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I. ProfileII. Chairman ForewordIII. Our VisionIV. Our MissionV. Our Values VI. Management StatementVII. The Mall VIII. Gibran Mall’s PrioritiesIX. Our Differentiating FactorX. Floor plan / Expected Gross Area

XI. Operating Frame Work - Retail - Dining - Entertainment XII. The Team of Experts XIII. Expected Opening DateXIV. Contact Us XV. Appendix - Market Analysis

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Profile

Gibran Mall is the first shopping center in Ghoubairyi, developed by Abraj Beirut Properties. With a total gross area of 18,000 SQM, the mall includes retail stores, an entertainment center, a food court, cafes, resturants, a hypermarket, a bank, and offices.

Gibran mall features 2 floors for parking with 150 parking spaces.

In April 2013, the two-level Blom Bank branch opened welcoming on average 4500 visitors to date.

18,000 SQM

> Department stores > Fashion > Lifestyle > Sports

> Electronics> MONOPRIX hyper market> 10 Dining and café options> Family entertainment area> 150 parking spaces and rental offices

It is a turbulent time to engage in a ma ll structure in this area o f

Beirut. However; and after 35 years o f business overseas, we decided to

move back to Lebanon for the purpose o f investing in our country and

giving back to our own community. Gibran Ma ll faces a c h a llenge arising

to create job opportunities and engaging fully with tenants to mark a transpar-

ent and successful relationship. I am full o f optimism for the future and I

am certa in th at Gibran Ma ll will go from strength to strength as one o f

Lebanon ’s lead ing Community Ma lls.

Azzam Sbeity CEO

Cha irman ForewordThis pro file is a statement o f Gibran Ma ll’s purpose,

aspirations and intended actions between 2013 & 2014

Our VisionTo become the most visited shopping mall in the neighborhood, where customers witness unique added value in every purchasing experience.

Our Mission To produce a radical positive change for each stakeholder:

- For the Tenants: by generating attractive ROI ( Return on Investment ) profits. - For the Customers: by creating a rich, fresh and comfortable shopping experience. - For the Employees: by establishing an ethical and healthy workplace with sound rules and policies. - For the Community: by affording job opportunities to the workforce living in the neighborhood.

Our Values- Focus on customer delight.

- Respect for community characteristics.

- Integrity and fairness.

- Positive work environment.

G ibran M a ll’ s lon g term susta in ab il ity depends on its ab il ity to attra ct h igh

qua l ity ten ants into the house o f G ibran . The servi c e qua l ity and the overa ll

ten ant experi en c e i s o f g reat importance to us ; fo r we a im to keep our ten ants

and customers s at i s fi ed . In order to meet our obj ec t ives we will a lwa ys b e

work in g h a rd to ma inta in a po s it i on a s a prest ig i ous c ommunity ma ll .

A hmad Bash ir - GM

The Mall - Gibran Mall has established itself as a retail and leisure destination within a prime location.

- Our approach fulfills the need for people to shop, be entertained, and dine with various choices to select from.

- Our classic architectural style of the mall structure holds a classic family environment.

Basement 5 ( Parking ) = 2070 SQM

Basement 4 ( Parking ) = 2087 SQM

Basement 2 ( Retail ) = 2040 SQM

Basement 1 ( Monoprix ) = 2000 SQM

Mezzanine & Ground Floor

335 SQMBlom Bank = 600 SQM

Basement 3 = 1870 SQM ( Food Court + Entertainment Center )

Level 2 ( Luxury ) = 750 SQM

Roof top ( Restaurant ) = 900 SQM

Roof Top

Offices

Offices

Offices

Luxury Floor

Mezzanine & Entrance

Mall Interior

Mall Interior

Mall Interior

Mall Interior

Gibran Mall’s Priorities

Tenant and customer satisfaction experience.

Tenants Experience

- Implement a new initiative to cultivate and reward excellence by increasing contact between tenants and customers.

- Build greater recognition with long term commitment.

- Support high quality service.

Customer Satisfaction

- Become engaged particularly through events.

- Ensure that Gibran Mall remains a desirable place to connect with family and friends.

- Develop into a meeting place.

Our Differentiating Factors - Prime Location 2 km away from the Rafic Hariri International Airport.- Convenient access to all road networks.- Excellent access for pedestrians.- Densely populated residential & commercial area.

Floor Plan or ExpectedGross Area

Basement 5 ( Parking ) = 2070 SQM

Basement 4 ( Parking ) = 2087 SQM

Basement 2 ( Retail ) = 2040 SQM

Basement 1 ( Monoprix ) = 2000 SQM

Mezzanine & Ground Floor

335 SQMBlom Bank = 600 SQM

Basement 3 = 1870 SQM ( Food Court + Entertainment Center )

Level 2 ( Luxury ) = 750 SQM

Roof top ( Restaurant ) = 900 SQM

Operating Frame Work

Retail

Retail

The retail stores on level 2 are inspired by elegance, luxury and prestige, whilst Basement 2 offers a unique shopping experience .

- A total of 23 retail stores on Basement 2 of A- / B class ( Floor size range: 36-335sqm )

- A total of 13 stores on Level 2 the luxury floor of A / A- class ( Floor size range: 22-65 sqm )

Dining

Dining- Over 10 restaurants and cafes including 2 unique concepts on the roof.

- A wide variety of restaurants.

- 1 food court, with 4 outlets in the entertainment area – Basement 3.

- Licensed restaurants and themed diners.

- Provide respite and meeting places to hang out and chill with friends.

Entertainment

EntertainmentFamily entertainment for all age groups in Basement 3 including:

- Laser tag

- Arcade games (Redemption, simulations, shooting, racing, and 3D games)

- 7D cinema

The Team of Experts

The Team of ExpertsGibran Mall’s Management is controlled by the operation manager and is responsible for the following elements:

- Tenant/ management relations - Customer Service - Marketing and PR - Facilities & Services Management

These functions are focused on providing our customers with a quality environment in which people may shop, dine, be entertained and generally relax knowing that a secure and clean Mall will be provided at all times; this securing a strong and long term relation with our tenants.

Expected Opening Date

Quarter 2 - 2014

Contact UsMain Airport Road Gibran Mall - 4th FloorTelephone: 70 - 774770 / 03 - 009553 03 - 009556 / 03 - 009557

Email: marcom@gibranmalllb.comwww.gibranmall.com

Kfarchima

Ghobeiry

Gibran Mall

Sin El Fil

Beirut

Appendix

Market AnalysisThe research conducted was performed by the Municipality of Ghobeiry in 2013.

OverviewSouthern Dahyeh area includes:

- Chiyah, Ghobeiry - Haret Hreik, Borj Al Barajneh - Hadath, Mraijeh - Part of Choueifat ( Hay Al Sellom )

Geographic Experience Beirut

- Southern Dahyeh is almost 12 square kilometers. - Bordered by Beirut from the North, Hazmieh from the East, Damour from the South, and the Mediterranean Sea from the West.- Links the south with Beirut and the mountain with Bekaa’. - The location of Gibran Mall itself is strategic since Borj al Barajne is 500m south while Haret Hriek is in the parallel street from the east, and Chiyah is to its north.

Damour

Southern Dahyeh12 square kilometers

Hazm

ieh

Med

iterra

nean

Sea

Demographics & Income Level

Population: Approximately 1.2 million inhabitants in almost 12 square kilometers of land.

The population consists of: - The upper class ( class A ) ( income: $5000 to $10,000 / month )- The middle class ( class B ) ( income: $2000 to $4000 / month )- The lower class ( class C ) ( income: $500 to $1500 / month )

The upper class (class A)

The middle class(class B)

The lower class(class C)

1.2 million inhabitants in12 square kilometers of land

All figures were given by the Municipality of Ghobeiry in 2013.

Facts- Within the 5km radius surrounding the mall, there are approximately 650,000 inhabitants.

- It is a residential and commercial area.

- Area includes 80 schools: varying between public and private schools ( Rawda Highschool, Ras Beirut International School etc... ).

- There are 20 vocational institutions and universities within the area.

- There are 20 health centers and hundreds of specialized clinics ( Al Rasoul Al Aa’zam, Rafic Hariri hospital, Mount Lebanon Hospital, Saint Therese hospital etc… ).

- There are many Sports & Entertainment Facilities ( Golf Club, Hoops, Fantasy World etc… ).

Sector Overview- The Central bank of Lebanon stated that in 2012, the remittance reached 7.5$ Billion. Hence approximately 2$ billion to 2.5$ billion of these remittances enter the Southern Dahye region alone. There is an expected continuous increase in this remittance which ensures that individuals with migrants relatives could easily sustain the spending habits.

- In the area surrounding the mall, there are prime targeted firms such as Cremino, KFC, Salameh, Arcom and Banks.

Sector Overview...Other important institutions that attract many businesses:

- Ogero.- Liban Post.- The national council for scientific research.- The council of implementation of construction projects.- UNRWA building of the United Nations (department of Palestinian refugees).- The mechanical inspection center.- The embassy of Iran. - The embassy of Kuwait and numerous other institutions.

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