

on Tuesday 20 March at the Palais des Congrès in Beaune from 5pm to 8pm.

This presentation will be followed by a focus on organic production methods as well as a tasting of organic wines (18h-20h).



Wine tourism Each year, the French wine-growing areas attract one third of French and international tourists visiting the country. Burgundy stands out from its wide range of competitors for its high-quality wines, the age-old history of its vineyards and the passion of the men and women who bring it to life. Our region opens up its vineyards to experienced connoisseurs and new fans alike, for a warm, welcoming and festive discovery of the area. As one of the main aims of the “Bourgognes Amplitude 2015” plan is to strengthen cultural wine tourism, the Burgundy Wine Board (BIVB) wishes to enhance the wine tourism activities on offer on a regional scale. Various projects are underway to facilitate this initiative…

An ambitious, unifying project: the “Maison des Vins, de la Gastronomie et du Territoire en Bourgogne"

Burgundy, an important region in wine tourism, does not yet have a unifying centre where tourists can discover its richness in the space of half a day. To bridge this gap, many corporate and tourism partners are joining forces to create an ambitious project, the “Maison des Vins, de la Gastronomie et du Territoire”. They are planning on developing this as a reference point or “gateway”, where visitors can discover and understand the gastronomy and wines of Burgundy, as well as the culture and heritage developed from wine-growing. This “Maison” will be created in a regional context as certain structures exist already (Maison Mâconnaise des vins, Maison des vins de la Côte Châlonnaise, etc.). Similarly, it will take a particularly dynamic national context into account, both in terms of wine tourism and the promotion of French gastronomy (Centre Culturel et Touristique du Vin de Bordeaux, Pavillon des Vins de France à Paris, Maison de la Gastronomie, etc.). The creation of this “Maison” also reflects the dynamic regional initiative triggered by the application of the “Climats du Vignoble de Bourgogne” for UNESCO world heritage status. An opportunity and definition study is currently being conducted. It is co-financed by the Côte d’Or’s General Council, the Urban Community of Beaune, the Pays Beaunois, the French state and even Europe. The results will be published in September 2012.



“En route vers les Bourgognes”: A new guide for gastronomic, cultural and festive trips at the heart of the vineyards…

To mark the 20th anniversary of the “De Vignes en Caves” hospitality charter, the Burgundy Wine Board (BIVB) is publishing a new free brochure on wine tourism: En route vers les Bourgognes. Designed to aid visitors when travelling throughout the vineyard, this French/English guide is a combination of two of the BIVB's previous publications: “Carte de la Route des Vins” and the “Bourgognes en Fête” guide. It lists, by vineyard:

the contact details of the 317 estates, merchants and cooperative cellars, which are members of the “De Vignes en Caves”1 hospitality charter (ensuring a high-quality, personalised welcome) and other practical information (languages spoken, opening hours, accommodation and catering for those who offer it.);

nearly 100 wine events which take place in Burgundy throughout the year;

itineraries presented on maps allowing you to discover the wine routes and various tourist sites, by car, by bike or even by foot.

1 The signatories of the “De Vignes en Caves” hospitality charter undertake to welcome visitors under

the best conditions: to guarantee a warm, personalised welcome at specific opening hours, to provide a free tasting of at least one wine, to offer wine for sale on a take-away basis, a shipping service, etc.



The “Vignobles et Découvertes” offers are also mentioned and can be identified by the logo opposite. Created by the Secretary of State for Tourism in 2010, this national label dedicated to wine tourism allows visitors to identify wine destinations that propose a complete, high-quality range of services: cellars, cultural and natural heritage, gastronomy, leisure activities, accommodation, local tourism agencies, events, etc.

Reminder of the 3 areas awarded this label in 2010:

« Dijon - Côte de Nuits »

« Côte and Hautes-Côtes de Beaune : Colline de Corton »

« Côte and Hautes-Côtes de Beaune : Colline de Montrachet » “The vineyard of Chablis and the Chablisien” was awarded the label, in February 2012, for 43 tourist services. This brings the total number of sites bearing the label up to four and the number of wine tourism offers with the "Vignobles et Découvertes” label in Burgundy up to nearly 300! “En route vers les Bourgognes” is a very comprehensive, useful guide. It is available on the BIVB’s website and on simple request from the Burgundy Wine Board and tourist bodies (tourist information offices, regional and departmental tourism committees, hotels, campsites, Lyon airport). For detailed information on wine tourism in Burgundy, including the “Vignobles et Découvertes” offers, use the specific search engine on the website:

www.burgundy-wine.fr

“A moi l’Aventure !”: an original kit to welcome families in the cellars If wine tourism is to develop, it has to be accessible for families. From March 2012, the BIVB will provide wine professionals with games kits to occupy children from 3 to 10 years, thus allowing the parents to taste the wines in peace. These games will enable children to discover the vines whilst having fun in the cellar. They have been designed for children from 3 to 6 (memory, puzzles, etc.) and from 6 to 10 (quizzes with wheel of fortune, true/false, etc.). All children will leave with an 8-page booklet (crosswords, colouring-in, etc.), allowing them to improve their knowledge and continue the fun at home, with the family. There’s no time to lose – in spring 2012, let’s go to Burgundy!

http://www.vins-bourgogne.fr/



Our Privileged Partners The Grands Jours de Bourgogne would be nothing without the commitment of the Burgundy wine professionals (professional associations, domaines, shippers, and wine co-operatives), who for each annual event organise privileged meetings and venues for key French and foreign opinion leaders and journalists. At the same time, the success of this event owes much to the assistance and involvement of its partners. The President, Michel Baldassini and the Grands Jours team would like to extend their particular thanks:

Bureau Interprofessionnel des Vins de Bourgogne 12 boulevard Bretonnière 21204 Beaune cedex [email protected] www.burgundy-wines.fr

Conseil Régional de Bourgogne (see the press release attached) 17 boulevard de la Trémouille BP 1602 21035 Dijon cedex www.region-bourgogne.fr

Conseil Général de Côte d'Or 53 bis rue de la Préfecture 21035 Dijon cedex www.cotedor.fr

Conseil Général de Saône et Loire Espace Duhesme 18 rue de Flacé 71026 Mâcon www.cg71.fr

Conseil Général de l’Yonne Hôtel du Département 1 rue de l'Etang Saint-Vigile 89089 AUXERRE CEDEX www.cg89.fr

Crédit Mutuel (see the press release attached) 24 avenue Albert Camus BP 99898 21098 Dijon cedex 9 www.creditmutuel.fr

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Arc International (see the press release attached) 10 boulevard Haussmann 75009 Paris Responsable des relations presse : Gaëlle Miel - Tél. 01 53 26 14 22 www.arc-inti.com Sales contact Chef & Sommelier : Thomas Meunier - Tél. 06 66 42 46 36 www.chefsommelier.fr

Association pour l’inscription des Climats du vignoble de Bourgogne au patrimoine mondial de l’UNESCO (see the press release attached) 12 boulevard Bretonnière 21200 Beaune [email protected]

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http://www.chefsommelier.fr/

GJB 2006 8ème édition - Bourgogne Wines · Winners of the previous editions France: supermarkets...

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