Gilles fontaine - EAO - Country of origin and targeting audiovisual services
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Transcript of Gilles fontaine - EAO - Country of origin and targeting audiovisual services
Targeting services Gilles Fontaine Head of Department for Information on Markets and Financing Strasbourg, 12 December 2016
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What does “targeting” exactly means?
Channels established: 104
Channels for Sweden: 60
Channels targeting other countries: 44
Channels available: 175
Foreign channels: 115
Channels targeting
Sweden: 53
Channels technically
available: 62
An example: private TV channels in Sweden
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Spain
Malta
Luxembourg
Cyprus
45
2
2
4
Channels “targeting” Sweden
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2
13
9
1
1
19
Channels “targeting” from Sweden
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Criteria for targeting
Linguistic version Content of the license Local programing Local advertising Local subscription
Are targeting channels significant in economic terms ?
Are targeting channels significant … in terms of number of channels ?
About one third of private TV channels licensed in the EU are
“targeting channels”
About 60% are established in the UK
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Are targeting channels significant … in terms of market power ?
Daily audience share
< 10%
> 20% Include generalist channels
Targeting channels:
Mostly thematic channels
A national secondary “registration” may be needed to use DTT spectrum
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Are on-demand services different?
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France
Ireland
United Kingdom
Sweden
Finland
Estonia
Latvia
Spain Portugal
Belgium
Netherlands
Germany
Italy
Czech Rep Slovakia
Austria
Poland
Bulgaria
Romania
Croatia
Hungary
Greece
Denmark
Slovenia
Malta
Lithuania
Luxembourg
Cyprus
14
1
2
1
On-demand services “targeting” Sweden
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France
Ireland
United Kingdom
Sweden
Finland
Estonia
Latvia
Spain Portugal
Belgium
Netherlands
Germany
Italy
Czech Rep Slovakia
Austria
Poland
Bulgaria
Romania
Croatia
Hungary
Greece
Denmark
Slovenia
Malta
Lithuania
Luxembourg
Cyprus
4
5 5
On-demand services “targeting” from Sweden
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YES… For the major countries where targeting channels had only a limited
market power YES…Because some of the biggest
players are (presumably) established in the US
Are on-demand services different?