Give me kudos for taking responsibility for self-marketing my scientific publications and increase...
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Give me kudos for taking responsibility for self-marketing my scientific publications and increased impact Antony Williams, Will Russell, Melinda Kenneway, Louise Peck ACS Denver, March 22 nd 2015
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Transcript of Give me kudos for taking responsibility for self-marketing my scientific publications and increase...
Give me kudos for taking
responsibility for self-marketing
my scientific publications and
increased impact
Antony Williams, Will Russell,
Melinda Kenneway, Louise Peck
ACS Denver, March 22nd 2015
Scientists measured by Impact
My Judgments…
• For sure.. the Metrics of Impact are changing
• Impact is more than “Published XX papers in
YY journals with Impact Factors of ZZ”
• Collaboration is more necessary than ever
• Researchers do not work hard enough on
sharing their research, teachings or data
• Platforms for sharing activities can result in
broader exposure
The Alt-Metrics Manifesto
National Information Standards
Organization and “Altmetrics”
http://www.niso.org/apps/group_public/download.php/13295/niso_altmetrics_white_paper_draft_v4.pdf
Research Outputs
• Blogs
• Research datasets
• Scientific software
• Posters and presentations at conferences
• Electronic theses and dissertations
• Performances in film and audio
• Lectures, online classes and teaching activities
Measuring Impact?
https://impactstory.org/ChemConnector
AltMetrics via Plum Analytics
Usage, Citations, Social
Media
How much work?
• How much work is done generating and
analyzing data?
• How much effort to represent your science –
presentations, publications?
• How long does it take to write a publication?
• How much work does it take to go through the
peer review process?
Is self-marketing of value???
• How much work do you put into your own
profile? (versus other aspects of you on
Facebook )
• Post-publication, how much work is put into
sharing publications with the community – “It’s
up to the publisher is not sufficient!”
• More visible does NOT mean better science
Oxidation by Sodium Hydride?
The Blogosphere Analyzes…
The Blogosphere Analyzes…
Oxidation by Sodium Hydride?
Is self-marketing of interest???
• How much work do you put into your own
profile (versus other aspects of you on
Facebook )
• Post-publication, how much work is put into
sharing publications with the community – “It’s
up to the publisher is not sufficient!”
• More visible does NOT mean better science
• Are scientists interested in self-marketing?
Author attitudes
19
Author attitudes
20
What is Kudos?
• To explain, enhance and share your articles
• Ability to add, connect, integrate other
information associated with the article:
• Blog posts, commentaries, external reviews
• Presentations, videos, links to later
publications
• Follow up work, new data, additional data not
in the supplementary information
• Tools measure visits/views/sharing of article
Kudos Enhance the Article
Focus Efforts on One Article
The Power of Social Media
The Power of Social Media
The Power of Blogs
The Power of Blogs (from Sean Ekins, @collabchem)
Altmetrics Score
Kudos
Explain
Enrich
Enrich
Enrich
Enrich
Sharing
• Trackable links to see
the level of interest
• what effect this has on
metrics such as usage
and citations
Measured 15 hours later
Measuring
Per-article charts to map
usage and Altmetric data
against Kudos activities
Kudos Views Grow Long-Term
A publication as a point-in-time
• From a publication how do you cite forward?
• to errata?
• to your later publications?
• to electronic notebook pages?
• to blog posts about your work?
• to other peoples related publications?
• to reinterpreted data you don’t publish?
Enriching with LATER SCIENCE
How do YOU cite forwards?
Never really “complete”
A More Recent Examplehttps://growkudos.com/articles/10.1021/jm5011308
CAS Indexing Prophetic Substances
Altmetrics - Important Article?
Yes.. important article……prior-art searching by virtual compounds could impact
composition of matter patentability of a new medicinal lead…
The story continues…
Pushing AltMetrics with Kudos
Within 48 hours
Within 6 Months
• Altmetrics very simplistic – I tweet in increments
• People share my tweet – it grows
• Silly titles make a difference!
We know Titles drive interest!
Call it Fuzzy and Tweet it…
AltMetrics within 48 Hours
Here we have Bat Fellatio Viewed
337,000 Times…as it were
• And yes…known issues with AltMetrics…
VIEWS does not mean reads!!!
Within Two Weeks
http://www.chemconnector.com/2014/06/20/give-me-kudos-for-my-articles/
12 shares
45 share
referrals1240 Kudos views 431 downloads
138 claims
Is exposure important???
• Does a highly viewed paper mean better
science? CLEARLY NO!
• If AltMetrics is one of the new measures
clearly visibility and discoverability is important
• If there is a downside to investing in exposing
your publications, what is it?
• YES…it can be called “gaming” or “savvy”
Kudos early results: 2014
+25%more click-throughs from
Kudos to the Publisher site
when the author has
explained / enriched the
article using the Kudos tools
If this article was Kudos’ed…
• Then all blog posts can be linked, all
discussions exposed, all commentaries
available – instead of “for scientific reasons”
Conclusions
• There IS work Kudos’ing but relative to the
time and costs for the research? MINISCULE
• What are the downsides to participating?
• Kudos is free, and one of many, that can be
used to develop a research social profile online
• What is most exciting for me – citing
FORWARD to later work by enriching articles
Thank you
Email: [email protected]
ORCID: 0000-0002-2668-4821
Twitter: @ChemConnector
Personal Blog: www.chemconnector.com
SLIDES: www.slideshare.net/AntonyWilliams
