Gift Membership:New Strategies to Reach, Engage, and Sell Roundtable Handout (AMMC 2014)
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Handout for Gift Membership: New Strategies to Reach, Engage, and Sell Roundtable Discussion Join us for a lively discussion about integrating traditional direct marketing channels with new digital engagement strategies. Led by Dana Hines, President and CEO of Membership Consultants, Inc. – a full service membership marketing firm – and Rosie Siemer, founder and CEO of fiveseed – a digital ad agency and design studio, we’ll discuss how to reach new audiences for the holidays and gift campaigns throughout the year. We’ll share opportunities to leverage social media and other digital channels to engage and educate audiences while creating a valuable lead generation funnel for gift membership and development.
Transcript of Gift Membership:New Strategies to Reach, Engage, and Sell Roundtable Handout (AMMC 2014)
© 2014 Membership Consultants All rights reserved.
Dana Hines 314-771-4664 ext. 105 [email protected]
Rosie Siemer [email protected]
GIFT MEMBERSHIP: NEW STRATEGIES TO REACH, ENGAGE, AND SELL Reach new audiences for the holidays and create opportunities for gift campaigns throughout the year.
Case Study: Museum of Science, Boston
Leveraging digital marketing for gift membership
Acquire new givers from untapped sources - social media and online advertising
Test a set of messaging and offers Email marketing Analytics for measurement Landing pages optimized for the offer Holiday and Mother’s/Father’s Day campaigns Establishing a baseline
and metrics Cyber Monday
Opportunities
Facebook and other social platforms PPC/search and display advertising Geofencing
Expanded email marketing CRM retargeting
New gift giving “holidays” Out-of-home advertising Blogger giveaway
© 2014 Membership Consultants All rights reserved.
