GIS in Banking

Introduction

• In recent years, radical changes have taken place in the banking sector reflects a number of important in the field of communications and information technology developments have led to a revolution in banking.

• Increased competition among a wide range of domestic and foreign enterprises in the provision of banking and financial services have led to a revolution in banking.

How GIS can benefit banks?

• Expansion of Customer base• Improvement in Quality of the Services• Increased Customer Satisfaction• Consistent Business Growth• Increase in Profitability

GIS in Banking

Market Analysis

• Competitor Analysis • Customer Analysis • Focused Marketing

Banking services

• Branch Performance Monitoring• Bank Asset Management• Management for Cash distribution• Online tracking of Cash status

Strategic Planning• Business Expansion Planning

Market Analysis

• Marketing is an important process for the success of the business and projects especially in the banks.

• In general, marketing is a question of demand (customers) and supply (Financial products, Financial services, Customer services through branches and ATMs).

• Both demand and supply are easy to pinpoint to a geographical location.

Competitor Analysis • This analysis answers the queries, where are our competitors located?. And

their customers on the Map, analyze the reason for existing performance and their Customer services, Financial products, Financial services.

• This analysis answers the queries, where are our customers located? What are their characteristics (market segmentation, classification of residential areas)? A catchment area of the branches can draw and areas, which are not served, can be easily identified.

Customer Analysis

Focused Marketing

Cost reduction

Propaganda work for each class

Make the offer for each class

Determine the demand of each class

Marketing works on customer segmentation classes

Example

• Making maps showing locations of branches and ATMs that will exist in a market where demand and supply

• Interest in the target class of customers to provide more services

Strategic Planning

• Example, Business Expansion Planning depends on GIS based solutions help banking industry with What - if"

scenarios. GIS based tools to examine the interrelationships between land-use factors, infrastructure capacities and proximities (such as railroads, water and wastewater facilities, major highways) and Economic growth.

Banking services

Branch Performance Monitoring• Using GIS Banks can analyze the performance of the banks.

Monitoring the Branch's performance using spatial data will have a greater advantage. Potential customer zones can be drawn in based on the spatial distribution of the customers. Measuring the market potential within that trade area, and identifying the nearby competitors. The banks can determine the products that are being purchased by particular social demographic groups. From that information, banks can determine other areas with similar influences to target specific advertising.

Bank Asset Management

• Modern banks have now various physical assets such as ATMs and other electronic equipment as well as outdoors to manage and monitor. Bank management needs to monitor vast amounts of information over an ever-changing inventory of physical assets. From installation to replacement, the condition of an asset throughout its lifecycle needs to be considered in a comprehensive management model in order to maximize the benefits of its services to its customers and users.

Management for Cash distribution• Managing these Vehicle movements for money disbursement is a challenging

task, but using GIS became easier.

• GIS based solution displays the ATMs on the map along with the cash starts to help with better visualization and better optimization in Cash distribution. The Cash requirement for each day for a Bank/ATM can be predicted with the help of the history of cash transactions over a certain period during previous years and also with the help of Demographic data such as population density, Socio economic information

Online tracking of Cash status