Giving a Facelift to a 100 Year Old Brand Through Social Media
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Transcript of Giving a Facelift to a 100 Year Old Brand Through Social Media
Giving a Facelift to a 100-Year-Old Brand
Through Social Media
30 Seconds About Me
30 More Seconds About MeBusiness / Client Experience
2008 Business Realities
• Demise of traditional media• Client budget cuts• Interactive opportunities on the rise• WTF is social media?
So what do you know about Lessing- Flynn?
“They’re old”
“They’re survivors”“Who?”
“Don’t hear much”
“Don’t hear anything bad”
A Brief Look at a Long History
• Founded in 1907 by Paul Lessing• 102 Years old!• 3rd Oldest Ad Agency in U.S.
A Brief Look at a Long History
Two constant truths over 100 years
• Lessing-Flynn helps brands tell their story
• At Lessing-Flynn, it’s
all about the people you work with
How do we tell that story online?
Web site – The Internal sell
• We need a new Web site that:– Tells the same story in a new way– Emphasizes the professionals who work at Lessing-
Flynn
Social Media - The Internal Sell
Practicing what we preach
• If we’re going to sell interactive and social media, we have to practice what we preach!
Social Media Strategy
• Generate content that offers strong opinions about marketing in an effort to: – Further communications with our clients – Reach new business prospects– Be a participating voice in the industry– Improve brand awareness – Increase site traffic
Results of Social Media(since launch Jan 2009)
– Syndication
Results of Social Media(since launch Jan 2009)
Results of Social Media(since launch Jan 2009)
– Rankings• Top 1% of all blogs
• 100 Fastest growing blogs
Results of Social Media(since launch Jan 2009)
• First ten months:– 20,000 plus blog views– 155 posts – 200 plus comments– 2000 people per month
Results of Social Media(since launch Jan 2009)
• Search Rankings:– “Des Moines Ad Agency”
• 2nd listing after “Super Pages”
– “Iowa Social Media”• 1st and 2nd listings
Results of Social Media(since launch Jan 2009)
– Bottom line
“I found you through this blog…” has generated:
–Ten New Business Meetings–Four New PAYING Clients!
Web Traffic Results(since launch of social media Jan 2009)
• Traffic to Web site– Site Visits
• +80%
– Page Views• +33%
– Time on site• +1:24
What’s Next?
– Strategy– Foundation– Execution– Content Development Support– Analysis – ROI
Questions and Discussion