Gilbert Haury Matt Wieber
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Transcript of Gilbert Haury Matt Wieber
Real Time Marketing #1
• Campaigns are a defined series of activities, tactics and channels that often revolve around a common theme
• Too rigid-not keeping up with customer demands and technology
• Short lived• 2013 Prediction: Real life
communications will help consumer become instantly engaged with brands
• Marketing will become based more on speed rather than planned ahead campaigns
MARKETING BECOMES MORE ACCOUNTABLE FOR REVENUE GENERATION #4
• A recent study found that 73% of executives dont believe marketing drives revenue and demand
• 2013 Prediction: That will change• Marketing will become measured
based on lead generation and traffic
• Will further optimize processes that directly impact sales growth
BE MOBILE OR FALL BEHIND #6
• Recent study shows 9/10 global marketers are mobile
• Only 1/5 runs mobile marketing tactics in an integrated campaign
• 2013 Prediction: Mobile campaigns on the rise
EMAIL LIVES ON #12
• Email not dead• 2013 Prediction: Will become more
personalized, relevant and targeted based on real-time data
• Less "Batch and Blast"• Will result in maximized effect of
each email and generate more qualified leads
MARKETERS EMBRACE ‘SMART’ CONTENT
• Amazon, youtube, ebay, apps...store displays?
• Personalized messages• Right audience, right time
Is Netflix accurate for you?
MARKETING SPEAKS LIKE A HUMAN
• Companies will develop a personality through storytelling
• Corporations become less “faceless” and the trust between companies and consumers continue to grow
P&G
MARKETING GETS GAMIFIED
•Not product placements and ads inside games, turn marketing into a game
•Farmville: send gifts, crops die if you don't return
•Bidding on ebay over buying off Craigslist
•My coke rewards, Nike+, Biggest Loser video games