GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good
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for Nonprofits Julia Campbell President/CEO of J Campbell Social Marketing http://www.jcsocialmarketing.com GiftWorks May 23, 2013 #pinning4good @pinning4good @giftworks
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In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal profile and a Company profile; examples of nonprofits that are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts with your other social media platforms.
Transcript of GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good
- Julia CampbellPresident/CEO of J Campbell Social Marketinghttp://www.jcsocialmarketing.comGiftWorksMay 23, 2013#pinning4good @pinning4good @giftworks
- Takeaways From Today Top 3 reasons why your nonprofit needs to beon Pinterest now How to link Pinterest with existing socialmedia accounts and your website Best practices and concrete examples fromnonprofits who are succeeding with Pinterest A list of 102 Things to Pin on Pinterest#pinning4good @pinning4good @giftworks
- What is it? Pinterest is a tool for collecting and organizing things youlove. People use it to make wish lists, plan trips, organize events,start collections, interior decorating, plan projects#pinning4good @pinning4good @giftworks
- Top 3 Reasons Why Your Nonprofit Needsto be Interested in Pinterest1) Pinterest is growing leaps and bounds. Pinterest has almost caught up with Twitter in terms ofadult U.S. Internet users (15% compared to Twitters16%). Pinterest has more than 25 million monthly uniquevisitors. Nothing to sneeze at when you want more eyeballs onyour cause and more donors to add to your database! All statistics taken from the PewInternet & American Life Project(PewInternet.org)#pinning4good @pinning4good @giftworks
- Top 3 Reasons Why Your Nonprofit Needsto be Interested in Pinterest2) Pinterest is where women are, and women givemore to charity. As a general trend, women make up more of thepopulation on most social net working sites but theymake up 82% of active users on Pinterest. And, according to numerous studies, women atvirtually every income level are more likely to giveto charity (in some cases, nearly twice as much). And, when women give, they are more likely to givemore and to be more loyal donors (think, donorretention).#pinning4good @pinning4good @giftworks
- Top 3 Reasons Why Your Nonprofit Needsto be Interested in Pinterest3) Pinterest has a totallydifferent culture than theother social networkingsites. Pinterest is aspirational, notof-the-moment. It is also transactional, notrelational like Facebook,Twitter.#pinning4good @pinning4good @giftworks
- Top 3 Reasons Why Your Nonprofit Needsto be Interested in PinterestWhat we pin reflects what wedesire, what moves us, whowe want to be.Pinterest works more like aVision Board, rather thanan off-the-cuff, in-the-moment statement of whatwe are eating or where weare hanging out.#pinning4good @pinning4good @giftworks
- Of all the social networks out there, Pinterest posts(called pins) last much longer! Pinterest pins have a shelf life of over one week! Life of a tweet is 5-25 minutes; 80 minutes for aFacebook post. People pin photos on Pinterest to share with friends, tocollect and to save for later. You cant (easily) save Facebook posts or tweets.In this way, Pinterest is unlike every other socialnetwork.#pinning4good @pinning4good @giftworksBonus Reason!
- Getting Started Pinterest Business Pages vs. Personal Profiles New Pinterest TOS asks you to have a Business Page, ifyou are using it for work or promoting any type ofcommercial activity (including online fundraising). You can convert your existing Personal Profile to aBusiness Page. Must convert entire Profile; cant doindividual boards unfortunately. You can create a new one atbusiness.pinterest.com#pinning4good @pinning4good @giftworks
- Getting Started 3 main benefits of Business Pages Account verification that check box in the bio! Access to special Pin It button and other widgets First access to new upcoming features like insights!#pinning4good @pinning4good @giftworks
- Getting Started Add Pin It bookmarklet to your browser (GoogleChrome, Mozilla) for easy pinning. Add Pin It buttons to each page ofyour website and to each blog post(they should all have images, right?) http://about.pinterest.com/goodies/ Add a Pin It button to every single product if youhave an online store or catalog (its amazing how fewnonprofits do this).#pinning4good @pinning4good @giftworks
- Get Found On Pinterest Strategically fill out the AboutUs section. Use keywords, think of how peoplewould search for you and yourcause. Verify your website. Link to Facebook, Twitter Go toSettings, Social Networks. NOTE: You cannot connect yourPinterest account to a FacebookBusiness Page. YET.#pinning4good @pinning4good @giftworks
- Get Followers On Pinterest Pin interesting, visually compellingstuff! Follow others. Repin, Comment, Like engage. Share select pins on Twitter and Facebook. Remember that you can only share pins on a PersonalFacebook profile. Go to: www.woobox.com/pinterest to set up aPinterest tab and put it on your Facebook Page! Let your fans/followers know you are there theyalready love you and what you do.#pinning4good @pinning4good @giftworks
- What Should I Pin? 80% of people on Pinterest are just re-pinning! To get results for your nonprofit, you must focus onoriginal content that links back to your website. To get ROI from Pinterest,you must pin images that: Link back to your website or blog Link to your email opt-in page Link to your product page Link to your YouTube channel (videos are effective pins!)#pinning4good @pinning4good @giftworks
- What Should I Pin? A list of 102 Things to Pinon Pinterest is at: http://jcsocialmarketing.com/2012/08/102-things-to-pin-on-pinterest/#pinning4good @pinning4good @giftworks
- What Should I Pin?Dont just pin your ownstuff! Social media is social! Pinterest is a veryinteractive community. Share and repin. Have fun! Be human, showpersonality.#pinning4good @pinning4good @giftworks
- What Should I Pin?Good combination oforiginal content andrepinning or pinningcontent from otherswebsites and blogs.There is no secret,perfect formula itdepends on yourcapacity, yourknowledge, yourinterest and yourtime.#pinning4good @pinning4good @giftworks
- Ideas for Great Nonprofit Pins1) Videos from YouTube or Vimeo Volunteers Testimonials & Success Stories Fun videos Behind-the-scenes videos of programstaff Training videos, orientation How-To Videos Keep them short (15-20 seconds) Everyone can be a videographer witha smartphone! http://pinterest.com/listenin/the-best-of-non-profit-video-storytelling/#pinning4good @pinning4good @giftworks
- Ideas for Great Nonprofit PinsHow to pin a video from YouTube andVimeo#pinning4good @pinning4good @giftworksHow to post avideo toPinterest fromYouTube
- Ideas for Great Nonprofit PinsHow to pin a video from YouTube andVimeo#pinning4good @pinning4good @giftworksHow to post avideo toPinterest fromYouTubeHow to post avideo toPinterestfrom Vimeo
- Ideas for Great Nonprofit Pins2) Images with text overlay Use your images and inlay text overthem. Make sure they link directly to yourblog posts or website!! Use PicMonkey(www.pickmonkey.c0m) to easily editphotos. Use Quozio (www.quozio.com) tomake quotes or text to go with a blogpost. Great nonprofit examples:http://pinterest.com/nolandhoshino/infosnaps-causes-and-nonprofits/#pinning4good @pinning4good @giftworks
- Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks
- Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks
- Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks
- Ideas for Great Nonprofit Pins3) Infographics Taking valuable information and making it visual! A great way to provide value to and build yourself asan expert who shares great resources Use Infogr.am (www.infogr.am) Re-pin others infographics can search animalinfographic, environment infographic, womeninfographic based on your cause#pinning4good @pinning4good @giftworks
- #pinning4good @pinning4good @giftworks
- #pinning4good @pinning4good @giftworks
- Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks Great resources for nonprofit infographics: Beth Kanter:http://pinterest.com/kanter/nonprofit-infographics/ Heather Mansfield/NonprofitOrgs:http://pinterest.com/nonprofitorgs/nonprofit-ads-posters-infographics/ Noland Hoshino:http://pinterest.com/nolandhoshino/infosnaps-causes-and-nonprofits/
- Ideas for Great Nonprofit Pins4) Create An Online Fundraising Catalog. Add $7.99 etc. in the caption of your pin. Pinterest has a gift section on their home page and inorder to be selected to you need to add a price. Pins with prices get 36% MORE likes!#pinning4good @pinning4good @giftworks
- #pinning4good @pinning4good @giftworks
- Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks
- Ideas for Great Pins5) Organization Wish List Pin items that your nonprofit needs, with instructionson how to donate them in the caption. (Examples:sheets, baby formula, toys, toilet paper) Moving? You need packing equipment, new computerequipment, etc. Pin volunteer opportunities with short descriptions,linking back to your website to sign up Benefit Pinterest is visual and will link to the actualitems on Amazon, Staples, etc. for easy purchase!#pinning4good @pinning4good @giftworks
- Successful Nonprofit Pins Are visually compelling. Are of interest to thenonprofits onlinecommunity. Have clever captions. Use hashtags (sparingly).#givingtuesday#pinning4good Use keywords and links(they get hyperlinked).#pinning4good @pinning4good @giftworks
- Successful Nonprofit Accounts Research what people are already pinning and go fromthere find the community. Clearly identify goals: Drive donations to the website. Increase brand affinity. Grow online community. Plan boards strategically. Launch boards internally (with staff, volunteers, Boardmembers) then externally. Draw on your exiting online cheerleaders to spread theword!#pinning4good @pinning4good @giftworks
- Pinterest ToolsGROUP BOARDS SECRET BOARDS Great for collaboration Showcasing your donors Clients, people you serve Promotion running acontest, acknowledging bestcustomers, onlineambassadors Event committees Fundraising committees Another way to help establishauthority Use as an inter-officecollaboration tool Social media contentdevelopment board Event planning board(private) Cultivate ideas that you donot want people to see justyet Ideas for future presentations Ideas for blog posts#pinning4good @pinning4good @giftworks
- Pinterest Resources Analytics and Scheduling check out: Pinster www.pinster.me Reachli (formerly Pinerly) www.reachli.com Pingraphy www.pingraphy.com Find out whos pinning your stuff! www.pinterest.com/YOURURLHERE.com www.pinterest.com/source/jcsocialmarketing.com#pinning4good @pinning4good @giftworks
- Pinterest Resources John Haydon: 12 Ways to Use Pinterest for YourNonprofit Matt Petronzio on Mashable: 10 Strategies for Non-Profits on Pinterest and 10 Non-Profits LeveragingPinterest for Social Good Huffington Post: Pinterest For Nonprofits: 7Organizations To Watch Nonprofit Tech 2.0: Nine Pinterest Best Practices forNonprofits Nell Edgington: Why I Love Pinterest and NonprofitsShould Too#pinning4good @pinning4good @giftworks
- In Conclusion For nonprofits especially, storytelling through picturesis KEY to communicating your mission!#pinning4good @pinning4good @giftworks
- In Conclusion Pinterest is not like other social networks people gothere in the mindset to spend money.#pinning4good @pinning4good @giftworks
- Questions? Feedback? Tweet questions or post them on my Facebook Wall: @JuliaCSocial #pinning4good http://www.facebook.com/jcsocialmarketing Thank you!#pinning4good @pinning4good @giftworks
