GIPP Board Meetingdedicated to the Moscow visit of

Mr.Donald Kummerfeld, FIPP President

Moscow, July 1, 2003

Guild of Press Publishers: strategic goals and target areas,

2002-2004

Special Board Meeting on the ocasion of visit of

Mr. Donald Kummerfeld, President, FIPP

Moscow, July 1st, 2003

# # 33

From GIPP’s strategy:

(…) To enable publishers operate as competitive business: economically independent, professionally managed and attractive for investors.

(…) A united trade publishers’ association should become a key player in reforming the industry.

# # 44

World Magazine Industry Challenges (according to Don Kummerfeld):

Tough competition with other media to retain loyal customers

Distribution problems: delivery inefficiency, unequal access to sales outlets, subscription problems, ‘distribution revolution’…

Advertising: tough competition with other media

Balanced revenue breakdown (single copy sales, subscription, advertising, internet)

Collective efforts of media players

Training (strong need for a new wave of media managers) Technology Revolution

# # 55

Russian Publishing Industry Challenges (according to GIPP):

Transparency of major industry’s data (statistics, employment, etc.)

Training options for top / middle managers and editors.

Substantial improvement of advertising performance (ad effectiveness study, etc.) and distribition system - wholesale, retail, subscription.

Technological modernization inside the industry (printing & mailroom, hi-tech solutions for newsrooms, etc.)

Substantial improvement of business regulation and legistation (advertising, customs, tax, labour, corporate)

Collective efforts (integration of different associations, professional management, move to self-regulation)

Proposed Areas for GIPP - FIPP

business co-operations and dialogue

# # 77

Area 1: Market Transparency

Launch, manage and market reliable industry data base Technical assistance in launch of trade directories and surveys, both online and offline

Circulation monitoring Practical assistance in re-launch of a National ABC

Advertising monitoring & Readership measurements(work together with TNS)

# # 88

Area 2: Regulation and Legislation Revision of the government’s policy of press support

Need to examine relevant practices in other markets

Improve state regulatuion of advertising practicesNeed professional consultancy regarding lobbying techniques and procedures

Revision of the current customs & tax regulation with regard to printing services and paper supplies

Improve current regulation of relationship betweenmedia owners, editors and managers

# # 99

Area 3: Encourage turn to self-regulation

Revise mission, role and status of trade association(s).(Turn several weak associations into one strong industry organization).

Increase professionalism of executive staff and board members (professional orientation and training on strategic, legal, financial and accounting aspects of NGO activities, dbase management, lobbying techniques and practices, event management, budgeting, etc.).

Elaborate optimal self-regulation model for Russian media industry.

# # 1010

Area 4: Education and training Create new resources for managerial training:

New training programs New training books and supporting stuff Training of trainers (teachers)

Seminars and conferences in Moscow \ St.Peterburg Special discounts for Russian publishers attending

FIPP events (till 2005) Selected FIPP web-resources in Russian

# # 1111

Area 5: Advertising / Readership Launch a ‘FRESH LOOK AT PRINT’ project specifically

tailored to Russian market (Ad Effectiveness study)Use other countries’ experience in conducting research projects on measuring advertising efficiency (in comparison with ad efficiency in other media)

Use FIPP knowledge base to encourage professional B2B magazine publishing in Russia

# # 1212

Area 6: Build-up Strong Industry Association

Continuous co-operation between GIPP and FIPP in the above mentioned areas

Association management training …

Заседание Правления ГИППпо случаю приезда в Москву

г-на Дональда Каммерфельда, Президента FIPP

Москва, 1 июля 2003 года