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Give e-cars a voice!
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Giving voices to silent e-cars Gabriela Aguirrezabal April 2012 MADE FOR:
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Transcript of Give e-cars a voice!
Giving voices to silent e-cars
Gabriela AguirrezabalApril 2012
MADE FOR:
For safety reasons e-cars will have to make some noise in city areas …
Who should design the sounds…?
Who should decide what sound the car makes?
With a little help my friends…
Thanks!
Movie Credits:
3 groovy girls in Den Haag
My friend Maddy, Koen and their neighbour.
Crazy youtube girl
Take you ridding in my car by Woody Guthrie
Sesame street.
Car companies have turned to an unlikely source for 'artificial' engine sounds - music producers such as Steve Levine, the man behind the Beach Boys, Culture Club and Motorhead.
But the 'sound' of a car isn't all about safety, says Levine. It's about what people want to hear while driving.
… but what about what the people want to hear while walking, or in their neighborhoods?
A car was made to take us to places…
Who should decide…?
?
Power to the people!
People invest in safety in their own neighborhoods
Could these people buy sounds instead of signs?
Who designs the sounds?
Who decides what sounds they make?
Who pays for it?
Platforms needed?
Concept 1: Power to the people!
Smartphone, so that wherever you are, your phone tells the cars what to sound like.If no one around the car makes sound decided by manufacturer.
The car knows where he is…
Should it sound the same in Spain as in Belgium?
In Antwerpen, should it sound the same in the city center as in… Hoboken?
?
Cities invest in their Branding
investigate the musical identities of 6 cities
Investigate the musical identities of the cities?
Who designs the sounds?
Who decides what sounds they make?
Who pays for it?
Platforms needed?
Concept 2: City sounds
On-line platform for voting.
A good method to explore further… NFD
Visualizing the NetworkSTEP A - EXPLORE THE CONTEXT IN ACTIONSSTEP B - IMAGINE HOW RELATED ACTIONS HAPPEN IN TIMESTEP C - IDENTIFY ALL OTHER ‘ACTORS’ AND SHOW THEIR
RELATIONSHIPSSetting a DirectionSTEP D - IDENTIFY CHALLENGING RELATIONSHIPSSTEP E - REFRAME THE NETWORKSTEP F - DEFINE YOUR CRITERIA & VISUALIZE THE NEW NETWORKDesigning the Meta ProductSTEP G - IDENTIFY THE COMMUNICATION FLOWSTEP H - DESIGN THE TOUCHPOINTSSTEP I - TEST
Network Focused Design Steps
