GIS in Business Presentation American Collegiate Retailing Association March 13, 2003 Colleen M....
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Transcript of GIS in Business Presentation American Collegiate Retailing Association March 13, 2003 Colleen M....
![Page 1: GIS in Business Presentation American Collegiate Retailing Association March 13, 2003 Colleen M. Schelde ESRI Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f1e5503460f94c34fd3/html5/thumbnails/1.jpg)
GIS in BusinessGIS in BusinessPresentationPresentation
American Collegiate Retailing Association
March 13, 2003
Colleen M. ScheldeESRI Inc.
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Presentation AgendaPresentation Agenda
I. Background information on ESRI
II. Definition and examples of a Geographic Information System (GIS)
III. Components of a GIS
IV. How Business benefits from GIS
V. What is ArcView Business Analyst?
VI. How Colleges and Universities can incorporate GIS
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Who is ESRI?Who is ESRI? Founded in 1969
Corporate Headquarters in Redlands, CA
World Leader in GIS
300,000+ Client Locations Worldwide
2,750 Full-Time employees
10 US Regional and 20 International Offices
1,200+ Business Partners
Worldwide revenues exceeded $469 million in 2002
Zero Debt and 20% Annual Growth
34th Largest Software Company
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Definition of Geographic Information Systems Definition of Geographic Information Systems (GIS)(GIS)
Formal DefinitionA GIS is a collection of computer hardware, software, and
geographic data for capturing, storing, updating, manipulating, and displaying all forms of geographically referenced data.
General DefinitionA GIS is a computerized tool for solving geographic problems.
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Spreadsheet
Geographic Analysis of Spreadsheet data
Example of an Analysis in a GISExample of an Analysis in a GIS
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Store/Customer Locations (points)
Store Trade Areas (polygons)
Streets and Rivers (lines)
Land Features (lines)
Counties/Zip Codes/Census Tracts (polygons)
Demographic Data and Customer
Data (attribute data)
Components of a GISComponents of a GIS(Points, Lines and Polygons)(Points, Lines and Polygons)
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Why Does Geography Matter to Business?Why Does Geography Matter to Business?
• Nearly 80 percent of Business data has some reference to geography – i.e. address or ZIPCode
• Location, location, location…Identifying the best market and the right location can mean the
difference between a winner or a poor performing location
• Prospecting for MORE CUSTOMERS similar to your best customer profile means potential increase in profits
• Competitive market analysis
• Precise target marketing
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Geography Matters to BusinessGeography Matters to Business
Identify your best customers Target those customers
Locate the right site
=
Increased ROI
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Site ProspectingSite Prospecting
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Demographic ReportDemographic Report
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Radius Ring AnalysisRadius Ring Analysis
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Drive-time polygon analysisDrive-time polygon analysis
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Desire Line AnalysisDesire Line Analysis
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Customer ProfilingCustomer Profiling
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Customer ProspectingCustomer Prospecting
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Thematic AnalysisThematic Analysis
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Population DensityPopulation Density
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Cannibalization AnalysisCannibalization Analysis
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Store Portfolio AnalysisStore Portfolio Analysis
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Lease Renewal AnalysisLease Renewal Analysis
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Special ProjectsSpecial Projects
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ArcView Business Analyst Responds to Business Needs
Retail/Real Estate Site Location Analysis- What market presents the best opportunity for success?- Where do I locate my next store?
Analysis of Existing Store Network - Close, Remodel or Re-Locate?- Cannibalization analysis of news stores versus existing stores- When are leases expiring?- Which stores are performing well and which ones are under performing?
Target Marketing & Focused Direct Mail Analysis- What are the demographic characteristics of my best customers?- Where are my best customers located in new markets? - Measure the effectiveness of a Direct Mail campaign – How many responded and how many by ZIP Code?
Demographic Analysis- Trend Analysis – What markets are growing the fastest?
Competitive Analysis- Where are my competitors located in relation to my stores?
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ArcView Business Analyst Extension Software Components
ArcView 3.3 – the world’sleading desktop mapping GIS software with many great enhancements.
ArcView Network Analyst – Allows for routing and drive-time analysis.
ArcView StreetMap – Streetmapping and address matchingfor the entire United States.
Centrus Geocoder – An updated and enhanced geocoder for accurate addressstandardization and batch geocoding.
Crystal Decisions’ Crystal Reports 8.5 – Includes Web reports and integration with Microsoft Office.
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ArcView Business Analyst Extension Data Components
Business Data – A national database ofmore than 11 million U.S. businesses fromInfo USA, Inc.
Consumer Information – Current-yearnational household consumer file of morethat 105 million households from Hyphos360, Inc.(www.hyphos.com)
Street Information – Nationwide streetDatabase in ArcView StreetMap from Wessex, a division of Geographic DataTechnology, Inc. (GDT).
Demographics – You can choose one of two data providers for nationwide demographic information.
Applied Geographic Solutions, Inc. offers247 variables for current-year and five- and10-year projections.
ESRI Business Information Solutionsoffers 200 variables for current-year and five-year projections, along with current-year estimates for daytime population, net worth, disposable income consumer expenditures and ACORN market segmentationdata at the census tract level.
Shopping Center Data – The National Research Bureau tracks information on over 14,000 shoppingCenters across the United States. ArcView BusinessAnalyst includes shopping centers with 100,000 GLAor greater.
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ArcView Business Analyst Wizard Interface
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How can you incorporate GIS into your Retailing course curriculum?
• Many Colleges and Universities already have an ESRI Site License
• ESRI offers licenses of ArcView Business Analyst to educational institutions. These licenses are limited to educational (teaching) and research use and do not permit commercial use.
• Single Business Analyst LAB KIT
• Business Analyst Teaching LAB PAK
• License 25 seats in one lab location
• 50 ESRI Virtual Campus Training seats for Introduction to ArcView Business Analyst Course
• IT’S AFFORDABLE!!!