GiveNow.com.au - Annual Report 2013/14

Annual ReportAnnual Report2013/142013/14

Annual Report 2013/14

GiveNow.com.au $2 million already invested Exciting next steps to

transform giving – Australia’s first Open Technology Platform for giving!



An initiative of the Our Community Foundation LtdFunded by Our Community:

GIVENOWGIVENOW

An Our Community Foundation Initiative

Savings to not-for-profits, and dollars donated by

Our Community Foundation

$769,961

Since we kicked off in 2000 as The Australian Giving Centre, GiveNow has gone from strength to strength, with more than 2800 community organisations and more than 146,000 donors from across the world choosing to use GiveNow as their preferred online donations platform.

Why is this? Apart from being the oldest (and coolest) kids on the block, we are still the only commission-free platform in Australia, meaning more of your donation goes to the cause you believe in, and organisations don’t lose much-needed funding to fees and admin costs.

We’re doing good and because we’re doing well so is the community. The 2013/14 financial year was a re-cord year for giving through GiveNow. $8,555,119.96 was donated to causes across Australia, compared with $7,696,546.59 the previous year.

Why this leap in giving? We can’t be certain but based on where donations were directed, we have a suspicion that at least part of the increase in giving was a direct response to the recent federal budget. Organisations received record donations during June were primarily those with causes most negatively affected by the budget: asylum seekers, protectors of the environment, disadvantaged job seekers.

Donors rallied to support those organisations from which the government had withdrawn support.

Now that’s the community in action! When a government says that times are tough and we ALL have to tighten our belts and we all have to sacrifice, how does the community respond? By digging deeper and helping the disadvantaged, the disenfranchised, the deprived. We are proud that GiveNow offers people the opportunity to make a stand and take action by supporting causes they really care about.

Throughout the year we saw evidence of growing generosity. Every month saw an increase in giving, none more so than June, the busiest time for giving (EOFY tends to bring out our generosity…) which saw a whopping $2,823,171 donated, an increase of $475,070 from 12/13.

More interesting facts:

• Interestingly the average amount donated dropped from $114.19 to $104.53, but we don’t see this as a bad thing – an overall increase in the number of donations counters the drop in the amount.

• The biggest single donation was $30,000.

• 81,842 donations were made, 14,441 more than last year and a significant increase from the 61 donations made in our first year of operation!

• Savings to not-for-profits, and dollars donated by Our Community Foundation - $769,961.

392,724 individual donations made

$30,000 was the biggest single donation

30K

GiveNow.com.au Snapshot 2013/14:

$104.53was the average donation

💵 GiveNow

OPENAlways

$8,555,120 collected in donations


GiveNow.com.au - Annual Report 2013/14

At the end of June 2014, 2922 individual appeals were listed on GiveNow covering the gamut from animals to homelessness to youth. The categories that received the most financial support were International, Environment and Heritage, Health and Wellbeing, and the ever mysterious Unknown category for those causes which span a number of categories, or those that don’t quite know where they fit! However this doesn’t reflect those categories that receive a lot of support in terms of number of donations and donors. A great example is Animal Welfare, which may not get the big dollars, but certainly received a lot of donations (10,056) and has great donor support (2997).

🌎$1.04m

9208 donations International

$866k9141 donations

Health & Wellbeing

$841k9766 donations

Envt & Heritage

$754k9606 donations

Multicultural

$582k10056 donations

Animal Welfare

$576k2262 donations

Arts & Culture

Who do we give to?

Interest Areas that received the most donations: 2013/2014

$399k2614 donations

Women

$370k3136 donations

Homeless

$366k1716 donations Faith & Spirituality

$363k2912 donations

Advocacy

$351k2847 donations

Children & Families

$270k1771 donations

Education

$220k1891 donations

Indigenouss

$206k1511 donations

Disability

$139k799 donations

Youth

$84k645 donations

Emergencies

$80k669 donations Mental Health

$71k707 donations Gay & Lesbian

$41.1k361 donations

Science/Technology

$28.5k267 donations Rural/Regional

$15.2k98 donations Older People

$19.2k106 donations

Sports/Recreation

$1.45m11378 donations

Unknown


Who’s more generous?Girls v Boys

While females donated the most money overall ($4,016,367.39 v $3,809,690.55), men had a higher average amount per donation of $338.28 compared to $218.17 for women (no surprise, given men have a higher disposable income than women).

Females Males 45,534 donations donating a total of $4m average donation $218

Which State/Territory is the most generous?

While Victoria leads the charge with $3,219,742.89 donated, if you look at it on a per capita basis, it’s the ACT that takes the prize, with an average donation of .75c per head compared to .55c for Victoria.

VIC Number of Donations: 38,170 Totalling: $3,765,731 Causes: 698NSW Number of Donations: 19,886 Totalling: $2,633,510 Causes: 519QLD Number of Donations: 9,959 Totalling: $1,195,422 Causes: 276WA Number of Donations: 5,391 Totalling: $555,956 Causes: 169SA Number of Donations: 2,776 Totalling: $286,097 Causes: 108ACT Number of Donations: 1,911 Totalling: $234,824 Causes: 60TAS Number of Donations: 883 Totalling: $131,112 Causes: 32NT Number of Donations: 1,036 Totalling: $100,228 Causes: 45NATIONAL Number of Donations: 1,353 Totalling: $99,827 Causes: 27UNKNOWN Number of Donations: 814 Totalling: $103,655 Causes: 29INTERNATIONAL Number of Donations: 63 Totalling: $6,777 Causes: 5

CLIENT Our CommunityDATE 23 July 2013PROJECT Help sheet graphics for web

5 collection tin

6 a receipt

7 calculator

8 bank building

RECEIPT

DONATIONS 6

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29,133 donations donating a total of $3.8m average donation $338

Giving by Geographical Area: 2013/2014

CLIENT

Our Comm

unity

DATE

23 July 2013

PROJECT

Help sheet graphics for web

5 collection tin

6 a receipt

7 calculator

8 bank building

RECEIPTDONATIONS 6

How many causes do donors support?

While the majority of donors – 24,953 – support a single cause, another 4000 support up to 12 causes. Some donors share the love even more broadly, with one GiveNow donor donating to 146 causes! We don’t mind if you give to a single cause or 1000 causes, as long as you’re giving to a cause you care about and believe in.

One GiveNow donor donated to 146 causes in 2013/14


CLIENT

Our Comm

unity

DATE

23 July 2013

PROJECT

Help sheet graphics for web

5 collection tin

6 a receipt

7 calculator

8 bank building

RECEIPT

DONATION

S 6

CLIENT Our Community

DATE 23 July 2013

PROJECT Help sheet graphics for web

5 collection tin

6 a receipt

7 calculator

8 bank building

RECEIPT

DONATIONS 6

2014/15 will be a year of change and even more progress for GiveNow. As we are a free service, with funding provided by Our Community as part of its giving back program, we stage our technology development to ensure maximum impact for the money we spend. We are very excited to announce that we’ll be implementing a log-on for organisations, meaning you can access donation information in real time, and update your cause information yourself. This will make the process easier for all groups registered with us and also take away a substantial administration burden for our staff.

We also have a few other technological improvements up our sleeves, but we’ll tell you about those closer to the date.

Huge thanks to all the donors who supported all the causes of all the groups who choose to list with GiveNow. We can make a difference to our

What’s on the cards for GiveNow this year?

Total raised in the month of June 2014:

$2,823,171.24

TAX

�JUNE �JULYTAX

�JUNE �JULY

Influx of donations for Indian Ocean tsunami disaster

$6 million$4 million

$2 million

2011/122010/112009/102008/092007/082006/072005/062004/052003/042002/032001/022000/01

60,00040,000

20,000

2011/122010/112009/102008/092007/082006/072005/062004/052003/042002/032001/022000/01

$1 million

10,000

Influx of donations for Indian Ocean tsunami disaster

GiveNow Donations by month ($)

3,000,000

2,500,000

2,000,000

1,500,000

1,00,0000

500,000

0

DEC 2009 JUN 2010 DEC 2010 JUN 2011 DEC 2011 JUN 2012 DEC 2012 JUN 2013 DEC 2013 JUN 2014

$1.1m $1.4m

$1.9m

$2.3m

$2.8m

Donations raised per month via GiveNow: Dec 09-Jun 14


community and we hope that GiveNow plays a small part in making this easier for everyone.

And most importantly, give more, give smarter, give better, give now!

Kylie CirakExecutive DirectorOur Community Foundation and GiveNow.com.au

Our Community Foundation DirectorsCarol Schwartz (Chair)

Denis Moriarty

Kathy Richardson

Kylie Cirak

Annual ReportAnnual Report2013/142013/14






An initiative of the Our Community Foundation LtdFunded by Our Community:

GIVENOWGIVENOW

An Our Community Foundation Initiative

GiveNow.com.au - Annual Report 2013/14

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