Give Me a RecipeYou chose the ingredients, we give you the

recipeHenry OkosunCarla UrruelaClara PeñalverJuan Lizama

Our business ideaTurn upside down the way people find a recipe.

Create an interactive web page and an app where users can put the ingredients they have at home at obtain a recipe with the ingredients they already have, without need to buy something else or look for another recipe because an ingredient is missing.

Our goal: give people the pleasure of cooking without thinking what they can prepare. We help people to save time and money and also to the environment reducing food waste.

Situation Analysis On behalf of the Give Me a Recipe situational analysis and benchmark study to research the factors and influences on the choice and purchase of recipes.

Mission and 0bjectivesPhases and milestones of the situational analysisSuggested course of actionPractical challengesPerceptual challenges

Where are we now?

• Goal performance Customer insight• E-marketplace SWOT• Brand perception• Internal capabilities and resources

Customer SegmentationEveryone its welcome to use our web and app, but we specially will address to the profile above:

- Young people / young professionals- UK (we want to expand internationally after!)- 25-35 years old- Men and women- Young people- Young couples with children- Middle class people

Current Market The Food Recipe Industry

The Products - Recipes

Market Environment

Market Potential

Market size

Demand Trend for Product

Current Market Segments -Segmentation

Market Segment Currently Targeted

Immediate Competitors• Barilla• Philadelphia• Supercook• The Co-operative food magazine• BBC Good Food• Jamie’s Recipes (Jamie Oliver)• Simple Cooking• Be the chef• Low fat recipes• Must-have recipes• World recipes• All Recipes UK

Reason why?Why this is interesting for users?

1. With this app users can make the most of the food they have at home.2. They can save money and time. 3. They don’t need to go to the supermarket every time they have one ingredient missing.

This app aims to invite users to be more creative and conscious about the infinite possibilities in cooking.

A pinch of fun every day

What make us different from other recipe apps?The most part of the recipe apps sponsored by food brands include the brand product in all the recipes they offer.

Other apps not sponsored by brands offer the users good ideas in some cases including the ingredients you have at home, but the most part of them including also others you don’t have.

The big differenceOur app will be free. To offer a free app we need the support of companies. Supermarkets are obviously the companies that fit better with our product. But we want to do it in a different way. We want brands to be helpful for users not annoying.

A new way of sponsorship.

We will offer supermarkets the possibility of access to our users information in order to understand their needs and shopping habits. So they can make personalized promotions for everyone depending of their age, family situation, habits, needs, likes or purchasing power.

Vouchers or coupons

Once the use our tool, users will be able to receive personalized special offers or vouchers they can use to get free or discounted products at the supermarket.

Why this is interesting for supermarkets?

The value of data

All brands are interested in have information about their customer/public in order to create a stronger relationship with them.

Data is one of the most valuable information for buy and sell.

Also is very important for them to bring new customers to the supermarket. If they offer a free or discounted product to some customer once at the supermarket they have the possibility of having a lot of new sales.

The WebSite

Latest newsxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Latest recipesxxxxxxxxxxxxxxxxxxxxxxxxxxx

Find us on:

Home Recipes by name Blog About us Log in/register

The Mobile appGive me a recipe

The mobile app will be available for Android and Iphone

We will have an interactive app where users can look for a recipe in just 2 steps.

Step 1: Put the ingredients

Step 2: Select your recipe

Step 3: Enjoy!

Keyword research

We use Google Adwords keyword

research tool to see which keywords should

we use for the web content, SEO and PPC

campaigns.

SEO - building the web page

<meta name="description" content="Give me a recipe is a recipe search engine that lets you search by ingredients you have at home. Find thousands of recipes you can make right now with the ingredients you have at home. Give me a recipe will help you save time and hundreds pounds on groceries, and it will help you to reduce food waste. Food recipes, slow cooker recipes, chicken recipes, fish recipes, healthy food, vegan, pasta, salad, vegetarian">

<meta name="keywords" content="recipes, healthy, vegan, slow cook, chicken, meat, fish, pasta, meal, lunch, dinner, leftovers, diet, grocery,supermarket, ingredients, desserts, cookies, cupcakes">

<title>Give me a recipe: recipe search engine by ingredients you have at home</title>

Adwords CampaignFood recipeswww.givemearecipe.comPrepare a meal with ingredients you have at home

Slow cook recipeswww.givemearecipe.comSlow cook recipes with ingredients you already have

Healthy food recipeswww.givemearecipe.comHealthy recipes with the ingredients you have at home

Leftovers - Food recipeswww.givemearecipe.comPrepare a meal with your leftovers, save money, avoid food waste.

Pasta recipeswww.givemearecipe.comBest pasta dishes with ingredients you have at home

Chicken meals recipeswww.givemearecipe.comDelicious chicken meals with ingredients you have at home

Social Media Strategy

- Blogs- Facebook- Twitter- Instagram- Pinterest- Youtube

Social Media Campaignblogs communication strategy:

We will create our own blog with the content created by our users.

Pictures of creations/plates and recipes used for them.

Importance of quality content in terms of SEO and SEM strategy.

Social Media CampaignBlog communication strategy:Mentions in blogs with high rate of visits. Selection of blogs that fits our persona.

Social Media CampaignFacebookWe will use facebook to create contests and special promotions to be known by our public.

Social Media CampaignInstagram We will invite and incentivize our users to use the hashtag #givemearecipe to create an attractive gallery full of our users creations that can inspire new users to get the app.

Social Media CampaignPinterestWe will use Pinterest to give visibility to our app through our users pictures using the tag #givemearecipe

Social Media CampaignYoutubeWe will invite and incentivize our users to film their cooking and upload the video in Youtube naming the video “Give me a recipe”

Social Media CampaignTwitterWe will invite and incentivize our users to share their final result/plates in Twitterusing #givemearecipe