We are disrupting insurance marketing with an almost frictionless new model that upends the $4B+ spent by

insurance carriers on advertising annually

Plan Deck

01/2014 CONFIDENTIAL

We make it possible for people to support the causes that matter to them, simply through their

choice of insurance provider.

At the same time, we are delivering a platform for brokers empowering them to add Cause Marketing

as a channel for new business.

Most importantly, we are giving causes a vital, sustained source of income - and we doing all this

by replacing an ad model that is largely reviled.

Plan Deck 01/2014 CONFIDENTIAL

$388M

$920M

3

Practically everyone has insurance. It’s the definition of a saturated, mature market. To gain share, most carriers pay 20% sales commissions on top of huge advertising and marketing costs. Carriers are fighting a war for market

share, largely with ad spend in a market perceived of as commodity by consumers.

$828M

$370M

saturated marketWe are entering the market with a completely disruptive model for marketing insurance...

$385M

$179M

Plan Deck 01/2014 CONFIDENTIAL 4

Agent works with the customer through our systems to get great coverage and rates (as co-broker with us.)

CUSTOMER

A cause partner refers a customer to us through a support outreach campaign

This is an endorsement WITH benefit of ongoing support of the cause that the customer cares about.

2

We donate to the charity and split the remaining commission with

any co-broker agents

1

3

CAUSE

Carriers pay us a commission as the brokerage

model

Plan Deck 01/2014 CONFIDENTIAL

Brokers are increasingly being displaced by carriers who are aggressively implementing advertising-driven direct sales models. This is especially true of the most commoditized

categories of coverage. Our model delivers a complete lead-generation platform, allowing independent professionals to engage new customers, WHILE adding value AND without

cannibalizing their existing business.

a legion of disenfranchised brokers become our foot-soldiers

5

We have already signed up 100 agents, more contact us every day.

100+

Plan Deck 01/2014 CONFIDENTIAL

frictionless network

6

Our co-brokerage approach will allow us to rapidly grow and support a network of trained, experienced insurance professionals that can not only deliver a local

response but will in turn be able to engage their own charity support partnerships.This is a model designed for rapid, national relatively frictionless growth.

Plan Deck 01/2014 CONFIDENTIAL

We are effectively re-directing the funds that others are spending to persuade customers to switch carriers. We give part of the Broker’s commission to the charity, and help the

charities to do the part the ads were doing - namely influencing buyer preferences.

Everyone except the ad sales guys win, in a model even the carriers support

7

trusted referrals

Plan Deck 01/2014 CONFIDENTIAL

pipeline

8

PREMIUMS4 causes in Los

Angeles have already signed up

$9mREVENUE

BOR from 15% of the family over a year

$1.8mSUPPORT

Ongoing donationto charities

$720k

Income has already begunthrough campaigns with foundations and non-profits

with which we are currently already engaged

Estimated 2014 (working with initial small local charities)

Plan Deck 01/2014 CONFIDENTIAL

profits

9

LEGACY BROKERAGE

GIVESURANCEMODEL

Revenue$1,000

Overhead$200

Net Profit$100

Customer Servicing

$200

Agent Commission

$500

InsurancePremium

$5000Revenue$1,000

Overhead$150

Net Profit$150

Customer Servicing

$300

CharitableDonation

$400

InsurancePremium

$5000

Lower overhead, without AdvertisingHigher service cost with co-brokerage

Lower commissionsHigher net profit

Plan Deck 01/2014 CONFIDENTIAL 10

market size

Brokerage Commissions

20% Commission on $500 B premiums in Personal and

Commercial Insurance

Total Available Market

MidMarket$18B

$100 B $38 B

Wealth Mangers

$5B

High Net Worth$15B

Target Market

Typically higher net-worth supporters of causes such as

schools, foundations andnon-profits

LIkely Serviceable Market

Target Market Segments

Focus on the more valuable insurance customers, through

trusted networks and association with causes.

Initial Target Market Segments

Plan Deck 01/2014 CONFIDENTIAL

team

11

Jennifer Rasiah - CEO14 years experience in insurance industry; has worked in every major role of both insurance carrier and brokerage side of the industry. Worked on the high net worth / Entertainment division of worlds largest insurance brokerages. Lead a team of HNW specialist in building UnionBank’s HNW Division later AQ by BB&T. Former AVP at Hub International.

David Shantz - CMOCo-founded his first company at 19, which was eventually acquired by IBM. Since then, David has had key roles in marketing for over a dozen start-ups, of which there have been numerous funding and liquidity events; CoAlign, Morphic, Altamira Software (Microsoft), FatRedCouch, Varitan Capital, Bohan Group(First American), Bulldog Gin, Velosant (First Data), Atomic Tangerine (SRI) and in 2010, Cause Insurance (cause marketing insurance $2M)

Max Skibinski - Advisor, Technology and ManagementCurrently Venture Partner at Andreessen Horowitz.Founder of Hive7 Founder (acquired by Disney). Founder of Inporia.Ycombinator Founder.

Sharon Andrew - Advisor, Industry / Operations Insurance and Financial Services Executive, CHFC, LUTCFTerritory/ Sales Management ~ Strategic Planning and Analysis ~ Business Consultant Training/Development/Coaching ~ Business Development, Growth & Profit ~ Generation & Launch Corporate Legal Liaison ~ Conflict-Of-Interest & Integrity Issues ~ Compliance/Ethics

Plan Deck 01/2014 CONFIDENTIAL

team (continued)

12

Craig Barnet- Advisor, Co-brokerage Partnerships20 years of experience in the insurance industry, Craig Barnet is recognized as one of the premier risk management consultants in the field.

David Kanel - Advisor, ManagementCo-Founder/CEO BOXC, Cofounded Syntric and WhosIn. David bootstrapped his startup during high school, it achieved $250K in revenue within a year. His second startup founded while in college reached $1M revenue within 9 months. 8 years international ecommerce experience.

Plan Deck 01/2014 CONFIDENTIAL

We are raising an Angel round to complete some market tests that will optimize our metrics on conversion rates, adoption and cost of customer acquisition. We have two small schools in the LA area signed up and are starting outreach campaigns with them now, with a network of about 100 professionals that we have

signed with a recent deal with a large national brokerage.

13

traction

b.

a.

c.

a. banner displays for eventsb. support buttons for partner sitesc. dedicated landing pagesd. outbound email and direct mail

d.

Brokers can choose to join the network and gain a new revenue stream without risk of cannibalizing their existing full

commission client base

Charities can use this platform to create new, ongoing channels of support

Customers can support the causes that matter to them by diverting resources spent on advertising and commissions

towards real good, and without much more investment than a little time.

References and Sources

INSURANCE AD SPENDING PASSES $4B 12% year-on-year growth

http://www.prweb.com/releases/2013/6/prweb10827577.htm

http://adage.com/article/news/warren-buffett-s-geico-rides-giant-ad-budget-past-allstate/242980/

http://adage.com/article/cmo-interviews/nationwide-cmo-insurance-ad-arms-race-continue/244405/

http://www.localspeak.com/blog/180/for-progressive-social-medias-not-going-with-the-flo-.html

We  make  a  living  bywhat  we  get...

We  make  a  life  bywhat  we  Give...Winston Churchill