oGIP: Goal Product & Partner planning: Tier 1

Overview MC Planning for Tier 1

Goal Product and Partner

Planning

Backwards planning &

strategy planning

Implementation Planning

MC Planning for Tier 1

Let’s see how we plan our goals for oGIP,

our product/market strategy

& the suppliers we need to deliver this in tier 1!

Objectives

I know my MC goal for oGIP

I know the break down in products

& my partners

I know where the growth will come from (which LCs)

Who are in oGIP Tier 1?

BRAZIL

CANADA

CHINA, MAINLAND

COLOMBIA

CZECH REPUBLIC

GERMANY

INDIA

MEXICO

POLAND

ROMANIA

RUSSIA

TUNISIA

TURKEY

UKRAINE

UNITED KINGDOM

UNITED STATES

Goal Planning

Steps to determine overall MC goal

Understand the past

performance

Define with your MC the focus program

Define a first

ambition for oGIP

Define focus LCs for oGIP (who will jump?)

Define LCs goals & validate national

goal

Cross check with LC and MC goals in

other programs

Focus LCs & LC Goals

Define which out of all your LCs will have oGIP as a focus program and have the capacity to jump in oGIP

Understand their realisations in the past term and determine an (initial) goals per LC

Check if the LC goals are able to add up to the national ambition

Ensure to align the goals with your LCs when they are final

Cross check with LC and MC goals in other programs

In the end, every LC needs to be focused on one program, in which it will have the highest jump

Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs

This way you will make sure that the LCs you have, will actually focus on and have the capacity to grow in your program

Do this based on the OD model of your entity!

NOTE

Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs

This is specifically important for Tier 1 entities!

Make sure that top LCs across programs make a clear choice for their focus program, they cannot jump in all!

This result should look like this:

Cross check with LC and MC goals in other programs

This result should look like this:

Cross check with LC and MC goals in other programs

GIP Focused LCs GCDP

Focused LCs

Tier 1 entities are recommended to have 1-2 focus

programs!

LCs also have one focus program and are generally

not recommend to run all four programs

Also, we recommend to have the mature LCs focused on (o)GIP since they have more ca-

pacity to grow the program

NOTE

Wait!

We are not there yet!

NOT SO

FAST

Now we need to plan

In which products & with which partners we will

deliver the goals!

We planned the initial overall goals…

Product & Supply Planning

Analyse past 3 years' data about your EP realized profile supplyEP Supply : Students and graduate market, backgrounds, age, grade, major, languages, work experience, etc

Analyse your previous year’s global GIP realizations according to sub products and countriesAnalyse Global previous GIP realizations

Analyse customer feedback of EPs realized (NPS or your own feedback system)

Analyze Your External Market

Analyze Internal AIESEC Market

Analyze Customer Feedback (NPS)

Analyze to understand

You can add to your analysis data about the external market, like trends and market behaviors in your region - it gives you good

insights. But it’s very important go deeper on your entity previous realization. It gives you accuracy and precision.

Entity PartnersSub-products

Define

Define your key country partners for each sub-product based on your realization analysis (Top 3 sub-products and top 10 countries you send the most EPs to, growth rate, global TN supply trend, entities with high growth rates, matching timeline etc.)

Take all your analysis and compare external and internal data. Who are the students you can provide for TNs? Do entities plan to raise these TNs? Take a look at what internal and external have in common. Based on these analysis, define your focus sub-products.

How to define your focus

Reflect

Compare

Use the Market Place to see the goals of all entities in sub-

products!

NOTE 1

Analyze

Supply & Demand management in GIP is very important!

Make sure you don’t attract students you cannot match!

This means you need to balance what your market

needs, to what we actually can supply.

NOTE 2

For tier 1, you can try to see if there are spe-cific

market opportunities you can find suppliers for.

Also, you can try to upscale partnerships based on a specific market opportunity on ei-

ther side.

NOTE 3

Marketing!

Top Products in GIP

Teaching Teaching!

Tier 1 entities can best run ONE or TWO or THREEsub-products

Make sure LCs are not running more than 2 sub-products.

Generally, growth is not created by expanding the amount of products you are running. In most (if not all enti-

ties) we have not reached maturity stage in our products/ have a sig-

nificant market share. Meaning we can grow much more in the

products we sell currently.

Amount of SPs

Overall, you need to focus on up scaling the current partnerships you have.

Try to have strong partnerships with between 5-8 partners.

Current partnerships are more often between 5 (!) – 80 realiza-tions, we can grow them much more and don’t need a massive

amount of partners!

Plan in a meeting with them to plan the partnership in detail. More info in

the partnership section.

Make sure to have a responsible MC/NST to manage the partner-ship.

Then you need to promote and attract EPs for these entities, and be in constant communication to co-deliver these ex-

periences.

Amount of partners

How?

Check Market place for top entities in Marketing and Teaching & Others

Check AFT for top entities with current forms in Marketing and Teaching & others

Pick 5-8 entities you are going to partner with

Having meetings to finalize details of the partnerships

Attract EPs to send to these entities.

Have HR responsibles and be in constant communication with them.

Partners

You know how much your Re goal is in every sub product!

You know which students you need to attract for this product

You know with with partners you want to set up GIP partnerships to deliver this

You know which LCs will focus on which product

The Result!

Product & Market

Goals

oGIP: Goal Product & Partner planning: Tier 1