Gini Dietrich - How to Use Media Relations to Drive SEO

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INBOUND15 How to Use Media Relations to Drive SEO Gini Dietrich CEO, Arment Dietrich and author, Spin Sucks

Transcript of Gini Dietrich - How to Use Media Relations to Drive SEO

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How to Use Media Relations to Drive SEO

Gini Dietrich

CEO, Arment Dietrich and author, Spin Sucks

Awareness

Lead GenSEO

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1 Awareness

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image credit: Shutterstock

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Brain Games for Adults

Father’s Day

Mother’s Day

Puzzles

Music

Yoga

Books

Robotics Week

Self-Improvement

Brain Coaches

Graduation

Awareness

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Mother’sDay

CompanyBlog

Media Relations

Blogger Relations

Gift Idea Lists

PreventionAARP

Health

Real Simple

2nd PitchIdea3rd Pitch

Idea

Games to Play with Mom

Mother’s Day Blog Posts

Stuff EveryMom Should Know

Music to Calm Mom

Apron Cooking Guides

2nd PitchIdea

3rd PitchIdea

Brain Games & Puzzles

Mother’s DayGift Guide

Learn 4Good

Longevity3Stanford

DiscoveryBlog

Awareness

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2 SEO

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Blog Post on WW Site

Wait 30 Days

2nd Blog Post on WW Site

Wait 30 Days

Pitch Other Bloggers

Watch Search Results Increase

SEO

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image credit: Shutterstock

SEO

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image credit: Shutterstock

Questions

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THANK YOU!