Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa...

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Successfully Marketing Ginger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia State University-College of Agriculture-Cooperative Extension, Petersburg, VA Virginia Cooperative Extension 804-524-5491 [email protected] Photo Credit: Mitch Wapner, Paradox Farm, Lexington, VA; ; http://katyandersen.files.wordpress.com/2012/11/fresh-turmeric-from-atlas-farm.jpg

Transcript of Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa...

Page 1: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Successfully Marketing Ginger amp Turmeric in Virginia Dr Theresa J Nartea Assistant Professor Extension Specialist-Marketing amp Agribusiness

Virginia State University-College of Agriculture-Cooperative Extension Petersburg VA

Virginia Cooperative Extension 804-524-5491 tnarteavsuedu

Photo Credit Mitch Wapner Paradox Farm Lexington VA httpkatyandersenfileswordpresscom201211fresh-turmeric-from-atlas-farmjpg

Market Value

Consumer Trends

Sales Strategies

Learning Objectives

In 2013 the US imported nearly

$81 million dollars worth of fresh

ginger root1

2014 Ginger Market Value

1United Nations (2014) Selected commodities 091010 (Ginger) Retrieved from httpcomtradeunorgdbceceSnapshotaspxgt=ssampcc=091010amppx=H0ampy=all202013

2USDA AMS (2014) Run a custom report Retrieved from httpwwwmarketnewsusdagovportalfvcommodityclass=allcommodityampstep3date=trueamplocChoose=commodityamppaf_gear_id=1200002amppaf_dm=fullampdr=1amprepDate=ampendDate=amporganic=ampenvironment=ampstartIndex=1amprowDisplayMax=25amptype=termPriceampcommAbr=GNGRTamprepTypeChanger=termPriceDailyamprepType=termPriceDailyamptype=termPriceamplocAbr=ampstep2=trueamplocAbrPass=ALL||amplocAbrlength=1ampstep3date=trueampstep3=Update Personal Communication

Wholesale Price (Nov 2014)2

30 pound box = $53 to $70 (Local per pound $1000 (VA)

~

Retail Grocer Price (Nov 2014) 1 pound = $299 to $999

~

Direct Price (Local 2014) 1 pound = $500 to $1600

1 ounce = $100

In 2013 the US imported nearly

$14 million dollars worth of fresh turmeric root1

2014 Turmeric Market Value

1United Nations (2012) Selected commodities 091030 (Turmeric) Retrieved from httpcomtradeunorgdbdqBasicQueryResultsaspxcc=091030amppx=H3ampr=842ampy=2013 2USDA AMS (2014) Run a custom report Retrieved from httpwwwmarketnewsusdagovportalfvamprepType=termPriceDailyamppaf_dm=fullamprepTypeChanger=termPriceDailyampcommAbr=TUMampstep2=trueamptype=termPriceamptype=termPriceamprowDisplayMax=25ampstartIndex=1amporganic=amppaf_gear_id=1200002ampcommodityclass=allcommodityamplocAbrPass=ALL||amplocName=amplocChoose=commodityamprepDate=102F012F2014ampendDate=102F012F2014ampstep3date=trueampRun=RunamplocAbrlength=1ampenvironment=ampblech=ampdr=1

Wholesale Price (Nov 2014)2

1 pound = $3 to $12 (Fiji Islands Hawaii Jamaica Local)

~

Retail Grocer Price (Nov 2014) 1 pound = $999-$1599

~

Direct Price (Local 2014) 1 pound = $1000 to $1600

1 ounce = $100

How Do I Find Prices

Shop

Call

Web wwwmarketnewsusdagovportalfv

Why is Ginger amp Turmeric Trending

Eastern Traditions

Global Awareness

Functional Foods

Eastern Traditions

Ayurveda (Body Mind Spirit in BalanceYOGA)

Turmeric balances 3 doshas (vata pitta and kapha)

Ginger is considered ldquoHotrdquo

Ginger strengthens ldquoAguirdquo

Strong ldquoAguirdquo supports absorption of nutrients and elimination of toxins

Global Awareness

We Travelled

We Acquired Exotic Palates

Ginger amp Turmeric=Memories

In 2013 29M US citizens travelled abroad 18 increase from 2012

ITA Office of Travel amp Tourism Industries (2012) U S citizen air traffic to overseas regions Canada amp Mexico 2011 Retrieved from httpwwwtinetitadocgovviewm-2011-O-001indexhtml

Asian Caribbean Middle Eastern African and Indian cuisines

Functional Foods

CAM Complementary Alternative Medicine

Arthritis Pain Relief

Morning Sickness Prevention

Outpatient Herbal Use in Cancer Treatment 4 out of 10 adult patients use CAM1

1Nemer D amp McCaffrey A M (2010) Complementary and alternative medicine in the United States Retrieved from httpimprovehealthcareorgwp-contentuploads2011081-4-1-PBpdf 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Ginger root powder reduced arthritis pain 75 muscle pain 100 of participants2

Ginger root powder reduced vomiting in early pregnancy 70 of study subjects2

Functional Foods

Anti-Nausea in Chemotherapy

Lower Cholesterol Thin Blood

Cancer Cell Killer

Promising in reducing nausea duration and severity more research needed

Promising in clogged artery and high cholesterol patients more research needed

Worked with laboratory rat cancer cells but human research trials are needed

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

Fresh ginger has better results than powder due to active enzymes1

Most clinical studies dosed in units of one (1) gram of powdered ginger root (PGR) 1

Donrsquot take more than 4 gramsday pregnant women with physician approval no more than 1 gramday2

1Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster 2University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

FRESH GINGER ROOT EQUIVALENTS1 1 gram PGR = 10 grams 1 gram PGR = 13 ounce 1 gram PGR = frac14 inch slice

1University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm 2Nutritional Wellness (2012) Ginger Retrieved from httpwwwnutritionalwellnesscomnutritionherbsggingerphp

Nausea gas or indigestion 2-4 g of fresh root Cold and flu symptoms headaches make ginger tea of two (2) tablespoons fresh shredded ginger steeped in boiled water for 5 minutes for 2-3 times daily Arthritis 2-4g daily shred fresh root in a warm compress apply to the painful areas

Have Customers Ask Doctor

Ginger is considered safe but ask Dr for

Pregnant amp Breast Feeding Women

Children

Gallstone sufferers

Diabetes heart condition patients

Blood thinner (Aspirin Coumadin therapy users)

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Connect The Ginger Dots

Nahin RL Barnes PM Stussman BJ and Bloom B (2009) Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners United States 2007 National health statistics reports no 18 Hyattsville MD National Center for Health Statistics US Department of Health and Human Services (2012) Out-of-pocket costs for select CAM therapies Retrieved from httpnccamnihgovnewscamstatscostsgraphicshtm

$307B in total CAM

spending in 2012

Find the CAM Customer

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 2: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Market Value

Consumer Trends

Sales Strategies

Learning Objectives

In 2013 the US imported nearly

$81 million dollars worth of fresh

ginger root1

2014 Ginger Market Value

1United Nations (2014) Selected commodities 091010 (Ginger) Retrieved from httpcomtradeunorgdbceceSnapshotaspxgt=ssampcc=091010amppx=H0ampy=all202013

2USDA AMS (2014) Run a custom report Retrieved from httpwwwmarketnewsusdagovportalfvcommodityclass=allcommodityampstep3date=trueamplocChoose=commodityamppaf_gear_id=1200002amppaf_dm=fullampdr=1amprepDate=ampendDate=amporganic=ampenvironment=ampstartIndex=1amprowDisplayMax=25amptype=termPriceampcommAbr=GNGRTamprepTypeChanger=termPriceDailyamprepType=termPriceDailyamptype=termPriceamplocAbr=ampstep2=trueamplocAbrPass=ALL||amplocAbrlength=1ampstep3date=trueampstep3=Update Personal Communication

Wholesale Price (Nov 2014)2

30 pound box = $53 to $70 (Local per pound $1000 (VA)

~

Retail Grocer Price (Nov 2014) 1 pound = $299 to $999

~

Direct Price (Local 2014) 1 pound = $500 to $1600

1 ounce = $100

In 2013 the US imported nearly

$14 million dollars worth of fresh turmeric root1

2014 Turmeric Market Value

1United Nations (2012) Selected commodities 091030 (Turmeric) Retrieved from httpcomtradeunorgdbdqBasicQueryResultsaspxcc=091030amppx=H3ampr=842ampy=2013 2USDA AMS (2014) Run a custom report Retrieved from httpwwwmarketnewsusdagovportalfvamprepType=termPriceDailyamppaf_dm=fullamprepTypeChanger=termPriceDailyampcommAbr=TUMampstep2=trueamptype=termPriceamptype=termPriceamprowDisplayMax=25ampstartIndex=1amporganic=amppaf_gear_id=1200002ampcommodityclass=allcommodityamplocAbrPass=ALL||amplocName=amplocChoose=commodityamprepDate=102F012F2014ampendDate=102F012F2014ampstep3date=trueampRun=RunamplocAbrlength=1ampenvironment=ampblech=ampdr=1

Wholesale Price (Nov 2014)2

1 pound = $3 to $12 (Fiji Islands Hawaii Jamaica Local)

~

Retail Grocer Price (Nov 2014) 1 pound = $999-$1599

~

Direct Price (Local 2014) 1 pound = $1000 to $1600

1 ounce = $100

How Do I Find Prices

Shop

Call

Web wwwmarketnewsusdagovportalfv

Why is Ginger amp Turmeric Trending

Eastern Traditions

Global Awareness

Functional Foods

Eastern Traditions

Ayurveda (Body Mind Spirit in BalanceYOGA)

Turmeric balances 3 doshas (vata pitta and kapha)

Ginger is considered ldquoHotrdquo

Ginger strengthens ldquoAguirdquo

Strong ldquoAguirdquo supports absorption of nutrients and elimination of toxins

Global Awareness

We Travelled

We Acquired Exotic Palates

Ginger amp Turmeric=Memories

In 2013 29M US citizens travelled abroad 18 increase from 2012

ITA Office of Travel amp Tourism Industries (2012) U S citizen air traffic to overseas regions Canada amp Mexico 2011 Retrieved from httpwwwtinetitadocgovviewm-2011-O-001indexhtml

Asian Caribbean Middle Eastern African and Indian cuisines

Functional Foods

CAM Complementary Alternative Medicine

Arthritis Pain Relief

Morning Sickness Prevention

Outpatient Herbal Use in Cancer Treatment 4 out of 10 adult patients use CAM1

1Nemer D amp McCaffrey A M (2010) Complementary and alternative medicine in the United States Retrieved from httpimprovehealthcareorgwp-contentuploads2011081-4-1-PBpdf 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Ginger root powder reduced arthritis pain 75 muscle pain 100 of participants2

Ginger root powder reduced vomiting in early pregnancy 70 of study subjects2

Functional Foods

Anti-Nausea in Chemotherapy

Lower Cholesterol Thin Blood

Cancer Cell Killer

Promising in reducing nausea duration and severity more research needed

Promising in clogged artery and high cholesterol patients more research needed

Worked with laboratory rat cancer cells but human research trials are needed

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

Fresh ginger has better results than powder due to active enzymes1

Most clinical studies dosed in units of one (1) gram of powdered ginger root (PGR) 1

Donrsquot take more than 4 gramsday pregnant women with physician approval no more than 1 gramday2

1Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster 2University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

FRESH GINGER ROOT EQUIVALENTS1 1 gram PGR = 10 grams 1 gram PGR = 13 ounce 1 gram PGR = frac14 inch slice

1University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm 2Nutritional Wellness (2012) Ginger Retrieved from httpwwwnutritionalwellnesscomnutritionherbsggingerphp

Nausea gas or indigestion 2-4 g of fresh root Cold and flu symptoms headaches make ginger tea of two (2) tablespoons fresh shredded ginger steeped in boiled water for 5 minutes for 2-3 times daily Arthritis 2-4g daily shred fresh root in a warm compress apply to the painful areas

Have Customers Ask Doctor

Ginger is considered safe but ask Dr for

Pregnant amp Breast Feeding Women

Children

Gallstone sufferers

Diabetes heart condition patients

Blood thinner (Aspirin Coumadin therapy users)

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Connect The Ginger Dots

Nahin RL Barnes PM Stussman BJ and Bloom B (2009) Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners United States 2007 National health statistics reports no 18 Hyattsville MD National Center for Health Statistics US Department of Health and Human Services (2012) Out-of-pocket costs for select CAM therapies Retrieved from httpnccamnihgovnewscamstatscostsgraphicshtm

$307B in total CAM

spending in 2012

Find the CAM Customer

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 3: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

In 2013 the US imported nearly

$81 million dollars worth of fresh

ginger root1

2014 Ginger Market Value

1United Nations (2014) Selected commodities 091010 (Ginger) Retrieved from httpcomtradeunorgdbceceSnapshotaspxgt=ssampcc=091010amppx=H0ampy=all202013

2USDA AMS (2014) Run a custom report Retrieved from httpwwwmarketnewsusdagovportalfvcommodityclass=allcommodityampstep3date=trueamplocChoose=commodityamppaf_gear_id=1200002amppaf_dm=fullampdr=1amprepDate=ampendDate=amporganic=ampenvironment=ampstartIndex=1amprowDisplayMax=25amptype=termPriceampcommAbr=GNGRTamprepTypeChanger=termPriceDailyamprepType=termPriceDailyamptype=termPriceamplocAbr=ampstep2=trueamplocAbrPass=ALL||amplocAbrlength=1ampstep3date=trueampstep3=Update Personal Communication

Wholesale Price (Nov 2014)2

30 pound box = $53 to $70 (Local per pound $1000 (VA)

~

Retail Grocer Price (Nov 2014) 1 pound = $299 to $999

~

Direct Price (Local 2014) 1 pound = $500 to $1600

1 ounce = $100

In 2013 the US imported nearly

$14 million dollars worth of fresh turmeric root1

2014 Turmeric Market Value

1United Nations (2012) Selected commodities 091030 (Turmeric) Retrieved from httpcomtradeunorgdbdqBasicQueryResultsaspxcc=091030amppx=H3ampr=842ampy=2013 2USDA AMS (2014) Run a custom report Retrieved from httpwwwmarketnewsusdagovportalfvamprepType=termPriceDailyamppaf_dm=fullamprepTypeChanger=termPriceDailyampcommAbr=TUMampstep2=trueamptype=termPriceamptype=termPriceamprowDisplayMax=25ampstartIndex=1amporganic=amppaf_gear_id=1200002ampcommodityclass=allcommodityamplocAbrPass=ALL||amplocName=amplocChoose=commodityamprepDate=102F012F2014ampendDate=102F012F2014ampstep3date=trueampRun=RunamplocAbrlength=1ampenvironment=ampblech=ampdr=1

Wholesale Price (Nov 2014)2

1 pound = $3 to $12 (Fiji Islands Hawaii Jamaica Local)

~

Retail Grocer Price (Nov 2014) 1 pound = $999-$1599

~

Direct Price (Local 2014) 1 pound = $1000 to $1600

1 ounce = $100

How Do I Find Prices

Shop

Call

Web wwwmarketnewsusdagovportalfv

Why is Ginger amp Turmeric Trending

Eastern Traditions

Global Awareness

Functional Foods

Eastern Traditions

Ayurveda (Body Mind Spirit in BalanceYOGA)

Turmeric balances 3 doshas (vata pitta and kapha)

Ginger is considered ldquoHotrdquo

Ginger strengthens ldquoAguirdquo

Strong ldquoAguirdquo supports absorption of nutrients and elimination of toxins

Global Awareness

We Travelled

We Acquired Exotic Palates

Ginger amp Turmeric=Memories

In 2013 29M US citizens travelled abroad 18 increase from 2012

ITA Office of Travel amp Tourism Industries (2012) U S citizen air traffic to overseas regions Canada amp Mexico 2011 Retrieved from httpwwwtinetitadocgovviewm-2011-O-001indexhtml

Asian Caribbean Middle Eastern African and Indian cuisines

Functional Foods

CAM Complementary Alternative Medicine

Arthritis Pain Relief

Morning Sickness Prevention

Outpatient Herbal Use in Cancer Treatment 4 out of 10 adult patients use CAM1

1Nemer D amp McCaffrey A M (2010) Complementary and alternative medicine in the United States Retrieved from httpimprovehealthcareorgwp-contentuploads2011081-4-1-PBpdf 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Ginger root powder reduced arthritis pain 75 muscle pain 100 of participants2

Ginger root powder reduced vomiting in early pregnancy 70 of study subjects2

Functional Foods

Anti-Nausea in Chemotherapy

Lower Cholesterol Thin Blood

Cancer Cell Killer

Promising in reducing nausea duration and severity more research needed

Promising in clogged artery and high cholesterol patients more research needed

Worked with laboratory rat cancer cells but human research trials are needed

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

Fresh ginger has better results than powder due to active enzymes1

Most clinical studies dosed in units of one (1) gram of powdered ginger root (PGR) 1

Donrsquot take more than 4 gramsday pregnant women with physician approval no more than 1 gramday2

1Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster 2University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

FRESH GINGER ROOT EQUIVALENTS1 1 gram PGR = 10 grams 1 gram PGR = 13 ounce 1 gram PGR = frac14 inch slice

1University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm 2Nutritional Wellness (2012) Ginger Retrieved from httpwwwnutritionalwellnesscomnutritionherbsggingerphp

Nausea gas or indigestion 2-4 g of fresh root Cold and flu symptoms headaches make ginger tea of two (2) tablespoons fresh shredded ginger steeped in boiled water for 5 minutes for 2-3 times daily Arthritis 2-4g daily shred fresh root in a warm compress apply to the painful areas

Have Customers Ask Doctor

Ginger is considered safe but ask Dr for

Pregnant amp Breast Feeding Women

Children

Gallstone sufferers

Diabetes heart condition patients

Blood thinner (Aspirin Coumadin therapy users)

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Connect The Ginger Dots

Nahin RL Barnes PM Stussman BJ and Bloom B (2009) Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners United States 2007 National health statistics reports no 18 Hyattsville MD National Center for Health Statistics US Department of Health and Human Services (2012) Out-of-pocket costs for select CAM therapies Retrieved from httpnccamnihgovnewscamstatscostsgraphicshtm

$307B in total CAM

spending in 2012

Find the CAM Customer

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 4: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

In 2013 the US imported nearly

$14 million dollars worth of fresh turmeric root1

2014 Turmeric Market Value

1United Nations (2012) Selected commodities 091030 (Turmeric) Retrieved from httpcomtradeunorgdbdqBasicQueryResultsaspxcc=091030amppx=H3ampr=842ampy=2013 2USDA AMS (2014) Run a custom report Retrieved from httpwwwmarketnewsusdagovportalfvamprepType=termPriceDailyamppaf_dm=fullamprepTypeChanger=termPriceDailyampcommAbr=TUMampstep2=trueamptype=termPriceamptype=termPriceamprowDisplayMax=25ampstartIndex=1amporganic=amppaf_gear_id=1200002ampcommodityclass=allcommodityamplocAbrPass=ALL||amplocName=amplocChoose=commodityamprepDate=102F012F2014ampendDate=102F012F2014ampstep3date=trueampRun=RunamplocAbrlength=1ampenvironment=ampblech=ampdr=1

Wholesale Price (Nov 2014)2

1 pound = $3 to $12 (Fiji Islands Hawaii Jamaica Local)

~

Retail Grocer Price (Nov 2014) 1 pound = $999-$1599

~

Direct Price (Local 2014) 1 pound = $1000 to $1600

1 ounce = $100

How Do I Find Prices

Shop

Call

Web wwwmarketnewsusdagovportalfv

Why is Ginger amp Turmeric Trending

Eastern Traditions

Global Awareness

Functional Foods

Eastern Traditions

Ayurveda (Body Mind Spirit in BalanceYOGA)

Turmeric balances 3 doshas (vata pitta and kapha)

Ginger is considered ldquoHotrdquo

Ginger strengthens ldquoAguirdquo

Strong ldquoAguirdquo supports absorption of nutrients and elimination of toxins

Global Awareness

We Travelled

We Acquired Exotic Palates

Ginger amp Turmeric=Memories

In 2013 29M US citizens travelled abroad 18 increase from 2012

ITA Office of Travel amp Tourism Industries (2012) U S citizen air traffic to overseas regions Canada amp Mexico 2011 Retrieved from httpwwwtinetitadocgovviewm-2011-O-001indexhtml

Asian Caribbean Middle Eastern African and Indian cuisines

Functional Foods

CAM Complementary Alternative Medicine

Arthritis Pain Relief

Morning Sickness Prevention

Outpatient Herbal Use in Cancer Treatment 4 out of 10 adult patients use CAM1

1Nemer D amp McCaffrey A M (2010) Complementary and alternative medicine in the United States Retrieved from httpimprovehealthcareorgwp-contentuploads2011081-4-1-PBpdf 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Ginger root powder reduced arthritis pain 75 muscle pain 100 of participants2

Ginger root powder reduced vomiting in early pregnancy 70 of study subjects2

Functional Foods

Anti-Nausea in Chemotherapy

Lower Cholesterol Thin Blood

Cancer Cell Killer

Promising in reducing nausea duration and severity more research needed

Promising in clogged artery and high cholesterol patients more research needed

Worked with laboratory rat cancer cells but human research trials are needed

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

Fresh ginger has better results than powder due to active enzymes1

Most clinical studies dosed in units of one (1) gram of powdered ginger root (PGR) 1

Donrsquot take more than 4 gramsday pregnant women with physician approval no more than 1 gramday2

1Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster 2University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

FRESH GINGER ROOT EQUIVALENTS1 1 gram PGR = 10 grams 1 gram PGR = 13 ounce 1 gram PGR = frac14 inch slice

1University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm 2Nutritional Wellness (2012) Ginger Retrieved from httpwwwnutritionalwellnesscomnutritionherbsggingerphp

Nausea gas or indigestion 2-4 g of fresh root Cold and flu symptoms headaches make ginger tea of two (2) tablespoons fresh shredded ginger steeped in boiled water for 5 minutes for 2-3 times daily Arthritis 2-4g daily shred fresh root in a warm compress apply to the painful areas

Have Customers Ask Doctor

Ginger is considered safe but ask Dr for

Pregnant amp Breast Feeding Women

Children

Gallstone sufferers

Diabetes heart condition patients

Blood thinner (Aspirin Coumadin therapy users)

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Connect The Ginger Dots

Nahin RL Barnes PM Stussman BJ and Bloom B (2009) Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners United States 2007 National health statistics reports no 18 Hyattsville MD National Center for Health Statistics US Department of Health and Human Services (2012) Out-of-pocket costs for select CAM therapies Retrieved from httpnccamnihgovnewscamstatscostsgraphicshtm

$307B in total CAM

spending in 2012

Find the CAM Customer

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 5: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

How Do I Find Prices

Shop

Call

Web wwwmarketnewsusdagovportalfv

Why is Ginger amp Turmeric Trending

Eastern Traditions

Global Awareness

Functional Foods

Eastern Traditions

Ayurveda (Body Mind Spirit in BalanceYOGA)

Turmeric balances 3 doshas (vata pitta and kapha)

Ginger is considered ldquoHotrdquo

Ginger strengthens ldquoAguirdquo

Strong ldquoAguirdquo supports absorption of nutrients and elimination of toxins

Global Awareness

We Travelled

We Acquired Exotic Palates

Ginger amp Turmeric=Memories

In 2013 29M US citizens travelled abroad 18 increase from 2012

ITA Office of Travel amp Tourism Industries (2012) U S citizen air traffic to overseas regions Canada amp Mexico 2011 Retrieved from httpwwwtinetitadocgovviewm-2011-O-001indexhtml

Asian Caribbean Middle Eastern African and Indian cuisines

Functional Foods

CAM Complementary Alternative Medicine

Arthritis Pain Relief

Morning Sickness Prevention

Outpatient Herbal Use in Cancer Treatment 4 out of 10 adult patients use CAM1

1Nemer D amp McCaffrey A M (2010) Complementary and alternative medicine in the United States Retrieved from httpimprovehealthcareorgwp-contentuploads2011081-4-1-PBpdf 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Ginger root powder reduced arthritis pain 75 muscle pain 100 of participants2

Ginger root powder reduced vomiting in early pregnancy 70 of study subjects2

Functional Foods

Anti-Nausea in Chemotherapy

Lower Cholesterol Thin Blood

Cancer Cell Killer

Promising in reducing nausea duration and severity more research needed

Promising in clogged artery and high cholesterol patients more research needed

Worked with laboratory rat cancer cells but human research trials are needed

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

Fresh ginger has better results than powder due to active enzymes1

Most clinical studies dosed in units of one (1) gram of powdered ginger root (PGR) 1

Donrsquot take more than 4 gramsday pregnant women with physician approval no more than 1 gramday2

1Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster 2University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

FRESH GINGER ROOT EQUIVALENTS1 1 gram PGR = 10 grams 1 gram PGR = 13 ounce 1 gram PGR = frac14 inch slice

1University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm 2Nutritional Wellness (2012) Ginger Retrieved from httpwwwnutritionalwellnesscomnutritionherbsggingerphp

Nausea gas or indigestion 2-4 g of fresh root Cold and flu symptoms headaches make ginger tea of two (2) tablespoons fresh shredded ginger steeped in boiled water for 5 minutes for 2-3 times daily Arthritis 2-4g daily shred fresh root in a warm compress apply to the painful areas

Have Customers Ask Doctor

Ginger is considered safe but ask Dr for

Pregnant amp Breast Feeding Women

Children

Gallstone sufferers

Diabetes heart condition patients

Blood thinner (Aspirin Coumadin therapy users)

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Connect The Ginger Dots

Nahin RL Barnes PM Stussman BJ and Bloom B (2009) Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners United States 2007 National health statistics reports no 18 Hyattsville MD National Center for Health Statistics US Department of Health and Human Services (2012) Out-of-pocket costs for select CAM therapies Retrieved from httpnccamnihgovnewscamstatscostsgraphicshtm

$307B in total CAM

spending in 2012

Find the CAM Customer

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 6: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Why is Ginger amp Turmeric Trending

Eastern Traditions

Global Awareness

Functional Foods

Eastern Traditions

Ayurveda (Body Mind Spirit in BalanceYOGA)

Turmeric balances 3 doshas (vata pitta and kapha)

Ginger is considered ldquoHotrdquo

Ginger strengthens ldquoAguirdquo

Strong ldquoAguirdquo supports absorption of nutrients and elimination of toxins

Global Awareness

We Travelled

We Acquired Exotic Palates

Ginger amp Turmeric=Memories

In 2013 29M US citizens travelled abroad 18 increase from 2012

ITA Office of Travel amp Tourism Industries (2012) U S citizen air traffic to overseas regions Canada amp Mexico 2011 Retrieved from httpwwwtinetitadocgovviewm-2011-O-001indexhtml

Asian Caribbean Middle Eastern African and Indian cuisines

Functional Foods

CAM Complementary Alternative Medicine

Arthritis Pain Relief

Morning Sickness Prevention

Outpatient Herbal Use in Cancer Treatment 4 out of 10 adult patients use CAM1

1Nemer D amp McCaffrey A M (2010) Complementary and alternative medicine in the United States Retrieved from httpimprovehealthcareorgwp-contentuploads2011081-4-1-PBpdf 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Ginger root powder reduced arthritis pain 75 muscle pain 100 of participants2

Ginger root powder reduced vomiting in early pregnancy 70 of study subjects2

Functional Foods

Anti-Nausea in Chemotherapy

Lower Cholesterol Thin Blood

Cancer Cell Killer

Promising in reducing nausea duration and severity more research needed

Promising in clogged artery and high cholesterol patients more research needed

Worked with laboratory rat cancer cells but human research trials are needed

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

Fresh ginger has better results than powder due to active enzymes1

Most clinical studies dosed in units of one (1) gram of powdered ginger root (PGR) 1

Donrsquot take more than 4 gramsday pregnant women with physician approval no more than 1 gramday2

1Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster 2University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

FRESH GINGER ROOT EQUIVALENTS1 1 gram PGR = 10 grams 1 gram PGR = 13 ounce 1 gram PGR = frac14 inch slice

1University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm 2Nutritional Wellness (2012) Ginger Retrieved from httpwwwnutritionalwellnesscomnutritionherbsggingerphp

Nausea gas or indigestion 2-4 g of fresh root Cold and flu symptoms headaches make ginger tea of two (2) tablespoons fresh shredded ginger steeped in boiled water for 5 minutes for 2-3 times daily Arthritis 2-4g daily shred fresh root in a warm compress apply to the painful areas

Have Customers Ask Doctor

Ginger is considered safe but ask Dr for

Pregnant amp Breast Feeding Women

Children

Gallstone sufferers

Diabetes heart condition patients

Blood thinner (Aspirin Coumadin therapy users)

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Connect The Ginger Dots

Nahin RL Barnes PM Stussman BJ and Bloom B (2009) Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners United States 2007 National health statistics reports no 18 Hyattsville MD National Center for Health Statistics US Department of Health and Human Services (2012) Out-of-pocket costs for select CAM therapies Retrieved from httpnccamnihgovnewscamstatscostsgraphicshtm

$307B in total CAM

spending in 2012

Find the CAM Customer

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 7: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Eastern Traditions

Ayurveda (Body Mind Spirit in BalanceYOGA)

Turmeric balances 3 doshas (vata pitta and kapha)

Ginger is considered ldquoHotrdquo

Ginger strengthens ldquoAguirdquo

Strong ldquoAguirdquo supports absorption of nutrients and elimination of toxins

Global Awareness

We Travelled

We Acquired Exotic Palates

Ginger amp Turmeric=Memories

In 2013 29M US citizens travelled abroad 18 increase from 2012

ITA Office of Travel amp Tourism Industries (2012) U S citizen air traffic to overseas regions Canada amp Mexico 2011 Retrieved from httpwwwtinetitadocgovviewm-2011-O-001indexhtml

Asian Caribbean Middle Eastern African and Indian cuisines

Functional Foods

CAM Complementary Alternative Medicine

Arthritis Pain Relief

Morning Sickness Prevention

Outpatient Herbal Use in Cancer Treatment 4 out of 10 adult patients use CAM1

1Nemer D amp McCaffrey A M (2010) Complementary and alternative medicine in the United States Retrieved from httpimprovehealthcareorgwp-contentuploads2011081-4-1-PBpdf 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Ginger root powder reduced arthritis pain 75 muscle pain 100 of participants2

Ginger root powder reduced vomiting in early pregnancy 70 of study subjects2

Functional Foods

Anti-Nausea in Chemotherapy

Lower Cholesterol Thin Blood

Cancer Cell Killer

Promising in reducing nausea duration and severity more research needed

Promising in clogged artery and high cholesterol patients more research needed

Worked with laboratory rat cancer cells but human research trials are needed

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

Fresh ginger has better results than powder due to active enzymes1

Most clinical studies dosed in units of one (1) gram of powdered ginger root (PGR) 1

Donrsquot take more than 4 gramsday pregnant women with physician approval no more than 1 gramday2

1Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster 2University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

FRESH GINGER ROOT EQUIVALENTS1 1 gram PGR = 10 grams 1 gram PGR = 13 ounce 1 gram PGR = frac14 inch slice

1University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm 2Nutritional Wellness (2012) Ginger Retrieved from httpwwwnutritionalwellnesscomnutritionherbsggingerphp

Nausea gas or indigestion 2-4 g of fresh root Cold and flu symptoms headaches make ginger tea of two (2) tablespoons fresh shredded ginger steeped in boiled water for 5 minutes for 2-3 times daily Arthritis 2-4g daily shred fresh root in a warm compress apply to the painful areas

Have Customers Ask Doctor

Ginger is considered safe but ask Dr for

Pregnant amp Breast Feeding Women

Children

Gallstone sufferers

Diabetes heart condition patients

Blood thinner (Aspirin Coumadin therapy users)

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Connect The Ginger Dots

Nahin RL Barnes PM Stussman BJ and Bloom B (2009) Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners United States 2007 National health statistics reports no 18 Hyattsville MD National Center for Health Statistics US Department of Health and Human Services (2012) Out-of-pocket costs for select CAM therapies Retrieved from httpnccamnihgovnewscamstatscostsgraphicshtm

$307B in total CAM

spending in 2012

Find the CAM Customer

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 8: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Global Awareness

We Travelled

We Acquired Exotic Palates

Ginger amp Turmeric=Memories

In 2013 29M US citizens travelled abroad 18 increase from 2012

ITA Office of Travel amp Tourism Industries (2012) U S citizen air traffic to overseas regions Canada amp Mexico 2011 Retrieved from httpwwwtinetitadocgovviewm-2011-O-001indexhtml

Asian Caribbean Middle Eastern African and Indian cuisines

Functional Foods

CAM Complementary Alternative Medicine

Arthritis Pain Relief

Morning Sickness Prevention

Outpatient Herbal Use in Cancer Treatment 4 out of 10 adult patients use CAM1

1Nemer D amp McCaffrey A M (2010) Complementary and alternative medicine in the United States Retrieved from httpimprovehealthcareorgwp-contentuploads2011081-4-1-PBpdf 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Ginger root powder reduced arthritis pain 75 muscle pain 100 of participants2

Ginger root powder reduced vomiting in early pregnancy 70 of study subjects2

Functional Foods

Anti-Nausea in Chemotherapy

Lower Cholesterol Thin Blood

Cancer Cell Killer

Promising in reducing nausea duration and severity more research needed

Promising in clogged artery and high cholesterol patients more research needed

Worked with laboratory rat cancer cells but human research trials are needed

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

Fresh ginger has better results than powder due to active enzymes1

Most clinical studies dosed in units of one (1) gram of powdered ginger root (PGR) 1

Donrsquot take more than 4 gramsday pregnant women with physician approval no more than 1 gramday2

1Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster 2University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

FRESH GINGER ROOT EQUIVALENTS1 1 gram PGR = 10 grams 1 gram PGR = 13 ounce 1 gram PGR = frac14 inch slice

1University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm 2Nutritional Wellness (2012) Ginger Retrieved from httpwwwnutritionalwellnesscomnutritionherbsggingerphp

Nausea gas or indigestion 2-4 g of fresh root Cold and flu symptoms headaches make ginger tea of two (2) tablespoons fresh shredded ginger steeped in boiled water for 5 minutes for 2-3 times daily Arthritis 2-4g daily shred fresh root in a warm compress apply to the painful areas

Have Customers Ask Doctor

Ginger is considered safe but ask Dr for

Pregnant amp Breast Feeding Women

Children

Gallstone sufferers

Diabetes heart condition patients

Blood thinner (Aspirin Coumadin therapy users)

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Connect The Ginger Dots

Nahin RL Barnes PM Stussman BJ and Bloom B (2009) Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners United States 2007 National health statistics reports no 18 Hyattsville MD National Center for Health Statistics US Department of Health and Human Services (2012) Out-of-pocket costs for select CAM therapies Retrieved from httpnccamnihgovnewscamstatscostsgraphicshtm

$307B in total CAM

spending in 2012

Find the CAM Customer

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 9: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Functional Foods

CAM Complementary Alternative Medicine

Arthritis Pain Relief

Morning Sickness Prevention

Outpatient Herbal Use in Cancer Treatment 4 out of 10 adult patients use CAM1

1Nemer D amp McCaffrey A M (2010) Complementary and alternative medicine in the United States Retrieved from httpimprovehealthcareorgwp-contentuploads2011081-4-1-PBpdf 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Ginger root powder reduced arthritis pain 75 muscle pain 100 of participants2

Ginger root powder reduced vomiting in early pregnancy 70 of study subjects2

Functional Foods

Anti-Nausea in Chemotherapy

Lower Cholesterol Thin Blood

Cancer Cell Killer

Promising in reducing nausea duration and severity more research needed

Promising in clogged artery and high cholesterol patients more research needed

Worked with laboratory rat cancer cells but human research trials are needed

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

Fresh ginger has better results than powder due to active enzymes1

Most clinical studies dosed in units of one (1) gram of powdered ginger root (PGR) 1

Donrsquot take more than 4 gramsday pregnant women with physician approval no more than 1 gramday2

1Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster 2University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

FRESH GINGER ROOT EQUIVALENTS1 1 gram PGR = 10 grams 1 gram PGR = 13 ounce 1 gram PGR = frac14 inch slice

1University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm 2Nutritional Wellness (2012) Ginger Retrieved from httpwwwnutritionalwellnesscomnutritionherbsggingerphp

Nausea gas or indigestion 2-4 g of fresh root Cold and flu symptoms headaches make ginger tea of two (2) tablespoons fresh shredded ginger steeped in boiled water for 5 minutes for 2-3 times daily Arthritis 2-4g daily shred fresh root in a warm compress apply to the painful areas

Have Customers Ask Doctor

Ginger is considered safe but ask Dr for

Pregnant amp Breast Feeding Women

Children

Gallstone sufferers

Diabetes heart condition patients

Blood thinner (Aspirin Coumadin therapy users)

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Connect The Ginger Dots

Nahin RL Barnes PM Stussman BJ and Bloom B (2009) Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners United States 2007 National health statistics reports no 18 Hyattsville MD National Center for Health Statistics US Department of Health and Human Services (2012) Out-of-pocket costs for select CAM therapies Retrieved from httpnccamnihgovnewscamstatscostsgraphicshtm

$307B in total CAM

spending in 2012

Find the CAM Customer

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 10: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Functional Foods

Anti-Nausea in Chemotherapy

Lower Cholesterol Thin Blood

Cancer Cell Killer

Promising in reducing nausea duration and severity more research needed

Promising in clogged artery and high cholesterol patients more research needed

Worked with laboratory rat cancer cells but human research trials are needed

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

Fresh ginger has better results than powder due to active enzymes1

Most clinical studies dosed in units of one (1) gram of powdered ginger root (PGR) 1

Donrsquot take more than 4 gramsday pregnant women with physician approval no more than 1 gramday2

1Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster 2University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

FRESH GINGER ROOT EQUIVALENTS1 1 gram PGR = 10 grams 1 gram PGR = 13 ounce 1 gram PGR = frac14 inch slice

1University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm 2Nutritional Wellness (2012) Ginger Retrieved from httpwwwnutritionalwellnesscomnutritionherbsggingerphp

Nausea gas or indigestion 2-4 g of fresh root Cold and flu symptoms headaches make ginger tea of two (2) tablespoons fresh shredded ginger steeped in boiled water for 5 minutes for 2-3 times daily Arthritis 2-4g daily shred fresh root in a warm compress apply to the painful areas

Have Customers Ask Doctor

Ginger is considered safe but ask Dr for

Pregnant amp Breast Feeding Women

Children

Gallstone sufferers

Diabetes heart condition patients

Blood thinner (Aspirin Coumadin therapy users)

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Connect The Ginger Dots

Nahin RL Barnes PM Stussman BJ and Bloom B (2009) Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners United States 2007 National health statistics reports no 18 Hyattsville MD National Center for Health Statistics US Department of Health and Human Services (2012) Out-of-pocket costs for select CAM therapies Retrieved from httpnccamnihgovnewscamstatscostsgraphicshtm

$307B in total CAM

spending in 2012

Find the CAM Customer

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 11: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Dosage Equivalents

Fresh ginger has better results than powder due to active enzymes1

Most clinical studies dosed in units of one (1) gram of powdered ginger root (PGR) 1

Donrsquot take more than 4 gramsday pregnant women with physician approval no more than 1 gramday2

1Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster 2University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Dosage Equivalents

FRESH GINGER ROOT EQUIVALENTS1 1 gram PGR = 10 grams 1 gram PGR = 13 ounce 1 gram PGR = frac14 inch slice

1University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm 2Nutritional Wellness (2012) Ginger Retrieved from httpwwwnutritionalwellnesscomnutritionherbsggingerphp

Nausea gas or indigestion 2-4 g of fresh root Cold and flu symptoms headaches make ginger tea of two (2) tablespoons fresh shredded ginger steeped in boiled water for 5 minutes for 2-3 times daily Arthritis 2-4g daily shred fresh root in a warm compress apply to the painful areas

Have Customers Ask Doctor

Ginger is considered safe but ask Dr for

Pregnant amp Breast Feeding Women

Children

Gallstone sufferers

Diabetes heart condition patients

Blood thinner (Aspirin Coumadin therapy users)

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Connect The Ginger Dots

Nahin RL Barnes PM Stussman BJ and Bloom B (2009) Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners United States 2007 National health statistics reports no 18 Hyattsville MD National Center for Health Statistics US Department of Health and Human Services (2012) Out-of-pocket costs for select CAM therapies Retrieved from httpnccamnihgovnewscamstatscostsgraphicshtm

$307B in total CAM

spending in 2012

Find the CAM Customer

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 12: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Dosage Equivalents

FRESH GINGER ROOT EQUIVALENTS1 1 gram PGR = 10 grams 1 gram PGR = 13 ounce 1 gram PGR = frac14 inch slice

1University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm 2Nutritional Wellness (2012) Ginger Retrieved from httpwwwnutritionalwellnesscomnutritionherbsggingerphp

Nausea gas or indigestion 2-4 g of fresh root Cold and flu symptoms headaches make ginger tea of two (2) tablespoons fresh shredded ginger steeped in boiled water for 5 minutes for 2-3 times daily Arthritis 2-4g daily shred fresh root in a warm compress apply to the painful areas

Have Customers Ask Doctor

Ginger is considered safe but ask Dr for

Pregnant amp Breast Feeding Women

Children

Gallstone sufferers

Diabetes heart condition patients

Blood thinner (Aspirin Coumadin therapy users)

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Connect The Ginger Dots

Nahin RL Barnes PM Stussman BJ and Bloom B (2009) Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners United States 2007 National health statistics reports no 18 Hyattsville MD National Center for Health Statistics US Department of Health and Human Services (2012) Out-of-pocket costs for select CAM therapies Retrieved from httpnccamnihgovnewscamstatscostsgraphicshtm

$307B in total CAM

spending in 2012

Find the CAM Customer

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 13: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Have Customers Ask Doctor

Ginger is considered safe but ask Dr for

Pregnant amp Breast Feeding Women

Children

Gallstone sufferers

Diabetes heart condition patients

Blood thinner (Aspirin Coumadin therapy users)

University of Maryland Medical Center (2011) Ginger Retrieved from httpwwwummedualtmedarticlesginger-000246htm

Connect The Ginger Dots

Nahin RL Barnes PM Stussman BJ and Bloom B (2009) Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners United States 2007 National health statistics reports no 18 Hyattsville MD National Center for Health Statistics US Department of Health and Human Services (2012) Out-of-pocket costs for select CAM therapies Retrieved from httpnccamnihgovnewscamstatscostsgraphicshtm

$307B in total CAM

spending in 2012

Find the CAM Customer

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 14: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Connect The Ginger Dots

Nahin RL Barnes PM Stussman BJ and Bloom B (2009) Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners United States 2007 National health statistics reports no 18 Hyattsville MD National Center for Health Statistics US Department of Health and Human Services (2012) Out-of-pocket costs for select CAM therapies Retrieved from httpnccamnihgovnewscamstatscostsgraphicshtm

$307B in total CAM

spending in 2012

Find the CAM Customer

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 15: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Sales Strategies

Product Forms

Display Thoughtfully

Be a Ginger amp Turmeric Guru

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 16: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Product Forms

Fresh Young (ginger)

Fresh Mature (both)

Dried (irradiation1 dirt floor prep2)

Crystallized (ginger)

Pickled (ginger) 1Geta E amp Kifle A (2011) Production processing and marketing of ginger in Southern Ethiopia Journal of Horticulture and Forestry 3(7) 207-213 2Murray M Pizzorno J amp Pizzorno L (2012) The encyclopedia of healing foods New York NY Simon amp Schuster

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 17: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Display Thoughtfully

Complementary Products

Signage

Arrange Price by SizeWeight

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 18: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Complementary Products

Crops used in same dish

Onions garlic stir fry veggies

Smoothie ingredients

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 19: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Signage

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 20: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Signage

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 21: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Sell by Pound or Inch

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 22: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Arrange by Size

Pre-break into smaller units

1 inch per day weigh 1 inch

7 inches per week weigh it

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 23: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Be a Ginger Guru

Educate

Storage

Recipes Photo Credit httpwwwgreenbasketmewp-contentuploads201301fresh-turmericjpg

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 24: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Educate

Use Credible Sources

Teach on How to Use Ginger

University Research httpummeduhealthmedicalaltmed

George Mateljan Foundation wwwwhfoodscomgenpagephptname=foodspiceampdbid=72

Authority Nutrition httpauthoritynutritioncomtop-10-evidence-based-health-benefits-of-turmeric

Cooking (search GINGER or TURMERIC ) wwwwholelivingcom wwweatingwellcom

Wellness (search GINGER or TURMERIC) httpwwwwebmdcom httpwwwlivestrongcom

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 25: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Storage

bull Store fresh roots in a cool dark dry place in a ginger jar sold in Asian stores

bull May be kept in refrigerator in a closed paper bag for 1 week

bull Can be frozen fresh in slices or pre-made logs to use later

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 26: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Bulk Freezing Method

Photo Credit httplunchinaboxnet200705speed-technique-freezing-ginger

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 27: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Bright amp Clear Facial Mask

2 tablespoons organic oats 2 tablespoons organic plain yogurt 1 tablespoon organic honey 1 teaspoon fresh local Turmeric Mix ingredients well Apply to face and neck Wait for 15 minutes Wash off with water Can be done daily

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 28: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Ginturm Honey Cough Syrup

2 lemons sliced paper thin 2 tbsp turmeric 1 inch sliced ginger 12 cup manuka honey Pour into small mason jar stir ingredients Let stand 4 hours Cover with lid Store in refrigerator up to 3 months

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 29: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Market Promising

Market as Spice amp CAMedicine

Promote Healthy Cuisine

Provide CookingCrafting Classes

Summary

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491

Page 30: Ginger & Turmeric in Virginia - VSU Agriculture vsuag.netGinger & Turmeric in Virginia Dr. Theresa J. Nartea, Assistant Professor, Extension Specialist-Marketing & Agribusiness Virginia

Dr Theresa J Nartea Assistant Professor

Extension Specialist Marketing amp Agribusiness

Virginia State University Petersburg VA

Write tnarteavsuedu

Call 8045245491