GIN NAI, GIN YUU – SIMPLE EATING, HEALTHY LIVING....kitchen • Outdoor patio area is a must...

GIN NAI, GIN YUU – SIMPLE EATING, HEALTHY LIVING.

IMAGEBROSCHUERE_A4_HF_EN.indd 1 30.01.15 11:33

GinYuu – The strength of two worlds About 2 years after the pilot project in Frankfurt, Kent Hahne and Claus

Sauer revived their concept of GinYuu at the end of 2013. The first

GinYuu location is now at the Erich Ollenhauer House, the former SPD

headquarters, in Bonn

The focus here is the Pan-Asian-Pacific cuisine, using fresh and

aromatic flavor filled products without additives. Guests participate

in the creation of each individual dish prepared in the front cooking

area. Each guests’ food and drink selections are stored on to a chip

card which allows guests to move independently and freely within the

restaurant according to his wishes and preference.

Individual attention from our Ginyiis gives the guest the homey feeling

of sitting in his living room with friends rather than in a restaurant. Open

seating creates a relaxed togetherness amongst all guests in the

spacious lounge area.

The mix of lifestyle and traditional newly-defined Pan-Asian Pacific

cuisine creates a new world for the guest, a world in which he can

immerse himself and relax while absorbing the exquisite food flavors

and taste with all his senses. And our Ginyiis are always by his side as

constant companion!


Motto „Gin nai, gin yuu“ is a Thai proverb which loosely translated means: „Eat simple, live easier.“ This motto is

in contrast to the well-known „German virtues“..

GinYuu opens the door to a new, unique world for each guest in which he can relax and unwind

from the daily grind. The foreign flavors engulf the entire restaurant as a result of the open-plan show

kitchen and provide the guest with a whole new dimension full of lightness as well as an extraordinary

awareness of life beyond the routine.

Today‘s generation is searching for the perfect work and life balance. GinYuu is the perfect solution

to the challenges that cause stress and discomfort. Upon entering the doors into GinYuu’s relaxed

atmosphere, our guest can momentarily forget the constrictions of straightforwardness and structure

and completely unwind.

At GinYuu, the Pan-Asian-Pacific way of life – to stop the hustle and bustle, inhale lightness and recharge

your spirit replace the traditional. Gin nai, gin yuu!


ConceptGinYuu’s perfect combination of aromatic- crossover cuisine, spaciously

designed dining area (restaurant), „modern lifestyle ambience“ as well

as the reasonable pricing is unrivaled.

GinYuu offers pure Pan-Asian-pacific lifestyle! A world of serenity, well-

being and casual encounter. Lifestyle paired with the unconventional

mix of Pan-Asian-Pacific crossover cuisine.

The open-plan show kitchen is the center of the „Emotional Fuel Stop“.

GinYuu is not a traditional self-service concept, but rather impresses

with interactive cooking and the individual preparation of all dishes. In

addition to these pillars of our concept, GinYuu offers the guest the

opportunity to unwind in the spacious lounge and soak up the warmth

of the GinYuu world.

Our chip card system gives each guest the additional freedom to move

freely about in the restaurant. Each visitor can determine his length of

stay and independently decide his preference.

The simple variety of noodles, rice and curry dishes, exceptional salads

as well as hot and cold appetizers are the basis of our innovative menu

which is built on a large inventory control system and stockpiling.

This concept also allows individuals new to this industry as well as

unskilled workers to be quickly and efficiently incorporated into the

existing system.

.


ProductsWe are convinced that with its aromatic flavors, lightness, simplicity and freshness the colorful Pan-

Asian-Pacific crossover cuisine will open up a whole new world of taste to the guest. At the same time,

social responsibility is of the utmost importance. In addition to fresh and healthy products, we want to

work sustainably with our suppliers and give our guest 100% transparent product information. This is

also reflected in our open-plan show kitchen concept: the guest sees how his meal is freshly prepared,

observes everything happening to his food and can enjoy the aromatic flavors and scents during the

preparation of his meal.

Our dishes represent a balanced diet showing the guest the healthy lifestyle of our GinYuu-world.


– GinYuu combines culinary worlds – GinYuu’s culinary journey through the Pan-Asian-Pacific cuisine begins

with snacks and appetizers. Starting with freshly prepared Mexican

Nachos, followed by Japanese-Korean skewers, topped off with our

Pacific-California infused sushi with warm seafood and Surf & Turf.

„Burger meets Asia“ – traditional wasabi and coleslaw as well as our

skilled cooks in the front cooking area expand the high-quality portfolio

of our cuisine. The many different fusions of noodle and rice dishes,

such as Asian Bolognese or Asia Pacific Noodles connect the citrus

world of California and Hawaii with Asia offering the guest a large

selection of unusual and unique dishes.

- All this with no additives – .


StaffThe employees of GinYuu, called Ginyiis, play an essential role. Ginyiis

are the special ingredient that gives GinYuu its unique flavor; they create

our GinYuu world. Ginyiis are entertainers who daily perform on our

stage - the show kitchen! - offering the guest a piece of real life. 95% of

their daily work is the direct communication with our guests. Ginyiis are

people who offer fresh and exotic products to the guest through honest

and explanatory dialog.

Our Ginyiis guide the guest on a culinary trip around the world.

Together they dive into a savory world of Pan-Asian cuisine and create

customized dishes using only the freshest, highest quality products.

As a result of the individual guest attention, the Ginyiis create a unique

food experience for every visitor within the little GinYuu world. Ginyiis

are not service workers, but rather companions that help the guest

rediscover and identify himself with the world of GinYuu.

GinYuu does not regard itself as merely an employer, but rather a

way of life for our Ginyiis. We count on the input of all our company

staff with regard to the creation of dishes and key aspects of the Gin

Yuu personnel policy. In addition to our guests, Ginyiis are our most

important asset, the strongest weapon and the unique selling point

of our company! The success of each one of our restaurants is the

success of our Ginyiis!

- Skills can be learned, attitude comes from within!


Ambiance GinYuu stands for fresh products as well as a harmonious interior design.

The high-quality furniture, consisting of light and dark shades of wood

tones, defines the overall concept of the restaurant and gives a feeling of

straightforwardness combined with Pan-Asian-Pacific authenticity. Instead

of solely representing the Asian world, our interior shows a symbiosis of

„Industrial meets a touch of Asia“. .

The green rice leaf represents the freshness of our products. The purple

color symbolizes the mystical feminine world. Together both colors reflect

serenity, harmony and sensuality. The atmosphere created by the fusion of

lightning and music combined with the exceptional architecture transform

each Gin Yuu restaurant into a “Social Meeting Point” creating a world in

which not only culinary highlights and tranquility but also casual socializing

add extra value. We deliberately refrain from Wi-Fi hotspots, because GinYuu

should be a place of casual conversation. The large community-Tables,

throughout the entire restaurant, strengthen the „togetherness“ and promote

the social atmosphere among our guests


ImageThe Pan-Asian-Pacific approach to life transferred to sophisticated

locations. Modern big city lifestyle under interior lighting at high

wooden tables - this is where casual conversation is happening. .

GinYuu - Synonym and trendsetter for the future-oriented direction of

young, healthy and budget-conscious restaurant chains combined with

a high recognition and identification value. GinYuu wants to awaken

curiosity and desire for in today‘s society with regard to trying new

things vis-à-vis the unfamiliar Pan-Asian-Pacific cuisine. Attributes such

as lifestyle & health, which is what this generation is seeking, can be

rediscovered in this concept. Collectively our Ginyiis combined with

modern lifestyle, healthy products and our guests compose the GinYuu

world along with the sheer joy of living and the contemporary lifestyle of

the Pan-Asian-Pacific cuisine.

This niche has a great future as a lifestyle brand.

Our Guest

We are targeting all age groups. However, the core target group is

between 20-60 years of age with a stronger focus on female guests.

GinYuu patrons are people who like to try out new things looking

for creative and exciting moments in their everyday life. This target

group is focusing on healthy, fresh products while at the same acting

sustainable for future generations. For example, observing the food

preparation process as well a feeling free and easy-going are decisive

factors for this target group in choosing a restaurant. These attributes

as well as total awareness of life can found at GinYuu.

Together with the Ginyiis our guests create the distinctive and unique

world of GinYuu.


Locations GinYuu restaurants are normally found in the city center next to retail

and/or shopping areas as well as office locations. Site planning of

the location is based on demographic data and purchasing power

criteria. The success of the concept therefore calls for more intensive

expansion. Therefore we ready to acquire partners nationally and

internationally which includes the franchising of our concept.


Location & Site Criteria for a GinYuu restaurantLocation

• A1-A2 or B1-B2, city center area with a population of 100,000 residents

including commuter area with 200,000 resident

• Adjacent to shopping areas with premium retailers

• Adjacent to office buildings

• Ample parking spaces or parking garages in the immediate vicinity

Size of Location

• Ideal size between 300-800 m2, ground floor with a minimum size of

300 m2

• Facility space either in basement or first floor

Visibility

• Preferably corner locations or pedestrian traffic zone with good

visibility, high and large glass front with modern architectural building

design or high quality old and/or renovated building (, at least 10 m of

window area)

Construction

• High ceilings and bright rooms, preferably square base for open show

kitchen

• Outdoor patio area is a must

Technical Construction

• Air Condition and ventilation system with minimum capacity 5-6

fold in the dining area and 5-6- fold in the kitchen (air supply 8,000

- 12,000 m3, exhaust 4000-8000 m3) (Note that this is according to

German specifications)

• 100-140 KW minimum power supply with 200 A electrical fuse

• Grease separator required


Neighbors

• Premium retail, high-end boutiques, bookstores, many offices with

medium income

Demography

• 8,000 to 10,000 office workers in 1km radius

• 10,000 to 20,000 residents with average income within 1km radius

• Average age of population between 20-65

• Zoned for adjacent gastronomy

• Area should be zoned for food service establishments

• No residential housing in upper floors (noise control, etc.)

Rental Criteria

• Long-term lease with further options

• Terms and conditions according to investment priorities of landlord

• Rent security permitted though bank guarantee

• No restrictions on opening hours or food / drink


Individual Franchising GinYuu is looking for franchisees who initially are interested in

opening an individual restaurant. For this purpose, cities with

a population of 250,000 to 500,000 are most suitable. Opening

additional restaurants is also possible - depending on the GinYuu

evaluation criteria. However, the individual franchisee will receive

neither development protection nor a contractual development

agreement. Limited area protection will be granted.

Area Development Franchising The area development franchising option allows franchisees

to develop a city or region domestically or internationally. For

starters, a development plan will be agreed upon in advance

with GinYuu. The franchisee will receive extensive area and

development protection according to his agreement. Furthermore,

a development fee is due upon finalization of the development

agreement. This fee will be determined according to the

stipulations in the respective development agreement.

Long-term lease with further options.


International Franchising For international Franchise projects, only the area development franchising

option is available. For this option, the franchisee is tasked with identifying

and considering local cultural aspects – as soon as the development

planning begins. In foreign countries the capital requirements will be

higher than for the domestic area franchising in Germany.

Franchise fees A one-time fee in the amount of 30.000, - Euro (franchise fee) per restaurant

is required for all franchise programs. In addition, an ongoing fee of 6%

of the net sales for the use of the GinYuu brand name and the GinYuu

system (royalty) is due. The payment method for the one-time franchise

fee varies depending on the franchise program. The ongoing franchise

fees are payable monthly in all programs for each restaurant. In addition, a

promotional fee in the amount of 1% of the net sales will be applied. .

You should be able to meet the following franchise criteria:• Dedication with clear allocation of responsibilities either individually or

within a small team

• Leadership qualities

• Strong social skills

• Entrepreneurial thinking and decision-making ability

• Business assessment knowledge

• Equity of at least 350,000, - Euro, of which 200,000 -. Euros should be in

cash or liquid assets

• Gastronomical systems experience (not mandatory)

• Willingness to change location

• Ability to cooperate and intent to mutually succeed

• If available: suitable property / location


GinYuu GmbhOllenhauerstr. 1

53113 Bonn

[email protected]+49 (0) 228 - 184741-67

www.ginyuu.de


GIN NAI, GIN YUU – SIMPLE EATING, HEALTHY LIVING....kitchen • Outdoor patio area is a must...

Documents

Transcript of GIN NAI, GIN YUU – SIMPLE EATING, HEALTHY LIVING....kitchen • Outdoor patio area is a must...