Goals➡ Increase Social Awareness of Avocados From

Mexico and drive awareness to the Ghoulishly Green Halloween Contest

➡ Encourage both bloggers and their readers to create dedicated pin boards, driving social engagement

➡ Increase Brand Awareness of Avocados From Mexico’s website, Facebook, Twitter and Pinterest accounts

Strategy➡ Leverage network of IZEA Tweeters and

Bloggers to send out customized messages surrounding Avocados From Mexico

➡ Leverage a collection of influencers to participate in the Ghoulishly Green contest, and encourage their readers to do the same

➡ Have Foodie Bloggers showcase recipes that align Avocados From Mexico with the Halloween season; as a perfect addition to any Halloween party!

Sponsored Blogs

➡ Total Mentions:‣ “Avocados” + “Halloween” increased by

30%‣ “Avocados from Mexico” + “Halloween”

increased by 32%

➡ Total Impressions: over 3.7million

➡ Follower Increases:‣ Facebook: 31%‣ Pinterest: 100%‣ Twitter: double monthly organic

follower gain

➡ Total Social Interactions: about 2,000‣ Combines total clicks, blog comments,

as well as Facebook, Twitter and Pinterest shares

Blog Results

Blog Snapshots

Blog Snapshots

Cute Photos

Comments

Pinterest