GigaOM's Mobilize 08 Conference - Program Guide

8/14/2019 GigaOM's Mobilize 08 Conference - Program Guide

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The Next Generation Mobile Conferencehe Next Generation Mobile Conference

www.MobilizeConf.com

September 18, 2008 Mission Bay Conference Center San Franci



Welcome 1

Agenda 3

LaunchPad Companies 9

Speakers 13

Sponsors 15Headline Sponsors 15

Primetime Sponsors 15

Showtime Sponsors 16

Media Partners 21

About GigaOM 23

Resources 27

Notes 29

TABLE OF CONTENTS



For a long time, we have seen each year hailed as The Year in which the untethered webwill come of age, with the release of new products from vendors who say they’ve unleashedthe potential of the mobile web. Sadly, these annual nibbles have left a bitter taste in themouths of early adopters.

That is, until the iPhone. Here was a product that was enjoyable to use and delighted userswith the experience. As they say, “the proof of the pudding is in the eating” — and quiteclearly iPhone owners have been feasting with their data consumption.

But let us be clear —the iPhone is only a glimpse into future of the mobile web.Faster network speeds are powering devices with bigger screens, newer interfaces and anemphasis on delivering a new kind of wireless Internet experience. The standard operatingsystems — RIM’s Blackberry, Apple, Google Android, LiMo, Windows Mobile and Symbian —are opening up opportunities for new applications and new ideas. It’s hard not to getexcited about the possibilities.

Now, consider the success of the traditional web. Now, let’s compare that to what maycome next:

• There are 980 million PCs in the world.• There are 3.3 billion mobile handsets in the world.

Which platform and market do you want to address?

We thought so. That’s why you’re joining us here today at Mobilize. We welcome you toour event! Engage in the rich program and take advantage of the unparalleled opportunitiesfor networking. Call out your ideas to the world. Start with the person next to you.

Om Malik Founder and Editor-in-Chief, GigaOM



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Agenda: Thursday, September 18th

7:00 AM REGISTRATION AND BREAKFAST

8:00 AM OPENING REMARKS

Om Malik, Founder and Editor-in-Chief, GigaOM

8:10 AM PANEL

Platform Face-Off: The Economics of Development

A panel of mobile industry experts explore the opportunities and challenges for mobiledevelopers in the next wave of broadband mobility. A proliferation of platforms are allcompeting for developer mind share. How are the smartphone platforms such as Symbian,Windows Mobile and Google Android reshaping how developers create, develop, andlaunch mobile applications? What are the advantages and disadvantages of choosingopen platforms versus proprietary platforms? Which platforms are best for your intendedoutcomes? Raven Zachary will lead the panel to outline the possible futures.MODERATOR

Raven Zachary, Contributing Analyst, The 451 GroupPANELISTS

Eric Chu, Group Marketing Manager, Mobile Platforms, Google

Morgan Gillis, Executive Director, LiMo FoundationJason Kenagy, VP, Product Management and Business Development,Qualcomm CDMA Technologies

Gary Kovacs, VP and General Manager, AdobeJohn O’Rourke, GM, ISV, Developer and Competitive Strategy, Microsoft Corp.

8:50 AM KEYNOTE

Padmasree Warrior, CTO, Cisco

9:15 AM PANEL

Location, Search and Context: The Noise and the Opportunities

In any high-growth area there is a lot of noise and the rapidly growing location-basedservices space is incredibly busy. Location, search and context are hailed as the next trinityfor mobile profits, but could they be the next Bermuda Triangle for eager startups? Tosee the opportunities we need to ask about the underlying technologies, monetizationpractices and the potential trade-off between privacy and convenience. Led by mobilesearch expert and authority Greg Sterling, this panel of industry insiders will aim to clearaway myths and preconceptions and get to the core of how this triple play will empowerentrepreneurs and their ideas.



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MODERATOR

Greg Sterling, Analyst, Sterling Market Intelligence/Local Mobile SearchPANELISTS

Paran Johar, CMO, JumpTapSteve Lee, Project Manager, GoogleTed Morgan, Co-founder and CEO, SKYHOOK WirelessLee Ott, Global Director, Yahoo! oneSearch, Yahoo!Rick Robinson, VP, Products and Services, XOHM

9:55 AM BREAK

Workshop: Founders Financing WorkshopThe emergence of the internet as a powerful platform for media, social and businessapplications and the explosion of mobile devices have created great opportunities forentrepreneurs to start and grow new ventures. Venture capital and angel investments havebeen and will be key drivers in the creation and growth of innovative companies and themobile space is no exception. Fenwick & West is presenting a workshop for entrepreneurson the fundamentals of financing and venture capital/angel term sheets. The workshopwill feature perspectives on financing terms and process from a veteran angel investor,a seasoned venture capitalist, and a serial entrepreneur.MODERATOR

Sam Angus, Partner, Fenwick and West LLP

10:25 AM FIRESIDE CHATHyperconnectivity, Wideband and Innovation

John Roese, chief technology officer of telecom giant Nortel Networks, is one of Om Malik’sfavorite technologists. He fuses the promise of technology with hard-nosed businesspragmatism. In this chat Om and John will will talk about the future of the wirelessecosystem — from 3G to WiMAX to LTE — and how it opens up the innovation treasurechest for those who seek opportunity.MODERATOR

Om Malik, Founder and Editor-in-Chief, GigaOMSPEAKER

John Roese, CTO, Nortel

10:40 AM PANEL

Without Voice: The Future of Mobile Web Data Products

The success of products like the Amazon Kindle and the Dash navigation system point toa future of mobile broadband devices that are not phones. Innovations like Qualcomm’sdiabetes monitoring phone show insight into future markets. Also we consider signalsthat suggest an astonishing amount of traffic for websites is unexpectedly coming fromMobile Internet Devices, like the Play Station Portable and iPod Touch. This panel willbring some of the pioneers to share some of their insights and learning.



MODERATOR

Ken Fisher, Founder and Editor-in-Chief, Ars TechnicaPANELISTS

Victor Brilon, Senior Manager for Technology Collaboration, NSeries, NokiaIan Freed, VP of Amazon Kindle, Amazon.comKen Kershner, SVP of Engineering, Dash Navigation, Inc.John Koller, Director, Hardware Marketing, Sony Computer Entertainment AmericaClint McClellan, Sr. Director of Market Development, Wireless Health, Qualcomm

11:20 AM PANEL

Thinking Experientially: What creates good mobile user experience?Good User experience sells. It sells handsets, it sells applications and it generates datausage. But what are the elements behind good User Experience (UX)? Countlessproducts indicate that it is not just nice graphics or industrial design. Good UX is acombination of visual design, design for context and the hidden components like thenetwork and chips. This panel looks at what we have learned from recent products andlook to what advances mobile product creators should look forward to.MODERATOR

Dylan Tweney, Senior Editor, Gadget Lab, Wired.comPANELISTS

Jason Devitt, CEO, SkydeckJyri Engestrom, Entrepreneur, GoogleRachel Hinman, Mobile Design Strategist, Adaptive PathJeff Taylor, Director of Global Marketing and Product Strategy, Hutchison Whampoa 3G

Handsets and Applications Group, Hutchison Whampoa/3

12:00 PM LUNCH

12:15 PM Workshop: Preventing Road Warrior Rage: Moving Beyond Mobile Email

According to an IDC study, the mobile enterprise application market will surge to $3.5billion by 2010. The rapid adoption of smart phones has significantly expanded theworkspace beyond the confines of the traditional office. As the number of road warriorsspikes, mobilizing enterprise applications beyond email is the logical next step. Duringthis session, the panel will discuss best practices in mobilizing enterprise applications.They will address the following Questions: Are there specific industries that are adoptingmobile applications faster than others? What are the challenges of mobilizing enterpriseapplications? What future applications will be mobilized -- enterprise IM, IT help desk?What are companies doing to help drive the next wave of mobilization?MODERATOR

Brian Havener, Motorola Good Technology GroupPANELISTS

Gregg Davis, Sr. VP and CIO, Webcor BuildersRoss Mayfield, Chairman, President and Co-founder, Socialtext



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1:05 PM KEYNOTE

Rich Miner, Group Manager, Mobile Platforms, Google

1:30 PM PANEL

Signals from the Near Future: The Mobile Guru Panel

Everybody wants a glimpse into the near future, especially the entrepreneurs in our audience.To elicit useful insights we are bringing together some of the worlds foremost mobile guru’sto “chew the fat.” In a session led by Chetan Sharma, we will ask them what trends theyfind interesting and what they foresee coming in the near future, by looking at patterns inthe present.MODERATOR

Chetan Sharma, President, Chetan Sharma ConsultingPANELISTS

Marc Davis, Chief Scientist of Yahoo! Connected Life and Director of ESP, Yahoo!Dr. Fred Kitson, Corporate VP, Applied Research and Technology Center, Motorola, Inc.Russ McGuire, VP, Corporate Strategy, SprintJohn SanGiovanni, Co-founder and VP, Product Design, Zumobi

2:10 PM PANEL

Money and Friends: The Promise of Social Networks on Mobiles

Social networks work on the PC web. The 100 Million users that Facebook are about toreach is testament to that. Many in Silicon Valley are rubbing their hands at the prospectsof riches being mined from mobility meeting the social graph. But the real question is willit work? Will people want it? Many transitions from the web to mobile have landed with awet thud. We ask the people at the frontline of making social networking work on mobilewhat obstacles and oases they see on the road ahead.MODERATOR

Sebastian Rupley, Editorial Director, PCMagCastPANELISTS

Noelia Amoedo, VP Mobile, hi5John Faith, General Manager and VP, MySpace Mobile, MySpaceChamath Palihapitiya, VP of Growth, Mobile and International, FacebookEvan Tana, Director of Product Management and Marketing, Loopt

2:50 PM BREAK

3:20 PM DEBATE

The Broadband Wireless Debate: The Network Technology Face Off

LTE, Wimax or WiFi. Who does the future belong to?



MODERATOR

Om Malik, Founder and Editor-in-Chief, GigaOMPANELISTS

Jeff Belk, Managing Director, ICT168 Capital, LLCScott Richardson, Chief Strategy Officer, Clearwire

3:40 PM PANEL

The Carrier Panel: Strategies To Keep Mobile Data Growing

Stagnant subscriber figures. Low churn rates. There is only so much talking that a personcan do in the day. So profits from voice are at a stasis. The new frontier for profits andopportunity is through growing mobile data. But it needs to be nurtured and there has tobe a plan to enable the entrepreneurs to exploit it. The panel will try to gain insights intowhat the carriers will do to make the mobile data explosion happen.MODERATOR

Chetan Sharma, President, Chetan Sharma ConsultingPANELISTS

Venetia Espinoza, Director, Mobile Applications and Partner Programs, T-MobileFrank Meehan, General Manager of 3G Handsets and Products, Hutchinson Whampoa/3Russ McGuire, VP, Corporate Strategy, SprintMichael Woodward, VP, Mobility Business Marketing, AT&T

4:20 PM PANEL

The VC Panel: Current Mobile Investment Trends

A panel of tier 1, taste-maker investors explain the trends driving which ideas are gettingthe money in the new mobile web. Understand better their insights on market trends andwhat they think are the areas that will return the rewards. An extended Q&A will give youplenty of time to interact with the VC panel.MODERATOR

TBDPANELISTS

Matt Murphy, Partner, Kleiner Perkins Caufield & ByersScott Raney, Partner, Redpoint VenturesJake Seid, Managing Director, Lightspeed Venture PartnersRick Segal, Partner, JLA VenturesRichard Wong, Partner, Accel Partners



A G E N D A

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5:00 PM LAUNCHPAD

COMPANY 1: Pinch MediaCOMPANY 2: TapulousCOMPANY 3: SkyfireCOMPANY 4: Fusion Garage ProjectCOMPANY 5: CumuluxCOMPANY 6: FonemeshCOMPANY 7: ZecterCOMPANY 8: LuckyCalCOMPANY 9: placethingsCOMPANY 10: MotionDSPCOMPANY 11: TunewikiCOMPANY 12: HeysanCOMPANY 13: Fonolo

6:25 PM CLOSING REMARKS

Om Malik, Founder and Editor-in-Chief, GigaOM

6:30 PM COCKTAIL RECEPTION



LAUNCHPAD COMPANIES

Cumulux

Cumulux was founded in March 2008 by two Microsoft veterans with the strong belief thatthe mobile phone is the business computing device of the future and will evolve beyond emailand web browsing. The company is based out of Seattle, WA with development teams inDelhi and Hyderabad, India. Cumulux provides products that enable information workersaccess to critical business processes and knowledge on the go, with almost no additionalmanagement costs to IT. Cumulux alleviates the need for IT to manage multiple applicationson the mobile device. Cumulux Portal Server is available both as an on-premise solutionand also as a hosted offering. Cumulux Mobile Suite is currently under development andwill be launched in December 2008. www.cumulux.com

Fonemesh

Fonemesh builds software for devices to interact dynamically with the environment they arein. We bridge the gap which until now separated users in the physical environment with theironline identities. We believe that the future of the mobile web lies in the ability to selectivelyutilize intelligence from online identities to give users a better understanding of theirsurroundings and make more informed decisions on the go. Fonemesh is that missing fabricwhich forms an automated, secure and cross-platform base for future web applicationsto be built upon. Doing so allows us to realize tomorrow’s technology today, such aspreference-aware interactive signboards, social networking, automated file syncing and evenon-the-go gaming. www.fonemesh.com

FonoloFonolo helps consumers deal with large companies over the phone. Fonolo’s Deep Dialingfeature allows users to skip the dreaded phone menus (also known as “IVR systems”) andget right to the point. With Fonolo’s Deep Dialing, users can navigate the call path optionsvisually, on a computer or mobile device, then click to be connected directly, rather thanplodding through the menus step-by-step. Fonolo’s Intelligent Call History feature tracks allthe calls a user makes to a particular company, regardless of which phone is used, andautomatically organizes them along with notes and recordings. Fonolo is privately held andbased in Toronto. The service is currently in closed beta testing. www.fonolo.com

Fusion Garage

Fusion Garage founded in Feb 2008, has been working on Project Fuse - “The browser asan operating system.” So far, the promise of the Web OS has been just that. - A promise.“What if the browser could boot without an OS? How different would the world be?”Project Fuse is an operating system with the browser at its core. It’s a UI experience thatties the browser OS with various web services & deals with fragmentation and unificationof web services. It’s built with a social wrap that makes it socially active and communicationwill be unified (blogs, emails, IMs amongst others). Additionally, developers can write oncefor web and have it working across a variety of devices. www.fusiongarage.com



L A U N C H

P A D C O M P A N I E S

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Heysan

Heysan is a new mobile social messaging service based in San Francisco, California. Everyday thousands of our users from all over the world sign in to Heysan from their mobile phonesto chat with friends on their favorite IM networks or with new friends they’ve met on Heysan.Sign in to heysan from your phone at http://m.heysan.com. Founded in early 2007 as partof Y Combinator’s winter program the company and has since raised a seed round fromKhosla Ventures and the founders of Skype (Atomico Investments). www.heysan.com

LuckyCal, Inc.

LuckyCal predicts where you’ll be to help you decide what to do. LuckyCal uses PredictivePresence Technology to figure out where you’ll be, using information from your address,

schedule, travel plans and other sources. Then it finds events of interest: bands, shows,and teams you want to see, times that you can meet up with friends and contacts, and flightsand hotels for your trips. LuckyCal fully supports popular calendar clients like Outlook andGoogle Calendar. As a business user, you can import your schedule as well as thousands ofprospective or current clients. You’ll automatically be reminded who to call when you’re nexton the west coast, improving your top line, your bottom line, and morale. www.luckycal.com

MotionDSP

MotionDSP is a San Mateo, California-based startup that sells powerful “auto-fix” softwarefor video. Its technology is available in two products: Ikena Reveal, a professional videoforensics application currently in use at the Secret Service, CNN, and law enforcement, andwww.fixmymovie.com, a consumer web service that fixes videos from mobile phones. In Julyof 2007, the company announced a strategic agreement with In-Q-Tel, the independentstrategic investment firm that identifies innovative technology solutions to support the missionof the Central Intelligence Agency and the broader U.S. Intelligence Community. MotionDSPis now bringing its powerful tools to the consumer market and raising a new round offinancing. www.motiondsp.com

Pinch Media

Pinch Media helps mobile developers understand, optimize and grow their businesses. OurPinch Analytics library is used in several dozen popular iPhone applications, installed onover two million iPhones. With the intelligence provided by our analytics and the strategywe’ve gleaned from our systemwide data, iPhone developers have been able to improvetheir applications, develop effective sales strategies, and maximize their revenue. Foundedby Greg Yardley and Jesse Rohland, the company is based out of New York City and is

funded by Union Square Ventures and First Round Capital. www.pinchmedia.com

placethings

placethings is a mobile media platform and iPhone application that allows you to create andinteract with place based media from your mobile device. placethings lets you create, place,and view photos, audio and text right where you are. Possibilities include histories, memories,“secret” messages, reviews, games, location information, tours, advertising & promotions.Each “thing” becomes a hub for further place based conversation. You can respond to an



image with another image, a voice recording, or with text. Any combination is possible.placethings is about media in place: a persistent, meaningful layer of content accessiblevia your iPhone or other mobile device. Imagine places that to the naked eye appear emptybut through placethings become vast, alive, dynamic new “places” - virtual hotspots of richcontent. www.placethings.com

Skyfire Labs, Inc.

Founded in April 2006, Skyfire is an exciting venture-backed innovator in mobile web browsingwith a mission to dramatically improve your browsing experience on mobile phones. Wecreated the only mobile browser that delivers both the speed and media-rich experiencesimilar to the PC browser. For the first time, you can watch any video, listen to any music,socialize on any network and browse whatever you want. Anything you can do from your PC,you can now do from your mobile phone using Skyfire. We believe it’s going to change theway you use your mobile phone. www.skyfire.com

Tapulous, Inc.

Tapulous is building a family of fun and social apps for the iPhone and, in the future, othernext generation mobile devices. Our first two apps, Tap Tap Revenge and Twinkle, have beenrunaway hits on the iPhone App Store, with more than 1.5 million users in one month. Allof the apps connect to a common social backend, so that Tapulous is also building a mobilesocial network of sorts. The company is funded by a group of angel investors includingKatrina Garnett, Andy Bechtolsheim, Rajeev Motwani, Marc Benioff, Khosla Ventures, JeffClavier, Rob Theis and Ben Smith. The company’s business model includes advertising andpremium editions of its apps. www.tapulous.com

TuneWiki, Inc.

TuneWiki is the most advanced social media player in the world. It delivers song lyricssynchronized to the music playing on an Apple iPhone/iTouch, Android, and a variety of othermusic-enabled mobile phones (J2ME, WM). A collaborative community of users enters orcorrects lyrics and synchronization information that can be shared by all, a process similar tosites such as Wikipedia. The site launched in late December 2007 and is wildly successful,supporting more than a million users in its first few months of operation.TuneWiki playsvideo too, while displaying lyrics. It creates music based Social Network: users share musicinformation with friends and can sync and translate directly from their mobile phone, showsmusic maps and top songs. TuneWiki have won the Google Android Development Challengefirst prize. www.TuneWiki.com

Zecter

Zecter was founded in October 2007. The first product of the company: Zecter Share,launched into private beta in May of 2008. ZumoDrive is the second product of the company.ZumoDrive frees your media so it is accessible from all your devices. This is done by storingall of your files securely in the cloud so it’s not tied to a single computer. ZumoCast, themobile component of ZumoDrive, enables you to consume your media directly from the mobilephone. With ZumoCast, you can access your entire media library without being constrainedby the capacity of the storage on the phone. www.zumodrive.com



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KEYNOTE SPEAKERSRich Miner, Group Manager, Mobile Platforms, GooglePadmasree Warrior, CTO, Cisco

GigaOM SPEAKERSChris Albrecht, Staff Writer, NewTeeVeeOm Malik, Founder and Editor-in-Chief, GigaOM

CONFERENCE SPEAKERSGustaf Alstromer, CEO and Co-founder, HeysanNoelia Amoedo, VP Mobile, hi5Jeff Belk, Managing Director, ICT168 Capital, LLCShai Berger, President and Co-founder, FonoloNitin Bhandari, CEO and Co-founder, SkyfireRyan Block, Editor, GDGT.comVictor Brilon, Senior Manager for Technology Collaboration, NSeries, NokiaTim Chang, Principal, Norwest Venture PartnersEric Chu, Group Marketing Manager, Mobile Platforms, Google

Rani Cohen, Co-founder, Chairman and CEO, TuneWiki, Inc.Marc Davis, Chief Scientist of Yahoo! Connected Life and Director of ESP, Yahoo!Bart Decrem, Founder and CEO, TapulousJason Devitt, CEO, SkydeckJyri Engestrom, Entrepreneur, GoogleVenetia Espinoza, Director, Mobile Applications and Partner Programs, T-MobileJohn Faith, General Manager and Vice President, MySpace Mobile, MySpaceKen Fisher, Founder and Editor-in-Chief, Ars TechnicaIan Freed, Vice President of Amazon Kindle, Amazon.comMorgan Gillis, Executive Director, LiMo Foundation

Rachel Hinman, Mobile Design Strategist, Adaptive PathParan Johar, CMO, JumpTapNagraj Kashyap, Sr. Director, Qualcomm VenturesJason Kenagy, VP, Product Management and Business Development, Qualcomm CDMA TechnologiesKen Kershner, Senior Vice President of Engineering, Dash Navigation, Inc.Fred Kitson, Corporate Vice President, Applied Research and Technology Center, Motorola, Inc.



S P E A K E R S

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John Koller, Director, Hardware Marketing, Sony Computer Entertainment AmericaGary Kovacs, VP and General Manager, Adobe Mobile and Devices, Adobe Systems IncorporatedCaleb Kow, CEO, Fonemesh, Inc.Steve Lee, Project Manager, GoogleDan Mason, Sr. Product Manager, ESPN Mobile Web, ESPN Digital MediaClint McClellan, Sr. Director of Market Development, Wireless Health, Qualcomm, Inc.Russ McGuire, VP, Corporate Strategy, SprintFrank Meehan, General Manager of 3G Handsets and Products, Hutchinson Whampoa/3Ted Morgan, Co-founder and CEO, Skyhook WirelesssMatt Murphy, Partner, Kleiner Perkins Caufield & Byers

John O’Rourke, GM, ISV, Developer and Competitive Strategy, Microsoft Corp.Lee Ott, Global Director, Yahoo! oneSearch, Yahoo!Chamath Palihapitiya, VP of Growth, Mobile and International, FacebookScott Raney, Partner, Redpoint VenturesR. Ramakrishnan, Co-founder, CumuluxChandrasekar Rathakrishnan, Founder and CEO, Fusion Garage Pte LtdScott Richardson, Chief Strategy Officer, ClearwireRick Robinson, VP, Products and Services, XOHMJohn Roese, CTO, NortelSebastian Rupley, Editorial Director, PCMagCast

John SanGiovanni, Co-founder, VP, Product Design, ZumobiRick Segal, Partner, JLA VenturesJake Seid, Managing Director, Lightspeed Venture PartnersChetan Sharma, President, Chetan Sharma ConsultingGreg Sterling, Analyst, Sterling Market Intelligence/Local Mobile SearchEvan Tana, Director of Product Management and Marketing, LooptJeff Taylor, Director of Global Marketing and Product Strategy, Hutchison Whampoa 3G Handsets and

Applications Group, Hutc hison Whampoa/3Dean Terry, Co-founder, placethingsDylan Tweney, Senior Editor, Gadget Lab, Wired.comSanjay Vakil, Founder, LuckyCal, Inc.Sean Varah, CEO, MotionDSPRich Wong, Partner, Accel PartnersMichael Woodward, VP, Mobility Business Marketing, AT&TGreg Yardley, Co-founder and CEO, Pinch MediaRaven Zachary, Contributing Analyst, The 451 GroupDavid Zhao, Co-founder and CEO, Zecter



HEADLINE SPONSOR

PRIMETIME SPONSORS

Fenwick & West LLP

Fenwick & West LLP is one of the preeminent venture capital practices in the country, continuallyranked by Dow Jones as one of the top 5 most active VC groups in the United States. Fenwick’sVenture Capital Services (VCS) group helps manage relationships with investors and theentrepreneurial community. The firm has long-standing relationships with the recognized leadersin the industry, currently representing more than 50 VC firms in their investments. Likewise,Fenwick represents more than 275 VC-backed companies, from formation and initial fundingthrough IPOs and acquisitions, giving investors access to a high-quality pipeline of emergingcompanies. For more information, please visit www.fenwick.com.

Motorola Good Technology Group

Motorola Good Technology Group is a leader in enterprise wireless handheld computingsoftware and services, delivering critical corporate information to the handhelds users choose,over the networks they prefer. Our Good Mobile Messaging and Good Mobile Intranet productsextend enterprise applications — including Microsoft Outlook and Lotus Notes, intranets andcertain other corporate applications — to mobile employees when and where they need them.Good’s combined enterprise software and service runs on a variety of popular devices andnetworks and delivers a total cost of ownership advantage through “Zero IT Touch” over-the-air(OTA) software management and real-time handheld fleet visibility. Good Technology isheadquartered in Santa Clara, California. For more information call 1-866-7-BEGOODand select the option for sales, e-mail [email protected] or visit www.motorola.com/good.

Qualcomm

Qualcomm Incorporated is a leading developer and innovator of advanced wirelesstechnologies and data solutions. The company enables the key participants of the wirelessvalue chain—network operators, device and infrastructure manufacturers, application andcontent developers—with solutions that allow consumers, businesses and government entitiesto leverage the vast capabilities and benefits of wireless technologies and communications.Headquartered in San Diego, California, Qualcomm is included in the S&P 500 Index andis a 2007 FORTUNE 500 ® company traded on The NASDAQ Stock Market ® under theticker symbol QCOM. Learn more about Qualcomm at www.qualcomm.com.

Sun Microsystems, Inc.

Sun Microsystems develops the technologies that power the global marketplace. Guided bya singular vision— “The Network is The Computer”™— Sun drives network participation throughshared innovation, community development and open source leadership. Sun’s Java Mobiletechnology (from Java ME platform, to tools, and plug ins for NetBeans IDE) is installed on morethan 2 Billion handsets and mobile devices worldwide. 180 carriers worldwide deploy Java MEon their networks making Java the most ubiquitous mobile computing platform worldwide.Sun also offers programs for new developers to take advantage of the Java platform opportunity.With Venture Capital Matching, low cost servers and hosting programs, Sun’s Start UpEssentials is a program that powers the new developer and next generation innovation.Sun can be found in more than 100 countries and on the Web at http://sun.com.



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Aliph

Aliph makes personal technology comfortable, usable and beautiful. The company’s flagshipproduct, the award winning Jawbone ® Bluetooth ® headset with NoiseAssassin™ technology,set a new standard for mobile voice quality. Unmatched in the industry, Aliph’s NoiseAssassintechnology was originally perfected with DARPA for battlefield applications, eliminatingbackground noise and delivering unparalleled call clarity in all environments. Since its launchin December 2006, the Jawbone headset has been widely recognized as the best Bluetoothheadset in the marketplace. The company was founded by Alexander Asseily and HosainRahman, who met as Stanford undergrads, sharing a belief that better user experiencesaround voice and device usability are critical to improving mobile communications. Aliph isa privately-held company headquartered in San Francisco. For more information, pleasevisit www.jawbone.com.

Dial2Do

Dial2Do, a provider of voice activated phone services, lets you phone the internet, hands-free, to get things done. You can send emails, texts, reminders, twitter posts and more,hands-free, by just dialing a number and speaking. This allows phone users to access theirfavorite internet services while driving in their car or anywhere where they are hands-free.Built on an open hosted voice platform, Dial2Do enables 3rd parties to voice activate agrowing range of internet productivity services and make them available to Dial2Do users.For more information, please visit www.dial2do.com.

eBuddy

eBuddy created the world’s first, independent, web browser-based IM service in 2003 andextended the service to mobile in June 2007. Supporting 600+ different mobile devices,eBuddy’s mobile IM solution – http://m.ebuddy.com - offers a J2ME client and a browser-based IM service allowing access to all major IM networks including AIM, GoogleTalk,MSN Live Messenger, MySpace and Yahoo. The mobile IM client has been downloadedmore than 6M times in its first year and more than 2M unique users currently access themobile service each month, making it one of world’s most popular MIM services. eBuddyis based in Amsterdam with satellite offices in London and San Francisco, and is aprivately-held company backed by Prime Technology Ventures and Lowland Capital Partners.For more information, please visit www.ebuddy.com.

Flurry

Flurry provides iPhone, Java ME and Android application developers the power to unleashtheir mobile business. With five patents pending, Flurry is commercializing its groundbreakingtechnology platform so that all mobile application developers can benefit. Developers willlearn how consumers use their applications to make better product decisions, more efficientlycover complex handset build permutations, and unlock new ways to monetize their applications.Flurry’s platform has been a key secret weapon, driving the success of its award-winningapplications, which have been downloaded over three million times across 1,200 handsetsand in over two hundred countries. Learn how Flurry can unleash your mobile businesstoday. For more information, please visit www.flurry.com.

SHOWTIME SPONSORS



Keynote Systems, Inc.

Keynote is the leading provider of on-demand test and measurement solutions for continuouslyimproving the online experience. Connected companies will know precisely how their Websites, content, and applications will perform on actual browsers, networks, and mobiledevices long before their customers and business are impacted. Known as The Mobileand Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400measurement computers and mobile devices in over 240 locations worldwide. Keynoteprovides independent testing and monitoring of mobile content, applications, and serviceson real devices across multiple operator networks around the world. For more information,please visit www.keynote.com.

Lexy

Lexy is a ground-breaking audio content distribution platform offering consumers the freshestnews and entertainment programming on their mobile phones anytime, anywhere. Completelydevice- and carrier-independent, Lexy requires no special applications or downloads. Thisapproach affords media programmers 100% access to mobile consumers, and mobileconsumers unfettered access to the programming and people most important in the lives.With Lexy, the Audio Web is now open for business. Learn more when at Mobilize 08, Lexyannounces a significant strategic alliance that reshapes the mobile audio landscape. Call415-692-4918 to subscribe to the GigaOM’s Mobilize 08 Quikcast. For more information,please visit www.lexy.com.

Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital andNew Enterprise Associates, has created a truly interoperable and accessible social-mappingservice that is available across multiple carrier networks and supported on over 80 mobiledevices. Leveraging the latest location technology, Loopt changes the way people connect, shareand explore in the real world. Loopt was designed with privacy considerations at its core andoffers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works withleading mobile, social networking, and online privacy and security organizations such as theFamily Online Safety Institute, Cyber Safe California, ConnectSafely.org, Congressional InternetCaucus Advisory Committee, Progress & Freedom Foundation’s Center for Digital MediaFreedom, and the Internet Safety Task Force. For more information, please visit www.loopt.com.

mywaves, Inc.

mywaves is a free, direct-to-consumer mobile video service that attracts up to 300,000 daily

unique visitors to m.mywaves.com. mywaves enables viewers to browse through a broadchoice of short-form videos from such content partners as MTV, Sports Illustrated, CBS,Fox, SpikeTV, VH1, and more. The mywaves services works globally across all 3G, EDGE,EV-DO, WiFi, and WiMAX networks. Its free, ad-supported model versus a subscriptionservice has enabled the company to rapidly amass the largest mobile video audience in theworld, providing advertisers the opportunity to interact with mobile consumers through theengaging medium of video entertainment. Headquartered in Sunnyvale, Calif., mywaves isled by a team from Yahoo!, Napster, Danger, Palm and TiVo. The company is funded byventure capital firm, Menlo Ventures. For more information, please visit www.mywaves.com.



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Myxer

Myxer is the largest and fastest growing site for free ad-supported mobile content — with over13 million users,more than 22 million mobile downloads a month, and a catalog of over 1million ringtones, wallpapers, videos and games. At www.myxer.com there are no hidden costs,no subscription fees and no surprises. For content providers, advertisers and consumers,Myxer’s mobile platform enables radically simple and quick delivery of content, or customizedWeb to mobile ad campaigns, regardless of the service provider or mobile device being used.Myxer has been named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost &Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and BestConsumer Messaging Application at the Global Messaging Awards 2008. For moreinformation, please visit www.myxer.com.

Plusmo, Inc.

Plusmo is the leading mobile widget service provider, delivering the best mobile experiencefor sports and more on all major mobile devices. With a rich, push-based user experience,always-on access and unmatched personalization, Plusmo gives users one-click access tothe exact information they need, when they need it. Plusmo also provides simple tools thatenable publishers to create their own rich interactive widgets in minutes. Using these tools,more than 20,000 publishers have “widgetized” their content for mobile phones, generatingover 18 million mobile page views per month. Plusmo mobile widgets are currently beingdelivered globally across more than 120 operator networks. Plusmo has distributionrelationships with various handset manufacturer and operators. For more information, pleasevisit www.plusmo.com.

reQall

reQall is a patent pending memory aid that integrates voice, text and web to create apowerful memory extension. Ever had a brilliant idea while driving, but couldn't write it down?Needed to remember something, but didn’t have a pen? With reQall you simply speak yourreminders into your mobile phone. Your messages are converted to text and organized asTo-Dos, Notes and Shopping List items. reQall then prompts you at the appropriate time viatext message, instant message or email. Based on pioneering memory prosthesis researchat MIT’s Media Lab, reQall is a venture-funded company based near San Francisco. Formore information, please visit www.reQall.com.

Skyfire Labs, Inc.

Founded in April 2006, Skyfire is an exciting venture-backed innovator in mobile webbrowsing with a mission to dramatically improve your browsing experience on mobilephones. We created the only mobile browser that delivers both the speed and media-richexperience similar to the PC browser. For the first time, you can watch any video, listen toany music, socialize on any network and browse whatever you want. Anything you can dofrom your PC, you can now do from your mobile phone using Skyfire. We believe it’sgoing to change the way you use your mobile phone. For more information, please visitwww.skyfire.com.



Squace

Squace is a free mobile phone application for people who want fast, easy access to real-timeInternet content anytime, anywhere. Without typing URL:s Squace gives users a uniquelyphone-friendly, intuitive interface that makes surfing, searching and sharing Internet contentpossible on ordinary mobile phones without typing. Users can continually update andpersonalize their links so they can always get to what they want and care about most. Forcontent providers and advertisers who want to use mobile phones to connect and interactwith their Internet customers Squace provides a network-independent, open mobile platformfor creating mobile sites in minutes and full-blown mobile services in just a few hours.Founded 2006, Open beta May -08, 250.000 users accounts, support 600 Handsets (1500),Patent pending, investment 4 MUSD. For more information, please visit www.squace.com.

Tellme

Tellme fundamentally improves how people use the phone to get the information they needevery day. By combining Internet data and a voice interface, Tellme’s services let peoplesimply say what they want and get it. Today Tellme powers billions of calls every year andis used by more than 40 million people every month. Headquartered in Mountain View,Calif., Tellme is a Microsoft subsidiary. You can try Tellme by calling 1-800-555-TELL or,for BlackBerry users, download the visual experience at m.tellme.com.



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S P O N S O R S

20

Boingo Wireless, Inc.

Boingo Wireless, Inc. the global market leader in Wi-Fi, makes it easy for consumers to enjoyWi-Fi access on their laptop or mobile device at more than 100,000 hotspots worldwide –including airports, hotels, cafes and metropolitan hot zones – with a single account. TheBoingo Mobile service provides unlimited Internet access to users of Wi-Fi enabled devicesthat run the Boingo Mobile software. Users of those devices can access the Internet in tens ofthousands of hotspots in 93 countries around the world; these include devices from the NokiaS60 NSeries and ESeries, Nokia N800/N810 tablets, Sony Ericsson UIQ, and WindowsMobile 5.0 and 6.0. More information on Boingo can be found at http://www.boingo.com,and more information on Boingo Mobile can be found at http://mobile.boingo.com.

JAJAH, Inc.

JAJAH, the world’s most innovative communications company, offers flexible, next-generationtelephony solutions for consumers and businesses. JAJAH’s award-winning services makeit easier for people to stay in touch using any device, on any network, anywhere. Leveraginga universal open telecommunications platform, JAJAH’s managed services allow mobileoperators, landline carriers, cable companies, technology companies and other businessesto adopt its voice solutions with minimal investment and time to market. The leading global

IP telephony company is headquartered in Mountain View, California. For more information,please visit www.jajah.com

BitGravity

BitGravity has built the first CDN for Interactive Broadcasting, which is optimized to deliveraffordable, HD-quality video on demand, live broadcasts, and interactive applications for

massive audiences on the Internet. BitGravity’s patent-pending CDN is Tier 1, highly scalable,and delivers the performance that consumers want and expect, including streaming videosthat play instantly, and live video with no buffering. BitGravity is an award-winning technologyprovider in the CDN space. The company has won numerous awards including DemoGod,RedHerring 100 and AlwaysOn Hollywood 100. Built on top of BitGravity’s patent-pendingrouting architecture, BitCast, BitGravity’s services include BitGravity’s HD Content DeliveryService, BG Secure and BG LiveBroadcast. The company is based in Burlingame, Calif.,and is privately funded by Allen and Company and other investors. For more information,please visit www.bitgravity.com



DEMO

Join us at DEMOfall 08 as we unveil the next big technology innovations coming tomarket this fall. From the launch of Palm, Java, TiVo, E*TRADE in mid/late 90s toSalesforce.com, VMware, Six Apart, OddPost, IronPort, GrandCentral and GlamMedia more recently, DEMO delivers real products ready for market. GigaOmReaders save $600. For more information, please visit www.demo.com/F8gigaom.

MIT/Stanford Venture Lab (VLAB)

MIT/Stanford Venture Lab (VLAB) is the San Francisco Bay Area chapter of the MITEnterprise Forum, a non-profit organization dedicated to promoting the growth andsuccess of high-tech ventures by providing forums which bring together entrepreneurs,industry experts, investors, and technologists to discuss the latest ideas and trends.For more information, please visit www.vlab.org

FierceMobileITFierceMobileIT keeps senior IT managers in the loop on the latest mobile enterpriseand wireless technology news. Learn tools, tips, and best practices for leveragingwireless in the enterprise.

FierceMobileContent

FierceMobileContent brings you daily news updates from the mobile content andmobile marketing sector. Coverage includes important mobile content topics likemobile web, digital rights management, mobile marketing, mobile messaging, mobilemusic, mobile search, mobile video & more.

Last100

Reporting from the trenches of convergence, last100.com provides news, reviewsand analysis of products and trends relating to the digital lifestyle, including InternetTV, the Mobile Web and Digital Music. Edited by London-based journalist andconsultant, Steve O’Hear, last100 is also a member of the ReadWriteWeb blognetwork. For more information, please visit www.last100.com.

MEDIA PARTNERS



WIRED MediaEveryday, WIRED.com explores how ideas fueled by innovation change the world.WIRED.com’s editorial attracts an unduplicated readership of the most importantpeople shaping our future – educated, affluent leaders with a passion for business,technology, design and the latest trends. It’s a must read for users who keep them-selves ahead of the curve. For more information, please visit www.wired.com.

M

E D I A P A R T N E R S

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Room Full of People, Inc.

Room Full of People builds the analog side of the digital world. By designingand producing mixers, conferences, and events, the company helps people buildfriendships and relationships that lead to future success. For more information,please visit www.rfop.biz.

SDForumSDForum has been instrumental in setting the high tech industry agenda for morethan 24 years. As the oldest and largest non-profit in Silicon Valley dedicated toeducating and creating relationships within the technology community, SDForumreaches 12,000 professionals in technology annually, through more than 300 events.For more information, please visit www.sdforum.org.

TiETiE, a not-for-profit global network of entrepreneurs and professionals, was founded in1992 in Silicon Valley, California, USA. It is the largest pool of industry professionalswho share the common interests of promoting and fostering entrepreneurial efforts.It is an open and inclusive organization that has rapidly grown to forty nine chaptersin eleven countries with over 12,000 Members. For more information, please visitwww.tie.org.



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A B O U T G I G A O M

The premier destination site for technology industry insiders and its movers and shakers.

Written by Om Malik, a well known, highly respected tech industry journalist, GigaOM.com is widely considered theauthoritative tech blog site for discovering what’s new, relevant and interesting in the dynamic world of technology. Thispopular website covers broad-band, VoIP, IPTV, Wireless and mobile, venture capital and other new technologies — withsignature intelligence, candor and irreverence.

AUDIENCE

• 76% age 18-39 • 38% Executive (director and above)• 68% HHI above $75k • 53% are IT professionals, engineers, developers/ISVs

Television Reinvented

The opportunity to watch, make, mash up and share online video is changing the nature of entertainment. And as evidencedby the growing number of online video-related startups going from little more than ideas to the targets of multimillion-dollaracquisition offers in just a few short years, the transmission of video is changing the landscape of the Internet. NewTeeVeereports on the business of online video, monitoring the spread of broadband as it tears down traditional hierarchies thatobstruct content creators from reaching their audiences. We cover everything from content delivery networks to next-generation media players, stupid cat videos to independent filmmakers, venture-backed content startups to mediacompanies testing the online waters. Initially an industry insider publication, our audience is rapidly expanding as onlinevideo goes mainstream.

AUDIENCE

• Traditional media companies • Investors• Content distribution networks • Content creators• Digital media entrepreneurs • On-screen talent• Advertising agencies • Fans of online video



Find More Success with the Web

The fastest-growing category of today’s workforce is the knowledge worker, a trend that’s predicted to continue unabatedfor the next 30 years as more economies become information-driven. To fuel that, a generation of professional web-basedworkers has emerged; WebWorkerDaily helps them to become more efficient, productive, successful and satisfied. Thesite provides a saber to hack through the ever-growing mountain of information and schedule distractions that conspire toclog up web workers’ time; it also provides hands-on reviews and practical analysis of the tools found on the new andemerging web. WebWorkerDaily’s team of writers have built successful careers in non-traditional settings, each day theyshare their practical, resourceful and inspiring secrets with readers.

AUDIENCE

• Mobile workers • Distributed project teams• Independent consultants • Developers• Small business owners • IT managers

Calling All Ecopreneurs

The threat of global warming has inspired a new wave of entrepreneurs and innovators to develop technology that could ultimatelysave our planet. Earth2Tech.com is a news-based web site that chronicles these cutting-edge clean technology startups andtheir innovations, be they based on solar, biofuels, wind, energy efficiency, green IT, water or other materials. Earth2Tech keepsall members of the eco-ecosystem—from entrepreneurs and investors to students, researchers and policymakers—informed.

AUDIENCE

• Investors • Policymakers• Entrepreneurs • Scientists and researchers• Cleantech startup executives • Green-leaning consumers• Tech companies with eco-initiatives • Cleantech lawyers, media representatives,

analysts and journalists



A B O U T G I G A O M

Open Source: Find. Evaluate. Collaborate.

There are hundreds of thousands of great open-source, proprietary and web-based applications to choose from today;finding the right one is hard. So in March 2008, Giga Omni Media launched OStatic, a site that delivers a comprehensiverepository of open-source applications and a set of tools that allow users to find them, evaluate them and collaborate onthem more effectively. OStatic combines Giga Omni Media’s insightful and in-depth reporting with cutting-edge communitytools to bring better information, case studies and context to users interested in open-source software solutions.

AUDIENCE• Tech-savvy individuals • IT executives• Hackers • C-level executives• Developers • Startups• System administrators • Aspiring founders• Business managers

AUDIENCE• Consumers • Enterprise planners• Road warriors • Industry analysts

•Professional workers

•OEM representatives

• IT workers • Gadget lovers

Using mobile devices since they weighed 30 lbs.

Mobile technology moves at a dizzying pace, and keeping up with innovations is a daunting task. Consumers look to reliablesources for coverage and jkOnTheRun is recognized as one of the top sources in a crowded field. A wide range of mobiletech is covered from the end user's perspective, a unique approach not taken by other tech sites. The jkOnTheRun audiencefinds a well-rounded look at all facets of mobile technology, from phones to netbooks and the platforms that power them.

CONTACT GIGA OMNI MEDIA:

Sponsor Inquiries Events and PR Inquiries Editorial [email protected] [email protected] [email protected]



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GigaOM's Mobilize 08 Conference - Program Guide

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