In a complex world, brevity

brings instant relief to the busy.

Online content is ever-increasing,

chasing a finite set of eyeballs with

limited time and attention span.

WHAT DOES GIST DO

As the world transitions from verbose articles to bite-sized stories,

scans long articles,

summarizes to make quick reads.

Hit Play to see How!

GIST PROPERTIES

Sites include:

ARTICLE FORMAT - QUICKIE

Quickie: A little over a Headline to keep you informed

ARTICLE FORMAT - GIST

Gist: Article summary for topics you follow

ARTICLE FORMAT – FULL TEXT

Full Text: For Deeper Insight / Leisure Reading

ARTICLE FORMAT – VIDEO

Game-changing Technology converts article text to short videos.

Article Content:

NDTV group editor Barkha Dutt, one of India'sbest-known television journalists, is steppingdown from her full-time position at thebroadcaster, to set up a media company.

Dutt is an award-winning journalist who hasbeen the face of NDTV as it went from acontent producer for Doordarshan to a vastmedia company.

She will continue as consulting editor and workon setting up her own media company andpolicy group. Watch it on YouTube

SITE STATISTICS

USER PROFILE: ARTICLE GIST

USER PROFILE: HEALTH GIST

USER PROFILE: MOVIE GIST

USER PROFILE: FASHION

GIST

STANDARD AD UNITS

AD UNITS: MAST HEAD (728 x 90)

AD UNITS: L REC (300x250) & SKY (160x600 or 300x600)

NATIVE ADS: Stories That Fit!

BRANDS

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Thank you!

Vikram Dua

e: vikram@yrals.com

m: +919820177071