May 2016

Pitch Deck

The quick and easy way to buy digital gift cards

Established in February 2014, Gift Off has become one of the leading gift card retailers in Europe, offering a quick and easy way to buy, send and store gift cards.

Users benefit from being able to:

Shop with 170+ retailers

Spend with a wide range of payment methods

Quick, intuitive and easy website

What is Gift Off?

Earn loyalty points on selected purchases

These are just a few of the retailers who trust us with their brand and gift cards

Retailers

Our vision is to become the leading, digital gift card retailer in Europe,

providing a quick, easy and personalised shopping experience

Current situation Gift Off USPs

• New website launched late 2015• Increased number of currencies accepted• UK debit and credit cards accepted• Loyalty points to encourage repeat custom

• Improved UX and UI• Expanding through EU• Gift Off app being built

• Largest digital gift card range in the UK and Europe

• Greatest number of digital currency payment options

• Quick, automatic order turnaround• Excellent customer service

Where we are

Social gifting

Gift Off app

Expand across Europe

Future plans

Scheduled gift card delivery Alerts when events are approaching (birthdays, weddings, etc.) to prompt purchasing

Store, manage, redeem and regift their own gift cards

Personalise gift cards using a range of designs, images,

written messages, voice or video

iOS app – work in progress

Recipients can respond to their gift using text, video, images, voice, emojis and

social posts

Use Touch ID to keep gift cards secure

Gift Off starts off life as pockio, 1000 users

Rebranded as Gift Off, £500k turnover to date

Major supplier partnership, processes automated

£1mm turnover to date, 5000 users

Gift Off v2 launched, highest revenue records broken

£1.5mm turnover to date, 8500 users, highest revenue records re-broken

Gift Off app launch, 10,000 users, £3mm revenue to date

2014

Q1 2015

Q2 2015

Q3 2015

Q4 2015

Q1 2016

2016

Project milestones

Mobile responsive website

1. Select a gift card2. Choose value3. Pay with your chosen payment

method4. Receive the gift card via your user

dashboard

Product overview

Market opportunity

• UK consumer gift card market grew by 5.7% in 2015

• Digital gift card market grew by86% in 2015

• Gift Off has 0.4% share of the UK digital gift card market in 2015, expected to rise to 1% in 2016

• Target of 2% of UK, French and German markets within 2 years

B2C: £2.2b

Digital: £276m

The market

£5.7 billion gift cards in the UK

2

3

4

5

6

Very low central company costs –economies of scale. Huge scope to scale operations with automation

Many other EU countries to immediately expand to cheaply (eg. Germany, France) and can be first to market in regions with large upside potential (eg. Latin America)

Large, new merchants are in the pipeline via our suppliers as well as a concerted outreach to new merchants privately

Accepting GBP is widening our audience. We are currency agnostic and can support any predominant digital currency without concentrated risk

Early adopters are digital currency users Loyalty points opens the platform up to the savvy shopper market. The app will open us up to the mass market

Gift Off has been bootstrapped from the ground up to £2.2m in revenue with very little external investment and no cash burn

1

Assumptions for growth

£0

£100,000

£200,000

£300,000

£400,000

£500,000

£600,000

First 6 weeks 2014 Q3 2015 Q1 2015 Q3 2016 Q1

All time revenue ~£2.2m to April 2016. Year on year growth ~127%

Sales revenue

0

2000

4000

6000

8000

10000

First 6 weeks 2014 Q3 2015 Q1 2015 Q3 2016 Q1

Total users Order volume

Users and orders

Gift Card discounts Digital currency arbitrage

Affiliate

We get a discount on gift cards from our suppliers that enables us to make profit even with offering

loyalty points

Brand tenancy API uses

When a user visits a retailer’s site from our

website we earn affiliate fees on whatever they

spend

We make a margin on the resale of digital currencies that we

receive from customers

Retailers can pay to be featured on the website,

show their latest deals and offer special offers

Marketplace aggregators, ATM operators and

resellers can use our API to sell gift cards to their

customers

Revenue streams

28%

52%

20%

Investing strategy

WebsiteMultiple new features,

backend to support new features

PR, PPC testing, Email

App

Marketing

First iteration of iOS app and API to support it

Industry has many examples of 10-20x multiples on trade sales

US competitor Gyft were recently bought for

an estimated $60mm

Potential buyers include First Data, eGifter, Gift Cloud, RetailMeNot, Blackhawk,

Voucher Express, Transactor Technologies, Store Financial and

more

Exit strategy

Rusty NashCo-founder &

Developer

Brad RobertsCo-founder &

Marketing

Lois FoulgerCommunications

manager

Our team

Adam ClearyInvestment

Director

Dr. Daniel Hulme

Advisor

Polly Gowers OBE

Advisor

Our team

Contact

https://giftoff.com

hello@giftoff.com

twitter.com/giftoff

facebook.com/giftoffuk

Rusty NashCo-founder

rusty@giftoff.com07739 017398

Brad RobertsCo-founder

brad@giftoff.com07548 777796

Thank you for readingIf you have any questions please contact us

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