Giles guest online recruitment data has evolved
description
Transcript of Giles guest online recruitment data has evolved
online recruitment data has evolved
Giles Guest
research analytics strategy
search engine marketing
social media
training and conferences
online recruitment
data. applied datadata. data.
why applied data?
51% employers not effectively measuring recruitment activity
Enhance Media / The FIRM, 2011
why applied data?
am I getting the best candidates?
which channels are working?
how can I save money?
why are competitors outperforming us?
why are candidates rejecting us?
three key types of data
candidatedata
market data
activity data
three examples
search engines
social media
careerwebsites
search engines
careerwebsites
Twitter #which_hash_tag?
#dmsfgds #khkjh’#mghkjdfhds click here please sirte
#Hashtag use per hour
#financialplanning 5
#IFA 2.3
#accountancy 1.3
#cima 0.5
#Hashtag use per hour
#financejobs 0.75
#financejob 0.08
#accountantjobs 0.04
#accountancyjobs 0.02
Twitter call to action
call to action applications
“Apply Now” 15
“To Apply…” 9
“Join Us” 6
“Learn More” 1 goo.gl/4FuDD
Goo.gl free social media metrics
→ goo.gl/4uDD yoursite.com/accountant-jobs/ref12345
three examples
search engines
social media
careerwebsites
careerwebsites
socialmedia
seo which keyword?
“media jobs” “media careers”“media career
opportunities”
searches high medium low
experience allabove
averagehigh
seo which keyword?
“media job”
or “media jobs”
“media jobs” or
“media jobs bristol”
seo compelling messages
paid search optimising spend
Bid: 60p
Bid: 40p
Bid: 60p
Bid: 40p
three examples
searchengines
social media
careerwebsites
search engines
socialmedia
website candidate data
34%
5%
38%
12%
11%
website candidate data
Job title Account Manager – Media Sales – London Salary competitive
Description
We have an amazing opportunity for an experienced Media Sales Professional to join a women’s launch current affairs consumer magazine!
As a fully credited Investor in People we are seeking a motivated and talented individual to join our team.
Your Profile• A highly accomplished Media Sales Professional from a news and current affairs press background• Face to face experience• Experience of selling to the Middle East and Africa is essential• Excellent presentation skills and strong negotiation ability• Fluent in French
You will grow new business and develop significant relationships with clients within embassies and travel.
With offices in London, Paris and New York we publishes business and consumer magazines, events, newsletters and special reports to a niche audience.
38%12%
36%
54%
understand your data…
1. server logs - 21,079
2. cookies - 17,403
3. IP tracking - 8,229
unique user number
?
data + insight = value
our challenges in 2012
am I getting the best candidates?
which channels are working?
how can I save money?
why are competitors outperforming us?
why are candidates rejecting us?