Giới thiệu AdLatte Aug 15

7/27/2019 Gii thiu AdLatte Aug 15

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1

ADLATTE

PREMIUM MOBILE ADVERTISING


2/20

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2 GII THIU ADLATTE

2-1 Giithiu

2-2 Snphm

2-3 AdLatte Vit Nam

3 LIN H

MC LC

1 QUNG CO TRN DI NG TI VIT NAM


3/20

3

ng dng Mobile internet Trn game Video v mobileTV

SMS Nhc/Radio LBS

China Korea Australia Mala sia Vietnam

QUNG CO TRN IN THOI DI NG TI VIT NAM

VitNam: Qungco tin nhnchimttrngp ovi 32% nginhnc, qungco mobileinternetvi 7% vi hnh thc chnh l banner, cc m hnh khc khngngk


4/20

T L NGI DNG IN THOI TNG TC VI QUNG CO DING HNG NGY

4

76% 74%

66% 66%64%

59%

47%

40%

36%

32%

20%

Vitnam: 2,1 t tin nhnqungco mtthng -> 70 triu tin nhnmtngy -> trung bnhgn 1 tin nhn trnmtngi dn/ngy -> qu nhiu , nhm chn vphinphc

QUNG CO TRN IN THOI DI NG TI VIT NAM

Michyu l tin nhn v banner


5/20

GII THIU ADLATTE

5

MC TIU CA CHNG TI L KHC PHC CC NHC IM CA CC M HNH QUNG CO HIN NAY:

Thiusadngtrongsnphmqungco v chagiiquytc cc mc tiu cth Nntngcngnghthp, chyu l tin nhn v banner chen ngangngi dng Thiu cngcokim, minh bchsliu

Thiu cngctiu ho v nng cao hiuquchindch

Nh qung co Ngi dng


6/20

GII THIU ADLATTE

6

Chi ph

thp

Hiuqu

Mc tiuchnh xc

cphnhi ngay

Mi lcMini

Thng tin

thi gianthc

Khch hng xem qung co c ch nh, theo thi gian v aimhchn. Khnngtipcn khch hng mc tiu cth theo tui, gii tnh, a l Cngng khch hng t AdLatte l nhngngi c vn ha chia s cao

AdLatte ngthi l knh bn sn phm

tng:

Thngipqungco nngi dng theo cchm ngi dngmunnhn thay v cc qungcochen ngang gy kh chu cho khch hng


7/20

7

danh schqung co

Xemvideo

Hnh nhhinth

Trlicu hi

SN PHM CA ADLATTE

Cu

Qung co

Danh sch qung co

Mang n thng ip thng hiu chnh xc v chi tit qua video qung co, hnh nh, vnhng cu hiNng cao nhn thc thng hiu v ti khng nh thng ip thng qua cu Xem liqung cotu, nu tr li cu sai hai ln

Thng sau khi tr li cu hi mt cch chnh xc

2-2.1.CPQ (Cost Per Quiz):


8/20

88

Case Study CPQ (KIA K3)

KIA K3

Tip th t K-line mi ca KIA trc ngy ra mt,ngy 13 thng 9 nm 2012

Mc tiu

Tngnhnbitthnghiu v thng tin v K3

Ktqu

Sliucxut ra trong vng 2 ngy.

95% ngi dng xem qung co ny tuit 20n 40, tngnhnbitti khch hng mc tiu

9,085

3,991

606130

0

2,000

4,000

6,000

8,000

10,000

20's 30's 40's 50's

Users

13,812 xem v trli cu hi

CHIN DCH THAM KHO


9/20

9

Cung cp thng tin qua on trailer ng dng, hnh nh, v cu hi (ty chn)Nhm ti ngi tiu dng ti v/ci tngdng hay tr chiXc nhn vic ci t ng dng chnh xc v thchin ghi thngTo nn t l ti v cao v t c mc tiu trong thi gian ngn

Ci t

Qung co

Danh sch

SN PHM CA ADLATTE

2-2.2. CPD (Cost Per Download)

Tr cho ln ti v /ci t cc ng dng, games theo mc tiu ca nh qung co

danh schqung co

Xemvideo Hnh nhhinth

Ci tngdng


10/20

1010

Case Study CPD (Frontline Commando)14,935

1,579

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

Jan-16 Jan-17

D/L

16,514ci t trong 2 ngyXpth3 ti AppStore

Frontline Commando

Tr nhp vaibn sng u tin t Glu Games Inccho iOS v Android

Mc tiuLt vo Top 10 trongbngxphng Game

The Result

Xpth 3 trong cbng Games v ngdngmin ph sau 24 gi

CHIN DCH THAM KHO


11/20

11

2-2. 3. CPA (Cost Per Action)

Ngi dng ng k thnh vin, ng k thu bao, hoccung cp thng tin trc tip

ng k/Thu bao

Danh schqung co

XemQungco

nhminhha

Cu hi ng kthnh vin

SN PHM CA ADLATTE

Cung cp thng tin, thng ipsnphm qua video qung co v hnh nhNhm vo tt c/bt k mng a thch ca ngi tiu dng tham giaTng s ch v t l tham gia vi h thng khen thng Email ng k cho php s tham gia cao hn t nhng ngi s dng

Qung co

Danh sch


12/20

1212

11,975

62,800

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

July August

Emails

74,775Tng s email thuthpc

Case Study CPA (Groupon Korea - Email Subscription)

Groupon Korea

Mt cng ty thng mi x hi ton cu, Grouponra mt tr s ti Hn Quc vo ngy 14 thng banm 2011

Mc tiu

thu thp email mi cho nhng k hoch tip thban u ca h. Qung co ng thng 8 nm 2011

Ktqu

Thu thp vt 25% s email so vi s lng dkin. 16% ng k thnh vin Groupon v thchin mua hng

CHIN DCH THAM KHO


13/20

1313

Case Study CPA (Lotte CardRegistration)

1,066

2,052

10771227

1010

0

500

1,000

1,500

2,000

2,500

Jan/01 Jan/02 Jan/03 Jan/04 Jan/05

Members

6,362ng k mitrong tunu

Th Lotte

Mtloithkim tra mit cng ty TNHH LotteCard.

Mc tiuThu thp thnh vin ng k thkim tra micah

Ktqu

6,362 ngi dng ng k thnh vin mi trong

tunu tinTngs 35,000 nging k tnh ncuichng trnh

CHIN DCH THAM KHO


14/20

14

2-2. 3. CPS (Cost Per Survey)

Ngi dng trli cc cu hi do bn kho st a ra

Danh schqung co

LachnCPS

Trlicu hi

SN PHM CA ADLATTE

Cung cp thng tin v hnh vi, sthch ngi dng

Tr li bn cu hiDanh sch


15/20

1515

Case Study CPS

Gmark Corp

Cung cpdchvqung co trn inthoi di ngnntng AdLatte & LatteScreen ti Vit Nam

Mc tiu

Thu thp thi quen, sthch ngi dng trnAdLatte nhm nng cao mc hi lng ngidng v hiuqu cc chindch trn AdLatte

KtquThu thp 260bn cu hikho st cthchintrong 10 pht.

CHIN DCH THAM KHO

33%

24%

5% 5%

11%

26%29%

9h - 10h 11h -12h

13h -14h

15h -16h

17h -18h

19-20h 21h-22h

Khung gi QC thch hp

63.00%

40.00%

66.00%

41.00%38.00%

64.00%

Gii tr Thi trangng dng

in thoim thc Hng tiu

dng

in t

Ngnh hng qung co mong munc xem


16/20

1616

K HOCH S LNG THNH VIN TRN ADLATTE

33,000150,000

300,000

500,000700,000

1,000,000

1,250,000

1,600,000

1,900,000

2,300,000

2,700,000

3,000,000

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14

K hoch s lng thnh vin trn AdLatte

User Projection - Adlatte Vietnam


17/20

1717

C IM NGI DNG TRN ADLATTE

22%

45%

28%

5%

Phn b ngi dng theo tui

13-18

19-24

25-34

35-60Nam71%

N29%

Phn b ngi dng theo gii tnh

iOS39%

Android61%

Phn bngi dng theo HH


18/20

MT S KHCH HNG & I TC CA ADLATTE

Sau 18 thng ra mt, Adlatte Hn QucAdLatte thchingn 800 chindchcahn400 nhn hng v cng ty


19/20

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MT S KHCH HNG & I TC TI VIT NAM

21 chindchcthchin trn AdLatte VitNam tngy 8/7/2013 n ngy 6/8/2013


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LIN H

Gmark Corporation

ach: Tng 7 ton nh CMC, Duy tn, CuGiy, HNi, Vit NamEmail: [email protected]

inThoi:

+ 84902660507 (TP. H Ch Minh v cc Tnh pha Nam)+ 84947079455 (HNi v Cc Tnh Pha Bc)+ 84989082183 (Hp tc)

Website: www.gmarkcorp.com - www.adlatte.vnFacebook: https://www.facebook.com/adlattevn
http://www.gmarkcorp.com/http://www.adlatte.vn/https://www.facebook.com/adlattevnhttps://www.facebook.com/adlattevnhttps://www.facebook.com/adlattevnhttp://www.adlatte.vn/http://www.gmarkcorp.com/

Giới thiệu AdLatte Aug 15

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