PRESENTATION ON

THEATRE SANS FIL (TSF)

Presented By:-

Gaurav Patil 1

SECTOR ANALYSIS

Canada entertainment and media market was

47.9 billion Canadian dollar in 2014 (Rs. 2481.74

billion)

Sector is Increasing @ CAGR of 5% from 2014 to

2019 2

http://www.pwc.com/ca/en/industries/entertainment-

media.html

SECTOR ANALYSIS (INDIA)

Market size of 2015E is $17.85 billion and in

2025P is $100 billion

3rd largest TV market with 168 million television

household and revenue of $7.9 billion in 2014

The Indian film industry is expected to grow to

$3.4 billion by 2019

www.ibef.org

3

SIZE OF MAJOR INDUSTRY SEGMENTS

(2014)

46%

26%

12%

4% 5%

2% 2%

2%

1%

TV

Print

Films

Digital Advertising

Animation

Gaming

Radio

OOH

Music

www.ibef.org

4

PUPPETS IN INDIA

Kathputli means a puppet which is

made entirely from wood. However it

is made out of wood, cotton cloth and

metal wire

Types of Puppets in India

Glove Puppet

Rod Puppet

Shadow Puppet

String Puppet

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THEATRE SANS FIL

Founded in Quebec in 1971 by André Viens, Artistic and General Director, the Theatre Sans Fil (Theatre without Strings) is a giant puppet company

More than 3 million people have attended their productions, most often performed in the native language of each country

TSF has given more than 3000 performances and brought close to three million spectators from more than 20 countries and four continents into the fantastic and enchanted world of its productions

They managed a portfolio of 17 shows across international market

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CONT’D…

They generally made play on the basis of like

social theme, legendry, historical etc.

The company had used sound track instead of

relying on puppeteers

The Hobbit was on of their unique product.

The had been taken 100hrs for making of one

puppet’s head

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TARGET AUDIENCE

TSF adopted Tolkien’s The Hobbit, a fantastical

tale that become the company’s star product

Represented a new level of artistic achievement

for TSF

Different because so many people had read the

book and loved the story

The story is for adult so they had produced a

shorter version of children's also

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PRODUCT PORTFOLIO

TSF produced a new show annually

They produced show in two category-

Theatrical

Touring

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PRODUCT PORTFOLIO

Products are-

L’Araignée (1971)

Ciel Bleu Prend Femme (1977)

Le Corbeau Blanc (1978)

The Hobbit (1979)

Le Seigneur des Anneaux (1985)

Jeux de Rêves (1992)

Le Grand Jeu de Nuit (1992)

La Couronne du Destin (1995)

Ravel, Boléro and L’Enfant des Sortilèges (1999)

Hansel et Gretel

Le Royaume des Devins (2006)

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EVOLUTION OF TSF

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1970

• Birth and Development of a Unique Product

•L’Araignée, TSF offered a unique product

• Ciel Bleu Prend Femme in 1977

1980

• Le Corbeau Blanc also a legendary show performed in International Puppet Festival in Washington, DC

• The company gave four performances at the 1984 Olympic Arts Festival in Los Angeles

• Le Seigneur des Anneaux (Lord of the Rings)

CONT’D

12

2000

1990

•TSF created Jeux de Rêves, its first play for children

•That same year, TSF presented Le Grand Jeu de Nuit as part of Montreal’s 350th anniversary celebrations.

•In 1995 with La Couronne du Destin, a play about Scottish history, myths and legends

In 1999 TSF produced Ravel, a musical show performed with the

collaboration with Montreal Symphony Orchestra

TSF pursued its musical exploration in 2000 with the production

of the opera Hansel et

Gretel,

Le Royaume des Devins, an adaptation of Clive Barker’s

fantastical thriller, is TSF’s latest production.

PRODUCT STRATEGY

Unique and Innovative product

Animated music makes impact on the audience

Reaching and challenging the audience

Theme on legends, myths and fantasy

Differentiation / reduced direct competition

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PRODUCT DEVELOPMENT PHRASES

Conception Phase

Designing Phase

Product Developments

Rehearsal

Producing the sound track

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PRODUCT DEVELOPMENT

This involve writing a play, adapting an existing

work

Design activities-innovation and reinvention of

the genre

The fabrication of puppets and set as well as

rehearsals

TSF has had to rely on external sources of

financing.

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JEUX DE REVES AND LE GRAND JEU DE

NUIT

First play for children

Montreal’s 350 anniversary celebration

45 puppeteers brought to life puppets as high as

nine meters

Original plan was to stage 15 performances for

2800 people, but show run for five weeks to 3500

audiences

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COMPETITORS

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Theatre de la dame

de cœur (Canada)

American troupe

bread & puppets

CASE DILEMMA & SOLUTION

How should a performing arts organization weigh

economic interests and artistic vision in developing

a market offering?

Entertaining Stories

Unique and Innovative Product may effectively

provide competitive differentiation, but also

required Market development

Follow social & cultural Theme

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CASE DILEMMA & SOLUTION

How should it manage the life cycle of an

ephemeral product?

Innovative design of puppet

Market / Geographical Diversification

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CASE DILEMMA & SOLUTION

How should it balance the creation of new products

and the diffusion of existing products in portfolio

management decision?

Reduction of new production cost

Withdraw non profit earning product from the

market

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DISCUSSION AND CONCLUSION

Two strategic decisions have had a significant

impact on TSF

The company’s core artistic offering - giant

puppet shows for adults is unique and innovative

Product should simultaneously reach and

challenge its audience.

TSF has largely adopted a “Driving Market”

approach 21

CONT’D

Three decisions related to product characteristics

have also shaped TSF

The first is the decision to stage popular stories

and large-scale productions using a soundtrack.

Second, TSF has used its audience’s familiarity

with giant puppets.

Third important product characteristic pertains

to the use of soundtracks

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Thank You …!!!

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