supporting communities: how it works

Produced by:

http:www.GIVEtweet.com

supporting communities: GIVEtweet

GIVEtweet Opportunity.

Align your brand with important causes and non-profits.

Turn followers into fans, and fans into advocates.

Create unique PR and promotional opportunities.

A fun, engaging, low cost, high impact marketing program.

(or your preferred

non-profit)

supporting communities: A Global Social Phenomenon

60M+ registered users 50M visitors/month

supporting communities: how it works

How it works.

People who are already fans and followers of the brand ask their

friends and followers to “follow” the brand.

For every new follower they obtain for the brand, the brand

donates a small amount to the non-profit cause.

supporting communities: how it works

Fans.

The GIVEtweet platform provides fun and engaging reports for fans,

and manages tracking, spam-filters, and registration.

Brands promote the program to their existing followers,

members, and email lists.

For every new follower from this program, the brand will donate a

small amount to the chosen non-profit cause.

supporting communities: how it works

Brands.

The GIVEtweet platform provides comprehensive and detailed

analytics for brands, including new followers, traffic, and engagement.

Causes and non-profits receive funds directly from brands, and

connect directly with potential donors.

Non-profits promote the brand program to their constituency

base and social graphs.

supporting communities: how it works

Non-profits.

The GIVEtweet platform supports non-profits and allows them to

manage and present their message to current and new followers.

People discover the campaign through friends, brand efforts,

and non-profit efforts.

Minimum engagement: improved awareness of brand.

Light engagement: follows brand, responsible for a single donation

High engagement: becomes a brand fan, joins GIVEtweet, asks

their friends and followers to follow brand.

supporting communities: how it works

Public engagement.

Step 1: Register Step 2: Confirm

Step 3: Choose Your Cause

supporting communities: fans engage in twenty seconds

Step 4: That’s it! Send your message!

Sample Marketing DocsWhat brands send to their followers and email

lists.

“Join [Walmart] in helping the [Red Cross] support victims of

disaster around the world. If we can raise $10,000 that will

mean... for the [Red Cross]. We've already raised $5,200!

Join our team and help us reach this goal.

What non-profits send to their followers and

email lists:

[Walmart] is supporting the [Red Cross] in our fund-raising

efforts this month. This is a quick, easy, and fun way to raise

funds for the [Red Cross]! Go here to sign up in twenty

seconds!

What fans send to their friends and followers:

Hi all, please join me in supporting the [Red Cross]. Just follow

[Walmart] and they’ll donate $0.25 to the [Red Cross]!

Sample User Reports and Indicators

Track and report on followers, donations, fans, reach, and more

supporting communities: outreach & reporting

GIVEtweet analytics

includes data feeds on

total brand donations,

new followers to date

and total new users by

day.

Our goal is to build our

database in such a way

that brands have a new

opportunity to

incorporate their

marketing and research

functions into not only

their cause-related

efforts, but their

integrated efforts

overall.

At the end of the day,

we believe that cause-

related thinking should

be ingrained in any

brand relationship with

a consumer.

After all, we all look for

a higher purpose

behind our purchases

and daily interactions

with brands.

Analyze.

Support Communities –Brands and Non-Profits work together:

SNICKERS and HUNGER RELIEFRaised $3M to date through Facebookconnections.

LINCOLN and HABITAT FOR HUMANITYRaised $81,000 through an online auction.

MASTERCARD and WSPCCRaised $101,000 in association with with Nelson Mandela through an online auction.

What GIVEtweet is:

GIVEtweet is an innovative, cause-driven, affordable solution that helps brands connect with people, support causes, and contribute to the online conversation.

GIVEtweet is not a non-profit.

Whether you are looking to build brand recognition and reputation, organize your employees for a giving-type campaign, or partner with a particular cause community to take action, GIVEtweet can provide an effective solution.

Turn fans into advocates with our pre-built systems. Help your employees and customers connect you to their networks –hyper-local and engaged word of mouth works!

Build your online follower base. Fund the causes you care about. Improve awareness and engagement.

Produced by:

www.givetweet.com