Giving It All You've Got vs Taking All You Can
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Transcript of Giving It All You've Got vs Taking All You Can
LIMITS
BUSINESS
BEYOND
PRESENTED BY
Rik Schnabel
6-Figure Workshop
WHAT
DO?
Journey Beyond Limits
NLP Practitioner
NLP Masters
Presenters
Trainers Training
Life Beyond Limits
The Training Journey
MINDSET
MARKETING
MATHS
The 3 M’s of Business
CAUSE
EFFECT
Get Above the Line
Stop Blaming Others
For Your Results...
1. Your Boss/Partner(s)
2. The Economy (The GFC)
3. Lack of Money or Time
4. Your Excessive Overheads
5. Your Partner’s Spending Habits
6. Your Spending Habits
MINDSET
The 3 M’s of Business
MINDSET
EMPOWER
YOUR
The 3 M’s of Business
NLP will help you to Change...
Information
NLP will help you to Change...
Information
Delete, Distort,
Generalize
NLP will help you to Change...
Information
Delete, Distort,
GeneralizeLanguage
NLP will help you to Change...
Information
Delete, Distort,
GeneralizeLanguage
Memories
NLP will help you to Change...
Information
Delete, Distort,
GeneralizeLanguage
Memories
Decisions
NLP will help you to Change...
Information
Delete, Distort,
GeneralizeLanguage
Memories
Decisions
Meta Programs
NLP will help you to Change...
Information
Delete, Distort,
GeneralizeLanguage
Memories
Decisions
Meta Programs
Values
NLP will help you to Change...
Information
Delete, Distort,
GeneralizeLanguage
Memories
Decisions
Meta Programs
Values
Beliefs
NLP will help you to Change...
Information
Delete, Distort,
GeneralizeLanguage
Memories
Decisions
Meta Programs
Values
Beliefs
NLP will help you to Change...
Information
Internal Rep
State
Physiology
Delete, Distort,
GeneralizeLanguage
Memories
Decisions
Meta Programs
Values
Beliefs
Learn NLP...
Information
Behaviour
Internal Rep
State
Physiology
Delete, Distort,
GeneralizeLanguage
Memories
Decisions
Meta Programs
Values
Beliefs
MINDSET
MARKETING
MATHS
MARKETING
NICHEInch Wide Mile Deep
Life Coach
23 Million
Performance Anxiety
Coach
VA
LU
E
1 Million
Performance Anxiety
Coach
OB
VI
OU
S
VA
LU
E
1 Million
Life Coach
Market: 6.8 Billion
Age: 0 - 100
Income: No idea
Language: All
Highest Need: No idea
Where: Everywhere
Google Search: 10,300,000
Perf. Anxiety Coach
Market (VIC): 14,000 Actors Equity Members
Age: 24 - 35
Income: $100 to $77 Million
Language: English
Highest Need: Confidence/Calm
Where: Verve Studios
VCA, Screenwise
NIDA
Google: 8,060
Coaching Niche’s
Niche Adword Search Google Search
Life (Coach): 22,200 10,300,000
Sex: 590 358,000
Fear: 480 37,700
Stress: 46 132,000
Alcohol: 36 9,700
Anxiety: 28 119,000
Depression: 16 15,700
Searches conducted with “…….. Coach”
Finding Your Niche
The Sweet Spot
LOVE
TO DO
WANT
TO DO
OTHERS
PAY TO DO
THEPRICE OF
PAIN
What goes up when
something goes down?
PAIN
PRIC
E
BRANDPosition Your Niche
ATTRIBUTESPHYSICAL
PROPERTIES
that you own vsCompetitors?
BENEFITS
PERSONALITY
VALUES
ESSENCE
BENEFITS
that Clients Enjoy from
These?
DESCRIBE
your Brand’s Personality if it came to LIFE...
How does the client
FEEL when interacting?
FUSION of rational and
emotional values
Highly Skilled
Caring Staff
Accredited
Improved Service
Feel cared for
Trust
Intelligent
Caring
Professional
Secure
Valued
Comfortable
CONSCIENTIOUS
Life Beyond Limits
Launch System...
1. Adopt and Attitude for Success
2. What are the Key Actions to
Ensure Success?
3. What Skills Must You Improve?
4. What Systems Need Improving?
ATTITUDE
ACTIONS
SKILLS
SYSTEMS
Systemise for Success...
1. Diarise regular study
2. Diarise regular exercise
4. Diarise time for you time
5. Diarise a time when you work on
growing the business
3. Diarise family time
ROTIMON TUES WED SUNFRI SATTHUR
5
GIVENOT TAKE
VALUE
Taking it All
Vs
Giving it All You’ve Got
5 Lies that Poor People
Perpetuate...
1. Take as much as you can
2. Rich people are greedy
4. I’ll never be wealthy
5. There is only so much time and
money available to me.
3. There is never enough
MARKETING
FUNNEL
The Marketing FunnelJoint Ventures
FREE OFFERS
Lead Generation
to Build
Database
INVESTING
LOW END
OFFERS
To New Clients
SUSTAINING
HIGH QUALITY
OFFERS
To Loved Clients
PROFITING
LOW END ADS
Bus. Livery
Brochures
Emails/Talks
MID RANGE
ADS
Local Press
Direct Mail
Media Releases
TARGET ADS
Industry Mags
Websites
Sectional Press
FREE EVENT
or REPORT
GIVE ITEVERYTHING
YOU’VE GOT
LIVE ALIFE BEYOND
LIMITS!
THANKU